Conceptual Framework of Event Management in Tourism

Events in tourism are often seen as image builders related to destination profile, market positioning and providing a competitive marketing advantage. In addition to their spending on the event, external visitors are likely to spend money on travel, accommodation, goods and services in the host city or region, which is a major benefit of event organizing and a sought-after effect of tourism entrepreneurs. All these positive effects require choosing the right approach in the management of tourist events. The publication aims to develop the conceptual framework of event management in tourism. In this regard, the peculiarities of the event management and manager's activity are explained and guidelines for strategic development are proposed.