Jurnal Manajemen Strategi Bisnis dan Kewirausahaan最新文献

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Pengaruh knowledge management practices terhadap organizational performance Hotel Bumi Sangkuriang Bandung 彭加鲁知识管理实践对组织绩效的影响富美桑古良万隆酒店
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.22757
Valerio Fanama, A. Gunawan, Yoke Pribadi Kornarius, Angela Caroline
{"title":"Pengaruh knowledge management practices terhadap organizational performance Hotel Bumi Sangkuriang Bandung","authors":"Valerio Fanama, A. Gunawan, Yoke Pribadi Kornarius, Angela Caroline","doi":"10.24912/jmbk.v7i2.22757","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.22757","url":null,"abstract":"The hotel industry provides a variety of services to its customers. Thus, it is important for hotel companies to maintain service standards in order to provide maximum service and satisfy consumers. In addition, keeping the company's operations optimal and developing its services on a regular basis also has an impact on the performance of the hotel company. This study aims to determine how the effect of the application of Knowledge Management Practices (KMP) in the operation of Hotel Bumi Sangkuriang on Organizational Performance (OP). This research is an explanatory because it tries to explain how the relationship between the independent variable KMP and the dependent variable OP. The sampling technique used convenience sampling with a total of 30 samples. The results showed a positive and significant relationship between KMP and OP with an R-Square value of 0.856.\u0000Industri perhotelan memberikan berbagai jasa pelayanan kepada para konsumennya. Sehingga, penting bagi perusahaan hotel untuk menjaga standar pelayanannya agar dapat memberikan pelayanan yang maksimal dan memuaskan konsumennya. Selain itu, menjaga operasional perusahaan tetap optimal dan mengembangkan pelayanannya secara berkala juga berdampak terhadap performa perusahaan hotel tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh penerapan Knowledge Management Practices (KMP) dalam operasional Hotel Bumi Sangkuriang terhadap Organizational Performance (OP). Penelitian ini berjenis eksplanatori karena berusaha menjelaskan bagaimana hubungan antara variabel independent KMP dan variabel dependent OP. Teknik sampling menggunakan convenience sampling yang berjumlah 30 sampel. Hasil penelitian menunjukkan hubungan positif dan signifikan antara KMP dan OP dengan nilai R-Square sebesar 0,856.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80233487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Faktor-faktor yang memengaruhi nilai perusahaan dengan profitabilitas sebagai variabel moderasi (Studi pada perusahaan manufaktur yang terdaftar di BEI tahun 2017-2019) 影响公司作为温和变量的盈利能力价值的因素(制造商在2018年至2019年注册的研究)
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23350
A. Prabowo, Sawidji Widoatmodjo
{"title":"Faktor-faktor yang memengaruhi nilai perusahaan dengan profitabilitas sebagai variabel moderasi (Studi pada perusahaan manufaktur yang terdaftar di BEI tahun 2017-2019)","authors":"A. Prabowo, Sawidji Widoatmodjo","doi":"10.24912/jmbk.v7i2.23350","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23350","url":null,"abstract":"This study aims to examine the determinant of firm value with the moderating role of profitability. The amount of research samples is 81 manufacturing companies listed on the Indonesia Stock Exchange during 2017-2019, selected with a purposive sampling technique. This study found that all determinants have no significant effect on firm value, while profitability has a significant effect on firm value. However, this study found that profitability strengthens the influence of firm size and growth on firm value but didn’t strengthen the influence of leverage and current assets. \u0000Penelitian in bertujuan untuk menguji determinan nilai perusahaan dengan profitabilitas sebagai variabel moderasi. Jumlah sampel sebanyak 81 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2017-2019 yang dipilih secara purposive sampling. Penelitian ini menyimpulkan bahwa seluruh variabel tidak berpengaruh signifikan terhadap nilai perusahaan, sedangkan profitabilitas berpengaruh signifikan terhadap nilai perusahaan. Meskipun demikian, profitabilitas memperkuat pengaruh firm size dan growth terhadap nilai perusahaan, tetapi tidak memperkuat pengaruh leverage dan current ratio.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89569226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh food quality dan perceived price fairness terhadap customer loyalty dengan customer satisfaction sebagai variabel mediator 食品质量与感知价格公平、顾客忠诚度、顾客满意度之间的变量中介关系
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23355
Ivan Adrian, Keni
{"title":"Pengaruh food quality dan perceived price fairness terhadap customer loyalty dengan customer satisfaction sebagai variabel mediator","authors":"Ivan Adrian, Keni","doi":"10.24912/jmbk.v7i2.23355","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23355","url":null,"abstract":"This study aims to determine whether food quality and perceived price fairness affect customer satisfaction and customer loyalty in restaurant industry. Furthermore, this study aims to determine whether customer satisfaction can mediate the influence of food quality and perceived price fairness on customer loyalty, and its influence on customer loyalty. The samples collected in this study were 175 samples by using online questionnaire method, but only 129 samples were valid. The data was processed by using Smart PLS software and the results showed that food quality and perceived price fairness affect customer satisfaction and customer loyalty, while customer satisfaction mediates the influence of food quality and perceived price on customer loyalty, and customer satisfaction affects customer loyalty. \u0000Penelitian ini bertujuan untuk mengetahui apakah kualitas makanan dan tingkat kewajaran harga yang dirasakan dapat mempengaruhi kepuasan pelanggan dan loyalitas pelanggan di industri restoran. Selanjutnya, penelitian ini bertujuan untuk mengetahui apakah kepuasan pelanggan dapat memediasi pengaruh kepuasan pelanggan dan loyalitas pelanggan terhadap loyalitas pelanggan, serta pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Sampel yang diperoleh dalam penelitian ini sebanyak 175 sampel dengan menggunakan metode kuesioner online, tetapi hanya 129 sampel yang valid. Data tersebut diolah dengan menggunakan software Smart PLS dan hasil analisis menunjukkan bahwa kualitas makanan dan tingkat kewajaran harga yang dirasakan berpengaruh terhadap kepuasan pelanggan dan loyalitas pelanggan, sementara kepuasan pelanggan dapat memediasi pengaruh kualitas makanan dan tingkat kewajaran harga yang dirasakan terhadap loyalitas pelanggan, dan kepuasan pelanggan dapat mempengaruhi loyalitas pelanggan.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82847370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Faktor-faktor yang memengaruhi perilaku konsumen dalam keputusan pembelian produk sanitary merek Onda 影响消费者在购买水蟒品牌卫生设施时行为的因素
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23354
Stefani, Haris Maupa
{"title":"Faktor-faktor yang memengaruhi perilaku konsumen dalam keputusan pembelian produk sanitary merek Onda","authors":"Stefani, Haris Maupa","doi":"10.24912/jmbk.v7i2.23354","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23354","url":null,"abstract":"The large selection of sanitary product brands that are popular in Indonesia is a challenge for companies to develop and sell better products, so that consumers can buy the product. The purpose of this study is to analyze the factors that influence consumer behavior in purchasing decisions for sanitary products, ONDA brand. The data collection method used a questionnaire with a sample size of 144 respondents who knew and had bought Onda products. The sampling technique of non-probability sampling is accidental sampling. The data analysis technique used multiple regression. The results show that cultural, social, personal, and psychological factors together have a fairly strong positive influence (71.5%) on the purchasing decision of Onda's sanitary products. Personal factors are the variables that have the most dominant influence on the purchasing decision for Onda products. \u0000Banyaknya pilihan merk produk sanitary yang populer di Indonesia menjadi tantangan bagi perusahaan untuk mengembangkan dan menjual produknya menjadi lebih baik agar konsumen dapat membeli produk tersebut. Tujuan dari penelitian ini unuk menganalisis faktor-faktor yang mempengaruhi perilaku konsumen dalam keputusan pembelian produk sanitary merek ONDA. Metode pengumpulan data menggunakan kuesioner dengan jumlah sampel terdiri 144 responden yang mengetahui dan pernah membeli produk Onda. Teknik pengambilan sampel non probability sampling yaitu accidential sampling. Teknik analisa data menggunakan regresi berganda. Hasil menunjukkan bahwa faktor kebudayaan, sosial, pribadi, dan psikologis secara bersama-sama mempunyai pengaruh positif yang cukup kuat (71.5%) terhadap keputusan pembelian produk sanitari Onda. Faktor pribadi merupakan variabel yang paling berpengaruh dominan terhadap keputusan pembelian produk Onda.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85028147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 7 No. 2 第7卷第2卷的商业管理和创业杂志
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23369
None Sekretariat JMBK
{"title":"Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 7 No. 2","authors":"None Sekretariat JMBK","doi":"10.24912/jmbk.v7i2.23369","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23369","url":null,"abstract":"JMBK Vol. 7 No. 2 Edisi Maret 2023","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134952838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh digital marketing, perceived ease of use, dan ragam produk terhadap minat beli serta pengaruhnya pada keputusan pembelian melalui e-commerce Shopee di Jabodetabek 数字营销的影响,使用的好处的好处,以及通过Jabodetabek的e-commerce商店对购买决策的影响
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23363
Yolinda Destyana, Sarwo Edy Handoyo
{"title":"Pengaruh digital marketing, perceived ease of use, dan ragam produk terhadap minat beli serta pengaruhnya pada keputusan pembelian melalui e-commerce Shopee di Jabodetabek","authors":"Yolinda Destyana, Sarwo Edy Handoyo","doi":"10.24912/jmbk.v7i2.23363","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23363","url":null,"abstract":"The purposes of this study are to analyze the effect of digital marketing, perceived ease of use, product variety on purchase intention and purchase decision. This study also analyzes the effect on purchase intention on purchase decision. The population of this research are all Shopee customer in JABODETABEK area. The samples of this research are 200 respondents by online questionnaires with the nonprobability sampling technique with purposive sampling. The technique of data analysis used in this study was PLS-SEM and proceed using SmartPLS 3.0. The results of this study indicate that: (a) digital marketing and perceived ease of use has positive and significant effect on purchase intention; (b) product variety has negative and insignificant effect on purchase intention; (c) digital marketing, product variety and purchase intention has positive and significant effect on purchase decision; (d) perceived ease of use has negative and insignificant effect on purchase decision. \u0000Tujuan dari penelitian ini adalah untuk menganalisis pengaruh digital marketing, perceived ease of use, ragam produk terhadap minat beli dan keputusan pembelian. Penelitian ini juga menganalisis pengaruh minat beli terhadap keputusan pembelian. Populasi dalam penelitian ini adalah seluruh pelanggan Shopee di wilayah JABODETABEK. Sampel penelitian ini sebanyak 200 responden yang diambil melalui kuesioner online dengan teknik nonprobability sampling dengan purposive sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah PLS-SEM yang diolah menggunakan SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa: (a) digital marketing dan perceived ease of use berpengaruh positif dan signifikan terhadap minat beli; (b) ragam produk berpengaruh negatif dan tidak signifikan terhadap minat beli; (c) digital marketing, ragam produk dan minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian; (d) perceived ease of use berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78931463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Alternatif pola restrukturisasi kredit debitur a/n Sidiq (Studi kasus pada Bank X) 借贷人信用重组的替代模式a/n Sidiq (X银行案例研究)
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23351
Rosida Cristina Sari, Haris Maupa
{"title":"Alternatif pola restrukturisasi kredit debitur a/n Sidiq (Studi kasus pada Bank X)","authors":"Rosida Cristina Sari, Haris Maupa","doi":"10.24912/jmbk.v7i2.23351","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23351","url":null,"abstract":"The purpose of this study is to identify the causes of the debtor's inability to fulfill obligations to Bank X, analyze the request for a reduction in credit interest rates on behalf of Sidiq, and find the best alternative in an effort to save his credit. The research method used is descriptive qualitative analysis, examining the phenomena that cause bad loans. Analyzing the 5C concept in credit restructuring analysis. After that the selection of the best restructuring scenario. The results obtained are that the debtor's problem is the debtor's inability to fulfill his obligations to the Bank, resulting in arrears in principal and interest installments. The cause of the problem is the decline in the average level of sales as a result of the influence of Covid-19. Based on the 5 scenarios that have been made, scenario 3 is the scenario that gets the largest weight with a weight of 28. The restructuring scheme is that R/C working capital loans are converted into term loan KMK (a decrease in principal) in installments from July 2021 to June 2024, the time period The loan is extended until June 2024, the interest rate is lowered to an interest rate of 6%, arrears on interest, fines and fees are placed in the PPH account and the debtor is paid in installments from July 2022 to June 2024 with nominal installments gradually increasing, and the current interest is paid according to schedule. \u0000Tujuan penelitian ini adalah mengidentifikasi penyebab terjadinya ketidakmampuan debitur dalam melakukan kewajiban kepada Bank X, menganalisis permohonan penurunan suku bunga kredit atas nama Sidiq, dan mencari alternatif terbaik dalam upaya penyelamatan kreditnya. Metode penelitian yang digunakan yaitu analisa deskriptif kualitatif, yakni pendekatan analisa yang dapat menguraikan konsep yang berlaku dibidang pemberian kredit. Meneliti fenomena yang menyebabkan terjadinya salah satu kredit macet pada SKC Bank X. Menganalisis konsep 5C dalam analisa restrukturisasi kredit. Setelah analisa konsep 5C dilanjutkan dengan pemilihan skenario restrukturisasi yang terbaik. Hasil yang didapat bahwa permasalahan debitur adalah ketidakmampuan debitur untuk memenuhi kewajibannya kepada Bank sehingga terjadi tunggakan cicilan pokok dan bunga kredit. Penyebab permasalahan tersebut adalah menurunnya tingkat penjualan rata-rata sebagai akibat pengaruh Covid-19. Berdasarkan 5 skenario yang telah dibuat, maka skenario 3 adalah skenario yang mendapat bobot terbesar dengan bobot sebesar 28. Skim restrukturisasinya adalah kredit modal kerja R/C diubah bentuk menjadi KMK termloan (adanya penurunan pokok) dicicil dari Juli 2021 sd Juni 2024, jangka waktu kredit diperpanjang sd Juni 2024, suku bunga diturunkan menjadi dengan suku bunga 6%, tunggakan atas bunga, denda dan biaya didudukkan dalam rekening PPH dan debitur mencicilnya mulai Juli 2022 s.d Juni 2024 dengan nominal angsuran bertahap naik, dan atas bunga berjalan di bayar sesuai jadwal. Saran yang diberikan terhadap penelitian ini B","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75134931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determinan work from home dan flexible work arrangements terhadap employee performance PT CTI 确定在家工作和灵活的工作安排会影响员工绩效
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23366
Vincentius Kevin Kurniawan
{"title":"Determinan work from home dan flexible work arrangements terhadap employee performance PT CTI","authors":"Vincentius Kevin Kurniawan","doi":"10.24912/jmbk.v7i2.23366","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23366","url":null,"abstract":"The WFH system can be picked up after employees have successfully weathered the pandemic and found increased productivity when most staff are working from home. The purpose of this study is to analyze the phenomenon of declining performance at PT CTI based on financial report data that appears in 2021 by comparing the Work from Home (WFH) and Flexible Work Arrangements (FWA) incentives to Employee Performance (EP). The purpose of this study is to see whether work from home and flexible work arrangements have an influence on employee performance at PT CTI. The research approach used based on the research objectives is explanatory research. The data analysis methodology in this study uses Partial Least Square (PLS). The results obtained that Work from Home has a significant positive effect on Employee Performance. Flexible Working Arrangement has a significant positive effect on Employee Performance. Office-based workers who are still working from home can adapt work as the new normal to return to full-time work on a hybrid basis. Flexible work arrangements can be selected by employees based on different work schedules to meet personal or family needs. This research is important for companies to understand and develop work from home and flexible working arrangements to encourage productive behavior and prevent unproductive behavior from affecting performance. \u0000Sistem WFH dapat diambil setelah karyawan berhasil melewati masa pandemi dan menemukan peningkatan produktivitas saat kebanyakan staf bekerja dari rumah. Tujuan penelitian ini untuk menganalisis fenomena penurunan performa pada PT CTI berdasarkan data laporan keuangan yang muncul pada tahun 2021 dengan membandingkan instentif Work from Home (WFH) dan Flexible Work Arrangements (FWA) terhadap Employee Performance (EP). Desain penelitian yang digunakan adalah kuantitatif. Pendekatan penelitian yang digunakan berdasarkan tujuan penelitian adalah penelitian eksplanatori. Metodologi analisis data dalam penelitian ini menggunakan Partial Least Square (PLS). Hasil penelitian diperoleh Work from Home memiliki pengaruh positif signifikan terhadap Employee Performance. Flexible Working Arrangement memiliki pengaruh positif signifikan terhadap Employee Performance. Tenaga kerja berbasis kantor yang masih bekerja di rumah dapat menyesuaikan bekerja sebagai normal baru untuk kembali bekerja penuh waktu secara hybrid. Pengaturan kerja yang fleksibel dapat dipilih oleh karyawan berdasarkan jadwal kerja yang berbeda untuk memenuhi kebutuhan pribadi atau keluarga. Penelitian ini penting bagi perusahaan untuk memahami dan menyusun work from home dan flexible working arrangement untuk mendorong perilaku produktif dan mencegah perilaku yang tidak produktif mengingat peran motivasi kerja dalam memengaruhi kinerja.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85515841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh bauran pemasaran terhadap keputusan memilih Program Pascasarjana Magister Manajemen pada salah satu perguruan tinggi swasta 营销包对选择一所私立大学的研究生管理决定的影响
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23367
Kurniawan Sadheli
{"title":"Pengaruh bauran pemasaran terhadap keputusan memilih Program Pascasarjana Magister Manajemen pada salah satu perguruan tinggi swasta","authors":"Kurniawan Sadheli","doi":"10.24912/jmbk.v7i2.23367","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23367","url":null,"abstract":"The increasing public need for formal education, especially higher education, so that private universities are competing to offer educational services and improve their quality. This research uses PLS-SEM analysis, with the research subjects being Tarumanagara University postgraduate students. The number of samples used was 20 due to time constraints and at the time this research was conducted there was a COVID-19 pandemic. The aims of this study is to examine the effect of the marketing mix consisting of product, price, promotion, location, process, people and physical evidence on decision to choose either partially or simultaneously. The sampling technique that uses is the proportionate stratified random sampling method. The result showed that: product, promotion, location, process, people and physical evidence had No. effect on the decision to choose. The price has an effect on the decision to choose. \u0000Semakin meningkatnya kebutuhan masyarakat terhadap pendidikan formal khususnya Perguruan tinggi, sehingga perguruan tinggi swasta berlomba-lomba menawarkan jasa pendidikan dan meningkatkan kualitasnya. Penelitian ini menggunakan analisis PLS-SEM, dengan subjek penelitian mahasiswa pascasarjana Universitas Tarumanagara. Jumlah sampel yang digunakan adalah 20 karena keterbatasan waktu dan pada saat penelitian ini dilakukan terjadi pandemic covid-19. Tujuan penelitian ini adalah untuk menguji pengaruh bauran pemasaran yang terdiri dari produk, harga, promosi, lokasi, proses, orang dan bukti fisik terhadap keputusan memilih baik secara parsial maupun secara simultan. Teknik pengambilan sampel menggunakan metode proportionate stratified random sampling. Hasil penelitian menunjukkan bahwa: produk, promosi, lokasi, proses, orang dan bukti fisik tidak berpengaruh terhadap keputusan memilih. Harga berpengaruh terhadap keputusan memilih.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87459839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh capital structure, working capital turnover, dan working capital management terhadap profitabilitas perusahaan kontraktor yang tercatat di BEI Indonesia
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23356
Levina Justine, Carunia Mulya Firdausy
{"title":"Pengaruh capital structure, working capital turnover, dan working capital management terhadap profitabilitas perusahaan kontraktor yang tercatat di BEI Indonesia","authors":"Levina Justine, Carunia Mulya Firdausy","doi":"10.24912/jmbk.v7i2.23356","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23356","url":null,"abstract":"This study aims to analyze the effects of capital structure, working capital turnover, and working capital management on profitability of contracting companies in Indonesia for the period 2014-2019. Data sources were collected from financial report of contractor companies in Indonesia for the period 2014-2019 which are listed on the Indonesia Stock Exchange. Method used to analyze the data was Multiple regression analysis as suggested in the literature. The results of this study are as follows (1) both Capital Structure and Working Capital Turnover have partial effects on ROA in Contracting Companies in Indonesia for the period 2014-2019. (2) Working Capital Management has no partial affection ROA in Contracting Companies in Indonesia for the period 2014-2019. (3) There is a joint influence of Capital Structure, Working Capital Turnover, and Working Capital Management on ROA in Contracting Companies in Indonesia for the period 2014-2019. \u0000Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal, perputaran modal kerja, dan manajemen modal kerja terhadap profitabilitas pada perusahaan kontraktor yang terdaftar di Indonesia periode 2014-2019. Sumber data dikumpulkan dari laporan keuangan perusahaan kontraktor di Indonesia periode 2014-2019 yang terdaftar di Bursa Efek Indonesia. Metode yang digunakan untuk menganalisis data adalah analisis regresi berganda seperti yang disarankan dalam literatur. Hasil dari penelitian ini menunjukkan (1) adanya pengaruh Struktur Modal dan Perputaran Modal Kerja secara parsial terhadap ROA pada Perusahaan Kontraktor di Indonesia periode 2014-2019.(2) tidak adanya pengaruh Manajemen Modal Kerja terhadap ROA pada Perusahaan Kontraktor di Indonesia periode 2014-2019. (3) adanya pengaruh Struktur Modal, Perputaran Modal Kerja, dan Manajemen Modal Kerja secara simultan terhadap ROA pada Perusahaan Kontraktor di Indonesia periode 2014-2019.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86064588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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