Journal of Public Policy & Marketing最新文献

{"title":"EXPRESS: Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected through Impact","authors":"Samantha N. N. Cross, A. Gustafsson, C. Pechmann, Karen Page Winterich","doi":"10.1177/07439156211056538","DOIUrl":"https://doi.org/10.1177/07439156211056538","url":null,"abstract":"For 40 years, the Journal of Public Policy & Marketing (JPP&M) has provided a forum within the marketing discipline for scholarship on the impact of public policies and actions on marketers, consumers, and society. It seeks articles that offer insightful and thoughtful analyses of public policies that affect the marketing profession and the marketplace. Martin and Scott’s (2021, p. 2) editorial stresses the opportunity for JPP&M to be the journal for topics that “make a difference,” defined as “something that helps people or makes the world a better place.” This positioning situates JPP&M as an excellent outlet for articles that reflect the principles espoused by the growing emphasis in marketing academia on Responsible Research in Business and Marketing (RRBM). The seven RRBM principles are unapologetically ambitious, asking for both basic and applied contributions with sound methodologies that value multidisciplinary collaboration, stakeholder involvement, impact on numerous stakeholders, and broad dissemination (RRBM 2021). These principles overlap and intersect with the goals of JPP&M and challenge marketing researchers, educators, and practitioners to think boldly, broadly, and globally with a shared vision of inspiring, encouraging, and supporting credible, useful, and inclusive research. Together, JPP&M and RRBM seek research that can make a positive difference for consumers and stakeholders and pave the way, one article at a time, for societal well-being and a better world. Making a positive difference implies a shift to a dual focus in which corporate and marketing strategies need to consider corporate and shareholder well-being, as well as consumer, environmental, and societal impact, for the benefit of both companies and the world at large (Organisation for Economic Co-operation and Development 2013). The Transformative Consumer Research movement has embraced this focus, envisioning “Marketing as a Force for Good” (Mende and Scott 2021). Our hope is for RRBM principles to be applied more broadly beyond the TCR community to researchers in consumer behavior as well as marketing strategy. Businesses can no longer focus solely on shareholder value and profitability given the increasing consumer demand for socially responsible practices concerning employee welfare, equality, environmental impact, and community contributions. Marketing researchers must broaden their perspective to consider marketing‘s impacts on a variety of stakeholders and societal well-being. Although several marketing journals have had special issues on topics related to RRBM (e.g., Journal of Marketing’s Better Marketing for a Better World, Journal of Consumer Psychology’s Consumer Psychology for the Greater Good, Journal of Marketing Research’s Mitigation in Marketing), JPP&M has consistently published articles that embody the principles of RRBM. As such, it is not surprising that five of the articles recognized by the AMA-EBSCO-RRBMAnnual Award for Responsible Researc","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"41 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80674948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Future of Marketing Analytics and Public Policy","authors":"Brennan Davis, Dhruv Grewal, Steve Hamilton","doi":"10.1177/07439156211042372","DOIUrl":"https://doi.org/10.1177/07439156211042372","url":null,"abstract":"The purpose of this special issue is to encourage the emerging role of analytics in marketing and public policy research. We draw attention to a multitude of comprehensive data sources and analytical techniques that tackle important public policy and marketing issues. We highlight six key domains that provide fruitful avenues for such pursuit: retail analytics, social media analytics, marketing mix analytics, services including healthcare, nonprofits and politics, and artificial intelligence and robotics. We also offer an overview of the various articles and commentaries that are included in this special issue, and we encourage future research building on the underlying analytics approaches, substantive findings, and theoretical discoveries.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"138 1","pages":"447 - 452"},"PeriodicalIF":7.8,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77483941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy","authors":"Clifford J. Shultz, J. Hoek, Leonard Lee, W. Leong, R. Srinivasan, M. Viswanathan, K. Wertenbroch","doi":"10.1177/07439156211049216","DOIUrl":"https://doi.org/10.1177/07439156211049216","url":null,"abstract":"For several decades, the Journal of Public Policy & Marketing (JPP&M) has stimulated and led debates with far-reaching implications for consumer well-being, global relationships, and, ultimately, human survival. The challenges we face have not disappeared but intensified. Today, we must respond to climate change, manage a global pandemic, and address disparities and inequities that threaten our planet in ways we are yet to comprehend fully. However, the JPP&M community remains well placed to inform responses to these crises. This article draws together perspectives on new and long-standing questions and challenges, as it highlights the increasing urgency of addressing inequities and embedding sustainability at the heart of policy making. Although progress addressing these complex questions often has been slow, the authors also identify compelling opportunities in the form of sound policies and good marketing and consumption practices in response to health crises, environmental degradation, injustice, automation, violence, and war. The transformational benefits following constructive engagement offer hope that, even when faced with unprecedented challenges, human resilience and ingenuity can create meaningful responses. As the authors address chronic and novel problems, they are confident that JPP&M's community of researchers, policy makers, and advocates will continue to bring innovation, insight, and rigor and play a leading role in discovering solutions, locally and globally.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"93 1","pages":"34 - 50"},"PeriodicalIF":7.8,"publicationDate":"2021-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77698744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers","authors":"J. C. Andrews, Scot Burton, Gregory T. Gundlach, R. Hill, J. Kees, R. Netemeyer, Kristen L. Walker","doi":"10.1177/07439156211042018","DOIUrl":"https://doi.org/10.1177/07439156211042018","url":null,"abstract":"In this article for the 40th Anniversary of the Journal of Public Policy & Marketing (JPPM), the authors first share what is meant by “policy,” “public policy,” and “marketing and public policy” for researchers in our field. The authors then offer examples of JPPM research informing policy across different stages of the policy-making process: problem identification, agenda setting, policy formulation, budgeting, implementation, and evaluation. They also discuss important sources of public policy (e.g., federal, state, and international agencies; self-regulation; the courts; nonprofits; society; industry standards; company policies; personal ethics) and their role in the marketing and public policy process. The authors then offer JPPM application examples (consumer protection; antitrust/competition; vulnerability; diversity, equity, and inclusion; nutrition labeling; addiction, cannabis, and antidrug research; tobacco warning labeling and education; and privacy and technology) and share ideas for developing research that contributes to the marketing and public policy discipline and in making a positive difference in society and people's lives.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"33 1","pages":"10 - 33"},"PeriodicalIF":7.8,"publicationDate":"2021-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87929943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPRESS: The Role of Implicit Theories in Motivating Donations in Response to Threat-based Awe","authors":"F. Septianto, Yuri Seo, Widya Paramita","doi":"10.1177/07439156211042281","DOIUrl":"https://doi.org/10.1177/07439156211042281","url":null,"abstract":"The present research investigates how charitable giving in response to threat-based awe, an emotional experience that typically accompanies disaster-relief campaigns, is likely to depend on consumers' implicit theories. While consumers want to behave prosocially when experiencing threat-based awe, due to the presence of threats, such behavior depends upon whether they believe that their donations have sufficient efficacy. Consequently, in response to threat-based awe, consumers holding to an incremental (vs. entity) theory perceive greater efficacy for their donations which, subsequently, increases their charitable giving. These predictions are tested across five experimental studies. The findings of this research contribute to the literature on implicit theories, the emotion of awe, and also offers a more nuanced approach to how different consumers may be motivated to engage in charitable giving in the context of natural disasters.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"1 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2021-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72641653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications","authors":"Yixing Chen, Shrihari Sridhar, Vikas Mittal","doi":"10.1177/07439156211032751","DOIUrl":"https://doi.org/10.1177/07439156211032751","url":null,"abstract":"Many public-policy studies (Martin and Scott 2020) use randomized field experiments for drawing causal conclusions (e.g., Chen et al. 2020). A typical randomized field experiment involves a control group and a treatment group to which individual units (e.g., consumers, patients) are randomly assigned, after which an intervention is implemented in the treatment group. An intervention could be a marketing program to which only units in the treatment group are exposed. To assess the intervention's efficacy, researchers typically estimate the average treatment effect computed as the mean difference in the outcome between the units in the treatment group and the control group. When applying the results of a randomized experiment, it is assumed that the treatment effect within the manipulated condition is the same for all the units assigned to the treatment condition. This may not always be the case, as the effect may differ for subgroups within a treatment (subgroup differences).","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"55 1","pages":"457 - 462"},"PeriodicalIF":7.8,"publicationDate":"2021-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73820081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics…but Marketing Can Also Help!","authors":"Martin Mende, Beth Vallen, C. Berry","doi":"10.1177/07439156211015668","DOIUrl":"https://doi.org/10.1177/07439156211015668","url":null,"abstract":"Although hundreds of millions of people consume news every day, the marketing discipline has paid little attention to this realm of consumption and its relevance for consumer behavior, marketing management, public policy, and societal well-being. This commentary identifies news media as a pressing and meaningful area for research at the intersection of marketing, society, and public policy. Exploring news is particularly important for marketing scholars given that media companies are increasingly driven by marketing paradigms. In turn, this potentially leads to some concerning, unforeseen outcomes related to the widespread proliferation of both accurate and inaccurate information—or “infodemics”—which drive consumer (dis)trust and may have negative implications for individual and societal well-being.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"95 1","pages":"326 - 330"},"PeriodicalIF":7.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83919479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Journal of Public Policy & Marketing at 40: Celebrating History and Impact","authors":"Kelly D. Martin, A. Borah, Maura L. Scott","doi":"10.1177/07439156211018689","DOIUrl":"https://doi.org/10.1177/07439156211018689","url":null,"abstract":"The Journal of Public Policy & Marketing (JPP&M) published its first issue in 1982, and over the course of the next year we are celebrating 40 years of scholarship in its pages. Under the stewardship of founding editor Thomas C. Kinnear and the bold visions of the editors who followed, the Journal has featured change-making research that tackles some of society’s most pressing issues and questions. From its inception, and apparent even in the articles in JPP&M, Volume 1, Issue 1, the Journal has confronted topics as fundamental as human quality of life (Sirgy, Samli, and Meadow 1982), pollution (Aaker and Bagozzi 1982), conservation (Allen, Calantone, and Schewe 1982), and global consumerism (Klein 1982), to name just a few. Research questions in these domains remain relevant and persistent today and speak to the broad societal impact the Journal has made since its founding. Anniversary milestones represent excellent times to review what has been accomplished in a body of knowledge, such as a scholarly repository like JPP&M. Like other celebratory editorials and articles (i.e., Sprott and Miyazaki’s [2002] JPP&M at 20 and Wilkie and Moore’s [2011] JPP&M at 30 editor reflections), we attempt to take stock of how the Journal has evolved across its four decades in the field. As coeditors, we also see a need for the type of rigorous, impactful work published in JPP&M now more than ever before. Our world continues to endure a global pandemic and its myriad repercussions. Societies have been ravaged by injustices toward various racial and ethnic minority groups, a rise in nationalism and radicalization, and attacks on democracy. Confronting these challenges through academic research and policyinfused scholarship is at the very core of the Journal of Public Policy & Marketing. Informed by its past, we are confident that the Journal will continue to be a proud home to scholarship on questions that matter to a broad swath of stakeholders and whose contributions and insights improve our world. With this in mind, we sought to combine both celebration of the past and inspiration for the future in our 40th anniversary editorials and two special sections. Celebrating the past is an important feature of marking any milestone. In this editorial, we use various analyses to appreciate the past four decades of research in the Journal and to empirically evaluate JPP&M’s scholarly focus and impact over time. We describe those efforts and share our findings and their implications in the following sections. In a separate, forward-looking editorial (forthcoming in January 2022), we analyze future directions for the Journal, attempting to uncover topics, methods, and trends that will shape its next several decades. In addition to the insights shared in this editorial, we wanted to blend a celebration of the past, with an eye toward the future in a set of commentaries and articles featured in both anniversary special sections. In this issue, we are delighted to feature in","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"17 1","pages":"301 - 321"},"PeriodicalIF":7.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77208290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transformative Consumer Research and Public Policy and Marketing Research: Distinct, Yet Complementary, Approaches","authors":"Christopher L. Newman, Stacey R. Finkelstein, Brennan Davis","doi":"10.1177/07439156211015993","DOIUrl":"https://doi.org/10.1177/07439156211015993","url":null,"abstract":"Research on marketing in society has become increasingly prevalent, as evident in many subgroups such as public policy and marketing (PPM), macromarketing, consumer economics, social marketing, marketing ethics, international consumer policy, Transformative Consumer Research (TCR), and the Subsistence Marketplaces Initiative (Wilkie and Moore 2012). PPM and TCR represent significant communities, with over 2,500 conference registrations over the past decade between them. The PPM and TCR communities have significant overlap in conference participants, research identity, and aspiration to make the world a better place, leaving many researchers confused about differences between the two communities. Given their cooperation, size, and publication history in the Journal of Public Policy & Marketing (JPP&M) we explore helpful distinctions in the approaches of these partner organizations while also demonstrating their complementarity. We start with a brief history of both communities and explain the key differences between them (for an overview, see Table 1). We then discuss two substantive current issues in “marketing in society”— vaccination and marijuana legalization—suggesting future research questions based on each perspective.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"6 1","pages":"331 - 335"},"PeriodicalIF":7.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90407795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reflections on the 40th Birthday of the Journal of Public Policy & Marketing","authors":"Thomas C. Kinnear, P. Murphy","doi":"10.1177/07439156211017120","DOIUrl":"https://doi.org/10.1177/07439156211017120","url":null,"abstract":"The Journal of Public Policy & Marketing (JPP&M or the Journal hereinafter) was founded by Tom Kinnear of the University of Michigan in 1982 with the publication of its predecessor, Journal of Marketing & Public Policy. After the American Marketing Association (AMA) raised some concern about potential confusion with the Journal of Marketing, the Journal bore its current name from 1983 onward. The 1982 volume contained 14 articles, and the Journal was an annual publication until 1990, when it became semiannual, and in 2018 it became a quarterly publication. For a detailed review of the founding, see “In the Beginning: The Founding of the Journal of Public Policy & Marketing” (Kinnear 2011). One of the major reasons for the introducing the journal was that public policy interest by marketing academics was increasing at that time. Several marketing scholars, including Bill Wilkie, Gary Ford, Ken Bernhardt, Pat Murphy, Debra Scammon, and Josh Wiener, visited as consultants or worked at the Federal Trade Commission (FTC) and the other agencies in 1970s and early 1980s. In fact, the four editors who succeeded Kinnear all spent time at the FTC, and Kinnear did serve as a consultant to the FTC and later as a member of the National Advertising Review Board (Murphy and Wilkie 2013).These policy-oriented academics not only were major contributors to the Journal but also played an instrumental role in starting the AMA’s Marketing and Public Policy Conference and Marketing and Society Special Interest Group (Wilkie 2014). These activities were instrumental in generating interest in marketing issues related to public policy and articles for the Journal. In commemorating the 30th anniversary of JPP&M, the first seven editors reflected on their time at the helm of the Journal. Looking back at JPP&M’s early years, Kinnear noted some policy-oriented trends including children and the elderly, the environment (e.g., ecologically concerned consumers, energy use and efficiency), product liability, food labeling, and regulatory impacts on marketing (Kinnear 1982, 2011). It is interesting that many of these trends are still with us with slightly different emphases (e.g., climate change). One historical point is that the Journal appeared during the early years of the Reagan Administration, whose hallmark was deregulation. However, there was considerable academic momentum that had been building during the more activist 1970s, especially at the FTC. See Wilkie and Moore’s (2011) commentary on JPP&M’s role in advancing the study of marketing and society after 30 years. One of the topics that the current editors asked us to answer was what obstacles arose and needed to be overcome in the early years of the Journal. There were two significant ones. First was financial and administrative support. In these regards, credit is due to Alfred Edwards at the University of Michigan’s Division of Research at the Graduate School of Business Administration (now the Ross School) for supp","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"19 1","pages":"322 - 325"},"PeriodicalIF":7.8,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88023362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}