Journal of Public Policy & Marketing最新文献

{"title":"Big Data, Marketing Analytics, and Public Policy: Implications for Health Care","authors":"P. Kopalle, D. Lehmann","doi":"10.1177/0743915621999031","DOIUrl":"https://doi.org/10.1177/0743915621999031","url":null,"abstract":"This paper highlights some benefits to and issues with the application of big data and analytics, with emphasis on its role in health care. It considers both its effectiveness/value (i.e., how it can be used) and concerns about its use related to privacy and acceptance by individuals (i.e., how it should be used)","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"27 1","pages":"453 - 456"},"PeriodicalIF":7.8,"publicationDate":"2021-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78161827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Power and the Tweet: How Viral Messaging Conveys Political Advantage","authors":"Kellie Crow, Ashish S. Galande, Mathew B. Chylinski, F. Mathmann","doi":"10.1177/0743915621999036","DOIUrl":"https://doi.org/10.1177/0743915621999036","url":null,"abstract":"Researchers are increasingly confronting the need to examine the impacts of social media on democratic discourse. Analyzing 55,560 tweets from the official Twitter accounts of the Democratic and Republican Parties in the United States, the authors examine approaches used by political parties to encourage sharing of their content within the contemporary political divide. They show that tweets sent by the Republican Party are more likely to be predominant in the language of assessment and that tweets predominant in the language of assessment lead to more retweets. Further, this effect is reduced as political parties gain control of successive branches of government because successive increases in political power create fewer impediments to the implementation of a party’s political agenda. As impediments to action are reduced, so is regulatory fit for assessment-oriented language. Goal pursuit language shared on Twitter therefore reveals distinct approaches to obtaining and wielding power across the U.S. political system and constitutes an important tool for public policy makers to use in successfully conducting policy debates.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":" 18","pages":"505 - 520"},"PeriodicalIF":7.8,"publicationDate":"2021-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0743915621999036","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72380499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis","authors":"Kathleen M. Iacocca, Beth Vallen","doi":"10.1177/0743915621993173","DOIUrl":"https://doi.org/10.1177/0743915621993173","url":null,"abstract":"Using data scraping techniques to gather data from a variety of previously disjointed sources—some proprietary and some publicly available—this research applies the analytical techniques of data visualization and machine learning to (1) gain exploratory insights into the drivers of prescription drug list prices and (2) test how well these variables impact prices directly and interact to predict pricing. Specifically, this inductive analysis considers characteristics related to the brand (i.e., manufacturer, brand/generic classification), product attributes (i.e., dosing levels, amount of active ingredient), the condition for which the drug is recommended (i.e., therapeutic class, subclass, and pricing tier), and market factors (i.e., number of drugs in class and approval year). Through these analytic analyses, the authors seek to cut through some of the opacity of pharmaceutical drug list prices to consider the drivers of drug prices, evaluate how these insights might drive marketplace and policy solutions, and spark future research inquiries in this area.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"70 1","pages":"538 - 557"},"PeriodicalIF":7.8,"publicationDate":"2021-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86318119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Pandemic Ripple Effect: Understanding Marketing and Public Policy Opportunities in the Pharmaceutical Industry","authors":"Matthew E. Sarkees, M. Fitzgerald, Cait Lamberton","doi":"10.1177/0743915620930693","DOIUrl":"https://doi.org/10.1177/0743915620930693","url":null,"abstract":"The COVID-19 pandemic placed a heavy weight on a trillion-dollar global pharmaceutical industry already struggling under the opioid crisis and pricing controversies Although the drug development process typically takes ten or more years, the urgency of COVID-19 forced government regulators to shed tradition for flexibility The race for effective treatments and care reveals knowledge gaps for marketing scholars to fill, enabling us to play a more positive role in future crises We highlight three of these gaps: (1) confusion arising from off-label prescribing and emergency use authorization (EUA), (2) consumer access to testing, and (3) pharmaceutical supply chain issues","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"27 1","pages":"103 - 104"},"PeriodicalIF":7.8,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74783787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Look, Puppies! A Visual Content Analysis of Required Risk Statements Embedded in Direct-to-Consumer Pharmaceutical Advertising","authors":"Jesse S. King, Leslie Koppenhafer, R. Madrigal","doi":"10.1177/0743915619889052","DOIUrl":"https://doi.org/10.1177/0743915619889052","url":null,"abstract":"Direct-to-consumer advertising (DTCA) on television is a prominent source of information about medical conditions and their potential treatments. In the United States, the Food and Drug Administration (FDA) requires that DTCA include a major statement presenting the medication’s most important risk information in a fair and balanced manner. However, there is growing concern about the visual content that accompanies this risk information within DTCA major statements. Specifically, the FDA has failed to provide guidance on how to measure DTCA’s adherence to the fair and balanced provision. This research introduces eight metrics organized into three categories to perform a visual content analysis of 230 existing DTCAs. Using these metrics, the authors test for differences in visual content between the major risk statement and the remaining portions of an ad. Our results indicate that the major risk statements of DTCAs feature more positive imagery, visually complex imagery, and motion than other portions of the ads. The authors discuss the implications of these findings for public policy makers, consumers, and marketers.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"86 1","pages":"45 - 61"},"PeriodicalIF":7.8,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75836448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Uncertainty and Risk Are Multidimensional: Lessons from the COVID-19 Pandemic","authors":"D. Stewart","doi":"10.1177/0743915620930007","DOIUrl":"https://doi.org/10.1177/0743915620930007","url":null,"abstract":"The COVID-19 pandemic is a generational phenomenon, a defining experience for those who have experienced it. Much will be written about the causes and effects of the pandemic as additional data become available. Although not deliberate, there are quasi-experiments underway related to alternative societal responses to the pandemic, such as the reduction of economic and social activity, the degree of social distancing, and the focus of social distancing efforts. It is too early for any comprehensive analysis of the effects of and response to the pandemic. Nevertheless, there are lessons to be learned or, at least, remembered. This commentary offers a discussion of four of these lessons: (1) the differences between uncertainty and risk, (2) the multidimensionality of both uncertainty and risk and responses to them, (3) the multilayered character of risk management and public policy response, and (4) the role of marketing in the management of risk and uncertainty.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"4 1","pages":"97 - 98"},"PeriodicalIF":7.8,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84800962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity","authors":"Kelly D. Martin, Maura L. Scott","doi":"10.1177/0743915620928090","DOIUrl":"https://doi.org/10.1177/0743915620928090","url":null,"abstract":"We are thankful to serve as Coeditors in Chief for the Journal of Public Policy & Marketing (JPP&M), a journal with an important legacy and wide-reaching impact based on the tireless work and solid foundation of the previous editors: Tom Kinnear, Pat Murphy, Michael Mazis, Debbie Scammon, Craig Andrews, Joel Cohen, Ron Hill, Dave Stewart, Scot Burton, Pam Scholder Ellen, and Josh Weiner. We are tremendously grateful for the support we have received from the most recent editor team and from many of the past editors as we move into this editorial role. Building on this foundation, we embark on the implementation of our strategic vision for JPP&M, which we describe as Marketing and Public Policy Impact Through Rigor, Relevance, and Inclusivity. This vision is informed by our own experiences with JPP&M, as authors, reviewers, associate editors, and guest editors. We both share a deep appreciation for this Journal’s aims and scope and strongly believe it is a natural home for topics that “make a difference.” In our conversations with other scholars about the Journal, it is clear that JPP&M occupies a special place in the academic publishing hearts of scholars around the world. This affinity is solidly grounded in the Journal’s history (for an overview of JPP&M’s early history, see Sprott and Miyazaki [2003]) and also derives from JPP&M’s historic focus on issues at marketing’s interface with society (Wilkie and Moore 2003, 2011). Indeed, although marketing scholarship has become increasingly narrow in some ways, JPP&M has maintained its connection to the big picture by publishing marketing research that offers policy, ethics, wellbeing, and societal implications. This deliberately broad focus not only allows JPP&M to serve as an umbrella for varied marketing research but also provides us a natural platform through which to welcome new and diverse scholarship to the Journal. We believe that the turbulent reality in which we live makes the need for the type of research JPP&M publishes more critical than ever. Even before the onset of the COVID-19 outbreak, we were living in a time characterized by a dynamically shifting marketing and societal landscape. Political, regulatory, and market-based institutions are beset by unprecedented volatility and unpredictability. So too, can today’s consumers be seen as at once more empowered and yet more vulnerable than ever. On all these fronts, JPP&M embraces scholarly contributions that are rigorous, relevant, and inclusive. We welcome your best work on these topics. In the sections that follow, we provide greater detail on our vision for the Journal. We begin with a brief overview of JPP&M’s proud history. Herein, we acknowledge the Journal’s strong foundation and document its evolution. We then transition to our vision for the Journal, which is inspired by the past but is forward-looking in nature. We outline what we view to be pressing strategic opportunities for the Journal, but also more broadly for our field,","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"50 1","pages":"1 - 6"},"PeriodicalIF":7.8,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79311711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Regulatory and Marketing Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth","authors":"K. Kelly, Christopher Berry, M. Comello, Heather Ray","doi":"10.1177/0743915620911632","DOIUrl":"https://doi.org/10.1177/0743915620911632","url":null,"abstract":"This paper explores the intersections of emerging recreational marijuana policy and large-scale contemporary marketing practices. The authors examine the evolution of current policies and the overall regulatory environment related to the legalization and marketing of recreational marijuana in the United States, exploring current and possible effects of marijuana legalization on adolescent uptake. Although the federal government still classifies marijuana as a Schedule I drug and prohibits possession and sale of the drug for both medical and recreational purposes, states are moving toward legalization. Implications of legalization are explored from the perspectives of regulation, harm reduction, and risk perception. The authors make recommendations and develop propositions regarding future research needed to evaluate the marketing implications and regulatory efforts aimed at U.S. adolescents.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"42 1","pages":"62 - 82"},"PeriodicalIF":7.8,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83663139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Solving Global Crises via Desktop Manufacturing","authors":"A. Rindfleisch, M. Kim","doi":"10.1177/0743915620930694","DOIUrl":"https://doi.org/10.1177/0743915620930694","url":null,"abstract":"In this commentary, we explain how desktop manufacturing was able to solve supply shortages in the wake of the COVID-19 epidemic and discuss this technology’s potential to serve as an alternative to global manufacturing By the end of April 2020, this dangerous virus had already infected over 3 million people and resulted in >200,000 deaths Due to its virulent nature and rapid diffusion, COVID-19 severely strained the capabilities of our health care system and resulted in a shortage of life-saving devices (e g , ventilators) and personal protective equipment (e g , masks) Although ventilators and masks are commonplace in most hospitals, their in-stock supply was inadequate for the surge in demand To make matters worse, existing manufacturing and supply chain systems were unable to ramp up quickly enough to replenish their stock in a timely manner (Culver and Westcott 2020) In the words of Choi, Rogers, and Vakil (2020), COVID-19 was a “wake-up call ”","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"34 1","pages":"111 - 112"},"PeriodicalIF":7.8,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86409167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Race in the Marketplace and COVID-19","authors":"David Crockett, Sonya A. Grier","doi":"10.1177/0743915620931448","DOIUrl":"https://doi.org/10.1177/0743915620931448","url":null,"abstract":"In the United States alone, COVID-19 has claimed tens of thousands of lives. And though it is no respecter of wealth, social status, or national boundary, initial claims that “We are all in this together!” have fallen flat. Such universalizing claims have proven unable to camouflage the extreme inequality in suffering, just as history would suggest (De Waal 2020). This essay appears at a critical moment, in the throes of a public health crisis, wherein four decades of racialized fiscal austerity have proven to be fundamentally corrosive to any notion of public health and, by extension, social life (see Ahlberg et al. 2019). In response, we offer brief comments here in the form of a plea for more policy-oriented scholarship, particularly that which documents and theorizes the myriad connections between marketplace actors and racial inequality (and its intersection with other forms). We offer these comments as members of the Race in the Marketplace Research Network, which conducts and mobilizes marketplace research to that end. Given editorial limits, we restrict comments to a few topics and limit their scope to the United States, where ethnic and racial inequality are acute, particularly in health.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"63 1","pages":"89 - 91"},"PeriodicalIF":7.8,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81474809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}