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Book review: Multimodal Literacy in School Science: Transdisciplinary Perspectives on Theory, Research and Pedagogy 书评:《学校科学中的多模态读写:理论、研究和教学法的跨学科视角》

IF 1.5 2区文学

Visual Communication Pub Date : 2023-03-02 DOI: 10.1177/14703572231157037

Jing Song, Jinyou Zhou

引用次数: 0

Script-switching in Japanese pop culture: a social semiotic multimodal approach 日本流行文化中的剧本转换:一种社会符号学的多模态方法

IF 1.5 2区文学

Visual Communication Pub Date : 2023-02-22 DOI: 10.1177/14703572231155586

Y. Matsuda

{"title":"Script-switching in Japanese pop culture: a social semiotic multimodal approach","authors":"Y. Matsuda","doi":"10.1177/14703572231155586","DOIUrl":"https://doi.org/10.1177/14703572231155586","url":null,"abstract":"This article explores the nature of multimodal meaning-making in writing by analyzing the script-switching used in Japanese pop culture. Japanese intermixes multiple script systems in one text. Although official and public documents follow standard orthographic conventions, creative works in pop culture texts freely and regularly break these norms by switching script types to create new meanings. However, while many previous works recognize the semiotic effects of script-switching, to this day, there is no systematic account for how and why such meaning-making operates. Notably, script-switching triggers meanings independent of linguistic meaning. Yet, scripts are a visual manifestation of language, so one cannot say they are independent of language. Accordingly, this work attempts to resolve this dilemma by exploring a social semiotic multimodal approach (see Van Leeuwen ‘Typographic meaning’, 2005, and ‘Towards a semiotics of typography’, 2006, and Stöckl ‘Typography: Body and dress of a text’, 2005), which claims the semiotic independence of typography and its interdependency with language. By recognizing the basic unit of the writing system as graphemes, the author argues that the Japanese script systems are categorized into four types of graphemes depending on the linguistic unit they relate to and she demonstrates how the visual unit of the grapheme and the linguistic unit interact in meaning-making. In this analysis, script-switching occurs when grapheme types are intentionally changed to foreground a visual meaning associated with each script system. This article shows that such a meaning reflects the historical development and discursive social practices of writing with multiple script systems throughout the history of the Japanese writing system.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"39 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81068832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fictional mapping: the nature of cartography in film production 虚构地图:电影制作中制图的本质

IF 1.5 2区文学

Visual Communication Pub Date : 2023-02-18 DOI: 10.1177/14703572231152665

Welby Ings

{"title":"Fictional mapping: the nature of cartography in film production","authors":"Welby Ings","doi":"10.1177/14703572231152665","DOIUrl":"https://doi.org/10.1177/14703572231152665","url":null,"abstract":"This practitioner piece considers cartographies that permeate and enable the practice of film production. Using his feature film PUNCH (2022) as a case study, Welby Ings discusses ways in which mud maps, overhead maps and relational maps were used as communicative devices in establishing a shared template for understanding the positioning of fictional spaces. Mud maps (see Danesh’s ‘7 pro tips for managing crew parking when filming on location’, 2019), are conventionally used in film production to describe geographies and inform cast and crew about locations. Overhead maps (see Isham’s ‘Creating overhead maps for film directors’, 2017), were employed in association with shot lists, as ‘graphic prompts’ when directing complex scenes. Relational or ‘mental maps’ (see Bays’, ‘Between the scenes: Choosing locations’, 2015) were used in conjunction with site drawings, to establish spatial blueprints for discussing the internal logic of the film’s world with the director of photography, production designers, location scouts, sound recordists, costumers and postproduction collaborators. As the film’s director and cartographer, the author created these maps with a unique visual language that included distinctive considerations of marginalia, typography, line weight, texture, historical allusion and colour, to communicate the emotional tone of the film’s world.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"73 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86876061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Book review: Modelling Paralanguage Using Systemic Functional Semiotics: Theory and Application 书评:用系统功能符号学建模副语言:理论与应用

IF 1.5 2区文学

Visual Communication Pub Date : 2023-02-06 DOI: 10.1177/14703572231152667

Xiaoqin Wu

引用次数: 0

Alien domesticity: representing home during a pandemic. 外来家庭生活:代表流行病期间的家。

IF 1.5 2区文学

Visual Communication Pub Date : 2023-02-01 DOI: 10.1177/14703572221089012

Brent Luvaas

引用次数: 0

Walking through the city soundscape: an audio-visual analysis of sensory experience for people with psychosis. 漫步于城市声景:精神病患者感官体验的视听分析。

IF 1.5 2区文学

Visual Communication Pub Date : 2023-02-01 DOI: 10.1177/14703572211052638

Sara Merlino, Lorenza Mondada, Ola Söderström

引用次数: 3

The role of rhythm in science-animated videos: construing entities and bridging across different semiotic modes 节奏在科学动画视频中的作用:构建实体和跨越不同符号模式的桥梁

IF 1.5 2区文学

Visual Communication Pub Date : 2023-01-18 DOI: 10.1177/14703572221112680

Yufei He

引用次数: 1

How existing literary translation fits into film adaptations: the subtitling of neologisms in Harry Potter from a multimodal perspective 现有的文学翻译如何适应电影改编:从多模式视角看《哈利波特》中新词的字幕

IF 1.5 2区文学

Visual Communication Pub Date : 2023-01-06 DOI: 10.1177/14703572221141959

Siwen Lu

{"title":"How existing literary translation fits into film adaptations: the subtitling of neologisms in Harry Potter from a multimodal perspective","authors":"Siwen Lu","doi":"10.1177/14703572221141959","DOIUrl":"https://doi.org/10.1177/14703572221141959","url":null,"abstract":"Existing literature on adaptation studies focuses primarily on analysing film adaptations from an intralingual and monomodal rather than an interlingual and multimodal perspective. To fill this gap, this study addresses the relatively under-researched issue of applying existing literary translation to the subtitles of film adaptations by the film subtitle producers. Concentrating on the Chinese subtitling of neologisms in the Harry Potter films (2001–2011) and by drawing on the Systemic Functional Linguistics (SFL)-informed multimodal framework, the aim is to investigate how subtitles and other multimodal resources interact to make meanings and their potential effects on the subtitled films when the film subtitle producers apply literary translation to subtitles of film adaptations. The results show that the application of literary translation to subtitled films by the film subtitlers may run the risk of downplaying some crucial elements of the original, such as the relationship between the fictional world and the audience. This study highlights the importance of considering more than just the literary elements when analysing film adaptations and points out broader possible areas, such as multimodality and audiovisual translation, which have only been partly recognized in adaptation studies.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"116 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84930369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Visual protest repertoires and protesters’ health identity: a battlefield of the anti-new normal movement 视觉抗议剧目与示威者的健康认同:反新常态运动的战场

IF 1.5 2区文学

Visual Communication Pub Date : 2022-12-22 DOI: 10.1177/14703572221141973

Zhen Sun, Wei Luo

引用次数: 0

The clarity and correctness of visualized thrust actions: a description and insights from users and experts 可视化推力动作的清晰度和正确性:来自用户和专家的描述和见解

IF 1.5 2区文学

Visual Communication Pub Date : 2022-12-10 DOI: 10.1177/14703572221135240

Ielka Van der sluis, Gabriela Matouskova, Hannah Niemeier, Sophia Popp, Josephine Carstens

{"title":"The clarity and correctness of visualized thrust actions: a description and insights from users and experts","authors":"Ielka Van der sluis, Gabriela Matouskova, Hannah Niemeier, Sophia Popp, Josephine Carstens","doi":"10.1177/14703572221135240","DOIUrl":"https://doi.org/10.1177/14703572221135240","url":null,"abstract":"This article presents three studies that evaluate the effectiveness of instructional pictures that visualize Heimlich maneuver thrusts. Firstly, a corpus study is used to describe a collection of 30 pictures employing a model in which the angle, perspective, body and hand positions of the first-aid helper and the victim, the thrust action and its depicted results are analysed. Results show a large variation in the visualizations of the same action. Secondly, 56 potential users of the pictures filled out a questionnaire to evaluate the clarity and correctness with which the action is displayed in five representative pictures from the corpus with Heimlich’s description of the thrust action as a reference. Results showed that the pictures were considered far from perfect. In particular, the clarity of the visualization of the helper applying pressure on the abdomen of the victim was considered the least clear and incorrect. Thirdly, six certified first-aid instructors gave their expert opinions on the five pictures. Their comments concentrate on the location of the hands which are depicted dangerously high on the front of the victim. These studies advance the annotation and evaluation methodologies for the investigation of visualized actions. Results serve authoring and analysis of multimodal instructions.","PeriodicalId":51671,"journal":{"name":"Visual Communication","volume":"21 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91373821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0