Journal of hospital marketing最新文献

{"title":"Medical outshopping intent: profiling the health care consumer.","authors":"H L Meadow,&nbsp;D R Rahtz,&nbsp;H E Spotts","doi":"10.1300/J043v12n02_04","DOIUrl":"https://doi.org/10.1300/J043v12n02_04","url":null,"abstract":"<p><p>The health care industry has been exposed to a tremendous upheaval in the last decade. The traditional practices have given way to new behaviors and structures. This is especially true for community hospitals that have long provided the major portion of health care services in their markets. Their traditional local service area, once thought of as fairly much their sole domain, is being redefined. Consumers are becoming more aware of alternative health delivery options, thus choosing to go outside of their local trading area for these alternatives. This study investigates consumer characteristics and influences driving this behavior. Implications for hospital marketing practices are discussed.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"12 2","pages":"53-68"},"PeriodicalIF":0.0,"publicationDate":"1998-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v12n02_04","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21057509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The number of times attended as a factor in the success of a comprehensive hospital-based approach to health promotion.","authors":"D M Anderson,&nbsp;M B Hampton,&nbsp;J A Blokhuis,&nbsp;F C Kusch","doi":"10.1300/J043v12n02_06","DOIUrl":"https://doi.org/10.1300/J043v12n02_06","url":null,"abstract":"<p><p>This study assesses the relationship between a perceived change in a health-related behavior or attitude and the number of times an individual participates in a weekly hospital-based health promotion program. A survey was distributed to participants in April 1995. A univariate probit evaluation shows that the number of times attended and age have positive effects on the likelihood of change. As the number of times an individual attends increases, the more likely the person is to change, possibly revealing a reinforcement mechanism. It is important to learn the most effective way to raise attendance so the reinforcement process reaches more individuals.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"12 2","pages":"85-93"},"PeriodicalIF":0.0,"publicationDate":"1998-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v12n02_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21058475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A multi-attribute approach to segmenting the volunteer market for hospitals.","authors":"U Yavas,&nbsp;G Riecken","doi":"10.1300/J043v12n02_08","DOIUrl":"https://doi.org/10.1300/J043v12n02_08","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"12 2","pages":"113-25"},"PeriodicalIF":0.0,"publicationDate":"1998-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v12n02_08","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21057506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessing physician/patient relationships in the presence of HIV/AIDS: an exploratory study.","authors":"S A Taylor,&nbsp;C Madrigal","doi":"10.1300/J043v12n02_02","DOIUrl":"https://doi.org/10.1300/J043v12n02_02","url":null,"abstract":"<p><p>The following study investigates the nature of the relationship between physicians and HIV/AIDS patients within the context of the rapidly evolving services/relationship marketing literatures. The emerging evidence suggests that service providers generally play a critical role in the development of positive consumer attitudes and behaviors, and that relationship marketing practices can contribute to the delivery of health services. However, to date, there appears little evidence supporting the efficacy of employing relationship marketing practices in relation to a target market of HIV/AIDS patients. This exploratory study contributes to the body of knowledge by more closely investigating the nature of the patient-physician relationship relative to HIV/AIDS patients' attitudes, marketing-related behaviors, and overall quality-of-life/life satisfaction judgments. The results of this study first suggest that HIV/AIDS patients use the expectancy disconfirmation model when evaluating the performance of their physician. A reliance on expectancy disconfirmation suggests the likely prevalent role of service quality perceptions and satisfaction judgments in evaluating their relationship with their physician. Second, the results appear to support the conclusion that the patient's evaluation of their physician relationship and subsequent behaviors (e.g., word-of-mouth) are directly related to the patient's general perception of received health services. Thus, the patient/physician relationship may play a particularly powerful role in determining patient (marketing related) outcomes relative to other health service settings. Third, a direct influence is supported between negative affective reactions by patients and subsequent outcome behaviors. This finding lends support for the potential efficacy of service recovery efforts when rendering treatment to HIV/AIDS patients. Finally, evidence is presented demonstrating the effect of positive perceptions of the patient/provider relationship on these patients' overall evaluation of their quality-of-life/life satisfaction. The managerial and research implications of this study are presented and discussed.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"12 2","pages":"5-26"},"PeriodicalIF":0.0,"publicationDate":"1998-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v12n02_02","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21057508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Employee perceptions of 'profiled' customers' expectations.","authors":"C P Bebko","doi":"10.1300/J043v12n02_05","DOIUrl":"https://doi.org/10.1300/J043v12n02_05","url":null,"abstract":"<p><p>There has been an increasing interest in the issues of quality in service delivery. The SERVQUAL theory addresses these issues and identifies the causes of service quality problems. The practical, managerial implications of the SERVQUAL theory and model are currently being addressed (Reidenbach and Sandifer-Smallwood, 1990; Woodside, Frey and Daly, 1989; Mangold and Babakus, 1991; Webster, 1989; Day, 1992). A handful of these articles have specifically addressed the managerial implications of the SERVQUAL Gap 1 analysis: the identification of employee and management perceptions of consumer expectations (Mangold and Babakus, 1991; Headley and Choi, 1992; Bebko, 1994). Previously, none of the research had mentioned the potential problems inherent in Gap 1 analysis when the organization is faced with several \"types\" of customers, each with possibly different expectations. Consequently, the results of the GAP 1 analysis may not represent the true picture of employee perceptions of consumer expectations. This would have implications for the validity of the SERVQUAL instrument in assessing a service's ability to deliver quality to consumers.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"12 2","pages":"69-83"},"PeriodicalIF":0.0,"publicationDate":"1998-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v12n02_05","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21058474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of psychographic characteristics as determinants of complaint behavior by elderly consumers of physician health care services.","authors":"A L Dolinsky,&nbsp;S J Gould,&nbsp;D J Scotti,&nbsp;R N Stinerock","doi":"10.1300/J043v12n02_03","DOIUrl":"https://doi.org/10.1300/J043v12n02_03","url":null,"abstract":"<p><p>The authors investigate the influence of various psychographic characteristics in distinguishing between those elderly patients who complain about dissatisfying experiences with health care providers and those who do not. Discriminant analysis results suggest that patients who are low in trust in their physicians and who are younger in terms of cognitive age are more likely to complain than are patients who are high in trust and older in terms of cognitive age. In light of these findings, the authors propose a number of managerially-relevant courses of action for health care providers.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"12 2","pages":"27-51"},"PeriodicalIF":0.0,"publicationDate":"1998-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v12n02_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21057507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Referring physician satisfaction: toward a better understanding of hospital referrals.","authors":"T G Ponzurick,&nbsp;K R France,&nbsp;C M Logar","doi":"10.1300/J043v12n02_07","DOIUrl":"https://doi.org/10.1300/J043v12n02_07","url":null,"abstract":"<p><p>Customer satisfaction literature has contributed significantly to the development of marketing strategies in the health-care arena. The research has led to the development of hospital-driven relationship marketing programs. This study examines the inclusion of referring physicians as partners in the hospital's relationship marketing program. In exploring this relationship, medical and hospital facility characteristics that referring physicians find important in making patient referrals to specialty care hospitals are identified and analyzed. The results lead to the development of strategic initiatives which hospital marketers should consider when developing relationship marketing programs designed to satisfy their referring physicians.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"12 2","pages":"95-111"},"PeriodicalIF":0.0,"publicationDate":"1998-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v12n02_07","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21058476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Managed health care: a review of the recent literature and suggestions for future research.","authors":"D P Paul,&nbsp;E D Honeycutt","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The United States health care system has, over the past decade, shifted from an almost exclusively indemnity insurance system to a managed care system. The managed care system is discussed in terms of its causes and major players. Given the importance of health care to the U.S. economy, an examination of the forces in this dynamic market is overdue.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 2","pages":"13-38"},"PeriodicalIF":0.0,"publicationDate":"1997-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21035837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Target marketing for the hospital-based wellness center.","authors":"J D Cangelosi","doi":"10.1300/j043v11n02_05","DOIUrl":"https://doi.org/10.1300/j043v11n02_05","url":null,"abstract":"<p><p>The American population is aging, medical technology is advancing, and life expectancies are on the rise. At the same time hospitals are looking for additional sources of income due to the pressures of government regulations and managed care. One of the options for hospitals looking for additional sources of income is the hospital-based but free-standing comprehensive wellness and fitness center. Such centers go beyond the facilities, programs and services offered by traditional health and fitness centers. In addition to physical fitness programs, hospital-based wellness centers offer programs in CPR, nutrition, weight control and many other programs of interest to an aging but active American populace. This research documents the hospital industry, wellness industry and the prospects of success or failure for he hospital attempting such a venture. The focus of the research is the experience of a particular hospital with regard to the programs, facilities and services deemed most important by its target market.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 2","pages":"61-80"},"PeriodicalIF":0.0,"publicationDate":"1997-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v11n02_05","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21035841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A preliminary examination of patient loyalty: an application of the customer loyalty classification framework in the health care industry.","authors":"R A Heiens,&nbsp;L P Pleshko","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The present article applies the customer loyalty classification framework developed by Dick and Basu (1994) to the health care industry. Based on a two factor classification, consisting of repeat patronage and relative attitude, four categories of patient loyalty are proposed and examined, including true loyalty, latent loyalty, spurious loyalty, and no loyalty. Data is collected and the four patient loyalty categories are profiled and compared on the basis of perceived risk, product class importance, provider decision importance, provider awareness, provider consideration, number of providers visited, and self-reported loyalty.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"11 2","pages":"105-14"},"PeriodicalIF":0.0,"publicationDate":"1997-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"21035833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}