Decision behavior, organizational structure, and the recruitment of female hospital pharmacists.

Abstract

Given the increasing opportunities to practice outside the hospital setting, the role of hospital marketing in recruitment of pharmacists has increased in importance. It is the assumption of this paper that the decision behavior of prospective female recruits is different than that of male pharmacists and such perceptions influence decision behavior. It is the proposition of this paper that structural variables peculiar to hospitals must be considered when marketing strategy is set. Key literature is reviewed and conclusions reported.