Big Data, Marketing Analytics, and Public Policy: Implications for Health Care

IF 5.1 3区管理学 Q1 BUSINESS

Journal of Public Policy & Marketing Pub Date : 2021-02-19 DOI:10.1177/0743915621999031

P. Kopalle, D. Lehmann

引用次数: 15

Abstract

This paper highlights some benefits to and issues with the application of big data and analytics, with emphasis on its role in health care. It considers both its effectiveness/value (i.e., how it can be used) and concerns about its use related to privacy and acceptance by individuals (i.e., how it should be used)

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大数据、市场分析和公共政策:对医疗保健的影响

本文强调了大数据和分析应用的一些好处和问题，重点是它在医疗保健中的作用。它既考虑其有效性/价值(即如何使用)，也考虑与隐私和个人接受度相关的使用问题(即应该如何使用)。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Public Policy & Marketing BUSINESS-

CiteScore

10.20

自引率

15.40%

发文量

期刊介绍： Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.