{"title":"快速消费品零售领域的人工智能","authors":"","doi":"10.37075/rp.2023.1.09","DOIUrl":null,"url":null,"abstract":"The paper presents theoretical research on the diffusion of artificial intelligence (AI) in FMCG. As a result, the four main areas of AI innovation were discovered: customer experience, logistics, manufacturing, and business model. The relationship of AI with the proven technology for customer relationship management – CRM – is also revealed. Current benefits and opportunities for future optimizing business processes through digital transformation are indicated. Emphasis is placed on machine learning. Examples of using artificial intelligence among leading companies in the FMCG sector are given, as well as an example of service transformation in a supermarket in Germany during Covid-19, etc.","PeriodicalId":51540,"journal":{"name":"Research Papers in Education","volume":null,"pages":null},"PeriodicalIF":2.1000,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Artificial Intelligence in FMCG Retail Sector\",\"authors\":\"\",\"doi\":\"10.37075/rp.2023.1.09\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The paper presents theoretical research on the diffusion of artificial intelligence (AI) in FMCG. As a result, the four main areas of AI innovation were discovered: customer experience, logistics, manufacturing, and business model. The relationship of AI with the proven technology for customer relationship management – CRM – is also revealed. Current benefits and opportunities for future optimizing business processes through digital transformation are indicated. Emphasis is placed on machine learning. Examples of using artificial intelligence among leading companies in the FMCG sector are given, as well as an example of service transformation in a supermarket in Germany during Covid-19, etc.\",\"PeriodicalId\":51540,\"journal\":{\"name\":\"Research Papers in Education\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.1000,\"publicationDate\":\"2023-03-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Research Papers in Education\",\"FirstCategoryId\":\"95\",\"ListUrlMain\":\"https://doi.org/10.37075/rp.2023.1.09\",\"RegionNum\":3,\"RegionCategory\":\"教育学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"EDUCATION & EDUCATIONAL RESEARCH\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Research Papers in Education","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.37075/rp.2023.1.09","RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
The paper presents theoretical research on the diffusion of artificial intelligence (AI) in FMCG. As a result, the four main areas of AI innovation were discovered: customer experience, logistics, manufacturing, and business model. The relationship of AI with the proven technology for customer relationship management – CRM – is also revealed. Current benefits and opportunities for future optimizing business processes through digital transformation are indicated. Emphasis is placed on machine learning. Examples of using artificial intelligence among leading companies in the FMCG sector are given, as well as an example of service transformation in a supermarket in Germany during Covid-19, etc.
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