Jurnal Manajemen Strategi Bisnis dan Kewirausahaan最新文献

{"title":"Pengaruh variasi produk dan harga terhadap minat beli konsumen rumah tinggal di Summarecon Serpong","authors":"Hariadi Yonanta, Nurahma Tresani","doi":"10.24912/jmbk.v7i2.23361","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23361","url":null,"abstract":"Housing is always on demand due to a place to live is the main need of human and the number of populations which always increased. Indonesia is known as the 4th most populated country in the world, however most population is concentrated in Jakarta, Bogor, Tangerang, Bekasi and Depok are (Jabodetabek). Summarecon Serpong business developing areas which located by the other big property developer, such as BSD, Alam Sutera, Paramout Land and Lippo Karawaci. This factor has inspired the writer to do research on the factors that influence consumer’s buying interest to purchase their home at Summarecon Serpong. The chosen independent variables are the product variety and the prices compared to the other developer since the location is all the same in Serpong area, in which Summerecon Serpong also need creative way to expand their market share. In writer’s opinion, the product variety and price is the main variable that significantly affect the consumer’s buying interest to purchase a house in Summarecon Serpong. This research is using quantitative method which sample of respondent have answer the questioner contains of the variables researched, conduct in order to determine whether the product and price variety have significantly affected to the consumer’s purchasing intention as decision making in purchasing a property and the result of this research is expected to provide Summarecon Serpong ideas to accurately decides their business plan. \u0000Kebutuhan akan rumah tinggal selalu ada karena rumah merupakan kebutuhan pokok manusia dan jumlah penduduk mengalami penambahan dari tahun ketahun. Indonesia sebagai negara yang memiliki jumlah penduduk terbesar no 4 di dunia dan penyebaran penduduknya tidak merata. Sebagian besar kepadatan penduduk terkonstrasi di Jakarta, Bogor , Tangerang, Bekasi dan Depok (Jabodetabek). Summarecon Serpong memiliki area pengembangan yang lokasinya diapit oleh pengembang-pengembang besar lainnya seperti BSD, Alam Sutera, Paramount Land, dan Lippo Karawaci. Sehingga penulis tertarik untuk untuk meneliti faktor yang mempengaruhi minat beli konsumen rumah tinggal di Sumarecon Serpong. Variabel independen yang dipilih adalah variasi produk dan harga karena pada lokasi pengembang-pengembang besar tersebut sama-sama di daerah Serpong, tentunya Summarecon Serpong memerlukan cara untuk bisa memperluas market share. Penulis berpendapat bahwa variasi produk dan harga merupakan variabel yang memberi pengaruh yang cukup besar terhadap minat beli konsumen rumah tinggal di Summarecon Serpong, penelitian ini adalah penelitian kuantitatif dengan mengumpulkan 100 orang sample dengan menjawab kuesioner dengan pertanyaan terkait dengan variabel yang diteliti. Penelitian ini dilakukan untuk melihat apakah benar variabel variasi produk dan harga berpengaruh secara signifikan terhadap minat beli, agar hasil penelitian ini bisa memberikan saran bagi Summarecon Serpong sebagai perusahaan bisa mengambil keputusan bisnis yang tepat.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89052382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh kualitas pelayanan dan kualitas produk terhadap loyalitas pelanggan melalui kepuasan konsumen","authors":"Marchelly Eka Yani Riyadi, R. Erdiansyah","doi":"10.24912/jmbk.v7i2.23357","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23357","url":null,"abstract":"E-commerce is currently expanding quickly in Indonesia. Customer retention, particularly in e-commerce, is important for maintaining a business' profitability. Scientific research has demonstrated that a variety of factors, including service excellence, client satisfaction, and brand trust, have an impact on customer loyalty. This study aims to explore the connections between brand trust, customer satisfaction, and service quality. In this study, the sampling method of purposeful sampling was employed. Surveys were conducted by distributing questionnaires directly to Shopee consumers in Banten. There are 200 customers' worth of samples. In this study, regression analysis was done using the SPSS version 23 application. The results of this study show that service quality has a big impact on customer satisfaction. Customer satisfaction has a significant impact on brand trust. Brand trust has a tremendous impact on customer loyalty. Therefore, in order to preserve or even increase customer loyalty and compete successfully in the online market, any mobile e-commerce application needs to be able to guarantee service quality, customer satisfaction, and customer trust. \u0000Saat ini, e-commerce berkembang pesat di Indonesia. Loyalitas pelanggan dalam bisnis online, khususnya di e-commerce, merupakan faktor yang dapat menjaga profitabilitas mereka. Sejumlah penelitian ilmiah menunjukkan bahwa sejumlah variabel, seperti kualitas layanan, kebahagiaan klien, dan kepercayaan merek, mempengaruhi loyalitas konsumen. Penelitian ini bermaksud untuk menyelidiki hubungan antara loyalitas pelanggan dan kualitas layanan, kepuasan, dan kepercayaan merek. Purposive sampling digunakan sebagai strategi sampel dalam penelitian ini. Distribusi kuesioner langsung kepada pengguna aplikasi seluler Shopee di Banten digunakan untuk melakukan survei. Ada sampel senilai 200 pelanggan. Dengan bantuan program SPSS versi 23, teknik analisis regresi digunakan dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh besar terhadap kepuasan pelanggan. Kepuasan pelanggan memiliki dampak yang signifikan terhadap kepercayaan merek. Kepercayaan merek memiliki dampak yang luar biasa pada loyalitas pelanggan. Oleh karena itu, untuk mempertahankan atau bahkan meningkatkan loyalitas pelanggan dan bersaing dengan sukses di pasar online, setiap aplikasi e-commerce seluler harus dapat menjamin kualitas layanan, kepuasan pelanggan, dan kepercayaan pelanggan.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79831195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor yang memengaruhi firm value dengan mediasi capital structure","authors":"Anthony, Henryanto Wijaya","doi":"10.24912/jmbk.v7i2.23368","DOIUrl":"https://doi.org/10.24912/jmbk.v7i2.23368","url":null,"abstract":"With capital structure as an intervening variable, the purpose of this study was to collect empirical evidence regarding the effects of profitability, sales growth, and company size on firm value in property sector companies listed on the Indonesia Stock Exchange (IDX) in 2019-2021. The purposive sampling technique was used to select a sample of 51 businesses from the secondary data used in this study. The SmartPLS 4.0.8.4 application was used in this study. Company size and capital structure have a significant effect on capital structure, and capital structure is unable to mediate the relationship between profitability, sales growth, and firm size on firm value, according to the findings of this study. On the other hand, profitability and sales growth do not have a significant effect on capital structure. \u0000Dengan struktur modal sebagai variabel intervening, tujuan penelitian ini adalah untuk mengumpulkan bukti empiris mengenai pengaruh profitabilitas, pertumbuhan penjualan, dan ukuran perusahaan terhadap nilai perusahaan pada perusahaan sektor properti yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2019-2021. Teknik purposive sampling digunakan untuk memilih sampel sebanyak 51 usaha dari data sekunder yang digunakan dalam penelitian ini. Aplikasi SmartPLS 4.0.8.4 digunakan dalam penelitian ini. Ukuran perusahaan dan struktur modal berpengaruh signifikan terhadap struktur modal, dan struktur modal tidak mampu memediasi hubungan antara profitabilitas, pertumbuhan penjualan, dan ukuran perusahaan terhadap nilai perusahaan, menurut temuan penelitian ini. Sedangkan profitabilitas dan pertumbuhan penjualan tidak berpengaruh signifikan terhadap struktur modal.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83195816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perkembangan penjualan mobil sebelum dan sesudah kebijakan insentif pajak penjualan atas barang mewah pada masa Covid-19","authors":"Hendra Saputra, Carunia Mulya Firdausy","doi":"10.24912/jmbk.v7i1.22472","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22472","url":null,"abstract":"The purpose of this research is to examine the development of car sales in Indonesia before the outbreak of the Covid-19 pandemic and after the government issued tax incentives during the Covid-19 pandemic. The method of analysis was by using the tabulation method of car sales data within the 2018 to 2021 period, published by the official Gaikindo website. The results confirmed that car sales in Indonesia when the Covid-19 pandemic occurred in 2020 declined drastically. But due to the PPnBM incentive policy provided by the government, Indonesia’s car sales managed to grow by 66% in 2021. This indicates that tax incentive affects the growth of car sales during the Covid-19 pandemic in Indonesia. \u0000Penelitian ini bertujuan untuk meneliti perkembangan penjualan mobil di Indonesia sebelum merebaknya pandemi Covid-19 dan sesudah insentif PPnBM yang diberikan pemerintah. Metode analisis yang digunakan adalah metode tabulasi data dari publikasi penjualan mobil yang berasal dari situs resmi Gaikindo pada rentang waktu 2018 sampai dengan 2021 yang didapatkan dari situs resmi Gaikindo. Hasil penelitian ini menunjukkan adanya penurunan penjualan mobil yang drastis di Indonesia pada tahun 2020 pada saat pandemi Covid-19. Tetapi melalui kebijakan insentif PPnBM yang diberikan pemerintah, terjadi peningkatan penjualan mobil sebesar 66% di Indonesia pada tahun 2021. Hal ini mengindikasikan bahwa peningkatan penjualan mobil dipengaruhi oleh insentif PPnBM.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84334128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh kepedulian lingkungan dan kesadaran kesehatan terhadap minat beli konsumen pada produk ramah lingkungan","authors":"A. Program, S. Manajemen, Hetty Karunia, Tunjungsari Program, Universitas Tarumanagara","doi":"10.24912/jmbk.v7i1.22478","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22478","url":null,"abstract":"In the last few years until now, the world is faced with environmental problems that have an impact on environmental damage and global warming. It is suspected that the use of products that are not pro-environmentally can pollute the environment which can be dangerous for the ecosystem and health. The purpose of this study is to examine and analyze the factors that can influence consumer purchase intentions in pro-environmentally products because until now there are still many uses of products that are not pro-environmentally. This study examines several factors, including consumer trust in producers, environmental concerns, health concerns, and external factors in eco-labels. By using the PLS-SEM analysis technique and involving approximately 203 respondents in the Jabodetabek area, the results show that environmental concern affects consumer purchase intention in pro-environmentally products, the eco-label can affect consumer trust in producers, and environmental concern also health concern can positively moderate the relationship between consumer trust in producers and purchase intention. \u0000Beberapa tahun terakhir hingga saat ini, dunia dihadapkan pada permasalahan lingkungan yang berdampak pada kerusakan lingkungan dan pemanasan global. Diduga bahwa penggunaan produk yang tidak ramah lingkungan dapat mencemari lingkungan sehingga sangat berbahaya bagi ekosistem dan kesehatan. Tujuan dari penelitian ini untuk menganalisis faktor-faktor yang dapat memengaruhi minat beli konsumen pada produk ramah lingkungan. Faktornya antara lain kepercayaan konsumen pada produsen, kepedulian lingkungan, kesadaran kesehatan, dan faktor eksternal eco-label. Penelitian menggunakan teknik analisis data menggunakan PLS-SEM dengan sampel sebanyak 203 responden di area Jabodetabek. Hasil penelitian yang didapat menunjukkan bahwa kepedulian lingkungan memengaruhi minat beli konsumen pada produk ramah lingkungan, kepercayaan konsumen pada produsen dapat memengaruhi minat beli konsumen, eco-label dapat memengaruhi kepercayaan konsumen pada produsen, dan kepedulian lingkungan serta kesadaran kesehatan secara positif dapat memoderasi hubungan antara kepercayaan konsumen pada produsen dan minat beli.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80913839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis strategi pemasaran menggunakan matriks SWOT, matriks IFE, matriks EFE, dan matriks IE (Studi kasus pada bisnis Banjjagim.id)","authors":"Misyaida Ayunda Putri, Agus Rahayu, Puspo Dewi Dirgantari","doi":"10.24912/jmbk.v7i1.20703","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.20703","url":null,"abstract":"To achieve the expected profit, a business must determine the strategy to be implemented. By setting the right strategy, the company will have an impact on business progress. To determine an appropriate strategy for a business, the strategy must be adapted to environmental conditions both internally and externally. By analyzing the business environment, it is hoped that the strategy implemented will have a positive impact on the business in overcoming competition. This study aims to determine the internal business conditions based on the IFE matrix analysis of the Banjagim.id business, to determine the external business conditions based on the EFE matrix analysis on the Banjagim.id business, and to find out what strategies should be applied by the Banjjagim.id business to overcome the problems that arise. experienced. The research method used in this study is qualitative research with primary data types based on observation techniques on the Banjjagim.id business as well as secondary data which refers to gathering information through various sources. The results of the study show that from the analysis of the IFE, EFE, IE, and SWOT Matrix, the strategy that Banjjagim.id can implement is market penetration and product development.\u0000Untuk mencapai keuntungan yang diharapkan, maka sebuah bisnis harus menentukan strategi yang akan diterapkan. Dengan menetapkan strategi yang tepat, maka perusahaan akan berdampak pada kemajuan bisnis. Untuk menentukan sebuah strategi yang tepat bagi sebuah bisnis, maka strategi harus disesuaikan dengan keadaan lingkungan baik secara internal maupun eksternal. Dengan menganalisis lingkungan bisnis, diharapkan strategi yang diterapkan dapat memberikan dampak positif terhadap bisnis dalam mengatasi persaingan. Penelitian ini bertujuan untuk mengetahui kondisi internal bisnis berdasarkan analisis matriks IFE pada bisnis Banjjagim.id, untuk mengetahui kondisi eksternal bisnis berdasarkan analisis matriks EFE pada bisnis Banjjagim.id, serta untuk mengetahui strategi apa yang harus diterapkan oleh bisnis Banjjagim.id untuk mengatasi permasalahan yang dialami. Metode penelitian yang digunakan pada penelitian ini adalah penelitian kualitatif dengan jenis data primer berdasarkan teknik observasi pada bisnis Banjjagim.id serta data sekunder yang mengacu pada pengumpulan informasi melalui berbagai sumber. Hasil penelitian menunjukkan bahwa dari analisis Matriks IFE, EFE, IE, dan SWOT strategi yang dapat diterapkan oleh Banjjagim.id adalah dengan melakukan penetrasi pasar dan pengembangan produk.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90838765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor yang memengaruhi penggunaan dompet digital di Indonesia","authors":"Elvi","doi":"10.24912/jmbk.v7i1.22476","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22476","url":null,"abstract":"This research was conducted to determine the factors that influenced the use of digital wallets during the pandemic in Indonesia. In this study, the factors are ease of use, promotion, security, and social influence use of the digital wallet. The data source comes from the results of questionnaires distributed online to 100 respondents from January-May 2022 and analysis using SmartPLS. Based on the study results, it can be concluded that the ease-of-use factor significantly affects the use of digital wallets in Indonesia. Promotional factors significantly affect the use of digital wallets in Indonesia. However, the security factor does not significantly affect the use of digital wallets in Indonesia. Social influence factors significantly influence the use of digital wallets in Indonesia. \u0000Penelitian ini dilakukan berdasarkan keinginan peneliti untuk mengetahui faktor-faktor yang memengaruhi penggunaan dompet digital selama pada masa pandemi di Indonesia. Dalam penelitian ini, menggunakan faktor kemudahan penggunaan, promosi, keamanan, dan pengaruh sosial terhadap penggunaan dompet digital. Sumber data yang dikumpulkan berasal dari hasil kuesioner yang telah disebarkan melalui online dengan 100 responden selama bulan Januari-Mei 2022 dan melakukan analisis menggunakan SmartPLS. Berdasarkan hasil penelitian, dapat disimpulkan bahwa faktor kemudahan penggunaan berpengaruh secara signifikan terhadap penggunaan dompet digital di Indonesia. Faktor promosi berpengaruh secara signifikan terhadap penggunaan dompet digital di Indonesia. Namun, faktor keamanan tidak berpengaruh secara signifikan terhadap penggunaan dompet digital di Indonesia. Faktor pengaruh sosial berpengaruh secara signifikan terhadap penggunaan dompet digital di Indonesia.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80666999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis pengaruh gaya kepemimpinan transaksional dan keterlibatan karyawan terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening","authors":"Chrisshyaren, R. Erdiansyah","doi":"10.24912/jmbk.v7i1.22480","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22480","url":null,"abstract":"Transactional leadership style, employee involvement, and job satisfaction are used as intervention variables to assess employee performance in the MBO division of PT AP. The purpose of this study was to determine the transactional leadership style and employee engagement with job satisfaction as an intervention variable on employee performance. The sample population consisted of 135 employees from the MBO division. SmartPLS software with PLS-SEM (Partial Least Square-Structural Equation Modeling) approach is used in this analysis. According to the findings of this study, transactional leadership has a significant effect on job satisfaction. Employee engagement has a significant and positive effect on job satisfaction. Employee performance is not affected by transactional leadership style. Employee engagement has a significant impact on employee performance. performance is not affected by job satisfaction. With job satisfaction as an intervening variable, transactional leadership style has no significant effect on employee performance. With job satisfaction as an intervening variable, employee involvement does not affect employee performance. \u0000Gaya kepemimpinan transaksional, keterlibatan karyawan, dan kepuasan kerja digunakan sebagai variabel intervensi untuk menilai kinerja karyawan di divisi MBO PT AP. Tujuan penelitian ini adalah untuk mengetahui gaya kepemimpinan transaksional dan employee engagement dengan kepuasan kerja sebagai variabel intervensi terhadap kinerja karyawan. Populasi sampel terdiri dari 135 karyawan dari divisi MBO. Perangkat lunak SmartPLS dengan pendekatan PLS-SEM (Partial Least Square-Structural Equation Modeling) digunakan dalam analisis ini. Menurut temuan penelitian ini, kepemimpinan transaksional memengaruhi secara signifikan terhadap kepuasan kerja. Employee engagement memiliki pengaruh yang signifikan dan positif terhadap kepuasan kerja. Kinerja karyawan tidak terpengaruh oleh gaya kepemimpinan transaksional. Keterikatan karyawan memiliki dampak yang signifikan dan terhadap kinerja karyawan. Kinerja karyawan tidak dipengaruhi oleh kepuasan kerja. Dengan kepuasan kerja sebagai variabel intervening, gaya kepemimpinan transaksional tidak berpengaruh signifikan terhadap kinerja karyawan. Dengan kepuasan kerja sebagai variabel intervening, keterlibatan karyawan tidak berpengaruh terhadap kinerja karyawan.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80753829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 7 No. 1","authors":"None Sekretariat JMBK","doi":"10.24912/jmbk.v7i1.22589","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22589","url":null,"abstract":"JMBK Vol. 7 No. 1 Edisi Januari 2023","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135654661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh trust, product quality, desain produk, dan time delivery terhadap kepuasan konsumen properti di kota Tangerang","authors":"Halbert Kurniadi, Keni","doi":"10.24912/jmbk.v7i1.22573","DOIUrl":"https://doi.org/10.24912/jmbk.v7i1.22573","url":null,"abstract":"Customer satisfaction has been a subject of study and research in marketing science and has become a very important part of business goals. This study aims to determine whether trust, product quality, product design, and time delivery affect customer satisfaction of property customer at Tangerang City, Banten, Indonesia. This study collected 106 samples which were obtained by using an online questionnaire, but only 85 samples were valid. The samples are people who own and live in Springwood Residence Apartment in Tangerang. The data were analyzed by using SmartPLS software. The results of this study showed that trust and product design have a significant effect on customer satisfaction. \u0000Kepuasan pelanggan telah menjadi subjek pada studi dan penelitian dalam ilmu pemasaran dan telah menjadi bagian yang sangat penting dari tujuan bisnis. Penelitian ini bertujuan untuk mengetahui apakah trust, kualitas produk, desain produk, dan time delivery memengaruhi kepuasan pelanggan properti di kota Tangerang, Banten, Indonesia. Sampel yang dikumpulkan dalam penelitian ini sebanyak 106 yang diperoleh melalui kuesioner online, dengan 85 sampel yang valid. Sampel yang digunakan adalah masyarakat yang memiliki dan tinggal di Apartemen Springwood Residence yang berlokasi di Tangerang. Data tersebut dianalisis dengan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa kepercayaan dan desain produk berpengaruh signifikan terhadap kepuasan pelanggan.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87694722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}