Journal of hospital marketing最新文献

{"title":"An optimization approach to production and workforce planning at health care equipment manufacturing facilities: a marketing/production interface.","authors":"S Cökelez","doi":"10.1300/J043v10n02_08","DOIUrl":"https://doi.org/10.1300/J043v10n02_08","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 2","pages":"77-83"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v10n02_08","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A new way of thinking: how managed care networks will affect physician and hospital marketing efforts.","authors":"M M Costello,&nbsp;D J West","doi":"10.1300/J043v10n02_02","DOIUrl":"https://doi.org/10.1300/J043v10n02_02","url":null,"abstract":"<p><p>The formation of integrated delivery networks will cause physicians and hospitals to rethink their marketing strategies. As providers align themselves into networks in conjunction with managed care plans, new approaches to marketing will be employed.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 2","pages":"3-10"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v10n02_02","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Minding morale of institutional markets.","authors":"S Qureshi","doi":"10.1300/J043v10n02_05","DOIUrl":"https://doi.org/10.1300/J043v10n02_05","url":null,"abstract":"<p><p>The definition of the term SOCIAL LIFE FEELING is offered to denote or connote a sentiment about the social world or an affect-state that comes from socializing in that world. A review of the literature in SOCIOLOGY indicates that there is an abundance of predilection among sociologists in measuring and assessing How People Feel About Society and Their Place in Society. The selection of TWELVE SOCIAL LIFE FEELING SCALES developed by Karl F. Schuessler is based on their established reliability, their ease of use, and their embodiment in covering concepts pertaining to both a person's outlook on society (cynical, pessimistic, fatalistic) and his or her frame of mind in society (demoralized, estranged, alienated). The present report is based on SLFS11 or FEELINGS OF DEMORALIZATION in Urban and Rural settings. This scale gives the subjects an opportunity to express whether they are marking time, finding it difficult to be optimistic, surmising the world as too complicated, viewing their physical condition to be good, or taking pleasure in their achievements, and so and so forth. A random sample of 398 students drawn from an urban and a rural campus was personally administered a questionnaire included in Appendix A. The data so obtained were subjected to statistical analyses through MINITAB software. High scores present a view of self as useless, helpless, aimless; low scores on the other hand, rules out such an admission of self as useless. It appears that this scale comes closest to approximating the concept of morale and its denotation of demoralization and despair. Persons of high morale have high hopes and great expectations and intend to persevere. Persons of low morale have little hope in their efforts being counted and would presumably stop trying. It is important to note that the items in this scale have principally determined the morale of older people. In this study we have attempted to find its utility in investigating undergraduate students representing the backbone of the American Society. From an empiricist's perspective, the MEAN scores for intergroup comparisons ANALYSIS OF VARIANCE for intragroup comparisons have been provided. Marketing implications of and the strategy development for the findings have been advanced.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 2","pages":"37-47"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v10n02_05","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A study of physician reactions to the Medicare cost containment pilot program in the State of Georgia.","authors":"M C Mobley,&nbsp;M F Mobley,&nbsp;S K O'Neal","doi":"10.1300/J043v10n02_07","DOIUrl":"https://doi.org/10.1300/J043v10n02_07","url":null,"abstract":"<p><p>Having reduced the unit cost of physician fees during the 1980s, the federal government set up a Medicare pilot study in the state of Georgia in 1989 to test the impact of its cost containment strategies aimed at reducing volume of services. This research has attempted not only to clarify the nature of physician reaction to the Medicare pilot study and to quantify the level of the dissatisfaction, but also to provide a richer understanding of the dynamic meaning of the dissatisfaction that Georgia physicians feel.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 2","pages":"61-76"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v10n02_07","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The health care learning organization.","authors":"G T Hult,&nbsp;B A Lukas,&nbsp;A M Hult","doi":"10.1300/J043v10n02_09","DOIUrl":"https://doi.org/10.1300/J043v10n02_09","url":null,"abstract":"<p><p>To many health care executives, emphasis on marketing strategy has become a means of survival in the threatening new environment of cost attainment, intense competition, and prospective payment. This paper develops a positive model of the health care organization based on organizational learning theory and the concept of the health care offering. It is proposed that the typical health care organization represents the prototype of the learning organization. Thus, commitment to a shared vision is proposed to be an integral part of the health care organization and its diagnosis, treatment, and delivery of the health care offering, which is based on the exchange relationship, including its communicative environment. Based on the model, strategic marketing implications are discussed.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 2","pages":"85-99"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v10n02_09","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The status of marketing in the health care industry: perspectives of marketing practitioners.","authors":"F A Manu,&nbsp;P D Cooper,&nbsp;W Reinhart","doi":"10.1300/J043v10n02_03","DOIUrl":"https://doi.org/10.1300/J043v10n02_03","url":null,"abstract":"<p><p>To assess the scope and status of the marketing function in the health care industry, a mail survey of marketing professionals in health care organizations in the Greater Baltimore region was undertaken. Questions were designed to identify important responsibilities, required skills, evaluation factors, and major problems in the practice of health care marketing. Analytic ability was the skill identified as being most necessary to perform their job while quality of service was factor most used to evaluate their performance. Planning, service and the development of products/services were indicated as being their most important responsibility. Inadequate budget and top management's lack of knowledge of marketing were cited as the most important hindrances to effectiveness in marketing jobs. Failure of marketing in the health care industry appears to be internal to the organizations themselves, that is, in terms of how it is interpreted and applied in practice. Solutions require greater understanding of and commitment to the varied roles of marketing professionals.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 2","pages":"11-24"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v10n02_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The relationship of service user closeness and belief in departmental values with perceived marketing effectiveness of hospital pharmacy directors.","authors":"D W Grauer,&nbsp;D S Pathak","doi":"10.1300/J043v11n01_08","DOIUrl":"https://doi.org/10.1300/J043v11n01_08","url":null,"abstract":"<p><p>This study examines the relationships between department values, service user closeness and marketing effectiveness as perceived by hospital pharmacy directors. Data from 171 hospital pharmacy directors, representing a cross-section of hospitals, revealed that departments of pharmacy characterized as having superior perceived marketing effectiveness also have shared department value profiles. However, no significant relationship was found between perceived level of marketing effectiveness and perceived service user closeness. More years of experience as a director and the larger the size of pharmacist staff each positively influence the director's perception of marketing effectiveness. The results of the study indicate that hospital pharmacy directors generally perceive the services offered by their respective departments are marketed effectively.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 1","pages":"95-115"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v11n01_08","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21032849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing research in hospitals.","authors":"D R Gourley,&nbsp;A G Sehorn","doi":"10.1300/J043v11n01_03","DOIUrl":"https://doi.org/10.1300/J043v11n01_03","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 1","pages":"19-34"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v11n01_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21032843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Health care marketing: doctors to patients and hospitals to doctors.","authors":"D P Paul,&nbsp;E D Honeycutt","doi":"10.1300/J043v11n01_06","DOIUrl":"https://doi.org/10.1300/J043v11n01_06","url":null,"abstract":"<p><p>The adoption and usage of formal marketing practices by hospitals and physicians have increased exponentially over the past twenty-five years. This article examines marketing developments within the doctor-patient and hospital-patient associations, as well as the impact of managed care on these two relationships. Conclusions are drawn and suggestions for future research are provided.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 1","pages":"65-80"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v11n01_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21032847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Elderly health care needs assessment: an application of marketing orientation to the nonprofit sector.","authors":"R J Parsons,&nbsp;H B Higley,&nbsp;V W Okerlund,&nbsp;C T Thorstensen,&nbsp;H R Gray","doi":"10.1300/J043v10n02_06","DOIUrl":"https://doi.org/10.1300/J043v10n02_06","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 2","pages":"49-59"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v10n02_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21031050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}