流行病连锁反应:了解制药行业的市场营销和公共政策机会

IF 5.1 3区管理学 Q1 BUSINESS

Journal of Public Policy & Marketing Pub Date : 2021-01-01 DOI:10.1177/0743915620930693

Matthew E. Sarkees, M. Fitzgerald, Cait Lamberton

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引用次数: 15

摘要

虽然药物开发过程通常需要10年或更长时间，但COVID-19的紧迫性迫使政府监管机构放弃传统，寻求灵活性。对有效治疗和护理的竞争暴露了市场营销学者需要填补的知识空白。我们强调了其中的三个差距:(1)标签外处方和紧急使用授权(EUA)引起的混淆，(2)消费者获得检测的途径，以及(3)药品供应链问题

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Pandemic Ripple Effect: Understanding Marketing and Public Policy Opportunities in the Pharmaceutical Industry

The COVID-19 pandemic placed a heavy weight on a trillion-dollar global pharmaceutical industry already struggling under the opioid crisis and pricing controversies Although the drug development process typically takes ten or more years, the urgency of COVID-19 forced government regulators to shed tradition for flexibility The race for effective treatments and care reveals knowledge gaps for marketing scholars to fill, enabling us to play a more positive role in future crises We highlight three of these gaps: (1) confusion arising from off-label prescribing and emergency use authorization (EUA), (2) consumer access to testing, and (3) pharmaceutical supply chain issues

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来源期刊

Journal of Public Policy & Marketing BUSINESS-

CiteScore

10.20

自引率

15.40%

发文量

期刊介绍： Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.