Journal of Public Policy & Marketing最新文献_第8页

Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery 灾难恢复:特设营销系统如何为服务提供建立和动员社会资本

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-07-01 DOI: 10.1177/07439156211000355

Lucie K. Ozanne, J. Ozanne

{"title":"Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery","authors":"Lucie K. Ozanne, J. Ozanne","doi":"10.1177/07439156211000355","DOIUrl":"https://doi.org/10.1177/07439156211000355","url":null,"abstract":"Communities are increasingly confronted with disasters that bring acute and chronic challenges. Previous research highlights the importance of ad hoc marketing exchange systems for expanding community resource capacities following a disaster. The current study builds on this research, taking a granular look at an existing ad hoc marketing system that provided exchange services before a disaster. Prior to an earthquake, this ad hoc system built three forms of social capital—structural, cognitive, and relational—and expanded latent capacities for self-organizing and learning. Following a natural disaster, the ad hoc marketing system flexed to meet individual and community needs. Specifically, three types of learning—routine, extended routine, and improvisational—emerged, mobilizing existing social capital to deliver recovery services and goods. This study highlights the delivery of recovery goods and services as an ad hoc marketing system evolved to become a learning system during the months and years of recovery. Implications are explored for citizens, municipalities, policy makers, and businesses by highlighting the importance of building and practicing diverse forms of social capital before a disturbance so that capacities can be mobilized during recovery.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"1 1","pages":"372 - 388"},"PeriodicalIF":7.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90196500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 17

How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods 产品类型和有机标签结构如何结合影响消费者对有机食品的评价

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-07-01 DOI: 10.1177/0743915620922873

Jeffrey R. Parker, Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, Sundar G. Bharadwaj

引用次数: 3

How Communications That Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters 描述不健康食品消费的宣传如何减少节食者的食物摄入量

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-05-04 DOI: 10.1177/07439156211019035

Mia Birau, Diogo Hildebrand, C. Werle

引用次数: 3

Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data 消费者会在一餐中选择低热量饮料还是普通软饮料来增加卡路里吗?使用大规模野外数据的实证调查

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-04-20 DOI: 10.1177/07439156211014900

Sina Ghotbi, Tirtha Dhar, C. Weinberg

引用次数: 2

May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World 愿力量与你同在:在可持续发展的世界中，扩大营销研究的范围，成为一种有益的力量

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-04-01 DOI: 10.1177/07439156211000741

Martin Mende, Maura L. Scott

引用次数: 30

Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy 政治两极分化:消费者福利、市场营销和公共政策的挑战、机遇和希望

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-04-01 DOI: 10.1177/0743915621991103

T. Weber, Chris Hydock, William Ding, Meryl P. Gardner, Pradeep K Jacob, N. Mandel, David Sprott, Eric Van Steenburg

{"title":"Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy","authors":"T. Weber, Chris Hydock, William Ding, Meryl P. Gardner, Pradeep K Jacob, N. Mandel, David Sprott, Eric Van Steenburg","doi":"10.1177/0743915621991103","DOIUrl":"https://doi.org/10.1177/0743915621991103","url":null,"abstract":"Political polarization is a marked political division in the population, characterized by multiple manifestations. The authors argue that it can affect consumer psychology, which in turn influences marketers, policy makers, and consumer welfare. The present work introduces the construct of political polarization to the marketing literature and shows how it serves as a novel challenge for various marketing stakeholders. For consumers, the authors propose that political polarization increases the salience of political identities, alters inter- and intragroup dynamics, and amplifies cognitive biases. These effects negatively affect consumer welfare, including financial welfare, relationships, mental and physical health, and societal interests. For marketers, polarization introduces a challenge to both be more sociopolitically engaged while also navigating competing political interests. Polarization also creates new opportunities and challenges for segmentation, targeting, loyalty, and product offerings. For policy makers, political polarization creates policy gaps, impedes the implementation of policy, and obstructs governance. Building from these insights, the authors consider the drawbacks and overlooked benefits of political polarization, potential remedies, and directions for future research.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"124 1","pages":"184 - 205"},"PeriodicalIF":7.8,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87816119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 29

Dr. Geraldine “Gerri” Henderson and Dr. Jerome D. Williams: Two Treasured Pillars in the Transformative Consumer Research Community Geraldine“Gerri”Henderson博士和Jerome D. Williams博士:转型消费者研究界的两个宝贵支柱

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-04-01 DOI: 10.1177/07439156211000761

引用次数: 0

Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping 设计的可持续性:选择建筑和杂货店购物的碳足迹

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-03-25 DOI: 10.1177/07439156211008898

L. Panzone, A. Ulph, D. Hilton, Ilse A. Gortemaker, Ibrahim A. Tajudeen

{"title":"Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping","authors":"L. Panzone, A. Ulph, D. Hilton, Ilse A. Gortemaker, Ibrahim A. Tajudeen","doi":"10.1177/07439156211008898","DOIUrl":"https://doi.org/10.1177/07439156211008898","url":null,"abstract":"The increase in global temperatures requires substantial reductions in the greenhouse emissions from consumer choices. The authors use an experimental incentive-compatible online supermarket to analyze the effect of a carbon-based choice architecture, which presents commodities to customers in high, medium, and low carbon footprint groups, in reducing the carbon footprints of grocery baskets. The authors relate this choice architecture to two other policy interventions: (1) a bonus-malus carbon tax on all grocery products and (2) moral goal priming using an online banner noting the moral importance of reducing one’s carbon footprint. Participants shopped from their home in an online store containing 612 existing food products and 39 existing nonfood products for which the authors had carbon footprint data over three successive weeks, with the interventions occurring in the second and third weeks. Choice architecture reduced participants’ carbon footprint significantly in the third week by reducing the proportion of choices made in the high-carbon aisle. The carbon tax reduced carbon footprint in both weeks, primarily by reducing overall spend. The goal-priming banner led to a small reduction in carbon footprint in the second week only. Thus, the design of the marketplace plays an important role in achieving the policy objective of reducing greenhouse gas emissions.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"87 1","pages":"463 - 486"},"PeriodicalIF":7.8,"publicationDate":"2021-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88517878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 19

Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate 食物浪费的框架:食品系统利益相关者如何在公共政策辩论中承担责任

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-03-11 DOI: 10.1177/07439156211005722

Nina Mesiranta, Elina Närvänen, M. Mattila

{"title":"Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate","authors":"Nina Mesiranta, Elina Närvänen, M. Mattila","doi":"10.1177/07439156211005722","DOIUrl":"https://doi.org/10.1177/07439156211005722","url":null,"abstract":"Food waste is a global sustainability issue that demands that multiple stakeholders participate in solving it. This article examines how different food system stakeholders are held responsible in the policy debate related to food waste reduction. The study adopts a framing approach, paying attention to the construction and negotiation of what is going on in the food waste–related public policy debate. The data consist of documents generated as a result of food policy development processes in Finland. The authors identify four framings—eco-efficiency, solidarity, safety, and appreciation—within which the issue of food waste is presented differently and different stakeholders responsibilized. The framings reveal the nature of food waste as a boundary object, a flexible and open-ended object that has different context-dependent meanings. The study extends marketing literature on responsibilization by investigating several stakeholders beyond consumers. Additionally, considering food waste a boundary object sheds light on how stakeholders, even those with conflicting interests, can debate policy measures collaboratively. Finally, the authors outline policy implications related to each framing.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"51 1","pages":"144 - 161"},"PeriodicalIF":7.8,"publicationDate":"2021-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72720585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance “每周免费下注10英镑!”- Twitter上的赌博广告:数量、内容、关注者、参与度和法规遵从性

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-02-19 DOI: 10.1177/0743915621999674

R. Rossi, A. Nairn, Josh T Smith, C. Inskip

{"title":"“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance","authors":"R. Rossi, A. Nairn, Josh T Smith, C. Inskip","doi":"10.1177/0743915621999674","DOIUrl":"https://doi.org/10.1177/0743915621999674","url":null,"abstract":"The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely difficult to investigate using conventional techniques. In this article, the authors present three U.K. Twitter gambling advertising studies using both big data analytics and manual content analysis to explore the volume and content of gambling ads, the age and engagement of followers, and compliance with U.K. advertising regulations. They analyze 890,000 organic ads from 417 accounts along with data on 620,000 followers and 457,000 engagements (replies and retweets). They find that approximately 41,000 U.K. children follow Twitter gambling accounts, and that two-thirds of gambling advertising tweets fail to fully comply with regulations. Ads for e-sports gambling are markedly different from those for traditional gambling (such as on soccer, casinos, and lotteries) and appear to have strong appeal for children, with 28% of engagements with e-sports gambling ads coming from users under 16 years old. The authors make six policy recommendations: spotlight e-sports gambling advertising, create new social media–specific regulations, revise regulation on content appealing to children, use technology to block users under 18 years from seeing gambling ads, require ad labeling of organic gambling tweets, and deploy better enforcement.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"44 1","pages":"487 - 504"},"PeriodicalIF":7.8,"publicationDate":"2021-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74442195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15