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Journal of hospital marketing最新文献

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Damn the data--full speed ahead! 该死的数据，全速前进!
Journal of hospital marketing Pub Date : 1997-01-01
D H Freed
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引用次数: 0
Consumer attitudes toward healthcare marketing practices: a comparison of hospitals vs. physicians. 消费者对医疗保健营销实践的态度:医院与医生的比较。
Journal of hospital marketing Pub Date : 1997-01-01 DOI: 10.1300/j043v12n01_06
J S Lim, R Zallocco
{"title":"Consumer attitudes toward healthcare marketing practices: a comparison of hospitals vs. physicians.","authors":"J S Lim,&nbsp;R Zallocco","doi":"10.1300/j043v12n01_06","DOIUrl":"https://doi.org/10.1300/j043v12n01_06","url":null,"abstract":"<p><p>This study investigates consumer attitudes toward the use of marketing practices by the health care industry. The survey results show significant differences in consumers' attitude toward the use and effects of various marketing practices by the two types of provider (hospital and physician). Theoretical and empirical implications are discussed.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"12 1","pages":"91-108"},"PeriodicalIF":0.0,"publicationDate":"1997-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v12n01_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21052579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Damn the data--full speed ahead! 该死的数据，全速前进!
Journal of hospital marketing Pub Date : 1996-12-05 DOI: 10.1300/J043V11N02_02
D. Freed
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引用次数: 0
A preliminary examination of patient loyalty: an application of the customer loyalty classification framework in the health care industry. 病人忠诚度的初步研究:顾客忠诚度分类框架在医疗保健行业的应用。
Journal of hospital marketing Pub Date : 1996-12-05 DOI: 10.1300/J043V11N02_08
Richard A. Heiens, L. P. Pleshko
{"title":"A preliminary examination of patient loyalty: an application of the customer loyalty classification framework in the health care industry.","authors":"Richard A. Heiens, L. P. Pleshko","doi":"10.1300/J043V11N02_08","DOIUrl":"https://doi.org/10.1300/J043V11N02_08","url":null,"abstract":"The present article applies the customer loyalty classification framework developed by Dick and Basu (1994) to the health care industry. Based on a two factor classification, consisting of repeat patronage and relative attitude, four categories of patient loyalty are proposed and examined, including true loyalty, latent loyalty, spurious loyalty, and no loyalty. Data is collected and the four patient loyalty categories are profiled and compared on the basis of perceived risk, product class importance, provider decision importance, provider awareness, provider consideration, number of providers visited, and self-reported loyalty.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 2 1","pages":"105-14"},"PeriodicalIF":0.0,"publicationDate":"1996-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043V11N02_08","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Managed health care: a review of the recent literature and suggestions for future research. 管理卫生保健:近期文献综述及对未来研究的建议。
Journal of hospital marketing Pub Date : 1996-12-05 DOI: 10.1300/J043V11N02_03
D. Paul, E. D. Honeycutt
{"title":"Managed health care: a review of the recent literature and suggestions for future research.","authors":"D. Paul, E. D. Honeycutt","doi":"10.1300/J043V11N02_03","DOIUrl":"https://doi.org/10.1300/J043V11N02_03","url":null,"abstract":"The United States health care system has, over the past decade, shifted from an almost exclusively indemnity insurance system to a managed care system. The managed care system is discussed in terms of its causes and major players. Given the importance of health care to the U.S. economy, an examination of the forces in this dynamic market is overdue.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"4 1","pages":"13-38"},"PeriodicalIF":0.0,"publicationDate":"1996-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043V11N02_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Preface and Introduction 前言和引言
Journal of hospital marketing Pub Date : 1996-02-07 DOI: 10.1300/J026V12N02_01
W. Winston
{"title":"Preface and Introduction","authors":"W. Winston","doi":"10.1300/J026V12N02_01","DOIUrl":"https://doi.org/10.1300/J026V12N02_01","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"9 1","pages":"1-2"},"PeriodicalIF":0.0,"publicationDate":"1996-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J026V12N02_01","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66980546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Utilization of information sources by the elderly: an empirical investigation. 老年人信息来源利用的实证调查。
Journal of hospital marketing Pub Date : 1996-01-01 DOI: 10.1300/J043v10n02_10
T L Powers, I F Trawick
{"title":"Utilization of information sources by the elderly: an empirical investigation.","authors":"T L Powers,&nbsp;I F Trawick","doi":"10.1300/J043v10n02_10","DOIUrl":"https://doi.org/10.1300/J043v10n02_10","url":null,"abstract":"<p><p>The behavioral patterns of the elderly population as they relate to the process of obtaining information on services such as health care are not currently well understood. The research reported in this paper examines information usage behavior of the elderly based on a survey consisting of 1060 personal interviews. An examination is made of the sources of information for health care services utilized by the elderly based on demographics and behavioral dimensions.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 2","pages":"101-15"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v10n02_10","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing nutrition services for the elderly. 营销老年人营养服务。
Journal of hospital marketing Pub Date : 1996-01-01 DOI: 10.1300/J043v10n02_04
J Militello, L J Coleman, E Haran
{"title":"Marketing nutrition services for the elderly.","authors":"J Militello,&nbsp;L J Coleman,&nbsp;E Haran","doi":"10.1300/J043v10n02_04","DOIUrl":"https://doi.org/10.1300/J043v10n02_04","url":null,"abstract":"<p><p>The Older Americans Act of 1965 was implemented to provide assistance in the development of new or improved programs to help older persons through grants for the States. Community planning, and services for training, were established within the Department of Health, Education, and Welfare under an agency designated as the Administration on Aging (Older Americans Act of 1965, p. 1). There has been an evolution of Community Nutrition services for the elderly. The original purpose was the establishment of community based congregate dining sites where seniors would come together for food and fellowship. The homebound seniors were recognized and home-delivered meal service was developed. This home delivered meal service has steadily increased as the participant population has changed with less family support and is becoming older and frailer while congregate participation has decreased. The challenge to marketers is to continue to bring together the need for nutritional assistance in the elderly population and nutritional programs to satisfy that need. The authors have conducted a nutrition service program study that can benefit the industry that serves this segment of the population. This study observes trends and behaviors and can assist the development of new products and services for the aging.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 2","pages":"25-36"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v10n02_04","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Market orientation and organizational culture in hospitals. 市场导向与医院组织文化。
Journal of hospital marketing Pub Date : 1996-01-01 DOI: 10.1300/J043v11n01_02
E J Proenca
{"title":"Market orientation and organizational culture in hospitals.","authors":"E J Proenca","doi":"10.1300/J043v11n01_02","DOIUrl":"https://doi.org/10.1300/J043v11n01_02","url":null,"abstract":"<p><p>Hospitals have been advised to respond to environmental pressures by changing from a product to a market orientation. Such changes are difficult to accomplish because of the entrenched behaviors and attitudes of hospitals employees. This article proposes organizational cultures as the avenue to a market orientation. It describes the role of hospital culture as an antecedent to market orientation. It also suggests ways to develop and maintain a market-oriented culture in hospitals.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 1","pages":"3-18"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v11n01_02","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21032844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Community health status and service needs assessment: an analytic tool in a changing health care delivery system. 社区健康状况和服务需求评估:在不断变化的卫生保健提供系统中的分析工具。
Journal of hospital marketing Pub Date : 1996-01-01 DOI: 10.1300/J043v10n02_11
R D Deprez, S L Horton
{"title":"Community health status and service needs assessment: an analytic tool in a changing health care delivery system.","authors":"R D Deprez,&nbsp;S L Horton","doi":"10.1300/J043v10n02_11","DOIUrl":"https://doi.org/10.1300/J043v10n02_11","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 2","pages":"117-28"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v10n02_11","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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