Jurnal Manajemen Strategi Bisnis dan Kewirausahaan最新文献

{"title":"Faktor-faktor yang memengaruhi keputusan mengambil kredit (Studi pada nasabah Bank Perkreditan Rakyat di Kepulauan Riau)","authors":"Wei Kiong, Keni Keni","doi":"10.24912/jmbk.v7i5.26508","DOIUrl":"https://doi.org/10.24912/jmbk.v7i5.26508","url":null,"abstract":"This study aims to identify the variables that influence customers’ decision-making process regarding credit uptake at a rural bank in Kepulauan Riau. The variables are service quality, requirements, relationship, promotion, and interest rate. Using a quantitative research design, the primary data collection method employed in this study is survey questionnaires. The sample consists of 170 rural bank customers in Kepulauan Riau, selected through purposive sampling. Service quality refers to the level of customer satisfaction with the bank’s services. Requirements assess the ease of meeting credit documentation and eligibility criteria. Relationships explore the trust and rapport established between customers and the bank. Promotions evaluate the marketing efforts employed by the bank. Interest rates reflect the cost of borrowing. The collected data will be analyzed using the Partial Least Square – Structural Equation Modeling (PLS-SEM) method by using SmartPLS 3.3.0. The findings will offer valuable insights to rural banks, aiding their understanding of the factors that influence customers’ credit decision-making process. The study will serve as a foundation for developing strategies aimed at enhancing customer satisfaction, improving service quality, and bolstering the bank’s competitive position in the market.
 Penelitian ini bertujuan untuk mengidentifikasi variabel yang memengaruhi proses pengambilan keputusan nasabah dalam mengambil kredit di Bank Perkreditan Rakyat (BPR) di Kepulauan Riau. Variabel tersebut berupa kualitas layanan, persyaratan, relasi, promosi, dan suku bunga. Dengan menggunakan desain penelitian kuantitatif, metode pengumpulan data utama yang digunakan dalam penelitian ini adalah kuesioner survei. Sampel penelitian terdiri dari 170 nasabah BPR di Kepulauan Riau yang dipilih melalui teknik purposive sampling. Kualitas layanan mengacu pada tingkat kepuasan nasabah terhadap layanan bank. Persyaratan mengevaluasi kemudahan pemenuhan dokumen dan kriteria kelayakan kredit. Relasi menggali kepercayaan dan hubungan antara nasabah dan bank. Promosi mengevaluasi upaya pemasaran yang dilakukan oleh bank. Suku bunga mencerminkan biaya pinjaman. Data yang terkumpul akan dianalisis dengan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan software SmartPLS 3.3.0. Temuan penelitian ini akan memberikan wawasan berharga bagi BPR, membantu pemahaman mereka tentang faktor-faktor yang memengaruhi proses pengambilan keputusan kredit nasabah. Penelitian ini akan menjadi dasar untuk mengembangkan strategi yang bertujuan untuk meningkatkan kepuasan nasabah, meningkatkan kualitas layanan, dan memperkuat posisi kompetitif bank di pasar.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135247720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh return on asset (ROA), return on equity (ROE), debt to equity ratio (DER), dan price earning ratio (PER) terhadap return saham pada perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia pada tahun 2017-2020","authors":"Stephen Sugiharto Ngadiman, Indra Widjaja","doi":"10.24912/jmbk.v7i5.26500","DOIUrl":"https://doi.org/10.24912/jmbk.v7i5.26500","url":null,"abstract":"This case aims to examine the effect of Return on assets (ROA), Return on Equity (ROE), Debt to Equity Ratio (DER), and Price Earning Ratio (PER) on stock returns. This study used 56 samples selected using purpose sampling and then analyzed using Eviews10. Data in this case were taken from 14 companies listed on the Indonesia Stock Exchange. The research period is 4 years from 2017 to the end of 2020. The method used in this case is to compare the value of the ratio on the financial statements. In this case, the method used to analyze the data that has been taken is the regression panel data and hypothesis testing, the results of this study are the Return on assets (ROA), Return on Equity (ROE), and Debt to Equity Ratio (DER) has a significant effect on stock returns and Price Earning Ratio (PER) does not have a significant effect on stock returns. While collectively all variables have a significant effect on stock returns. Of course, with the fundamental knowledge about financial performance as an indicator for investors before making decisions to invest in the capital market, fundamental analysis remains an effective tool for investors in choosing the stocks they want to invest in.
 Pada penelitian kali ini memiliki tujuan untuk menguji pengaruh Return on Asset (ROA), Return on Equity (ROE), Debt to Equity Ratio (DER), dan Price Earning Ratio (PER) terhadap return saham. Penelitian ini menggunakan 56 sampel yang dipilih dengan menggunakan purpose sampling dan kemudian dianalisis menggunakan Eviews10. Data di dalam penelitian kali ini diambil dari 14 perusahaan consumer goods yang terdaftar pada Bursa Efek Indonesia (BEI). Periode penelitian selama 4 tahun, yakni mulai periode tahun 2017 sampai akhir tahun 2020. Metode yang digunakan dalam penelitian ini adalah membandingkan nilai rasio pada laporan keuangan. Metode yang dipakai dalam menganalisis data yang telah diambil adalah regresi data panel dan pengujian hipotesis, Hasil dari penelitian adalah variabel bebas berupa Return on Asset (ROA), Return on Equity (ROE), dan Debt to Equity Ratio (DER) terdapat pengaruh signifikan serta hubungan negatif terhadap variabel terikat, yakni return saham dan Price Earning Ratio (PER) tidak ditemukan pengaruh yang signifikan serta hubungan negatif terhadap return saham. Dari hasil penelitian juga menyatakan, bahwa secara simultan variabel independen juga ditemukan pengaruh yang signifikan terhadap variabel terikat (return saham). Tentu dengan adanya pengetahuan mendasar tentang kinerja keuangan sebagai indikator bagi sisi investor sebelum adanya pengambilan keputusan dalam melakukan tindakan investasi dipasar modal, sehingga analisis fundamental masih tetap menjadi sebagai suatu alat yang berguna untuk investor dalam memilih saham yang ingin diinvestasikannya.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135247733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh kualitas layanan, store atmosphere, dan price fairness terhadap kepuasan pelanggan pada toko keramik dan bangunan Tanjungpinang","authors":"Martono Martono, Keni Keni","doi":"10.24912/jmbk.v7i5.26507","DOIUrl":"https://doi.org/10.24912/jmbk.v7i5.26507","url":null,"abstract":"This study aims to analyze the influence of service quality, store atmosphere, and price fairness on customer satisfaction. The population of this study consists of all consumers at the ceramic and building store in Tanjungpinang. The sample for this study was collected using convenience sampling, resulting in 305 respondents who were chosen as the research sample based on the desired criteria. The data analysis method used in this study is the Structural Equation Model (SEM) and hypothesis testing using SmartPLS software. The results of this study conclude that service quality, store atmosphere, and price fairness variables have a positive and significant influence on the dependent variable, customer satisfaction.
 Penelitian ini memiliki tujuan untuk menganalisis apakah variabel kualitas layanan, store atmosphere, dan price fairness terhadap kepuasan pelanggan. Penelitian ini menggunakan populasi dari seluruh konsumen pada toko keramik dan bangunan Tanjungpinang. Sampel dari penelitian ini dikumpulkan dengan cara convenience sampling yang menghasilkan 305 responden yang dijadikan sampel penelitian ini yang sesuai dengan kriteria yang diinginkan peneliti. Metode analisis data yang digunakan di penelitian ini adalah SEM (Structural Equation Model) dan uji hipotesis pada software SmartPLS. Hasil dari penelitian ini menyimpulkan bahwa variabel kualitas layanan, store atmosphere, dan price fairness memiliki pengaruh yang positif dan signifikan terhadap variabel dependen kepuasan pelanggan.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135248150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis faktor yang memengaruhi keputusan pembelian sepeda United Bike selama pandemi Covid-19 (2019 - 2021)","authors":"Lisa Andriani Halim, Riris Loisa","doi":"10.24912/jmbk.v7i5.26511","DOIUrl":"https://doi.org/10.24912/jmbk.v7i5.26511","url":null,"abstract":"Cycling became very popular during the pandemic in 2019-2021, and lots of people of various ages bought bicycles during this time. This research is for analyzing the factors that influence all of the bicycle purchasing decisions during the pandemic. The research methodology used in this study is descriptive quantitative, which was collected from 131 respondents, through an online questionnaire distributed by Google Form, using a purposive sampling technique. This research will be analyzed using Partial Least Square methodology (PLS-SEM). The findings of this study indicate that brand image and price exert a favorable and meaningful influence on the consumer’s decision to purchase United Bike’s bicycle products. According to the study, the United Bike’s management and marketing department should focus on enhancing their product innovation and promotional efforts. This is necessary to uphold the brand image and pricing, which will ultimately lead to customer satisfaction with the product.
 Bersepeda menjadi sangat popular selama pandemi Covid-19 berlangsung di tahun 2019-2021 dan banyak orang dari berbagai umur membeli sepeda pada masa itu. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi keputusan pembelian sepeda selama periode pandemi berlangsung. Metode yang diterapkan dalam penelitian ini adalah pendekatan deskriptif kuantitatif, dengan melibatkan partisipasi dari 131 responden, dengan menggunakan kuesioner yang disebarkan secara online menggunakan Google Form, menggunakan teknik purposive sampling. Penelitian ini dianalisis menggunakan PLS-SEM. Temuan dari studi ini menunjukkan bahwa terdapat dua faktor independen, yaitu citra merek dan harga, dimana keduanya memiliki dampak positif dan signifikan terhadap keputusan pembelian sepeda di United Bike. Dari penelitian ini disarankan kepada manajemen dan tim pemasaran United Bike untuk lebih meningkatkan inovasi dan promosi produknya, daripada hanya menjaga merek dan harga, dengan itu maka konsumen merasa puas dengan produknya.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135248724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor-faktor yang memengaruhi customer loyalty Shopee","authors":"Albert Mahendra Tanurahardja, Cokki Cokki","doi":"10.24912/jmbk.v7i5.26499","DOIUrl":"https://doi.org/10.24912/jmbk.v7i5.26499","url":null,"abstract":"This study aims to examine the effect of customer-perceived value and electronic service quality on customer satisfaction and customer loyalty. Then test customer satisfaction as a mediation between customer perceived value and electronic service quality on Shopee customer loyalty in Jakarta. This study used 350 samples selected by using the convenience sampling technique and then analyzed using PLS-SEM. The results of this study show customer perceived value and electronic service quality have a positive influence on customer satisfaction and customer loyalty at Shopee in Jakarta. From this study, the quality of electronic services has the greatest indirect effect on customer loyalty. This shows that Shopee must continue to maintain the quality of its electronic services and consumers’ assessment of the quality of its products and services. So that consumers feel satisfied and eventually become loyal.
 Penelitian ini bertujuan untuk menguji pengaruh customer perceived value dan e-service quality terhadap customer satisfaction dan customer loyalty. Kemudian, menguji customer satisfaction sebagai mediasi antara customer perceived value dan e-service quality terhadap customer loyalty Shopee di Jakarta. Penelitian ini menggunakan 350 sampel yang dipilih dengan menggunakan teknik convenience sampling dan kemudian dianalisis menggunakan PLS-SEM. Hasil dari penelitian ini adalah customer perceived value dan e-service quality memiliki pengaruh positif terhadap customer satisfaction dan customer loyalty Shopee di Jakarta. Dari penelitian ini, e-service quality memiliki pengaruh paling besar secara tidak langsung terhadap customer loyalty. Hal ini menunjukkan bahwa Shopee harus terus menjaga kualitas layanan elektroniknya dan penilaian konsumen atas kualitas produk dan jasanya. Sehingga konsumen merasa puas dan akhirnya menjadi loyal.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135247731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kinerja perbankan BPR sebelum dan selama masa pandemi Covid-19","authors":"Calvina Calvina, Miharni Tjokrosaputro","doi":"10.24912/jmbk.v7i5.26506","DOIUrl":"https://doi.org/10.24912/jmbk.v7i5.26506","url":null,"abstract":"During the Covid-19 pandemic, many economic sectors experienced significant disruption. This also has an impact on the banking sector, including BPR which are financial institutions that play a key role in supporting economic growth at the local level by providing banking services to the MSME sector. The purpose of this study was to examine the influence of Covid-19 on the financial performance of rural banks by determining whether there were differences before and during Covid-19. Quantitative research with a descriptive approach was employed for this study. The data used is secondary data derived from the publication of financial reports which can be accessed via the Financial Services Authority website with the data period 2018-2021. The financial performance ratios used are Capital Adequacy Ratio (CAR), Return on Assets (ROA), Return on Equity (ROE), Operational Income Operating Cost (BOPO), Net Interest Margin (NIM), Non-Performing Loan (NPL), Earning Assets Quality (KAP), Loan to Deposit Ratio (LDR), Cash ratio, and Current Ratio (CR). The data were processed using the Paired sample t-test and Wilcoxon signed-rank test using the EViews 12 application. The findings of this study show that bank performance from LDR has significant differences, while the performance of CAR, ROA, ROE, BOPO, NIM, NPL, KAP, Cash ratio, and CR did not exhibit significant differences before and during the pandemic.
 Banyak sektor ekonomi mengalami gangguan yang signifikan selama masa pandemi Covid-19. Hal ini juga berdampak pada sektor perbankan, termasuk BPR yang merupakan lembaga keuangan yang berperan penting dalam mendukung pertumbuhan ekonomi di tingkat lokal dengan menyediakan layanan perbankan kepada sektor UMKM. Penelitian ini bertujuan untuk meneliti apakah Covid-19 berdampak terhadap kinerja keuangan perbankan Bank Perkreditan Rakyat dengan membandingkan kinerja BPR sebelum dan selama pandemi. Jenis penelitian merupakan penelitian kuantitatif dengan pendekatan deskriptif. Data yang digunakan merupakan data sekunder yang berasal dari publikasi laporan keuangan yang dapat diakses melalui situs web Otoritas Jasa Keuangan dengan periode data tahun 2018-2021. Ada beberapa rasio kinerja keuangan yang digunakan antara lain Capital Adequacy Ratio (CAR), Return on Assets (ROA), Return on Equity (ROE), Operating Income Operating Cost (BOPO), Net Interest Margin (NIM), Non Performing Loan (NPL), Earning Assets Quality (KAP), Loan to Deposit Ratio (LDR), Cash Ratio, dan Current Ratio (CR). Data diolah dengan t-test paired sample dan tes ranking Wilcoxon dengan menggunakan aplikasi EViews 12. Penelitian ini menyimpulkan bahwa kinerja bank dari LDR mengalami perbedaan signifikan, sementara kinerja CAR, ROA, ROE, BOPO, NIM, NPL, KAP, Cash ratio, dan CR tidak mengalami perbedaan signifikan sebelum dan selama terjadinya pandemi.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135248156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh brand ambassador, social influence, dan sales promotion terhadap intensi pembelian produk perawatan kecantikan lokal","authors":"Marcella Steffi, Miharni Tjokrosaputro","doi":"10.24912/jmbk.v7i5.26505","DOIUrl":"https://doi.org/10.24912/jmbk.v7i5.26505","url":null,"abstract":"This study aims to analyze the relationship between brand ambassadors, social influence, and sales promotion on purchase intentions to buy local beauty care products. This study provides an overview of consumer intentions and loyalty towards beauty care products based on The Theory of Reasoned Action (TRA). Data were collected from 201 respondents through the online questionnaire survey method (Google Form) and a total of 154 respondents met the criteria. Data analysis was performed using the partial least squares (PLS) – structural equation model (SEM) tool. The results of this study conclude that the variables of brand social influence and sales promotion have a positive and significant influence on the dependent variable purchase intentions, while the brand ambassador variable does not have a positive and significant influence on the dependent variable purchase intentions.
 Penelitian ini memiliki tujuan untuk menganalisis hubungan antara brand ambassador, social influence, dan sales promotion terhadap purchase intentions untuk membeli produk perawatan kecantikan lokal. Penelitian ini memberikan gambaran mengenai intensi dan loyalitas konsumen terhadap produk perawatan kecantikan lokal berdasarkan The Theory of Reasoned Action (TRA). Data yang dikumpulkan dari 201 responden melalui metode survei kuesioner online (Google Form) dan total responden yang memenuhi kriteria sebanyak 154 responden. Analisis data dilakukan dengan menggunakan alat Partial Least Squares (PLS) – model persamaan struktural (SEM). Hasil dari penelitian ini menyimpulkan bahwa variabel brand social influence dan sales promotion memiliki pengaruh yang positif dan signifikan terhadap variabel dependen purchase intentions, sedangkan variabel brand ambassador tidak memiliki pengaruh yang positif dan signifikan terhadap variabel dependen purchase intentions.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135292967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh citra merek, kesadaran merek, harga, dan promosi terhadap keputusan pembelian produk pakaian UNIQLO di Jakarta","authors":"Yovita Teja, Carunia Mulya Firdausy","doi":"10.24912/jmbk.v7i5.26502","DOIUrl":"https://doi.org/10.24912/jmbk.v7i5.26502","url":null,"abstract":"UNIQLO’s clothing business in Jakarta showed a significant increase in 2022. The purpose of this research is to find out whether or not brand image, brand awareness, price, and promotion both partially and jointly, influenced the purchase decision of UNIQLO’s customers in Jakarta. The source data was collected by using a questionnaire distributed via Google Forms with a total sample of 110 respondents. The data was analyzed by using multiple linear regression. The result of this study indicates that brand image, brand awareness, price, and promotion, both partially and jointly influenced the purchase decision of UNIQLO’s clothing product in Jakarta. Hence, UNIQLO may consider these four variables to develop their strategy even more to make the purchase decision of UNIQLO customers to buy its clothing products in Jakarta better.
 Pembelian terhadap produk pakaian merek UNIQLO di Jakarta meningkat pesat di tahun 2022. Penelitian ini bertujuan untuk mengetahui apakah citra merek, kesadaran merek, harga, dan promosi secara bersama-sama maupun parsial merupakan variabel-variabel yang memengaruhi keputusan pembelian pelanggan pada produk pakaian UNIQLO di Jakarta. Dengan menggunakan metode non-probability sampling melalui convenience sampling, pengumpulan data dilakukan melalui Google Form dan didapatkan total sampel sebanyak 110 responden. Metode analisis data pada penelitian ini menggunakan regresi linier berganda yang dilakukan melalui software SPSS 25. Hasil dari penelitian ini menunjukkan bahwa citra merek, kesadaran merek, harga, dan promosi secara bersama-sama dan parsial berpengaruh terhadap keputusan pembelian pelanggan UNIQLO di Jakarta. Oleh karena itu, UNIQLO dapat mempertimbangkan untuk lebih mengembangkan strategi terkait variabel-variabel yang diteliti agar keputusan pembelian pelanggan UNIQLO di Jakarta semakin baik.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135249465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh user experience aplikasi Sayurbox terhadap repurchase intention (Moderasi: Kelompok usia)","authors":"Nelviluvita Nelviluvita, Hetty Karunia Tunjungsari","doi":"10.24912/jmbk.v7i5.26504","DOIUrl":"https://doi.org/10.24912/jmbk.v7i5.26504","url":null,"abstract":"The online food distribution market through mobile applications is rapidly growing, especially in Indonesia. With this growth, consumer dissatisfaction with online food market applications has emerged from various perspectives, one of which is user experience. Generation Z is the most active age group in using online shopping applications. This study aims to create a PLS-SEM model to examine the influence of user experience on repurchase intention with age group as a moderating variable. This study uses data from 200 respondents who used the Sayurbox application at least once and resided in Jakarta collected from an online questionnaire. The results of this study indicate that product quality can positively influence repurchase intention, system quality can positively influence repurchase intention, price can positively influence repurchase intention, brand image cannot positively influence repurchase intention, age group can negatively moderate the relationship between system quality and repurchase intention, age group can positively moderate the relationship between price and repurchase intention, age group cannot negatively moderate the relationship between brand image and repurchase intention, and age group cannot negatively moderate the relationship between product quality and repurchase intention.
 Pasar distribusi makanan secara online melalui aplikasi selular berkembang sangat pesat terutama di Indonesia. Seiring dengan perkembangan tersebut, muncul ketidakpuasan konsumen terhadap aplikasi pasar makanan online dari berbagai macam sudut pandang salah satunya user experience. Generasi Z merupakan kelompok usia yang paling aktif dalam menggunakan aplikasi untuk berbelanja secara online. Penelitian ini bertujuan untuk menyelidiki pengaruh user experience terhadap repurchase intention dengan kelompok usia sebagai variabel moderasi menggunakan model PLS-SEM. Penelitian ini menggunakan data kuesioner online sebanyak 200 responden yang menggunakan aplikasi Sayurbox minimal sekali dan berdomisili di Jakarta. Hasil penelitian ini menunjukkan bahwa product quality dapat memengaruhi repurchase intention secara positif, system quality dapat memengaruhi repurchase intention secara positif, price dapat memengaruhi repurchase intention secara positif, brand image tidak dapat memengaruhi repurchase intention secara positif, kelompok usia dapat memoderasi system quality terhadap repurchase intention secara negatif, kelompok usia dapat memoderasi price terhadap repurchase intention secara positif, kelompok usia tidak dapat memoderasi brand image terhadap repurchase intention secara negatif, dan kelompok usia tidak dapat memoderasi product quality terhadap repurchase intention secara negatif.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135248151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Keputusan investasi saham di Indonesia: Pendekatan teori planned behaviour","authors":"Rafinal Dirsan, Agus Zainul Arifin","doi":"10.24912/jmbk.v7i5.26512","DOIUrl":"https://doi.org/10.24912/jmbk.v7i5.26512","url":null,"abstract":"This research aims to examine the influence of financial literacy, risk perception, and risk tolerance on investment decisions among stock investors in the Jabodetabek region. Stock investors are faced with a complex and high-risk capital market environment, so adequate financial knowledge, accurate risk perception, and appropriate risk tolerance can be important factors in making intelligent investment decisions. This study employs a quantitative approach, using primary data collected through questionnaires distributed to stock investors in the Jabodetabek region. The research sample consists of 515 randomly selected respondents. The collected data is analyzed using multiple linear regression to test the research hypotheses. The results of the study show that financial literacy has a significant positive influence on investment decisions among stock investors in Jabodetabek. This means that individuals with higher levels of financial literacy are more likely to make intelligent investment decisions. Additionally, risk perception also has a significant influence on investment decisions. Investors with accurate risk perceptions tend to be more cautious in making investment decisions. Furthermore, risk tolerance was not found to have a significant influence on investment decisions among stock investors in Jabodetabek.
 Penelitian ini bertujuan untuk menguji pengaruh financial literacy (literasi keuangan), persepsi risiko, dan toleransi risiko terhadap keputusan investasi pada investor saham di wilayah Jabodetabek. Investor saham dihadapkan pada lingkungan pasar modal yang kompleks dan berisiko tinggi, sehingga pengetahuan keuangan yang memadai, persepsi yang akurat tentang risiko, dan tingkat toleransi risiko yang tepat dapat menjadi faktor penting dalam pengambilan keputusan investasi yang cerdas. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data primer yang dikumpulkan melalui kuesioner yang disebar kepada investor saham di wilayah Jabodetabek. Sampel penelitian terdiri dari 515 responden yang dipilih secara acak. Data yang terkumpul dianalisis menggunakan metode regresi linier berganda untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa financial literacy berpengaruh positif signifikan terhadap keputusan investasi investor saham di Jabodetabek. Artinya, semakin tinggi tingkat literasi keuangan seseorang, semakin besar kemungkinannya untuk membuat keputusan investasi yang cerdas. Selain itu, persepsi risiko juga berpengaruh signifikan terhadap keputusan investasi. Investor yang memiliki persepsi risiko yang akurat cenderung lebih hati-hati dalam mengambil keputusan investasi. Selanjutnya, toleransi risiko tidak ditemukan memiliki pengaruh signifikan terhadap keputusan investasi pada investor saham di Jabodetabek.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135292820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}