Jurnal Manajemen Strategi Bisnis dan Kewirausahaan最新文献

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Pengaruh financial technology adoption capability dan financial literacy terhadap business sustainability Pengaruh金融技术采用能力和金融素养影响业务可持续性
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-05-29 DOI: 10.24912/jmbk.v7i3.23870
Olvia Intan Permata Sari, Agus Zainul Arifin
{"title":"Pengaruh financial technology adoption capability dan financial literacy terhadap business sustainability","authors":"Olvia Intan Permata Sari, Agus Zainul Arifin","doi":"10.24912/jmbk.v7i3.23870","DOIUrl":"https://doi.org/10.24912/jmbk.v7i3.23870","url":null,"abstract":"National economic development is significantly influenced by the existence of MSMEs, as existing economic businesses in Indonesia are dominated by MSMEs. During the Covid-19 pandemic, SMEs faced several challenges to continue their business, not to mention a few business units that had to cease operations. The ability to adapt is an opportunity for the SME sector to improve their strategies, one of which is capital and payment transactions. In this digital age, financial technology (fintech) becomes an alternative in obtaining loans that can help SME business development, especially in terms of financing. Nevertheless, in line with the use of fintech, financial literacy is also required to be improved in order for SMEs to be more prudent in choosing and maintaining access to help finance their business. In addition, by understanding financial literacy, it is hoped that SMEs will be capable of using and managing their financial resources. Through this study, the relation between Financial Technology Adoption Capability and Financial Literacy against Business Sustainability is thoroughly examined and evaluated using the Technology Acceptance Model and the Diffusion of Innovation Theory approach, involving a collection of 149 respondents as the source of data. The result obtained in this study is that financial technology adoption capability and financial literacy have a positive influence on business sustainability. \u0000embangunan ekonomi nasional secara signifikan dipengaruhi oleh keberadaan UMKM, hal ini dikarenakan usaha yang ada di Indonesia didominasi oleh UMKM. Pelaku UKM menghadapi beberapa tantangan untuk melanjutkan usahanya, bahkan tidak sedikit unit usaha yang harus berhenti beroperasi di masa pandemi Covid-19. Kemampuan untuk beradaptasi merupakan kesempatan bagi sektor UKM untuk memperbaiki strategi, salah satunya ialah permodalan dan transaksi pembayaran. Pada era digitalisasi, teknologi finansial (tekfin) merupakan salah satu alternatif dalam mendapatkan pinjaman yang dapat membantu perkembangan bisnis UKM, terutama dalam sisi pembiayaan. Namun sejalan dengan penggunaan tekfin, literasi keuangan juga harus ditingkatkan agar pelaku UKM cermat dalam memilih dan menggunakan akses keuangan untuk membantu bisnisnya. Selain itu dengan memahami literasi keuangan diharapkan UKM akan mampu menggunakan dan mengelola sumber daya keuangan yang dimiliki. Penelitian ini memiliki tujuan untuk mengetahui bagaimana pengaruh financial technology adoption capability dan financial literacy terhadap business sustainability dengan metode analisa deskriptif menggunakan pengumpulan responden sebanyak 149 responden. Hasil yang diperoleh dalam penelitian ini adalah financial technology adoption capability dan financial literacy berpengaruh terhadap business sustainability.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90627983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh trust, perceived ease of use, dan perceived usefulness terhadap repurchase intention dengan menggunakan e-commerce 用户信任、感知易用性、感知有用性对电子商务用户回购意愿的影响
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-05-29 DOI: 10.24912/jmbk.v7i3.23877
A. Halim, Keni Keni
{"title":"Pengaruh trust, perceived ease of use, dan perceived usefulness terhadap repurchase intention dengan menggunakan e-commerce","authors":"A. Halim, Keni Keni","doi":"10.24912/jmbk.v7i3.23877","DOIUrl":"https://doi.org/10.24912/jmbk.v7i3.23877","url":null,"abstract":"The commerce system has changed drastically throughout the years. Starts from traditional markets up to the present where transactions through e-commerce that are supported by rapid technological developments is a common practice. E-commerce is the fastest growing industrial sector in recent years. Therefore, e-commerce is an industry that has great influence and is widely used by people in their daily lives. This study analyzes the effect of trust, perceived ease of use, and perceived usefulness on repurchase intention. This research is descriptive research with quantitative methods. The sample collection technique in this study was non-probability sampling by distributing questionnaires to 159 people. Data were analyzed using Structural Equation Modeling based on Partial Least Square. In this study it was found that trust and perceived ease of use had an effect on repurchase intention, but perceived usefulness had no effect on repurchase intention. \u0000Perkembangan sistem perdagangan telah berubah sangat drastis dari awal mulanya pasar tradisional hingga saat ini transaksi melalui e-commerce yang didukung dengan perkembangan teknologi yang pesat. E-commerce merupakan sector industri yang berkembang paling cepat dalam beberapa tahun terakhir. Oleh karena itu, e-commerce merupakan industri yang berpengaruh besar dan banyak digunakan oleh masyarakat dalam kehidupan sehari-hari. Penelitian ini menganalisis pengaruh trust, perceived ease of use, dan perceived usefulness terhadap repurchase intention. Penelitian ini merupakan penelitian deskriptif dengan metode kuantitatif. Teknik pengumpulan sampel pada penelitian ini adalah non-probability sampling dengan menyebarkan kuesioner kepada 159 orang. Data dianalisis dengan menggunakan Structural Equation Modeling berbasis Partial Least Square. Dalam penelitian ini ditemukan bahwa trust dan perceived ease of use memberikan pengaruh terhadap repurchase intention, namun perceived usefulness tidak memberikan pengaruh terhadap repurchase intention.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85353256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh peran pemerintah, modal, dan kompetensi wirausaha terhadap kinerja UMKM (Studi kasus pada UMKM Kota Bekasi) 政府、资本和创业绩效的影响(UMKM城市贝卡西案例研究)
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23358
Salsabila Rizqita Desmar, Ignatius Roni Setyawan
{"title":"Pengaruh peran pemerintah, modal, dan kompetensi wirausaha terhadap kinerja UMKM (Studi kasus pada UMKM Kota Bekasi)","authors":"Salsabila Rizqita Desmar, Ignatius Roni Setyawan","doi":"10.24912/jmbk.v7i2.23358","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23358","url":null,"abstract":"This study aims to determine the effect of the Government's Role, Capital, and Entrepreneurial Competence on MSME Performance in Bekasi City. The Government’s Role, Capital, and Entrepreneurial Competence are independent variables in MSME performance as the dependent variable. This research is survey research using a questionnaire as an instrument. The population used in this study were entrepreneurs aged 16 years and over and running their business. A total of 160 respondents were taken using the purposive sampling method, namely a sampling technique in which an individual selects a sample based on a personal assessment of some of several characteristics of the sample members. The instrument validity test uses Confirmatory Factor Analysis, while the reliability test uses Cronbach's Alpha. The analytical technique used is Structural Equation Modeling (SEM) by AMOS. The ultimate results of our research are that the variable of Government Role, Business Capital, and Entrepreneurial Competence have a positive effect on MSME performance. \u0000Penelitian ini bertujuan untuk mengetahui pengaruh Peran Pemerintah, Modal, dan Kompetensi Wirausaha terhadap Kinerja UMKM di Kota Bekasi. Peran Pemerintah, Modal, dan Kompetensi Wirausaha menjadi variabel Independen dalam Kinerja UMKM sebagai variabel dependennya. Penelitian ini merupakan penelitian survei dengan menggunakan kuesioner sebagai instrumennya. Populasi yang digunakan pada penelitian ini adalah Wirausaha yang berusia 16 tahun keatas dan menjalankan usaha nya. Diambil sebanyak 160 responden menggunakan metode purposive sampling, yaitu Teknik pengambilan sampel di mana seorang individu memilih sampel berdasar penilaian pribadinya terhadap beberapa karakteristik yang relevan dari anggota sampel. Pengecekan validitas alat menggunakan analisis faktor konfirmatori, sedangkan uji reliabilitas menggunakan Cronbach’s Alpha. Teknik analisis yang digunakan adalah Structural Equation Modelling (SEM). Hasil akhir dari penelitan kami adalah bahwa variable Peran Pemerintah, Modal Usaha, dan Kompetensi Wirausaha berpengaruh positif terhadap kinerja UMKM.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78165878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh website quality dan virtual reality terhadap purchase intention pada industri properti dengan customer satisfaction sebagai mediasi
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23352
Clara Alverina, Hetty Karunia Tunjungsari
{"title":"Pengaruh website quality dan virtual reality terhadap purchase intention pada industri properti dengan customer satisfaction sebagai mediasi","authors":"Clara Alverina, Hetty Karunia Tunjungsari","doi":"10.24912/jmbk.v7i2.23352","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23352","url":null,"abstract":"Through the development of technology, there’s changes in the way of marketing form conventional methods to digital marketing. Digital marketing is growing where people meet other through internet. This can be opportunities for digital marketing to develop in all industrial sectors, and one of it is property industry in Indonesia. Specifically, this thesis will be focusing on housing. Property requires services and product approach. Website and Virtual reality are digital services that can represent marketing on property industry. This study will use the S-O-R (Stimulus – Organism – Response) theory. Where the Website quality and Virtual reality acts as stimulus, customer satisfaction acts as an organism and purchase intention acts as a response. This study aims to determine the effect of Website quality and Virtual reality on Purchase intention either directly or indirectly (full mediation of customer satisfaction). This study uses quantitative method with questionnaire as a data collection tool. The research sample are Jabodetabek people with a minimum age of 18 years old and wanting to own a house in the next 10 years. Through this research it is known that website quality and Virtual reality has an insignificant effect on purchase intention directly. However, website quality and Virtual reality have significant influence on purchase intention indirectly or by mediating customer satisfaction. \u0000Melalui perkembangan teknologi, adanya perubahan cara pemasaran dari cara konvensional menjadi teknologi. Pemasaran secara digital semakin berkembang, dimana semua orang menghindari pertemuan tatap muka dan membuat mayoritas penduduk Indonesia terhubung dengan internet. Hal ini dijadikan peluang bagi digital marketing untuk berkembang pada semua sektor industri, termasuk industri properti di Indonesia. Penelitian ini difokuskan pada sektor perumahan. Pemasaran properti sendiri membutuhkan pendekatan dari dimensi layanan dan produk. Website dan Virtual reality merupakan layanan digital yang dapat mewakilkan pemasaran pada industri properti. Penelitian ini akan menggunakan teori S-O-R (Stimulus – Organism – Response). Dimana website quality dn Virtual reality berperan sebagai stimulus, customer satisfaction berperan sebagai organism dan purchase intention berperan sebagai response. Penelitian ini bertujuan untuk mengetahui pengaruh Website quality dan Virtual reality terhadap Purchase intention baik secara langsung maupun tidak langsung (dengan mediasi Customer satisfaction). Penelitian ini menggunakan metode kuantitatif dengan kuesioner sebagai alat pengumpulan data. Sampel penelitian merupakan rakyat Jabodetabek dengan umur minimal 18 tahun dan ingin memiliki rumah dalam 10 tahun kedepan. Melalui penelitian ini diketahui bahwa website quality dan virtual reality memiliki pengaruh yang tidak signifikan terhadap purchase intention secara langsung. Namun, website quality dan virtual reality memiliki pengaruh yang signifikan terhadap purchase intention secar","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84471751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Faktor-faktor yang memengaruhi corporate value dengan corporate financial performance sebagai variabel mediasi: Analisis pada perusahaan industri manufaktur yang terdaftar di Bursa Efek Indonesia
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23336
F. Fransiska, I. Widjaja
{"title":"Faktor-faktor yang memengaruhi corporate value dengan corporate financial performance sebagai variabel mediasi: Analisis pada perusahaan industri manufaktur yang terdaftar di Bursa Efek Indonesia","authors":"F. Fransiska, I. Widjaja","doi":"10.24912/jmbk.v7i2.23336","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23336","url":null,"abstract":"This research aims to analyze corporate governance, capital structure, and asset utilization for their impacts on corporate value through the mediating role of corporate financial performance. This research is quantitative research that involved 62 manufacturing companies listed in the Indonesia Stock Exchange for the period 2017 to 2020. The methods used in this research were panel data regression and path analysis. The findings revealed that asset utilization has a positive and significant effect on corporate value mediated by corporate financial performance. Thus, the company’s ability to utilize assets effectively and efficiently can provide maximum benefits for the company. Furthermore, the findings show that corporate governance and capital structure do not affect corporate value through corporate financial performance. \u0000Penelitian ini bertujuan untuk menganalisis pengaruh corporate governance, capital structure, dan asset utilization terhadap corporate value melalui peran mediasi corporate financial performance. Penelitian ini merupakan penelitian kuantitatif yang melibatkan 62 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2017-2020. Metode yang digunakan dalam penelitian ini adalah regresi data panel dan analisis jalur. Hasil penelitian menunjukkan bahwa asset utilization berpengaruh positif dan signifikan terhadap corporate value yang dimediasi oleh corporate financial performance. Dengan demikian, kemampuan perusahaan dalam memanfaatkan aset secara efektif dan efisien dapat memberikan keuntungan yang maksimal bagi perusahaan. Selanjutnya, temuan menunjukkan bahwa corporate governance dan capital structure tidak berpengaruh terhadap corporate value melalui corporate financial performance.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82147175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh marketing mix terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel mediasi 混合营销对消费者忠诚度的影响,以及消费者作为调控变量的满意度
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23353
Anastasia Devina, Yanuar
{"title":"Pengaruh marketing mix terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel mediasi","authors":"Anastasia Devina, Yanuar","doi":"10.24912/jmbk.v7i2.23353","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23353","url":null,"abstract":"The goal of this research is to see how consumer satisfaction with Mikrosite’s marketing mix influences customer loyalty. The purpose of this study is to see how customer pleasure affects consumer loyalty using SEM analysis. The sampling method used was judgmental sampling, with the sample consisting of persons who had visited and purchased Mikrosite products. Consumer loyalty is influenced by seven dimensions in this study. Product, pricing, promotion, people, and physical proof are the five factors that have a substantial impact on consumer loyalty. Client satisfaction has a significant impact on customer loyalty in this study. As a result, it is reasonable to conclude that customer happiness plays a substantial role in determining consumer loyalty. As a result, in order to build customer loyalty, Mikrosite needs fix the negative signs. \u0000Tujuan dari penelitian ini adalah untuk melihat bagaimana kepuasan konsumen dengan bauran pemasaran Mikrosite mempengaruhi loyalitas pelanggan. Tujuan dari penelitian ini adalah untuk melihat bagaimana kepuasan pelanggan mempengaruhi loyalitas konsumen menggunakan analisis SEM. Metode pengambilan sampel yang digunakan adalah judgmental sampling, dengan sampel terdiri dari orang-orang yang pernah mengunjungi dan membeli produk Mikrosite. Loyalitas konsumen dipengaruhi oleh tujuh dimensi dalam penelitian ini. Produk, harga, promosi, orang, dan bukti fisik adalah lima faktor yang memiliki dampak besar pada loyalitas konsumen. Kepuasan klien memiliki pengaruh yang signifikan terhadap loyalitas pelanggan dalam penelitian ini. Akibatnya, masuk akal untuk menyimpulkan bahwa kebahagiaan pelanggan memainkan peran penting dalam menentukan loyalitas konsumen. Akibatnya, untuk membangun loyalitas pelanggan, Mikrosite perlu memperbaiki tanda-tanda negatif.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84730977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh kemasan terhadap kesadaran merek dan minat beli: Studi ikon Betawi pada oleh-oleh Jakarta 包装对品牌意识和购买兴趣的影响:在雅加达纪念品上研究Betawi图标
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23364
Tubagus Muhammad Farhan, Miharni Tjokrosaputro
{"title":"Pengaruh kemasan terhadap kesadaran merek dan minat beli: Studi ikon Betawi pada oleh-oleh Jakarta","authors":"Tubagus Muhammad Farhan, Miharni Tjokrosaputro","doi":"10.24912/jmbk.v7i2.23364","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23364","url":null,"abstract":"This research was attempted to explore what factors are contributing to brand awareness and purchase intention of industries regional specialty food retailer product in Indonesia. The object of this research is the industries regional specialty food retailer product of Jakarta. The research method used is descriptive quantitative analysis and all sources of information are obtained from questionnaires distributed online through social media, namely WhatsApp with google form media. Data were analyzed using SmartPLS 3.29 by using data of 103 respondents who knows Oleh-oleh Jakarta Mpok Nini product. The result of the research show that of ethnic icon on product packaging have positive impact on brand awareness and purchase intention. The research provides insight to academics and regional retail industry about how to manage brand awareness and purchase intention of retail industry product in Indonesia and the results obtained in this study are that the ethnic icon packaging factor has a positive influence on brand awareness and buying interest. The advice given to this research for the regional specialty food retail industry is to improve simpler packaging as well as increase brand awareness and buying interest so that the product is easily recognized and makes consumers no longer consider buying the product. \u0000Penelitian ini berusaha untuk mengeksplorasi faktor-faktor apa yang berkontribusi terhadap kesadaran merek dan minat beli produk retailer makanan khas daerah di Indonesia. Objek penelitian ini adalah industri retailer makanan khas Jakarta. Metode penelitian yang digunakan adalah analisa kuantitatif deskriptif dan seluruh sumber informasi diperoleh dari kuisioner yang dibagikan secara online melalui media sosial yaitu whatsapp dengan media google form. Data dianalisis menggunakan SmartPLS ver 3.29 dengan menggunakan data 103 responden yang mengetahui produk industri retailer makanan khas daerah. Hasil penelitian menunjukkan bahwa ikon etnik produk kemasan berpengaruh positif terhadap kesadaran merek dan minat beli. Penelitian ini memberikan wawasan kepada akademisi dan industri retail kedaerahan khususnya tentang bagaimana mengelola kesadaran merek dan minat beli terhadap produk industri retail di Indonesia dan hasil yang didapat pada penelitian ini adalah bahwa faktor kemasan ikon etnik memberikan pengaruh yang positif terhadap kesadaran merek dan minat beli. Saran yang diberikan terhadap penelitian ini untuk industri retail makanan khas daerah adalah agar meningkatkan kemasan yang lebih simpel juga meningkatkan kesadaran merek dan minat beli agar produk mudah dikenali dan membuat konsumen tidak lagi mempertimbangkan untuk membeli produk.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88747024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors affecting purchasing behavior on marketplace applications in Jakarta during the Covid-19 period 新冠疫情期间影响雅加达市场应用程序购买行为的因素
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23338
Jovian Cahya, Cokki
{"title":"Factors affecting purchasing behavior on marketplace applications in Jakarta during the Covid-19 period","authors":"Jovian Cahya, Cokki","doi":"10.24912/jmbk.v7i2.23338","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23338","url":null,"abstract":"This study aims to test the analysis of factors that influence purchasing behavior on marketplace applications, especially in the Jakarta area during the Covid-19 period. The sample taken was 132 respondents in the Jakarta area. The convenience method is used by distributing questionnaires which are then processed using PLS-SEM. The result of this study is that purchasing intentions when shopping in marketplace applications during the Covid-19 period in the Jakarta area are influenced by trust, safety, and risks. \u0000Penelitian ini bertujuan untuk menguji analisis faktor-faktor yang memengaruhi perilaku pembelian pada aplikasi marketplace khususnya di wilayah Jakarta dalam masa Covid-19. Sampel yang diambil adalah 132 responden di wilayah Jakarta. Metode convenience digunakan dengan cara menyebarkan kuesioner yang kemudian diolah menggunakan PLS-SEM. Hasil dari penelitian ini adalah keputusan pembelian dipengaruhi oleh kepercayaan, keamanan, dan risiko pada saat berbelanja dalam aplikasi marketplace pada masa Covid-19 di wilayah Jakarta.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89549668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh motivasi kerja, disiplin kerja, dan lingkungan kerja terhadap kinerja karyawan 工作动机、工作纪律和工作环境对员工绩效的影响
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23365
Lasro Habeahan
{"title":"Pengaruh motivasi kerja, disiplin kerja, dan lingkungan kerja terhadap kinerja karyawan","authors":"Lasro Habeahan","doi":"10.24912/jmbk.v7i2.23365","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23365","url":null,"abstract":"This study aims to analyze the effect of work motivation, work discipline and work environment on employee performance.PT XYZ at Jakarta. As for the sample technique using purposive sampling with a judgment non-probability sampling approach and using a sample of 100 employees. Meanwhile, the analysis technique uses multiple linier regression analysis. As for the results of their study, it was found that: (1) work motivation had no effect on employee performance; (2) work discipline had effect on employee performance; (3) work environment had effect on employee performance; (4) work motivation, work discipline and work environment had effect on employee performance simultaneously. \u0000Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja, disiplin kerja dan lingkungan kerja terhadap kinerja karyawan di PT XYZ di Jakarta. Adapun teknik sampel menggunakan purposive sampling dengan pendekatan judgement non-probability sampling serta menggunakan sampel sebanyak 100 karyawan. Sedangkan, teknik analisis menggunakan multiple linier regression analysis. Adapun hasil penelitian diperoleh bahwa: (1) motivasi kerja tidak.berpengaruh terhadap kinerja karyawan; (2) disiplin kerja berpengaruh terhadap kinerja karyawan; (3) lingkungan kerja berpengaruh terhadap kinerja karyawan; dan (4) motivasi kerja, disiplin kerja dan lingkungan kerja secara simultan berpengaruh terhadap kinerja karyawan.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78830651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh leverage, firm size, profitabilitas, dan likuiditas terhadap pengambilan keputusan hedging perusahaan manufaktur di BEI 杠杆、杠杆、盈利能力和流动性对这家公司生产生产决策的影响
Jurnal Manajemen Strategi Bisnis dan Kewirausahaan Pub Date : 2023-03-29 DOI: 10.24912/jmbk.v7i2.23104
Mega Parmadifa Betari Karlinda, Syafrudin Arif marah Manunggal
{"title":"Pengaruh leverage, firm size, profitabilitas, dan likuiditas terhadap pengambilan keputusan hedging perusahaan manufaktur di BEI","authors":"Mega Parmadifa Betari Karlinda, Syafrudin Arif marah Manunggal","doi":"10.24912/jmbk.v7i2.23104","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23104","url":null,"abstract":"Implementation of corporate strategies to avoid and reduce risk symptoms that can harm the company is the meaning of hedging. The research objective is to find out the analysis of the influence of leverage, company size, profitability and liquidity on hedging policy decision making in manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2021 period. The approach taken in this research took a quantitative method, the sampling technique used was purposive sampling. The number of samples taken was 33 companies in the food and beverages sub-sector for 3 periods. Data analysis used panel data regression analysis techniques with hypothesis testing and classical assumption testing. Based on the results of research analysis, that the determinant of the leverage ratio variable shows a significant positive effect on hedging decision making. Furthermore, the firm size variable has a negative and significant influence on hedging decision-making policies. Then the profitability variable proves a significant positive effect on hedging decision-making policies and then the liquidity variable proves a negative and significant effect on hedging decision-making.\u0000Penerapan strategi perusahaan guna menghindari dan mengurangi gejala risiko yang dapat merugikan perusahaan merupakan makna dari Hedging. Adapun tujuan penelitian ialah mengetahui analisis pengaruh leverage, ukuran perusahaan, profitabilitas dan likuiditas terhadap pengambilan keputusan kebijakan hedging pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2019-2021. Pendekatan yang diambil pada riset ini mengambil metode kuantitatif, teknik pengambilan sampel yang dipakai ialah purposive sampling. Jumlah sampel yang diambil sebanyak 33 perusahaan sub sektor food and beverages selama 3 periode. Analisis data menggunakan teknik analisis regresi data panel dengan pengujian hipotesis dan uji asumsi klasik. Berdasarkan hasil analisis penelitian, bahwa determinan variabel rasio leverage menunjukkan pengaruh positif signifikan terhadap pengambilan keputusan hedging. Selanjutnya untuk variabel firm size memiliki pengaruh negatif dan signifikan terhadap kebijakan pengambilan keputusan hedging. Kemudian pada variabel profitabilitas membuktikan pengaruh signifikan positif terhadap kebijakan pengambilan keputusan hedging lalu pada variabel likuiditas membuktikan pengaruh negatif dan signifikan terhadap pengambilan keputusan hedging.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84192189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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