Jurnal Manajemen Strategi Bisnis dan Kewirausahaan最新文献

{"title":"Analisis Indeks Harga Saham Gabungan (IHSG) dan tingkat abnormal return sebelum dan sesudah pengumuman buyback saham di tengah pandemi Covid-19 (Studi kasus pada Bursa Efek Indonesia)","authors":"Nurfadliyah","doi":"10.24912/jmbk.v7i1.20939","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.20939","url":null,"abstract":"The Covid-19 pandemic that occurred in early 2020 attacked the life order of the Indonesian people, one of which was in the economic sector. The number of positive patients with the Covid-19 pandemic which is getting out of control requires the government to implement Large-Scale Social Restrictions (PSBB) which causes a decline in the economic level which has an impact on the capital market with a continuous decline in stock prices. To avoid an even greater decline, the government issued a share buyback regulation through SEOJK No. 3/SEOJK.04/2020. This research is descriptive quantitative research with an event study approach to finding out whether there are differences in the value of the JCI and abnormal returns before and after the announcement of a stock buyback amid the Covid-19 pandemic. The results of the study showed that the JCI variable obtained a significance probability (sig.) < 0.05 which means that there was a change in the JCI between before and after the announcement was made. Furthermore, on the abnormal return variable in the average abnormal return test (AARit) the result is a significance probability (sig.) > 0.05 which means that there is no difference in abnormal returns before and after the stock buyback announcement. This shows that buyback announcements have not been fully effective in reducing fluctuations in the capital market due to Covid-19.\u0000Pandemi Covid-19 yang terjadi pada awal tahun 2020 menyerang tatanan kehidupan masyarakat Indonesia, salah satunya pada sektor perekonomian. Jumlah pasien positif pandemi Covid-19 yang semakin tak terkendali mengharuskan pemerintah untuk menerapkan Pembatasan Sosial Berskala Besar (PSBB) yang menyebabkan penurunan tingkat perekonomian hingga berdampak pada pasar modal dengan menurunnya harga saham secara terus-menerus. Untuk menghindari penurunan yang semakin besar, pemerintah mengeluarkan peraturan pembelian kembali (buyback) saham melalui SEOJK No. 3/SEOJK.04/2020. Penelitian ini bertujuan untuk mengetahui apakah terdapat perbedaan nilai IHSG dan abnormal return sebelum dan sesudah pengumuman buyback saham di tengah pandemi Covid-19. Metode penelitian ini menggunakan metode kuantitatif deskriptif dengan pendekatan event study. Adapun hasil dari penelitian menunjukkan bahwa pada variabel IHSG didapatkan hasil probabilitas signifikansi (sig.) < 0.05, yang berarti bahwa terdapat perubahan IHSG antara sebelum dan sesudah pengumuman dilakukan. Selanjutnya, pada variabel abnormal return dalam pengujian rata-rata abnormal return (AARit) didapatkan hasil probabilitas signifikansi (sig.) > 0.05 yang berarti bahwa tidak terdapat perbedaan abnormal return sebelum dan sesudah pengumuman buyback saham. Hal ini menunjukkan bahwa pengumuman buyback belum sepenuhnya efektif dalam meredam fluktuasi di pasar modal akibat adanya peristiwa pandemi Coivd-19.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77860411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinan niat beli produk perawatan diri organik","authors":"Chrisvinlya, Cokki","doi":"10.24912/jmbk.v7i1.22477","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22477","url":null,"abstract":"This study determined the influence of product knowledge and perceived value on organic personal care purchase intention. Examined the attitude towards purchase intention as the mediator of product knowledge and perceived value towards purchase intention also perceived behavioral control as a moderator between attitude towards purchase intention and organic personal care purchase intention which is the difference of TPB application in previous and still limited. A total of 351 respondents participated in this study by online survey who knows about organic personal care. The collected data is used to examine the correlation of variables by the PLS-SEM method, and the result showed organic personal care purchase intention is influenced by attitude towards purchase intention and perceived behavioral control. Attitude toward purchase intention is influenced by product knowledge (subjective and objective knowledge) and perceived value (health and environmental value). Marketers need to carry out the event, give a sample, and laboratory tests for organic personal care products to inform product perceived value and increase subjective and objective knowledge, also the attitude towards organic personal care product purchase intention. \u0000Studi ini menentukan pengaruh dari pengetahuan produk dan nilai yang dipersepsikan terhadap niat beli produk perawatan diri organik. Selain itu, sikap sebagai mediator antara pengetahuan produk dan nilai yang dipersepsikan dengan niat beli, dan persepsi kontrol perilaku sebagai moderasi antara sikap dengan niat beli yang membedakan penerapan teori TPB pada penelitian sebelumnya dan masih terbatas. Data yang diperoleh berasal dari 351 responden mengetahui produk perawatan diri organik. Teknik analisa data menggunakan PLS-SEM dalam menguji keterkaitan antar variabel yang diteliti. Niat beli produk perawatan diri organik dipengaruhi oleh sikap terhadap niat beli dan persepsi kontrol perilaku. Sikap terhadap niat beli produk perawatan diri organik dipengaruhi oleh pengetahuan produk yang mencakupi pengetahuan subjektif dan pengetahuan objektif, serta nilai-nilai produk yang dipersepsikan, seperti nilai kesehatan dan nilai lingkungan. Tim pemasar perlu melakukan event, memberikan sampel, dan melakukan tes laboratorium terhadap produk perawatan diri organik untuk menginformasikan nilai-nilai produk yang dipersepsikan, meningkatkan pengetahuan subjektif maupun objektif, dan sikap terhadap niat beli produk perawatan diri organik.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81131137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh kepemimpinan, motivasi kerja, dan kompensasi terhadap kepuasan kerja pegawai Direktorat X Lembaga XYZ","authors":"Ilah Winarti","doi":"10.24912/jmbk.v7i1.22474","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22474","url":null,"abstract":"The purpose of this study was to determine the effect of leadership, work motivation, and compensation on the job satisfaction of the employees of Directorate X in XYZ Institute. This study is a causal relationship research with quantitative techniques, using a saturated sampling technique with a sample of 77 respondents. Researchers distributed questionnaires to 77 respondents but only 47 respondents filled out the questionnaires. The data processing technique uses the Structural Equation Modeling (SEM) method which is assisted by the SmartPLS 3.3.2. software. The result of this study indicates that leadership and compensation have a significant positive effect on employee job satisfaction. Work motivation does not affect job satisfaction. \u0000Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepemimpinan, motivasi kerja, dan kompensasi terhadap kepuasan kerja pegawai Direktorat X Lembaga XYZ. Penelitian ini adalah penelitian hubungan kausal dengan teknik kuantitatif, menggunakan teknik sampling jenuh dengan sampel berjumlah 77 responden. Peneliti menyebarkan kuesioner kepada 77 responden, namun hanya 47 responden yang mengisi kuesioner. Teknik pengolahan data menggunakan metode Structural Equation Modeling (SEM) yang dibantu oleh perangkat lunak SmartPLS 3.3.2. Hasil penelitian ini menunjukkan bahwa kepemimpinan dan kompensasi berpengaruh secara positif signifikan terhadap kepuasan kerja pegawai. Motivasi kerja tidak berpengaruh terhadap kepuasan kerja.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84968407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kerja sama endorsement selebriti media sosial untuk meningkatkan popularitas merek usaha industri horeka (hotel, restoran, kafe) selama pandemi Covid-19","authors":"Feraldo Akbar Rozanandi, Haris Maupa","doi":"10.24912/jmbk.v7i1.22466","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22466","url":null,"abstract":"During the Covid-19 pandemic, the hotel and restaurant industry suffered a massive impact, where most of the profit-generating activities are restricted to suppress the spread of the highly contagious disease. Companies tried their best to maintain brand awareness. With profit being reduced greatly, marketing budgets suffered the same fate, to maintain or increase brand awareness to gain advantages from popularity, companies needed to think of the most effective way with minimum budget spending. Social media, such as Instagram is a software application that allows people to digitally interact with each other, eventually adding more features that support businesses from closing a sales deal to marketing and advertising their company or products. To stand out and gain popularity for business advantages, companies need to think of a way that is beyond what Instagram offers as its features. One of them is through a partnership with social media celebrities. With a lot of followers, companies can promote their products, services, and other offering utilizing the fame of social media celebrities through a partnership known as an endorsement. This research was conducted qualitatively to figure out how social media celebrities through endorsement partnerships can gain brand popularity in the hotel, restaurant, and café industry during the Covid-19 pandemic period. This research concludes, that through social media celebrity endorsement, companies can gain brand popularity effectively with a relatively small budget. \u0000Selama masa pandemi Covid-19, industri hotel dan restoran mengalami dampak yang sangat parah, hampir seluruh kegiatan masyarakat yang sebelumnya menjadi sumber penghasilan utama kini dilarang demi menekan angka penyebaran virus tersebut. Perusahaan melakukan yang terbaik untuk menjaga kesadaran mereknya. Dengan besarnya pengurangan pendapatan, anggaran pemasaran juga mengalami nasib yang sama, untuk menjaga dan meningkatkan kesadaran merek agar mendapatkan keuntungan dari popularitas, perusahaan perlu memikirkan cara yang paling efektif dengan anggaran minimum. Hadirnya media sosial salah satunya Instagram, memungkinkan masyarakat untuk secara digital berinteraksi satu dengan lainnya hingga kemudian menambah fitur aplikasinya untuk mendukung kegiatan perniagaan, mencapai kesepakatan penjualan hingga pemasaran dan periklanan untuk perusahaan maupun produknya. Agar menonjol dan mencapai popularitas, perusahaan perlu memikirkan cara yang lebih dari fitur yang ditawarkan oleh Instagram. Salah satunya adalah dengan melakukan kerja sama dengan selebriti media sosial. Dengan banyaknya jumlah pengikut, perusahaan dapat mempromosikan produk, jasa, dan penawaran lainnya dengan memanfaatkan popularitas yang dimiliki oleh selebriti media sosial melalui sebuah kerja sama promosi berbayar. Penelitian ini menggunakan metodologi kualitatif untuk mengetahui bagaimana selebriti media sosial melalui kerja sama promosi berbayar dapat mencapai popularitas merek u","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83108700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis business model canvas tiket.com dalam menghadapi pandemi Covid-19","authors":"A. Mafazi, Sawidji Widoatmodjo","doi":"10.24912/jmbk.v7i1.22471","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22471","url":null,"abstract":"In October 2019, the tourism sector experienced a very complicated challenge when the Covid-19 crisis began to hit. Since the outbreak of the pandemic, restrictions on travel and other activities in various parts of the world to prevent the spread of Covid-19 have created an ongoing combination of a drastic drop in demand and hampered travel activity. The coronavirus pandemic hit the tourism industry business, including tiket.com as one of the OTA (Online Travel Agent) service providers whose business has decreased. tiket.com prepare several strategies to again improve its performance amid the Covid-19 pandemic. Based on this background, this study analyzes the Business Model Canvas that has been implemented by tiket.com in dealing with the Covid-19 pandemic in 2021. The purpose of this research is to analyze the Business Model Canvas that has been designed and implemented by tiket.com in dealing with the Covid-19 pandemic. The analysis is carried out based on two aspects, the competitive environment, and profits with its partners. The method used in this study is a qualitative analysis where the data sources are obtained from interviews, questionnaires, and other archival sources such as journal articles. The results of the analysis in terms of the competitive environment found that other competitors can be considered competitors because the two online travel agents have similarities regarding meeting consumer needs. Meanwhile, in the profit analysis with its partners, the company shows the possibility of a positive reciprocal relationship with its partners so that it has an impact on long-term relationships. Pada Oktober 2019, sektor pariwisata mengalami tantangan yang sangat pelik dimana krisis Covid-19 mulai melanda. Sejak merebaknya pandemi, pembatasan perjalanan dan aktivitas lainnya di berbagai belahan dunia untuk mencegah penyebaran Covid-19 telah menciptakan kombinasi berkelanjutan dari penurunan permintaan yang drastis dan menghambat aktivitas perjalanan. Pandemi virus Corona menghantam bisnis industri pariwisata, termasuk tiket.com sebagai salah satu penyedia layanan OTA (Online Travel Agent) yang bisnisnya mengalami penurunan. Hal tersebut membuat tiket.com menyiapkan beberapa strategi untuk kembali meningkatkan kinerjanya di tengah pandemi Covid-19. Berdasarkan latar belakang tersebut, penelitian ini menganalisis Business Model Canvas yang telah diterapkan oleh tiket.com dalam menghadapi pandemi Covid-19 pada tahun 2021. Tujuan dari penelitian ini adalah untuk menganalisis Business Model Canvas yang telah dirancang dan diimplementasikan oleh tiket.com dalam menghadapi pandemi Covid-19. Analisis dilakukan berdasarkan dua aspek, yaitu lingkungan persaingan dan keuntungan dengan para mitranya. Metode yang digunakan dalam penelitian ini adalah analisis kualitatif dimana sumber data diperoleh dari hasil wawancara, kuesioner, dan sumber arsip lain, seperti jurnal dan artikel. Hasil analisis lingkungan persaingan ditemukan bahwa kompetito","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80647465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Financial literacy, digital transformation adoption, and their significance to the MSMEs performance in Bandung city","authors":"Dwi Rahmawati, Abdurrahman Rahim Thaha, A. Priyanto","doi":"10.24912/jmbk.v7i1.20702","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.20702","url":null,"abstract":"Financial and digital literacy has been recognized as a crucial information resource for financial decision-making, but the impact of MSME’s financial and digital literacy on sustainability has received little attention. This study intends to examine the growth of MSME’s financial knowledge and technology adoption-related obstacles. A solid business foundation, which is sorely needed, can be created by training MSMEs about financial and digital literacy in a systematic, integrated, and sustainable way. This study is quantitative research considering it employs descriptive statistical analysis of numerical data, especially the partial least square method, to examine the impact of financial and digital literacy on the performance of MSMEs. The 237 respondents in Bandung who participated in a self-administered survey were used to get the data during the third quarter of 2022. The study proved that the performance of entrepreneurs was statistically influenced by financial literacy and digital transformation adoption. Comparing the two major attributes, digital transformation has a higher score in impacting the MSME’s performance. Bandung is one of the key pillars of the local economy, especially MSMEs where performance is affected majorly by digital transformation adoption.\u0000Literasi keuangan dan digital telah diakui sebagai sumber informasi penting untuk pengambilan keputusan keuangan, tetapi dampak literasi keuangan dan digital UMKM terhadap keberlanjutan kurang mendapat perhatian. Penelitian ini bermaksud untuk mengkaji pertumbuhan pengetahuan keuangan UMKM dan hambatan terkait adopsi teknologi. Fondasi bisnis yang kokoh, yang sangat dibutuhkan, dapat diciptakan dengan melatih UMKM tentang literasi keuangan dan digital secara sistematis, terintegrasi, dan berkelanjutan. Penelitian ini merupakan penelitian kuantitatif mengingat menggunakan analisis statistik deskriptif data numerik, khususnya metode Partial Least Square, untuk mengkaji dampak literasi keuangan dan digital terhadap kinerja UMKM. Ke-237 responden di Bandung yang mengikuti survei swakelola digunakan untuk mendapatkan data selama kuartal III-2022. Studi ini membuktikan bahwa kinerja wirausahawan secara statistik dipengaruhi oleh literasi keuangan dan adopsi transformasi digital. Membandingkan dua atribut utama, transformasi digital memiliki skor yang lebih tinggi dalam mempengaruhi kinerja UMKM. Bandung merupakan salah satu pilar utama perekonomian lokal, khususnya UMKM dimana kinerjanya sangat dipengaruhi oleh adopsi transformasi digital.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88126975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis perbandingan kinerja reksa dana saham konvensional dan reksa dana saham syariah dalam aplikasi Bibit berdasarkan metode Sharpe, Treynor, dan Jensen selama masa pandemi Covid-19 periode 2020-2021","authors":"Linsye Linori Tanama, I. Widjaja","doi":"10.24912/jmbk.v7i1.22465","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22465","url":null,"abstract":"Mutual funds are investment instruments with minimum risk that have several types, namely money market mutual funds, fixed income mutual funds, mixed mutual funds, and equity funds. For novice investors, mutual funds are considered to be the right choice to start investing because the funds are managed by an Investment Manager. Bibit application is a financial technology highly demanded by investors in Indonesia because the application has unique features that make it easier for investors to invest, one of that is Robo-advisor. In this era of the Covid-19 pandemic, stock prices fluctuated drastically. The purpose of this study is to compare the performance of conventional equity mutual funds with Islamic equity mutual funds based on equity mutual fund products sold by Bibit mutual fund agent during the Covid-19 pandemic, the period of 2020-2021. This research is a descriptive quantitative research and comparative method with purposive sampling data collection. The analytical method used was Sharpe, Treynor, and Jensen, and then the results were compared using an independent t-test. The results show that of the three analytical methods, the best performance of conventional mutual funds is Manulife Saham Andalan, while the best performance of Islamic mutual funds is Sucorinvest Sharia Equity. In addition, other results show that there is no significant difference in mutual fund performance between conventional equity mutual funds and Islamic equity mutual funds. However, from the average performance, conventional equity mutual funds are superior to Islamic mutual funds. \u0000Reksa dana merupakan salah satu instrumen investasi yang memiliki risiko minimum dengan beberapa jenisnya, yaitu reksa dana pasar uang, reksa dana pendapatan tetap, reksa dana campuran, dan reksa dana saham. Bagi investor pemula, reksa dana merupakan pilihan yang tepat untuk memulai investasinya karena dana dikelola oleh Manajer Investasi. Aplikasi Bibit merupakan financial technology yang paling diminati oleh investor di Indonesia karena aplikasi tersebut memiliki fitur unik yang memudahkan investor dalam berinvestasi, salah satunya adalah Robo-advisor. Di era pandemi Covid-19 ini, harga saham berfluktuasi secara drastis. Tujuan penelitian ini adalah membandingkan kinerja reksa dana saham konvensional dengan reksa dana saham syariah berdasarkan produk reksa dana saham yang dijual oleh agen reksa dana Bibit selama pandemi Covid-19, yaitu periode tahun 2020-2021. Penelitian ini merupakan penelitian kuantitatif deskriptif dan komparatif dengan metode pengumpulan data purposive sampling. Metode analisis yang digunakan adalah Sharpe, Treynor, dan Jensen, yang kemudian hasilnya dibandingkan dengan menggunakan uji independen t-test. Hasil penelitian menunjukkan bahwa dari ketiga metode analisis tersebut, kinerja reksa dana konvensional terbaik adalah Manulife Saham Andalan, sedangkan kinerja reksa dana syariah terbaik adalah Sucorinvest Sharia Equity. Selain itu, hasil lainnya menunjukka","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83007732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh kepemimpinan karismatik, budaya organisasi, dan strategic flexibility terhadap kinerja perusahaan dengan ketidakpastian lingkungan usaha sebagai variabel mediasi","authors":"Melshaf, Hetty Karunia Tunjungsari","doi":"10.24912/jmbk.v7i1.22485","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22485","url":null,"abstract":"The background of this research is to know the factors that can affect the performance of companies, especially SMEs in West Jakarta. The purpose of this study was to determine and analyze the effect of charismatic leadership, organizational culture, and strategic flexibility on the business performance of SMEs in West Jakarta with environmental uncertainty as a mediating variable. This research was conducted by using the judgement sampling method. Researchers distributed questionnaires to 100 business owners in West Jakarta. Data analysis using PLS-SEM analysis. The results of the analysis conclude that charismatic leadership, organizational culture, and strategic flexibility affect environmental uncertainty in West Jakarta. Charismatic leadership, organizational culture, strategic flexibility, and environmental uncertainty affect the business performance of SMEs in West Jakarta. Environmental uncertainty can moderate the influence of charismatic leadership, organizational culture, and strategic flexibility on the business performance of SMEs. \u0000Latar belakang dari penelitian ini adalah ingin mengetahui faktor-faktor yang dapat memengaruhi kinerja perusahaan khususnya UKM di Jakarta Barat. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepemimpinan karismatik, budaya organisasi, dan fleksibilitas strategis terhadap kinerja usaha UKM di Jakarta Barat dengan variabel mediasi ketidakpastian lingkungan. Penelitian ini dilakukan dengan menggunakan metode judgement sampling. Peneliti menyebarkan kuesioner kepada 100 pemilik usaha di Jakarta Barat. Analisis data menggunakan analisis PLS-SEM. Hasil analisis menyimpulkan bahwa kepemimpinan karismatik, budaya organisasi, dan fleksibilitas strategis berpengaruh terhadap ketidakpastian lingkungan di Jakarta Barat. Kepemimpinan karismatik, budaya organisasi, fleksibilitas strategis, dan ketidakpastian lingkungan memengaruhi kinerja bisnis UKM di Jakarta Barat. Ketidakpastian lingkungan mampu memoderasi pengaruh kepemimpinan karismatik, budaya organisasi, dan fleksibilitas strategis terhadap kinerja bisnis UKM.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73606985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis kinerja dan menyusun strategi dengan menggunakan balanced scorecard","authors":"David Chandra, Yanuar","doi":"10.24912/jmbk.v7i1.22470","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22470","url":null,"abstract":"This study aims to measure company performance using the Balanced Scorecard tool assisted by the Analytical Hierarchy Process tool. The measurement results will be used as the basis for making a strategy for the company. This type of research is descriptive and data collection is done by taking company data and distributing questionnaires to measure customer and employee satisfaction. Respondents to the customer satisfaction questionnaire were distributed to company consumers and a total sample of 120 was taken. While the respondents for the employee satisfaction questionnaire were distributed to employees who had worked for at least 1 year so a total sample of 70 was collected. The application used for the weighting was Expert Choice 11 and the application which is used to process the questionnaire data is SPSS. The results of the weighting shown that the most important perspective for the company is the customer and financial perspective where there are 4 most important sub-criteria, namely Customer Satisfaction, Sales (ROE), Customer Retention, and Profitability (NPM). Based on performance measurement using a Balanced Scorecard, the customer perspective and growth and learning have good performance, while the financial perspective and internal business processes have moderate performance. Overall, the average performance of the four perspectives performs well. \u0000Penelitian ini memiliki tujuan untuk mengukur kinerja perusahaan menggunakan alat Balanced Scorecard yang dibantu dengan alat Analytical Hierarchy Process. Hasil pengukuran dijadikan dasar dalam pembuatan strategi untuk perusahaan. Jenis penelitian ini adalah deskriptif dan pengumpulan data dilakukan dengan cara mengambil data perusahaan dan penyebaran kuesioner untuk mengukur kepuasan pelanggan dan karyawan. Responden untuk kuesioner kepuasan pelanggan dibagikan kepada konsumen perusahaan dan diambil jumlah sampel sebanyak 120. Sedangkan responden untuk kuesioner kepuasan karyawan dibagikan kepada karyawan yang telah bekerja minimal selama 1 tahun sehingga terkumpul jumlah sampel sebanyak 70. Aplikasi yang digunakan untuk pembobotan adalah Expert Choice 11 dan aplikasi yang digunakan untuk mengolah data kuesioner ada SPSS. Hasil dari pembobotan menunjukkan bahwa perspektif terpenting bagi perusahaan adalah perspektif pelanggan dan keuangan yang dimana terdapat 4 sub-kriteria terpentingnya yaitu Kepuasan Pelanggan, Penjualan (ROE), Customer Retention, dan Profitabilitas (NPM). Berdasarkan pengukuran kinerja menggunakan Balanced Scorecard, perspektif pelanggan, dan pertumbuhan dan pembelajaran memiliki kinerja baik, sedangkan perspektif keuangan dan proses bisnis internal memiliki kinerja sedang. Secara keseluruhan rata-rata kinerja dari keempat perspektif berkinerja baik.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90621333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh digital marketing, word of mouth, dan brand ambassador terhadap brand awareness serta dampaknya pada purchase decision","authors":"Nicholas Taurino, Sarwo Edy Handoyo","doi":"10.24912/jmbk.v7i1.22483","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22483","url":null,"abstract":"In recent years digital shopping is becoming so popular that e-commerce and marketplace popularity rise a lot. This study has the purpose to test the effect of digital marketing, word of mouth, and brand ambassador to purchase decisions and brand awareness, and also the effect of brand awareness to purchase decisions. A total of 171 respondents have used and shopped using the e-commerce app across the Jabodetabek area. The data then will be analyzed using SmartPLS to find the correlation between each variable and find the effect of digital marketing, word of mouth, and brand ambassador on both purchase decision and brand awareness, and also the effect of brand awareness to purchase decision. The results are: 1) Digital marketing affect purchase decision positively and significantly; 2) Word of mouth affects purchase decisions positively and significantly; 3) Brand ambassadors affect purchase decisions negatively and insignificantly; 4) Digital marketing affects brand awareness positively and significantly; 5) Word of mouth affects brand awareness positively and significantly; 6) Brand ambassador affects purchase decision positively but is insignificant; and 7) Brand awareness affects purchase decisions positively and significantly. \u0000Dalam beberapa tahun terakhir, digital shopping menjadi sangat popular sehingga menyebabkan e-commerce dan marketplace mengalami peningkatan popularitas. Studi ini dilakukan untuk menguji efek dari digital marketing, word of mouth, dan brand ambassador terhadap purchase decision dan brand awareness serta menguji efek brand awareness terhadap purchase decision. Dengan total 171 responden yang pernah menggunakan aplikasi e-commerce untuk melakukan pembelian online dan berdomisili di wilayah Jabodetabek. Data yang terkumpul kemudian akan dianalisis dengan menggunakan aplikasi SmartPLS untuk menguji hubungan antar variabel dan efek digital marketing, word of mouth, dan brand ambassador terhadap brand awareness dan purchase decision. Hasil yang didapat adalah: 1) Digital marketing berpengaruh positif dan signifikan terhadap purchase decision; 2) Word of mouth berpengaruh positif dan signifikan terhadap purchase decision; 3) Brand ambassador berpengaruh negatif dan tidak signifikan terhadap purchase decision; 4) Digital marketing berpengaruh positif dan signifikan terhadap brand awareness; 5) Word of mouth berpengaruh positif dan signifikan terhadap brand awareness; 6) Brand ambassador berpengaruh positif namun tidak signifikan terhadap brand awareness; dan 7) Brand awareness berpengaruh positif dan signifikan terhadap purchase decision.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84369235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}