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Journal of Marketing Management最新文献

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Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage 营销过去：文献综述以及研究复古、遗产、怀旧和古董的未来方向
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-04-11 DOI: 10.1080/0267257x.2024.2339454
Christian Dam, Benjamin J. Hartmann, Katja H. Brunk
{"title":"Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage","authors":"Christian Dam, Benjamin J. Hartmann, Katja H. Brunk","doi":"10.1080/0267257x.2024.2339454","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2339454","url":null,"abstract":"Over the last decades, marketing literature has persistently been interested in how marketers and consumers alike engage with the past through past-themed brands, products, and services. However, o...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer engagement on social media: an analysis of brand post characteristic combinations 消费者参与社交媒体：品牌帖子特征组合分析
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-04-09 DOI: 10.1080/0267257x.2024.2336949
Yang Liu, Zhijie Zhao, Jiaying Wang, Zeguo Qiu
{"title":"Consumer engagement on social media: an analysis of brand post characteristic combinations","authors":"Yang Liu, Zhijie Zhao, Jiaying Wang, Zeguo Qiu","doi":"10.1080/0267257x.2024.2336949","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2336949","url":null,"abstract":"Given the increasing importance of using social media to maintain consumer engagement, brands design posts using different characteristics that interact with each other to generate combination, whi...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140573058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness 比较获取型时尚消费中的物质框架和体验框架及其对消费者幸福感的影响
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-04-08 DOI: 10.1080/0267257x.2024.2340099
Sanga Song, Juanjuan Wu
{"title":"Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness","authors":"Sanga Song, Juanjuan Wu","doi":"10.1080/0267257x.2024.2340099","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2340099","url":null,"abstract":"Drawing on the experiential advantage, three studies were conducted with online clothing rental service users and potential consumers to assess how material and experiential framing impact consumer...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The disabling marketplace: towards a conceptualisation 失能市场：走向概念化
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-04-03 DOI: 10.1080/0267257x.2024.2328961
Leighanne Higgins, Katharina C. Husemann, Anica Zeyen
{"title":"The disabling marketplace: towards a conceptualisation","authors":"Leighanne Higgins, Katharina C. Husemann, Anica Zeyen","doi":"10.1080/0267257x.2024.2328961","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2328961","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 40, No. 5-6, 2024)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Conceptualising the (dis)abling marketplace through value creation and destruction 通过价值创造和价值毁灭构思（消解）市场
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-03-28 DOI: 10.1080/0267257x.2024.2323444
Nadia Zainuddin, Melanie Randle, Ross Gordon, Sara Dolnicar
{"title":"Conceptualising the (dis)abling marketplace through value creation and destruction","authors":"Nadia Zainuddin, Melanie Randle, Ross Gordon, Sara Dolnicar","doi":"10.1080/0267257x.2024.2323444","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2323444","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140371752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Exploring the higher education experiences of students living with disabilities: an online MBA case study 探索残疾学生的高等教育经历：在线 MBA 案例研究
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-03-19 DOI: 10.1080/0267257x.2024.2329090
Svetlana De Vos, Bora Qesja, Ged Lipnickas, Joanne Harris
{"title":"Exploring the higher education experiences of students living with disabilities: an online MBA case study","authors":"Svetlana De Vos, Bora Qesja, Ged Lipnickas, Joanne Harris","doi":"10.1080/0267257x.2024.2329090","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2329090","url":null,"abstract":"Despite the significant growth of online education worldwide, the online educational experiences of students living with disabilites (SWDs) have been largely overlooked. This research presents an a...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140170529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities 资源优势理论、基于资源的理论和基于市场的资源优势：营销绩效对客户信息资产存量和信息分析能力的影响
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-03-18 DOI: 10.1080/0267257x.2024.2331181
Rajan Varadarajan
{"title":"Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities","authors":"Rajan Varadarajan","doi":"10.1080/0267257x.2024.2331181","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2331181","url":null,"abstract":"Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The mitigation of brand crises: towards broader, deeper and more diverse research directions 缓解品牌危机：走向更广泛、更深入、更多样的研究方向
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-02-13 DOI: 10.1080/0267257x.2024.2313306
Paolo Antonetti, Ilaria Baghi, Carmen Valor
{"title":"The mitigation of brand crises: towards broader, deeper and more diverse research directions","authors":"Paolo Antonetti, Ilaria Baghi, Carmen Valor","doi":"10.1080/0267257x.2024.2313306","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2313306","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 40, No. 3-4, 2024)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139753820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites 将自律作为对社交网站上道德哗众取宠行为的潜在干预措施进行研究
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-02-08 DOI: 10.1080/0267257x.2024.2312197
Andrea R. Bennett, Nikolitsa Grigoropoulou
{"title":"Examining self-regulation as a potential intervention for moral grandstanding on social networking sites","authors":"Andrea R. Bennett, Nikolitsa Grigoropoulou","doi":"10.1080/0267257x.2024.2312197","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2312197","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139854469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites 将自律作为对社交网站上道德哗众取宠行为的潜在干预措施进行研究
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-02-08 DOI: 10.1080/0267257x.2024.2312197
Andrea R. Bennett, Nikolitsa Grigoropoulou
{"title":"Examining self-regulation as a potential intervention for moral grandstanding on social networking sites","authors":"Andrea R. Bennett, Nikolitsa Grigoropoulou","doi":"10.1080/0267257x.2024.2312197","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2312197","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139794447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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