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Consumer engagement on social media: an analysis of brand post characteristic combinations 消费者参与社交媒体：品牌帖子特征组合分析
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-04-09 DOI: 10.1080/0267257x.2024.2336949
Yang Liu, Zhijie Zhao, Jiaying Wang, Zeguo Qiu
{"title":"Consumer engagement on social media: an analysis of brand post characteristic combinations","authors":"Yang Liu, Zhijie Zhao, Jiaying Wang, Zeguo Qiu","doi":"10.1080/0267257x.2024.2336949","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2336949","url":null,"abstract":"Given the increasing importance of using social media to maintain consumer engagement, brands design posts using different characteristics that interact with each other to generate combination, whi...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"108 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140573058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness 比较获取型时尚消费中的物质框架和体验框架及其对消费者幸福感的影响
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-04-08 DOI: 10.1080/0267257x.2024.2340099
Sanga Song, Juanjuan Wu
{"title":"Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness","authors":"Sanga Song, Juanjuan Wu","doi":"10.1080/0267257x.2024.2340099","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2340099","url":null,"abstract":"Drawing on the experiential advantage, three studies were conducted with online clothing rental service users and potential consumers to assess how material and experiential framing impact consumer...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"83 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The disabling marketplace: towards a conceptualisation 失能市场：走向概念化
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-04-03 DOI: 10.1080/0267257x.2024.2328961
Leighanne Higgins, Katharina C. Husemann, Anica Zeyen
{"title":"The disabling marketplace: towards a conceptualisation","authors":"Leighanne Higgins, Katharina C. Husemann, Anica Zeyen","doi":"10.1080/0267257x.2024.2328961","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2328961","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 40, No. 5-6, 2024)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"145 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the higher education experiences of students living with disabilities: an online MBA case study 探索残疾学生的高等教育经历：在线 MBA 案例研究
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-03-19 DOI: 10.1080/0267257x.2024.2329090
Svetlana De Vos, Bora Qesja, Ged Lipnickas, Joanne Harris
{"title":"Exploring the higher education experiences of students living with disabilities: an online MBA case study","authors":"Svetlana De Vos, Bora Qesja, Ged Lipnickas, Joanne Harris","doi":"10.1080/0267257x.2024.2329090","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2329090","url":null,"abstract":"Despite the significant growth of online education worldwide, the online educational experiences of students living with disabilites (SWDs) have been largely overlooked. This research presents an a...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"477 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140170529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities 资源优势理论、基于资源的理论和基于市场的资源优势：营销绩效对客户信息资产存量和信息分析能力的影响
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-03-18 DOI: 10.1080/0267257x.2024.2331181
Rajan Varadarajan
{"title":"Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities","authors":"Rajan Varadarajan","doi":"10.1080/0267257x.2024.2331181","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2331181","url":null,"abstract":"Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"89 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The mitigation of brand crises: towards broader, deeper and more diverse research directions 缓解品牌危机：走向更广泛、更深入、更多样的研究方向
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-02-13 DOI: 10.1080/0267257x.2024.2313306
Paolo Antonetti, Ilaria Baghi, Carmen Valor
{"title":"The mitigation of brand crises: towards broader, deeper and more diverse research directions","authors":"Paolo Antonetti, Ilaria Baghi, Carmen Valor","doi":"10.1080/0267257x.2024.2313306","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2313306","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 40, No. 3-4, 2024)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"10 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139753820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future 营销能力与谢尔比-D-亨特：贡献、现状与未来
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-29 DOI: 10.1080/0267257x.2024.2311110
Neil A. Morgan, Hui Feng
{"title":"Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future","authors":"Neil A. Morgan, Hui Feng","doi":"10.1080/0267257x.2024.2311110","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2311110","url":null,"abstract":"Marketing capabilities has been a vibrant research domain over the past 30 years and marketing capability theory has become a central element in explaining how marketing contributes to firm perform...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"136 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139753809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Embodied interaction: a turn to better understand disabling marketplaces and consumer vulnerability 嵌入式互动：转而更好地理解失能市场和消费者的脆弱性
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-25 DOI: 10.1080/0267257x.2024.2303108
Nicklas Salomonson, Per Echeverri
{"title":"Embodied interaction: a turn to better understand disabling marketplaces and consumer vulnerability","authors":"Nicklas Salomonson, Per Echeverri","doi":"10.1080/0267257x.2024.2303108","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2303108","url":null,"abstract":"The purpose of this study is to extend current understanding of disabling marketplaces by substantiating embodied interaction, between service providers and disabled consumers, as interlinked multi...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"1 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139584547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Everyday activism: an AI-assisted netnography of a digital consumer movement 日常行动主义：数字消费者运动的人工智能辅助网络图
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-24 DOI: 10.1080/0267257x.2024.2307387
Robert V. Kozinets, Mina Seraj-Aksit
{"title":"Everyday activism: an AI-assisted netnography of a digital consumer movement","authors":"Robert V. Kozinets, Mina Seraj-Aksit","doi":"10.1080/0267257x.2024.2307387","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2307387","url":null,"abstract":"Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subre...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"38 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139584552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos 社交媒体影响者代言：赞助影响者视频中产品属性描述的条件效应
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-19 DOI: 10.1080/0267257x.2024.2305748
Yiwen Chen, Li Chen, Yang Pan
{"title":"Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos","authors":"Yiwen Chen, Li Chen, Yang Pan","doi":"10.1080/0267257x.2024.2305748","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2305748","url":null,"abstract":"As social media influencer endorsement gains significance in marketing communication, an increasing number of influencers have started to incorporate product information into their sponsored conten...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"14 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139515238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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