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The role of rhythm in science-animated videos: construing entities and bridging across different semiotic modes 节奏在科学动画视频中的作用:构建实体和跨越不同符号模式的桥梁
IF 1.5 2区 文学
Visual Communication Pub Date : 2023-01-18 DOI: 10.1177/14703572221112680
Yufei He
{"title":"The role of rhythm in science-animated videos: construing entities and bridging across different semiotic modes","authors":"Yufei He","doi":"10.1177/14703572221112680","DOIUrl":"https://doi.org/10.1177/14703572221112680","url":null,"abstract":"Recent decades have witnessed the increasing popularity of animation used for science education. However, the affordances of animation are still yet to be described in a comprehensive manner. Working on a corpus of online science animated videos, this article firstly proposes a visual rhythm system for animation, and then examines the convergence and divergence of the rhythm in animation and language at different levels of analysis. The author found that different visual rhythms in animation function to construe different quantities and properties of entities. In terms of the intermodal relations between animation and language, at shorter wavelengths, animation can be in sync with the rhythm in language, with different ‘beats’ in animation converging with different phonological units in language; at longer wavelengths, the larger rhythmic pattern of animation can function to scaffold the generic structure of language. This article enriches the systematic description of the meaning-making potential of animation, which also informs empirical studies focusing on the effectiveness of animation used for science education.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75055706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How existing literary translation fits into film adaptations: the subtitling of neologisms in Harry Potter from a multimodal perspective 现有的文学翻译如何适应电影改编:从多模式视角看《哈利波特》中新词的字幕
IF 1.5 2区 文学
Visual Communication Pub Date : 2023-01-06 DOI: 10.1177/14703572221141959
Siwen Lu
{"title":"How existing literary translation fits into film adaptations: the subtitling of neologisms in Harry Potter from a multimodal perspective","authors":"Siwen Lu","doi":"10.1177/14703572221141959","DOIUrl":"https://doi.org/10.1177/14703572221141959","url":null,"abstract":"Existing literature on adaptation studies focuses primarily on analysing film adaptations from an intralingual and monomodal rather than an interlingual and multimodal perspective. To fill this gap, this study addresses the relatively under-researched issue of applying existing literary translation to the subtitles of film adaptations by the film subtitle producers. Concentrating on the Chinese subtitling of neologisms in the Harry Potter films (2001–2011) and by drawing on the Systemic Functional Linguistics (SFL)-informed multimodal framework, the aim is to investigate how subtitles and other multimodal resources interact to make meanings and their potential effects on the subtitled films when the film subtitle producers apply literary translation to subtitles of film adaptations. The results show that the application of literary translation to subtitled films by the film subtitlers may run the risk of downplaying some crucial elements of the original, such as the relationship between the fictional world and the audience. This study highlights the importance of considering more than just the literary elements when analysing film adaptations and points out broader possible areas, such as multimodality and audiovisual translation, which have only been partly recognized in adaptation studies.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84930369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Visual protest repertoires and protesters’ health identity: a battlefield of the anti-new normal movement 视觉抗议剧目与示威者的健康认同:反新常态运动的战场
IF 1.5 2区 文学
Visual Communication Pub Date : 2022-12-22 DOI: 10.1177/14703572221141973
Zhen Sun, Wei Luo
{"title":"Visual protest repertoires and protesters’ health identity: a battlefield of the anti-new normal movement","authors":"Zhen Sun, Wei Luo","doi":"10.1177/14703572221141973","DOIUrl":"https://doi.org/10.1177/14703572221141973","url":null,"abstract":"This study explores the health identity of the anti-new normal protesters during the coronavirus pandemic through analyzing the visual protest repertoires that were employed by the protesters in the two waves of demonstrations occurring across the world between 2020 and 2021. The authors examine the protesters’ interpretations of the coronavirus and its mandatory protective measures, their imaginations of the social milieu that has been forever transformed by COVID-19, and their expectations of life. The protesters prioritize the innate physical body, which is essentialized in that there is a static relationship between the physical body and the self as well as between the self and others. The current study enriches our understandings of the new normal opponents’ health identity and provides insights into how it differs from that of the supporters. It helps health educators to effectively construct and deliver health promotion messages and foster healthy behaviors during the pandemic.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74966038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The clarity and correctness of visualized thrust actions: a description and insights from users and experts 可视化推力动作的清晰度和正确性:来自用户和专家的描述和见解
IF 1.5 2区 文学
Visual Communication Pub Date : 2022-12-10 DOI: 10.1177/14703572221135240
Ielka Van der sluis, Gabriela Matouskova, Hannah Niemeier, Sophia Popp, Josephine Carstens
{"title":"The clarity and correctness of visualized thrust actions: a description and insights from users and experts","authors":"Ielka Van der sluis, Gabriela Matouskova, Hannah Niemeier, Sophia Popp, Josephine Carstens","doi":"10.1177/14703572221135240","DOIUrl":"https://doi.org/10.1177/14703572221135240","url":null,"abstract":"This article presents three studies that evaluate the effectiveness of instructional pictures that visualize Heimlich maneuver thrusts. Firstly, a corpus study is used to describe a collection of 30 pictures employing a model in which the angle, perspective, body and hand positions of the first-aid helper and the victim, the thrust action and its depicted results are analysed. Results show a large variation in the visualizations of the same action. Secondly, 56 potential users of the pictures filled out a questionnaire to evaluate the clarity and correctness with which the action is displayed in five representative pictures from the corpus with Heimlich’s description of the thrust action as a reference. Results showed that the pictures were considered far from perfect. In particular, the clarity of the visualization of the helper applying pressure on the abdomen of the victim was considered the least clear and incorrect. Thirdly, six certified first-aid instructors gave their expert opinions on the five pictures. Their comments concentrate on the location of the hands which are depicted dangerously high on the front of the victim. These studies advance the annotation and evaluation methodologies for the investigation of visualized actions. Results serve authoring and analysis of multimodal instructions.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91373821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A multimodal critical discourse analysis of city as text: investigation of meaning metafunctions of Rasht’s Imam Khomeini Street 城市作为文本的多模态批判话语分析:拉什特《伊玛目霍梅尼街》的意义元功能考察
IF 1.5 2区 文学
Visual Communication Pub Date : 2022-12-05 DOI: 10.1177/14703572221128886
Aref Hosseini, B. Barekat
{"title":"A multimodal critical discourse analysis of city as text: investigation of meaning metafunctions of Rasht’s Imam Khomeini Street","authors":"Aref Hosseini, B. Barekat","doi":"10.1177/14703572221128886","DOIUrl":"https://doi.org/10.1177/14703572221128886","url":null,"abstract":"Studying the city as text is influenced by a phenomenon called the linguistic turn. This is because the text of the city is composed of different semiotic systems. This study employs multimodal discourse analysis as its theoretical framework. Through a close examination of the organizational, interactional and representational metafunction of the city text, the authors aim to highlight its characteristics as a communicational resource to provide a multimodal reading of the city. They demonstrate how applying a social semiotic approach to the physical dimensions of a street contributes to a particular understanding of how this public space is used or navigated and how the formal management of the flow of cars and people is materialized. Here the city is classified into different levels of resolution based on urban morphology’s description of the urban tissue. The text of the city is constructed through dialogue among meaning metafunctions on one level and among different levels. Examining different aspects of meaning in the text of Imam Khomeini Street and the city of Rasht indicates how, in such a text, the producers and participants communicate through the material aspect of the city. Uses of semiotic materials are ideological and their affordances have evolved in specific socio-political moments. In this street, the city as an institution and as a place of authority having the biggest share in the production of this text persuades other participants to follow and reproduce a certain narration of the reality. Controlling and training the body, on one hand, and using the urban space for advertising the dominant discourse, on the other hand, are the boldest motives of this street’s design, and the formation of the different dimensions of meaning is somehow at the service of the consolidation of a particular kind of everyday life.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76862552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Book review: Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media 书评:《黑人生活的可视化:非裔巴西媒体的所有权与控制》
IF 1.5 2区 文学
Visual Communication Pub Date : 2022-12-05 DOI: 10.1177/14703572221140494
A. Stanković
{"title":"Book review: Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media","authors":"A. Stanković","doi":"10.1177/14703572221140494","DOIUrl":"https://doi.org/10.1177/14703572221140494","url":null,"abstract":"","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77606778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The optometry of visual communication: the Museum of Vision Science 视觉传达的验光:视觉科学博物馆
IF 1.5 2区 文学
Visual Communication Pub Date : 2022-12-05 DOI: 10.1177/14703572221111804
Jane Griffith
{"title":"The optometry of visual communication: the Museum of Vision Science","authors":"Jane Griffith","doi":"10.1177/14703572221111804","DOIUrl":"https://doi.org/10.1177/14703572221111804","url":null,"abstract":"This article uses the Museum of Vision Science and other museums of optometry as an entry point for considering the science of seeing and the seeing of science. The Museum of Vision Science, the only optometric museum in Canada, is part of an optometry school. The placement of the Museum of Vision Science within an optometry school perhaps harkens back to 19th-century examples of professional schools and museums, and this article suggests ways the museum could offer a dynamic approach to humanities understandings of vision within a science curriculum. But, more broadly, this article uses the case study of the Museum of Vision Science to consider larger possibilities for visual communication studies in conversation with optometry. Although the museum situates itself as one of vision science, it also offers a complicated ‘cultural’ history of vision. The author bridges questions of the hegemony of vision science with the practice of visual communication studies.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74640459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Typicality effect in data graphs 数据图中的典型效应
IF 1.5 2区 文学
Visual Communication Pub Date : 2022-11-14 DOI: 10.1177/14703572221130445
Daniel Reimann, Marie Struwe, Nilam Ram, R. Gaschler
{"title":"Typicality effect in data graphs","authors":"Daniel Reimann, Marie Struwe, Nilam Ram, R. Gaschler","doi":"10.1177/14703572221130445","DOIUrl":"https://doi.org/10.1177/14703572221130445","url":null,"abstract":"Some types of data graphs are more easily understood than others. Following the suggestion that typically encountered graphs may activate individuals’ cognitive schema quickly, this study investigated prior exposure to and typicality of three common graph types: vertical bar graphs, horizontal bar graphs and line graphs; and three common data patterns: rising, neutral and falling. Results from two samples ( N = 57 and N = 30) suggest that vertical bar graphs are encountered more frequently, are rated as more typical and are identified more quickly than horizontal bar graphs and line graphs; also that rising data patterns are more typical than falling and neutral data patterns. The findings contribute new knowledge about the hierarchical structure of graph schema and can inform design choices about which graph types might best facilitate viewers’ understanding of data visualizations.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85711521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Resemiotization: tracing the movement of resources in landscape architectural design trajectories 相似化:追踪景观建筑设计轨迹中的资源运动
IF 1.5 2区 文学
Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221118583
C. Price, Arlene Archer
{"title":"Resemiotization: tracing the movement of resources in landscape architectural design trajectories","authors":"C. Price, Arlene Archer","doi":"10.1177/14703572221118583","DOIUrl":"https://doi.org/10.1177/14703572221118583","url":null,"abstract":"University students in landscape architecture need to mobilize a range of resources in their design trajectories in order to resolve their designs. Often design education settings are influenced by design traditions of the global north, and thus may favour particular ways of knowing. This article aims to contribute to a multimodal pedagogy for diversity exploring the ways in which diverse students mobilize resources to move between spatial, verbal and visual modes in a landscape architectural design trajectory. It specifically traces the resources that one student brings to her learning environment in a university in South Africa, and identifies the experiential, social, semiotic, interactive and pedagogical resources she deploys. The authors demonstrate how these resources shape and prompt the student’s meaning-making processes, and how she mobilizes these resources to move her design trajectory forward. They do this by building on Kress and Van Leeuwen’s Reading Images (2006) model of visual grammar, adapted for three-dimensional space, and Kress’s notions of design in Multimodality (2010). The concept of resemiotization is key here to recognizing and understanding the meaning-making potential of modes. The authors argue that the affordances of different modes prompt resemiotization of resources at different times in the design trajectory, moving between material expression and nonmaterial (re)conceptualization. The processes of resemiotization can thus generate emergent meanings and transform them within the student’s landscape design trajectories. This approach to pedagogy can valorize the agency, identity, ways of knowing and resourcefulness of diverse meaning-makers.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89130333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Generational differences in viewing behaviors: an eye-tracking study 观看行为的代际差异:一项眼球追踪研究
IF 1.5 2区 文学
Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221117839
E. Brumberger
{"title":"Generational differences in viewing behaviors: an eye-tracking study","authors":"E. Brumberger","doi":"10.1177/14703572221117839","DOIUrl":"https://doi.org/10.1177/14703572221117839","url":null,"abstract":"Many scholars over the past two decades have contended that constant exposure to visually-oriented technologies makes younger individuals inherently more visually skilled than previous generations. The study presented here investigates this claim by using eye tracking to examine patterns in the ways in which individuals interact with visual stimuli, specifically journalistic photographs. Study participants included 29 college students aged 18–22 (mean = 19), and 20 non-student members of the university and surrounding community, aged 40–63 (mean = 50). Eye movements were recorded using a TobiiPro x2-60 eye tracker connected to a 17-inch gaming laptop. If younger individuals and older individuals have different levels of visual ability, there should be observable differences between the eye movements of the two groups. However, the differences observed between the two groups of participants were very limited and did not point to any consistent patterns that would suggest differing levels of skill at reading images.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91071818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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