Journal of Public Policy & Marketing最新文献_第6页

The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance 社会规范对直接面向医生的药品营销支付接受的作用

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2022-04-21 DOI: 10.1177/07439156221098724

Pui Ying Tong, Christopher Yencha, Chiharu Ishida

{"title":"The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance","authors":"Pui Ying Tong, Christopher Yencha, Chiharu Ishida","doi":"10.1177/07439156221098724","DOIUrl":"https://doi.org/10.1177/07439156221098724","url":null,"abstract":"In this article, the authors apply institutional theory to explain physician acceptance of pharmaceutical marketing payments and the mechanisms by which the behavior may be influenced by social groups. Using a large panel of over three million physician-year observations, the authors provide evidence that peer and organization norms, captured by the prevalence of peers and organizational members accepting pharmaceutical marketing payments, play an important role in one's decision to accept such payments. The authors further show that this effect attenuates with physical and psychological distances, as proximal social groups most influence one's decision to accept pharmaceutical marketing payments. The authors also find that being male, having longer tenure, or practicing at a teaching hospital strengthens the positive effect of peer influence on volume of pharmaceutical marketing payments accepted. The findings contribute to the literature on institutional theory, provide insights into the management of conflicts of interest, and suggest policy to mitigate the externalities resulting from direct-to-physician pharmaceutical marketing payment.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"454 1","pages":"336 - 352"},"PeriodicalIF":7.8,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79732789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda 反极端主义营销:伊斯兰国恐怖主义宣传中道德脱离线索的识别与回应

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2022-04-08 DOI: 10.1177/07439156221096394

R. Frazer

{"title":"Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda","authors":"R. Frazer","doi":"10.1177/07439156221096394","DOIUrl":"https://doi.org/10.1177/07439156221096394","url":null,"abstract":"This study presents selective moral disengagement as a paradigm for analyzing extremist marketing messages and developing effective countermessages. Selective moral disengagement explicates eight mechanisms common to extremist media content that can influence seemingly ordinary people to support and commit atrocities. Through a qualitative content analysis, the author investigates the use of moral disengagement mechanisms in an online propaganda magazine (Rumiyah) of the so-called Islamic State (IS) terrorist organization. This article demonstrates the extensive use of the eight moral disengagement mechanisms throughout a variety of genres of IS propaganda articles. In addition, a ninth moral disengagement strategy—humanization of perpetrators—emerged. The analysis reveals internal inconsistencies in IS’s approach to moral disengagement. The author argues that careful consideration of the use of these mechanisms in IS propaganda clarifies the understanding of IS’s marketing strategy and informs countermessaging efforts. Specific countermessaging approaches are proposed for combatting IS given these findings. Further, a roadmap is given for extending the selective moral disengagement analysis paradigm into other extremist marketing contexts, including U.S. domestic terrorism.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"34 1","pages":"36 - 55"},"PeriodicalIF":7.8,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78118659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens 以消费者为中心的政策询问:通过消费者视角探索政策的呼吁和通过政策视角探索消费者

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2022-04-06 DOI: 10.1177/07439156221095857

Lauren G. Block, Beth Vallen, L. Warlop

引用次数: 3

Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China 竞争政策与法律的现代化:美国、欧盟和中国市场发展对价格维持法律待遇的影响

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2022-04-06 DOI: 10.1177/07439156221095861

Riley T. Krotz, Gregory T. Gundlach, Diana L. Moss

{"title":"Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China","authors":"Riley T. Krotz, Gregory T. Gundlach, Diana L. Moss","doi":"10.1177/07439156221095861","DOIUrl":"https://doi.org/10.1177/07439156221095861","url":null,"abstract":"Competition policy and law toward price maintenance (e.g., resale price maintenance, unilateral price policies, minimum advertised prices) draws on scholarly perspectives and theory developed over a half century ago. Since that time, changes to marketing practice have caused scholars to question the practical relevance of the perspectives and theory and to call for the modernization of competition policy and law toward price maintenance. Responding to these calls, the authors examine three important developments in contemporary marketing practice and assess their impact on the legal treatment of price maintenance in the three largest economies: the United States, the European Union, and China. Their analysis reveals significant differences in how each jurisdiction is responding to (1) increasing market concentration and accompanying shifts in interfirm power, (2) advances in information technology and the commercial use of the internet, and (3) developments in cross-channel shopping and the rise of omnichannel distribution. Their findings pose implications for future public policy, marketing practice, and academic scholarship and contribute to the modernization of competition policy and law.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"36 1","pages":"221 - 236"},"PeriodicalIF":7.8,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85032644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Role of Generic Price Look-Up Code in WIC Benefit Redemptions 通用价格查找代码在WIC利益赎回中的作用

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2022-03-24 DOI: 10.1177/07439156221092418

Junzhou Zhang, Qi Zhang, Chuanyi Tang, Kayoung Park, K. Harrison, Patrick W. McLaughlin, Brian Stacy

{"title":"The Role of Generic Price Look-Up Code in WIC Benefit Redemptions","authors":"Junzhou Zhang, Qi Zhang, Chuanyi Tang, Kayoung Park, K. Harrison, Patrick W. McLaughlin, Brian Stacy","doi":"10.1177/07439156221092418","DOIUrl":"https://doi.org/10.1177/07439156221092418","url":null,"abstract":"One of the most significant recent changes in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is that the Healthy, Hunger-Free Kids Act of 2010 mandated the conversion of the program to an electronic benefit transfer (EBT) system by October 1, 2020. This mandate has led to some technical challenges and policy issues. Focusing on the adoption of a generic price look-up (PLU) code, an important EBT mechanism intended to facilitate the redemption of fresh produce, this research examines how different mapping approaches in using the generic PLU code are associated with WIC participants’ cash value benefit redemption. Using the redemption data of 121,021 Virginia WIC participants in 2015, the first year after the full implementation of the EBT system in Virginia, the authors identified three groups of WIC participants based on their exposure to the generic PLU code. Results show that WIC participants who had ever been exposed to the generic code tended to have a significantly higher fruit and vegetable redemption rate than those who had never experienced the generic code. The authors also conducted a qualitative study to provide insights regarding the potential mechanism underlying the hypothesized relationships. Relevant policy implications and future research directions are discussed.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"8 1","pages":"237 - 253"},"PeriodicalIF":7.8,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82603462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Commentary: Food and Food Waste: Spinning a Two-Sided Coin 评论:食物和食物浪费:旋转两面硬币

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2022-01-27 DOI: 10.1177/07439156221079312

Lisa E. Bolton, R. W. Reczek

引用次数: 2

How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship 营销行为如何影响说服知识:非线性关系的元分析证据

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2022-01-13 DOI: 10.1177/07439156221076166

M. Eisend, Farid Tarrahi

{"title":"How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship","authors":"M. Eisend, Farid Tarrahi","doi":"10.1177/07439156221076166","DOIUrl":"https://doi.org/10.1177/07439156221076166","url":null,"abstract":"Persuasion knowledge development helps consumers cope with marketplace persuasion, leads to better consumer decision making, and adds to consumer well-being. While significant research exists on the impact that individual factors (e.g., age) and cues (e.g., sponsorship disclosure messages) have on consumers’ persuasion knowledge development, little is known about the influence of marketer actions, such as advertising spending. This is surprising, as marketer activities provide a major source of information for consumers’ persuasion knowledge learning and practice and can theoretically either support or hinder persuasion knowledge development. The authors develop several explanations for various types of relationships between advertising spending and persuasion knowledge. They test these relationships by means of a meta-analysis of the persuasion knowledge literature based on 140 papers with 162 distinct data sets that address persuasion knowledge measurements. They find that increasing advertising spending also increases consumers’ persuasion knowledge. The relationship follows an inverted U-shaped curve; at a certain level of advertising spending, persuasion knowledge begins to decrease. The findings have theoretical and societal implications and, depending on the level of advertising investment, policy implications with the ultimate aim of ensuring consumer well-being and protecting consumer groups with low levels of persuasion knowledge.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"31 1","pages":"107 - 123"},"PeriodicalIF":7.8,"publicationDate":"2022-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89469275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research 太阳来了:市场营销和公共政策研究的现在和未来影响

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-12-08 DOI: 10.1177/07439156211058423

Maura L. Scott, Corinne M. K. Hassler, Kelly D. Martin

{"title":"Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research","authors":"Maura L. Scott, Corinne M. K. Hassler, Kelly D. Martin","doi":"10.1177/07439156211058423","DOIUrl":"https://doi.org/10.1177/07439156211058423","url":null,"abstract":"As the Journal of Public Policy & Marketing (JPP&M) celebrates 40 years, we look to the future through the lens of our strategic plan: based on the principles of impact, rigor, and relevance through inclusivity (Martin and Scott 2021). Inspired by Martin Luther King Jr.’s (1968) observation that “the arc of the moral universe is long, but it bends toward justice,” we believe that, as marketing and public policy scholars, we can also play a role in King’s vision. Perhaps the arc of scholarly knowledge positively impacting this world is also long? Can our research help bend it toward justice? We recognize that many in our community have the privilege of focusing their efforts on initiatives that impact society’s grand challenges, without facing duress and peril, giving us some freedom to think about sustained impact. In this editorial, we highlight the areas in which the Journal has made a substantial and sustained impact, and we uncover opportunities for further research in the area of marketing and public policy. We also discuss the various forms that impact at the interface between marketing and public policy research can take. One guiding principle that has traditionally influenced the work in JPP&M is a focus on sustainability, as outlined in the United Nations’ Sustainable Development Goals (UN SDGs; e.g., Mende and Scott 2021). This focus also points to a path toward consistent, increased future impact and relevance, not only for our journal but also for marketing and business scholarship more generally (Jack 2021; Mende and Scott 2021).","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"7 1","pages":"1 - 9"},"PeriodicalIF":7.8,"publicationDate":"2021-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81915604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

When Detailed Information Works Better: Comparison of Three- and Five-Color/Letter Front-of-Package Nutrition Labels 当详细信息更有效:三色和五色/字母包装前营养标签的比较

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-11-05 DOI: 10.1177/07439156211061289

C. Werle, Amanda Pruski Yamim, O. Trendel, Kevin Roche, P. Nadaud

引用次数: 3

Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market 身份管理作为一种应对污名化的策略:力比多市场中印度性工作者的案例

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2021-10-21 DOI: 10.1177/07439156211058097

N. Mitra, R. Hill, Himadri Roy Chaudhuri, A. Chaudhuri

{"title":"Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market","authors":"N. Mitra, R. Hill, Himadri Roy Chaudhuri, A. Chaudhuri","doi":"10.1177/07439156211058097","DOIUrl":"https://doi.org/10.1177/07439156211058097","url":null,"abstract":"Poor women can face stigmas about indolence, moral turpitude, and substance abuse. This stigmatized condition includes female sex workers, who live and work in situations that exacerbate impoverishment and bring societal exclusion and shame. The authors situate their arguments at the nexus of poverty and stigma and examine the value of identity formation and reformation in the context of female sex workers in India. These women face restrictions to meet basic needs and remain in the profession despite significant challenges. The study reveals five identity pathways in their collective consciousness: protector, sacred, commoditized, provider, and eudaimonic/self-acceptance. Together, these identities serve as themes that reflect the lived experiences of these women, who were forced to endure systemic violence in relative silence. The authors use and advance arguments provided by Hill, Ozanne, and Viswanathan and their various colleagues to frame the current understanding of the women’s plight. This article contributes to theory by revealing that these identities have positive consequences for personal reconfiguration under conditions of vulnerability. The results indicate that public policy should recognize the value of self-identities that support resistance in a marginalized marketplace. Sensitizing stakeholders, including policy makers, to destigmatization may also help sex workers gain the courage of their convictions to leave the profession.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"22 1","pages":"124 - 140"},"PeriodicalIF":7.8,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83493133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4