{"title":"A model of strategic marketing alliances for hospices: horizontal alliances.","authors":"D R Self, B J Starnes","doi":"10.1300/j043v13n02_07","DOIUrl":null,"url":null,"abstract":"<p><p>This article develops two previous research efforts. William J. Winston (1994, 1995) has proposed a set of strategies by which health care organizations can benefit from forging strategic alliances. Raadt and Self (1997) have proposed a classification model of alliances including horizontal, vertical, internal and osmotic. In the first of two articles, this paper presents a model of horizontal alliances. The subsets include transregional, service mergers, networks, venture capital investments, trade and professional organizations, and promotional alliances. Advantages and disadvantages of each are discussed.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 2","pages":"105-19"},"PeriodicalIF":0.0000,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v13n02_07","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of hospital marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/j043v13n02_07","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
This article develops two previous research efforts. William J. Winston (1994, 1995) has proposed a set of strategies by which health care organizations can benefit from forging strategic alliances. Raadt and Self (1997) have proposed a classification model of alliances including horizontal, vertical, internal and osmotic. In the first of two articles, this paper presents a model of horizontal alliances. The subsets include transregional, service mergers, networks, venture capital investments, trade and professional organizations, and promotional alliances. Advantages and disadvantages of each are discussed.
本文发展了之前的两项研究成果。William J. Winston(1994,1995)提出了一套战略，通过这些战略，卫生保健组织可以从建立战略联盟中受益。Raadt和Self(1997)提出了一个联盟的分类模型，包括水平、垂直、内部和渗透。在两篇文章的第一篇中，本文提出了一个横向联盟模型。这些子集包括跨区域、服务合并、网络、风险资本投资、贸易和专业组织以及促销联盟。讨论了每种方法的优缺点。
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