Visual Communication最新文献_第9页

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221128881

K. O’Halloran

{"title":"Matter, meaning and semiotics","authors":"K. O’Halloran","doi":"10.1177/14703572221128881","DOIUrl":"https://doi.org/10.1177/14703572221128881","url":null,"abstract":"We inhabit two worlds – the world of matter and the world of meaning (see Halliday, ‘On matter and meaning: The two realms of human experience, 2005). In this article, these two worlds and the physical, biological, social and semiotic systems that connect them are investigated. In this respect, semiotic systems are the most complex because they involve physical systems (the material sign), biological systems (human beings), social systems (society and culture) and meaning itself. Semiotic frameworks need to take into account these various dimensions as changes in one system reverberate across the meta-system as a whole. With this in mind, the interplay between material and semiotic worlds from a social semiotic perspective, are explored with a focus on meaning and its significance in relation to human existence. Using examples from various industrial ages, the article explores how semiotic resources (in this case, in mathematics, science and computer programming languages) are organized to structure reality in specific ways, and how semiotic combinations and the technologies arising from those constructions have changed the course of human history. In this discussion, attention is paid to the role of visual communication, both in terms of visual semiotic resources (e.g. graphs, digital images) and visual aspects of multimodal texts. It thus becomes evident that the functionalities of any one semiotic resource (including language) must be viewed in relation to its collective co-deployment with other semiotic resources. Lastly, the author examines semiosis in the digital age and considers the social implications of the current digital ecosystem. In doing so, she conceptualizes digital technologies as a one-way mirror where members of society use digital media for every facet of their lives while being watched, analysed and manipulated by those who have designed and own the digital platforms. It is apparent that semiotics has a major role to play in terms of design, policymaking and activism around future digital technologies.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78514525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Applying health design thinking to uncover actors in the sustenance of health and wellbeing during hotel quarantine in kuwait 应用健康设计思维来揭示在科威特酒店隔离期间维持健康和福祉的行为者

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221126514

Juhri Selamet

引用次数: 0

Celebrating 20 Years of Visual Communication 庆祝视觉传达20周年

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221136948

Louise J. Ravelli, Janina Wildfeuer

引用次数: 0

Visual communication and mental health 视觉传达和心理健康

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221130451

J. Bennett

引用次数: 1

Michel Pastoureau and the history of visual communication 米歇尔·帕斯图罗和视觉传达的历史

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221126517

G. Aiello, Theo van Leeuwen

{"title":"Michel Pastoureau and the history of visual communication","authors":"G. Aiello, Theo van Leeuwen","doi":"10.1177/14703572221126517","DOIUrl":"https://doi.org/10.1177/14703572221126517","url":null,"abstract":"Despite early and ongoing calls for a systematic engagement with history, social semiotics has largely emphasized research on the synchronic rather than diachronic dimensions of meaning-making. And while the ‘instability’ of semiotic practices (see Kress’s Multimodality: A Social Semiotic Approach to Contemporary Communication, 2010) and the importance of semiotic change (see Van Leeuwen’s Introducing Social Semiotics, 2005) have become key themes in semiotics, there is still a need for a dynamic approach to the study of visual and multimodal communication, focusing not only on describing how meaning-making resources and their uses are changing, but also on why they are changing. In this article, the authors focus on the importance of the work of medieval historian Michel Pastoureau for the social semiotic study of visual communication, highlighting that this work can help us further refine and even rethink key social semiotic concepts such as modes and media, provenance, and context. Pastoureau’s work shows how we can make theoretical statements about instability, change and innovation more concrete and, ultimately, empirically based. His approach can also help us understand semiotic change and its relation to social and cultural (and also economic and technological) change more broadly, often with the aid of the (crucial) normative discourses that shape semiotic practices over time.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80921958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Design and repair: from object conservation to material transformation 设计与修复:从物体保存到材料改造

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-06 DOI: 10.1177/14703572221082114

Kate Scardifield, Megan W. Hall

引用次数: 0

Visually informed accounts: instructed achievements during planetarium visits and sky observations 视觉上的信息记录:在天文馆参观和天空观测期间的指示成就

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-06 DOI: 10.1177/14703572221130441

Ricardo Moutinho, Andrew P. Carlin, Joana BV Marques

引用次数: 0

‘Foodstagramming’ in early 20th-century postcards: a transhistorical perspective 20世纪早期明信片中的“美食震撼”:一个超历史的视角

IF 1.5 2区文学

Visual Communication Pub Date : 2022-10-14 DOI: 10.1177/14703572221096715

L. O’Hagan

引用次数: 3

Imaging cancer: image-based diagnostic communication in radiologists’ embodied cognition 影像癌症:放射科医师具身认知中基于影像的诊断交流

IF 1.5 2区文学

Visual Communication Pub Date : 2022-09-12 DOI: 10.1177/14703572221101205

Mindaugas Briedis

引用次数: 0

Female archetypes in car advertising: the case of Audi 汽车广告中的女性原型:以奥迪为例

IF 1.5 2区文学

Visual Communication Pub Date : 2022-09-02 DOI: 10.1177/14703572221116126

María del Mar Rubio-Hernández, Ángeles Martínez-García

{"title":"Female archetypes in car advertising: the case of Audi","authors":"María del Mar Rubio-Hernández, Ángeles Martínez-García","doi":"10.1177/14703572221116126","DOIUrl":"https://doi.org/10.1177/14703572221116126","url":null,"abstract":"The representation of women in advertising is based on constructs that have become consolidated in Western culture, giving rise to different archetypes that express the values and ways of thinking of each age. As in other media discourses, advertising resorts to elements, such as archetypes and myths, which shape the collective imaginary and are very effective devices, for they are recognizable to viewers and help to engage them. Specifically, this article focuses on car advertising, whose significance lies in the fact that it has traditionally been a sphere of male domination. In recent years, there has been a positive evolution towards more independent and autonomous female characters. Accordingly, this article analyses two of Audi’s most recent campaigns from 2016 and 2017 in order to observe how women are represented in car ads according to three fundamental aspects: visual semiotics (Arnheim’s Arte y percepción visual. Psicología del ojo creador, 2008; Casetti and Di Chio’s Cómo analizar un film, 1994; Van Leeuwen’s ‘Semiotics and iconography’, 2001), iconography (Cassirer’s Filosofía de las formas simbólicas, 1998); Panofsky’s ‘Iconografía e iconología: introducción al estudio del arte del Renacimiento, 1987) and symbolism grounded in a myth analysis of advertising (León’s Mitoanálisis de la publicidad, 2001).","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84985912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0