Visual Communication最新文献_第7页

A multimodal critical discourse analysis of city as text: investigation of meaning metafunctions of Rasht’s Imam Khomeini Street 城市作为文本的多模态批判话语分析:拉什特《伊玛目霍梅尼街》的意义元功能考察

IF 1.5 2区文学

Visual Communication Pub Date : 2022-12-05 DOI: 10.1177/14703572221128886

Aref Hosseini, B. Barekat

{"title":"A multimodal critical discourse analysis of city as text: investigation of meaning metafunctions of Rasht’s Imam Khomeini Street","authors":"Aref Hosseini, B. Barekat","doi":"10.1177/14703572221128886","DOIUrl":"https://doi.org/10.1177/14703572221128886","url":null,"abstract":"Studying the city as text is influenced by a phenomenon called the linguistic turn. This is because the text of the city is composed of different semiotic systems. This study employs multimodal discourse analysis as its theoretical framework. Through a close examination of the organizational, interactional and representational metafunction of the city text, the authors aim to highlight its characteristics as a communicational resource to provide a multimodal reading of the city. They demonstrate how applying a social semiotic approach to the physical dimensions of a street contributes to a particular understanding of how this public space is used or navigated and how the formal management of the flow of cars and people is materialized. Here the city is classified into different levels of resolution based on urban morphology’s description of the urban tissue. The text of the city is constructed through dialogue among meaning metafunctions on one level and among different levels. Examining different aspects of meaning in the text of Imam Khomeini Street and the city of Rasht indicates how, in such a text, the producers and participants communicate through the material aspect of the city. Uses of semiotic materials are ideological and their affordances have evolved in specific socio-political moments. In this street, the city as an institution and as a place of authority having the biggest share in the production of this text persuades other participants to follow and reproduce a certain narration of the reality. Controlling and training the body, on one hand, and using the urban space for advertising the dominant discourse, on the other hand, are the boldest motives of this street’s design, and the formation of the different dimensions of meaning is somehow at the service of the consolidation of a particular kind of everyday life.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"101 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76862552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Book review: Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media 书评:《黑人生活的可视化:非裔巴西媒体的所有权与控制》

IF 1.5 2区文学

Visual Communication Pub Date : 2022-12-05 DOI: 10.1177/14703572221140494

A. Stanković

引用次数: 1

The optometry of visual communication: the Museum of Vision Science 视觉传达的验光:视觉科学博物馆

IF 1.5 2区文学

Visual Communication Pub Date : 2022-12-05 DOI: 10.1177/14703572221111804

Jane Griffith

引用次数: 0

Typicality effect in data graphs 数据图中的典型效应

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-14 DOI: 10.1177/14703572221130445

Daniel Reimann, Marie Struwe, Nilam Ram, R. Gaschler

引用次数: 1

Resemiotization: tracing the movement of resources in landscape architectural design trajectories 相似化:追踪景观建筑设计轨迹中的资源运动

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221118583

C. Price, Arlene Archer

{"title":"Resemiotization: tracing the movement of resources in landscape architectural design trajectories","authors":"C. Price, Arlene Archer","doi":"10.1177/14703572221118583","DOIUrl":"https://doi.org/10.1177/14703572221118583","url":null,"abstract":"University students in landscape architecture need to mobilize a range of resources in their design trajectories in order to resolve their designs. Often design education settings are influenced by design traditions of the global north, and thus may favour particular ways of knowing. This article aims to contribute to a multimodal pedagogy for diversity exploring the ways in which diverse students mobilize resources to move between spatial, verbal and visual modes in a landscape architectural design trajectory. It specifically traces the resources that one student brings to her learning environment in a university in South Africa, and identifies the experiential, social, semiotic, interactive and pedagogical resources she deploys. The authors demonstrate how these resources shape and prompt the student’s meaning-making processes, and how she mobilizes these resources to move her design trajectory forward. They do this by building on Kress and Van Leeuwen’s Reading Images (2006) model of visual grammar, adapted for three-dimensional space, and Kress’s notions of design in Multimodality (2010). The concept of resemiotization is key here to recognizing and understanding the meaning-making potential of modes. The authors argue that the affordances of different modes prompt resemiotization of resources at different times in the design trajectory, moving between material expression and nonmaterial (re)conceptualization. The processes of resemiotization can thus generate emergent meanings and transform them within the student’s landscape design trajectories. This approach to pedagogy can valorize the agency, identity, ways of knowing and resourcefulness of diverse meaning-makers.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"226 1","pages":"152 - 173"},"PeriodicalIF":1.5,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89130333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Generational differences in viewing behaviors: an eye-tracking study 观看行为的代际差异:一项眼球追踪研究

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221117839

E. Brumberger

引用次数: 0

Matter, meaning and semiotics 物质，意义和符号学

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221128881

K. O’Halloran

{"title":"Matter, meaning and semiotics","authors":"K. O’Halloran","doi":"10.1177/14703572221128881","DOIUrl":"https://doi.org/10.1177/14703572221128881","url":null,"abstract":"We inhabit two worlds – the world of matter and the world of meaning (see Halliday, ‘On matter and meaning: The two realms of human experience, 2005). In this article, these two worlds and the physical, biological, social and semiotic systems that connect them are investigated. In this respect, semiotic systems are the most complex because they involve physical systems (the material sign), biological systems (human beings), social systems (society and culture) and meaning itself. Semiotic frameworks need to take into account these various dimensions as changes in one system reverberate across the meta-system as a whole. With this in mind, the interplay between material and semiotic worlds from a social semiotic perspective, are explored with a focus on meaning and its significance in relation to human existence. Using examples from various industrial ages, the article explores how semiotic resources (in this case, in mathematics, science and computer programming languages) are organized to structure reality in specific ways, and how semiotic combinations and the technologies arising from those constructions have changed the course of human history. In this discussion, attention is paid to the role of visual communication, both in terms of visual semiotic resources (e.g. graphs, digital images) and visual aspects of multimodal texts. It thus becomes evident that the functionalities of any one semiotic resource (including language) must be viewed in relation to its collective co-deployment with other semiotic resources. Lastly, the author examines semiosis in the digital age and considers the social implications of the current digital ecosystem. In doing so, she conceptualizes digital technologies as a one-way mirror where members of society use digital media for every facet of their lives while being watched, analysed and manipulated by those who have designed and own the digital platforms. It is apparent that semiotics has a major role to play in terms of design, policymaking and activism around future digital technologies.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"7 1","pages":"174 - 201"},"PeriodicalIF":1.5,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78514525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Celebrating 20 Years of Visual Communication 庆祝视觉传达20周年

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221136948

Louise J. Ravelli, Janina Wildfeuer

引用次数: 0

Applying health design thinking to uncover actors in the sustenance of health and wellbeing during hotel quarantine in kuwait 应用健康设计思维来揭示在科威特酒店隔离期间维持健康和福祉的行为者

IF 1.5 2区文学

Visual Communication Pub Date : 2022-11-10 DOI: 10.1177/14703572221126514

Juhri Selamet

引用次数: 0

Visual communication and mental health 视觉传达和心理健康