{"title":"Artificial Intelligence in FMCG Retail Sector","authors":"","doi":"10.37075/rp.2023.1.09","DOIUrl":"https://doi.org/10.37075/rp.2023.1.09","url":null,"abstract":"The paper presents theoretical research on the diffusion of artificial intelligence (AI) in FMCG. As a result, the four main areas of AI innovation were discovered: customer experience, logistics, manufacturing, and business model. The relationship of AI with the proven technology for customer relationship management – CRM – is also revealed. Current benefits and opportunities for future optimizing business processes through digital transformation are indicated. Emphasis is placed on machine learning. Examples of using artificial intelligence among leading companies in the FMCG sector are given, as well as an example of service transformation in a supermarket in Germany during Covid-19, etc.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84673938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Political Influence in Sales Organizations","authors":"","doi":"10.37075/rp.2023.1.04","DOIUrl":"https://doi.org/10.37075/rp.2023.1.04","url":null,"abstract":"Political influence is increasingly important in the context of management of sales organisations. A growing number of modern companies are embracing a flat organisational structure, getting rid of layers in the management pyramid, which prompts and necessitates the distribution of power. Allocation of power with others strengthens all members of the organization. There are four dimensions to successful empowerment: meaning, competence, self-determination, and impact. Alternatively, empowerment is a matter of degree and can be classified in two terms: content and context of work. Discussed are three main types of sales representatives, divided according to their main motivators. Understanding the four dimensions, two terms, and three types of sales representatives can be a good marker for the practices of sales managers when using political influence.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81545050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Digitalization of Grocery Retail Business and the Change in Online Shopping","authors":"","doi":"10.37075/rp.2023.1.06","DOIUrl":"https://doi.org/10.37075/rp.2023.1.06","url":null,"abstract":"The main goal of the research is to interpret conceptual ideas about the digitalization of the grocery retail business, considering the change in consumer behavior regarding online shopping and, on this basis, to outline the emerging dependencies. The set research tasks correspond to the goal. The measurement of the manifest dependencies is achieved by the method of linear regression and correlation. Respondents in the study are individuals from the 27-member states of the European Union. The data for their budgets is for the period 2016 – 2021. The obtained results allow assessing the impact of digitalization on the change in consumer behavior in the online grocery shopping process.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83285886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Modern Forms of Consumer Lending in Retail Trade","authors":"","doi":"10.37075/rp.2023.1.03","DOIUrl":"https://doi.org/10.37075/rp.2023.1.03","url":null,"abstract":"Consumer lending is the main channel of interaction between the financial system and retail trade. The rapid development in recent years of the fintech industry on the one hand and of e-commerce on the other given birth to new forms of consumer lending that better meet the needs of modern digital consumers and bring additional benefits to merchants. The focus in the article is on consumer lending at the point-of-sale (POS), which is targeted and implies direct interaction between the lender and the merchant. Along with the analysis of the data on the development of the Bulgarian market of traditional forms of commodity lending (consumer loans for the purchase of goods on repayment), the article examines the comparative advantages and disadvantages of the business model, which is the basis of the relatively new and rapidly entering personal credit product known as „Buy Now Pay Later“.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81353439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Comparative Analysis of Selected Monetary Policy Indicators in Northern Macedonia and Albania in the Last Decade","authors":"","doi":"10.37075/rp.2023.1.15","DOIUrl":"https://doi.org/10.37075/rp.2023.1.15","url":null,"abstract":"This paper intends to explore and describe some of the main monetary policy indicators in the Albanian economy and Northern Macedonia. The countries under study have some general similarities as follows: both are countries with a transition economy operating in the open market economy for no more than 30 years; both countries have been part of communist regimes for a very long time; both of these countries are a potential candidate to be part of the European Union. The target exchange rate strategy is the monetary policy pursued by the Central Bank of Northern Macedonia in fixing the local currency exchange rate within the Euro to maintain a certain level or within a specific interval the exchange rate of that country. According to the economist, one of the most important reasons a country has financial stability is the efficiency of monetary policy instruments in the short and long run. In the international economic sphere, both countries under analysis are exposed to the risks of appreciation or devaluation of the exchange rate, trade barriers, and any other risk related to financial crises that may affect the region's countries.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89145209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Conceptual Framework of Event Management in Tourism","authors":"","doi":"10.37075/rp.2023.1.05","DOIUrl":"https://doi.org/10.37075/rp.2023.1.05","url":null,"abstract":"Events in tourism are often seen as image builders related to destination profile, market positioning and providing a competitive marketing advantage. In addition to their spending on the event, external visitors are likely to spend money on travel, accommodation, goods and services in the host city or region, which is a major benefit of event organizing and a sought-after effect of tourism entrepreneurs. All these positive effects require choosing the right approach in the management of tourist events. The publication aims to develop the conceptual framework of event management in tourism. In this regard, the peculiarities of the event management and manager's activity are explained and guidelines for strategic development are proposed.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83494038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"International Trade Development After the Post-Covid Age","authors":"","doi":"10.37075/rp.2023.1.10","DOIUrl":"https://doi.org/10.37075/rp.2023.1.10","url":null,"abstract":"The report focuses on the current situation, influenced by a global health crisis that has completely reconstructed national social systems and economic policies, and Russia's subsequent military invasion of Ukraine. These two factors are generating in their wake disastrous consequences and many state models are proving unprepared for them. However, international trade has managed to recover extremely quickly from the effects of the crises and to generate growth as early as 2021 on several its indicators. \u0000A viewpoint is formed summarizing the importance of each actor in the global economic system, especially the largest economies, but also the role of implementing international cooperation in the field to achieve real results and provide assistance, especially to countries in need.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90455659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategic Aspects of Corporate Social Responsibility of Retail Business","authors":"","doi":"10.37075/rp.2023.1.08","DOIUrl":"https://doi.org/10.37075/rp.2023.1.08","url":null,"abstract":"Corporate social responsibility is perceived as part of the strategic direction of commercial companies to achieve sustainable development and increase competitiveness. The report examines various formulations in order to clarify the nature of corporate social responsibility and the role of commercial companies in implementing it in the supply chain. A fragmentary analysis of some of the activities undertaken by the retail chains operating on the Bulgarian market was made through the prism of a strategic matrix for research corporate social responsibility. As a result, a classification of the corporate social responsibility strategies used by the researched commercial companies was derived.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89074855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Review of Construction and Demolition Waste Management Digital Tools","authors":"","doi":"10.37075/rp.2023.1.17","DOIUrl":"https://doi.org/10.37075/rp.2023.1.17","url":null,"abstract":"Construction and demolition industry is accountable for a large percentage of all the waste streams generated in Europe. Becoming a subject of international discussions and raising public awareness has led to increasing efforts to identify methods to achieve ‘green’ goals. This paper makes an overview of best practices and digital tools for the construction and demolition waste management in European counties which have proven themselves as leaders in the subject. The main challenges in front of Bulgaria to achieve a similar state are pointed out, together with the initial steps to be taken towards developing more optimized waste management processes.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83186573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Specificity of Dynamic Changes in Offline Retail Marketing","authors":"","doi":"10.37075/rp.2023.1.07","DOIUrl":"https://doi.org/10.37075/rp.2023.1.07","url":null,"abstract":"As a result of many changes in the economy and society, the marketing that is implemented in the retail trade is changing. The inseparable relationship between it and retail is of particular importance for the overall existence and development of any company, regardless of its size. Although neglected offline marketing is important, even if the percentage ratio compared to online marketing is falling, this type of marketing has its place and importance in physical stores. It is a competitive advantage for managers to keep track of the specific dynamic changes in offline retail marketing, which is the subject of this report.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.7,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85926361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}