Fonseca-Journal of Communication最新文献_第3页

Producción y caracterización de los influencers sénior españoles en Instagram 在Instagram上制作和描述西班牙高级影响者

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Fonseca-Journal of Communication Pub Date : 2023-05-31 DOI: 10.14201/fjc.31237

Francisco Martín Martín, Lucía Ballesteros Aguayo, Encarnación Pedrero García, Rocío Cruz Díaz

引用次数: 0

Advertising Engagement: Conceptualization, Scale Development and Validation 广告参与:概念化、规模发展和验证

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Fonseca-Journal of Communication Pub Date : 2023-05-31 DOI: 10.14201/fjc.31217

Haluk Akarsu, N. Sever

{"title":"Advertising Engagement: Conceptualization, Scale Development and Validation","authors":"Haluk Akarsu, N. Sever","doi":"10.14201/fjc.31217","DOIUrl":"https://doi.org/10.14201/fjc.31217","url":null,"abstract":"Even though there is wide use of the advertising engagement concept in the advertising sector, only a limited number of studies have focused on the concept and the measurement of the construct. Furthermore, there is a lack of consensus regarding the conceptualization of engagement in the marketing and advertising literature. In this study, we conceptualize advertising engagement and develop a 24-item scale called ‘Engagement Towards Advertisement’ (EA), which includes two factors; behavioral intention and mental processing. The EA scale development process encompasses four studies. Study 1 consists of item generation (N = 86), expert review (N=5), and pilot study (N=65). In study 2, item purification is carried out (N=309). Study 3 encompasses scale refinement, confirmation, and validation (N=408). Study 4 deals with conducting test-retest reliability (N=52) and evaluation of the general reliability of the scale, based on the data obtained in study 3. There is strong evidence that supports the reliability, convergent, and discriminant validity of the EA scale. The scale offers an opportunity for future empirical research in the area, and provides a useful tool for researchers to collect data related to consumers’ level of engagement towards advertisements.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"10 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88226701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Análisis de la prescripción de marca y de la identificación de su naturaleza publicitaria por parte de rostros televisivos en Instagram 分析品牌处方和识别其广告性质的电视面孔在Instagram

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Fonseca-Journal of Communication Pub Date : 2023-05-31 DOI: 10.14201/fjc.29776

Araceli Castelló-Martínez, J. Segarra-Saavedra, T. Hidalgo-Marí

{"title":"Análisis de la prescripción de marca y de la identificación de su naturaleza publicitaria por parte de rostros televisivos en Instagram","authors":"Araceli Castelló-Martínez, J. Segarra-Saavedra, T. Hidalgo-Marí","doi":"10.14201/fjc.29776","DOIUrl":"https://doi.org/10.14201/fjc.29776","url":null,"abstract":"Pese a su expansión, Internet sigue siendo un medio con escasa atención legisladora, en el que práctica profesional va por delante de la norma regulatoria. Las redes sociales, en general, e Instagram, en particular, se utilizan como un canal en el que rentabilizar el poder de prescripción de personas relevantes, aprovechando estos vacíos legales. El presente trabajo analiza 498 posts con presencia de marcas publicados en Instagram en noviembre y diciembre de 2021 por cien rostros televisivos en España con el fin de conocer si indican su naturaleza publicitaria. Los resultados demuestran que, a pesar de contar con un número elevado de seguidores, atendiendo a la tasa de engagement no todos los rostros televisivos pueden ser considerados influencers. El 86,7% de los posts con referencias a marcas no evidencian su naturaleza publicitaria, mientras que los que sí cumplen con la regulación deontológica lo hacen a través de fórmulas diversas. La prescripción publicitaria en Instagram por parte de los rostros televisivos se lleva a cabo de forma poco estructurada y sin homogeneidad, evidenciando la falta de profesionalización y la necesidad de estandarización en lo que a la identificación de la naturaleza publicitaria de los mensajes se refiere.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"17 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75325225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Military Propaganda and Disinformation: How Issah Mobila’s Murder was Spun in the Media 军事宣传和虚假信息:媒体如何编造伊萨·莫比尔谋杀案

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Fonseca-Journal of Communication Pub Date : 2023-04-15 DOI: 10.47941/jcomm.1241

M. S. Sayibu

{"title":"Military Propaganda and Disinformation: How Issah Mobila’s Murder was Spun in the Media","authors":"M. S. Sayibu","doi":"10.47941/jcomm.1241","DOIUrl":"https://doi.org/10.47941/jcomm.1241","url":null,"abstract":"Purpose: The study investigates the use of propaganda in the media by Ghana’s military in the media coverage of the murder of Issah Mobila in military custody in Ghana’s northern town of Tamale. Mobila was murdered in 2004 by the military after his arrest by the civil police with an allegation of possession of arms that he intended to use to cause post-election violence in Tamale. Even though the military earlier denied the murder, an autopsy report confirmed that the deceased was murdered in military custody. A military inquiry report indicted some seven soldiers, two of whom were later jailed by a Fast Track High Court in Accra. \u0000Methodology: The study employed qualitative research design to generate data through interviews. Internet sources and published works on military brutalities of civilians in Africa were also used. Local media coverage of the event was extensive and radio phone-in programmes witnessed condemnation and anger from the people regarding the manner Mobila was tortured and killed in military custody. \u0000Findings: The study found that the military command in Tamale deployed propaganda techniques in order to evade responsibility for the death of Mobila in its custody. It also found that local media coverage of the event was biased and did not conform with the tenets of objectivity. \u0000Unique Contribution to Theory, Policy and Practice: The study which is the first on propaganda and military murder of a civilian in military custody in Ghana recommended the training of journalists in detecting propaganda frames in reporting so as to obviate biased reportage in conflict situations.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"4 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85962427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“I love this photo, I can feel their hearts!” How users across the world evaluate social media portraiture “我喜欢这张照片，我能感受到他们的心!”世界各地的用户如何评价社交媒体的形象

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Fonseca-Journal of Communication Pub Date : 2023-03-15 DOI: 10.1093/joc/jqad009

T. Trillò, Blake Hallinan, Avishai Green, Bumsoo Kim, Saki Mizoroki, Rebecca Scharlach, Pyung Hwa Park, P. Frosh, L. Shifman

引用次数: 0

Revisiting community and media: an affordance analysis of digital media platforms used by gay communities in China 重新审视社区与媒体:中国同性恋群体使用的数字媒体平台的可视性分析

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Fonseca-Journal of Communication Pub Date : 2023-03-15 DOI: 10.1093/joc/jqad008

Weishan Miao, Lik Sam Chan

引用次数: 0

Why we stopped listening to the other side: how partisan cues in news coverage undermine the deliberative foundations of democracy 为什么我们不再听取对方的意见:新闻报道中的党派暗示如何破坏民主的协商基础

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Fonseca-Journal of Communication Pub Date : 2023-03-15 DOI: 10.1093/joc/jqad007

F. Arendt, Temple Northup, Michaela Forrai, Dietram A. Scheufele

{"title":"Why we stopped listening to the other side: how partisan cues in news coverage undermine the deliberative foundations of democracy","authors":"F. Arendt, Temple Northup, Michaela Forrai, Dietram A. Scheufele","doi":"10.1093/joc/jqad007","DOIUrl":"https://doi.org/10.1093/joc/jqad007","url":null,"abstract":"\u0000 Recent theorizing on deliberative democracy has put political listening at the core of meaningful democratic deliberation. In the present experiment (N = 827), we investigated whether news media can improve diverse political listening in the United States via a reduction in party cue salience. Although Republican (Democratic) participants showed a strong preference for listening to speeches given by Republican (Democratic) politicians when party cues were highly salient, this bias in selective political listening was reduced or even absent when news items provided no or only low-salience cues. Conditional process analysis indicated that (automatically activated) implicit and (overtly expressed) explicit party attitudes mediated this effect. There are important implications: Current journalism practices tend to exacerbate tribal us-vs-them thinking by emphasizing partisan cues, nudging citizens toward not listening to political ideas from the other political camp. A more helpful news-choice architecture tones down partisan language, nudging citizens toward more diverse political listening.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"31 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91217742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Communication-based strategies to curb the overuse of low-value cancer screening 以沟通为基础的策略，以遏制低价值癌症筛查的过度使用

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Fonseca-Journal of Communication Pub Date : 2023-02-16 DOI: 10.1093/joc/jqad006

Soela Kim, J. Monahan, Y. Do

引用次数: 0

Conversational dynamics of joint attention and shared emotion predict outcomes in interpersonal influence situations: an interaction ritual perspective 共同注意和共同情绪的会话动态预测人际影响情境的结果:一个互动仪式的视角

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Fonseca-Journal of Communication Pub Date : 2023-02-13 DOI: 10.1093/joc/jqad003

Wang Liao, Y. Oh, Jingwen Zhang, Bo Feng

引用次数: 1

Mutual socialization during shared media moments: U.S. LGBTQ teens and their parents negotiate identity support 在共享媒体时刻的相互社会化:美国LGBTQ青少年和他们的父母协商身份支持