{"title":"消费者参与社交媒体：品牌帖子特征组合分析","authors":"Yang Liu, Zhijie Zhao, Jiaying Wang, Zeguo Qiu","doi":"10.1080/0267257x.2024.2336949","DOIUrl":null,"url":null,"abstract":"Given the increasing importance of using social media to maintain consumer engagement, brands design posts using different characteristics that interact with each other to generate combination, whi...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":3.5000,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Consumer engagement on social media: an analysis of brand post characteristic combinations\",\"authors\":\"Yang Liu, Zhijie Zhao, Jiaying Wang, Zeguo Qiu\",\"doi\":\"10.1080/0267257x.2024.2336949\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Given the increasing importance of using social media to maintain consumer engagement, brands design posts using different characteristics that interact with each other to generate combination, whi...\",\"PeriodicalId\":51383,\"journal\":{\"name\":\"Journal of Marketing Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.5000,\"publicationDate\":\"2024-04-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/0267257x.2024.2336949\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2024.2336949","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Consumer engagement on social media: an analysis of brand post characteristic combinations
Given the increasing importance of using social media to maintain consumer engagement, brands design posts using different characteristics that interact with each other to generate combination, whi...
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