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Journal of hospital marketing最新文献

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Total quality in health organizations. 卫生组织的总体质量。
Journal of hospital marketing Pub Date : 1996-01-01 DOI: 10.1300/J043v11n01_04
M Elefanti
{"title":"Total quality in health organizations.","authors":"M Elefanti","doi":"10.1300/J043v11n01_04","DOIUrl":"https://doi.org/10.1300/J043v11n01_04","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 1","pages":"35-51"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v11n01_04","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21032845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of consumer perceptions of quality and sacrifice on hospital choice: a suburban vs. urban competitive scenario. 消费者对质量和牺牲的看法对医院选择的影响:郊区与城市竞争情景。
Journal of hospital marketing Pub Date : 1996-01-01 DOI: 10.1300/j043v11n01_07
S K Gooding
{"title":"The effect of consumer perceptions of quality and sacrifice on hospital choice: a suburban vs. urban competitive scenario.","authors":"S K Gooding","doi":"10.1300/j043v11n01_07","DOIUrl":"https://doi.org/10.1300/j043v11n01_07","url":null,"abstract":"<p><p>The primary objective of this research was to determine how a suburban hospital located near an urban center fares when local consumers are selecting a hospital. A significant portion of the 161 suburban respondents to the study's mail survey perceive the quality of care available at alternative urban hospitals to be higher than that available at their local suburban hospital on the vast majority of quality-related attributes. Most respondents, however, select their local hospital for both major and minor medical treatment. Te greater value represented by suburban hospitals, due to their relative closeness to the consumer, represents a significant competitive advantage.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 1","pages":"81-94"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v11n01_07","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21032848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
An approach to improving hospital advertising. 改进医院广告的方法。
Journal of hospital marketing Pub Date : 1996-01-01 DOI: 10.1300/J043v11n01_05
W R Gombeski, C Luck, C Camden, C Pimlott, J B Rucker, M Wilker
{"title":"An approach to improving hospital advertising.","authors":"W R Gombeski,&nbsp;C Luck,&nbsp;C Camden,&nbsp;C Pimlott,&nbsp;J B Rucker,&nbsp;M Wilker","doi":"10.1300/J043v11n01_05","DOIUrl":"https://doi.org/10.1300/J043v11n01_05","url":null,"abstract":"<p><p>Newspaper ads from hospitals in Ohio were rated for their effectiveness and explicit use of marketing principles. Analysis showed that the advertising could be improved by increasing the motivation for action, emphasizing how the organization's products and services are different from competitors and more thoroughly identifying the benefits the consumer would receive. Use of the two forms in the study can contribute to improved health care advertising.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 1","pages":"53-64"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v11n01_05","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21032846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Envisioning excellence: an architectural approach to healthcare facility planning and design. 设想卓越:医疗设施规划和设计的建筑方法。
Journal of hospital marketing Pub Date : 1995-03-01 DOI: 10.1300/J043v09n02_10
G. W. Kiefer
{"title":"Envisioning excellence: an architectural approach to healthcare facility planning and design.","authors":"G. W. Kiefer","doi":"10.1300/J043v09n02_10","DOIUrl":"https://doi.org/10.1300/J043v09n02_10","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"9 2 1","pages":"121-40"},"PeriodicalIF":0.0,"publicationDate":"1995-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Physical restraints in long-term care: complexity and contradiction. 长期照护中的身体约束:复杂性与矛盾性。
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/j043v10n01_09
D H Freed
{"title":"Physical restraints in long-term care: complexity and contradiction.","authors":"D H Freed","doi":"10.1300/j043v10n01_09","DOIUrl":"https://doi.org/10.1300/j043v10n01_09","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 1","pages":"103-26"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v10n01_09","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21028683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hospital portrayal of seniors in newspaper advertisements: a content analysis. 报纸广告中老年人的医院形象:内容分析
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/j043v10n01_08
R T Peterson, H Kapoor
{"title":"Hospital portrayal of seniors in newspaper advertisements: a content analysis.","authors":"R T Peterson,&nbsp;H Kapoor","doi":"10.1300/j043v10n01_08","DOIUrl":"https://doi.org/10.1300/j043v10n01_08","url":null,"abstract":"<p><p>The purpose of this inquiry was to analyze: (a) the extent to which hospitals employed senior citizens as models in their advertisements, (b) the roles of these models and their active-passive status, and (c) the degree to which the advertisements portrayed seniors in a positive or negative status. Content analysis was employed to assess these issues. Hypotheses about the portrayal of senior citizens by hospitals were tested by examining advertisements in newspapers. The analysis provided some findings which should be of value to researchers and practitioners in the health care industry.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 1","pages":"91-102"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v10n01_08","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21028693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessing audiences from a cultural perspective: targeting the medical marketplace. 从文化角度评估受众:瞄准医疗市场。
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/J043v09n01_02
B Longo
{"title":"Assessing audiences from a cultural perspective: targeting the medical marketplace.","authors":"B Longo","doi":"10.1300/J043v09n01_02","DOIUrl":"https://doi.org/10.1300/J043v09n01_02","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"9 2","pages":"5-12"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21043300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The need for implementing TQM in the health care industry: an empirical investigation. 医疗保健行业实施全面质量管理的必要性:一项实证调查。
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/J043v09n01_05
J G Motwani, E Harper, R Subramanian
{"title":"The need for implementing TQM in the health care industry: an empirical investigation.","authors":"J G Motwani,&nbsp;E Harper,&nbsp;R Subramanian","doi":"10.1300/J043v09n01_05","DOIUrl":"https://doi.org/10.1300/J043v09n01_05","url":null,"abstract":"<p><p>The U.S. health care industry is facing an era of increased competition, declining profits, decreed hospital utilization, and consolidation. By reviewing existing literature on the application of total quality management in the health care industry, and by surveying a hospital in which this technique has been recently applied, this paper shows that service providing organization can indeed use the same methods used by manufacturing organizations to increase quality.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"9 2","pages":"45-62"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v09n01_05","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21017323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Revenue enhancement through total quality management/continuous quality improvement (TQM/CQI) in outpatient coding and billing. 通过门诊编码和计费的全面质量管理/持续质量改进(TQM/CQI)增加收入。
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/j043v09n02_07
R B Dwore, B P Murray, R J Parsons, P M Smith, L H Vorderer
{"title":"Revenue enhancement through total quality management/continuous quality improvement (TQM/CQI) in outpatient coding and billing.","authors":"R B Dwore,&nbsp;B P Murray,&nbsp;R J Parsons,&nbsp;P M Smith,&nbsp;L H Vorderer","doi":"10.1300/j043v09n02_07","DOIUrl":"https://doi.org/10.1300/j043v09n02_07","url":null,"abstract":"<p><p>To survive and thrive, rural hospitals are seeking enhanced revenues. This study focuses on outpatient laboratory and radiology coding and billing accuracy in a nonrandom sample of seven rural hospitals in a Western state. Information was gathered on (1) procedures incorrectly coded, (2) potential revenue increases from correct coding and billing, (3) barriers to implementing changes, and (4) perceived audit value. The identified major source of potential revenue enhancement was increased fees from private payers. Correct coding and billing to Medicare and Medicaid offered the potential of additional revenue. Participating administrators appreciated the validation of coding and billing practices and identification of potential enhanced revenues. Five of seven hospitals (71.4%) selectively implemented recommended changes. Complete compliance with recommended changes was limited by barriers of tradition, competition, and reimbursement, which must be overcome to realize successful implementation. Joint Commission on Accreditation of Healthcare Organization's (JCAHO) new Total Quality Management/Continuous Quality Improvement (TQM/CQI) emphasis provides an opportunity for revenue enhancement through coding/billing assessments and interdepartmental focus and coordination.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"9 2","pages":"63-93"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21017324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
An empirical examination of shift strategies in the service industry: how hospitals adapt to industry change. 服务业转变策略的实证研究:医院如何适应行业变化。
Journal of hospital marketing Pub Date : 1995-01-01 DOI: 10.1300/j043v10n01_03
P A Stanwick, S L Oswald
{"title":"An empirical examination of shift strategies in the service industry: how hospitals adapt to industry change.","authors":"P A Stanwick,&nbsp;S L Oswald","doi":"10.1300/j043v10n01_03","DOIUrl":"https://doi.org/10.1300/j043v10n01_03","url":null,"abstract":"<p><p>Research on the ability of firms to select different strategies in an effort to shift their strategic position has focused almost entirely on the mature manufacturing industries. In this paper, we propose that the relationship of strategy selection in manufacturing extends to the service industry, and test this proposition in one very visible faction of the service industry, health care. The results of this study show that health care organizations use both operational and strategic shift strategies to adjust to new environmental conditions.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"10 1","pages":"15-34"},"PeriodicalIF":0.0,"publicationDate":"1995-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v10n01_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21028684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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