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Journal of Marketing Management最新文献

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“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends’ sustainable character Phoebe "我想要世界和平......哦，还有更大的胸部"：《朋友》中可持续角色菲比的重复和刻板印象
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-08-30 DOI: 10.1080/0267257x.2024.2380795
Sophie Raynaud, Maria Carolina Zanette, Carmen Valor Martínez, Paolo Antonetti
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引用次数: 0
Conceptualising online consumer counterpublics 网络消费者反公众概念化
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-08-20 DOI: 10.1080/0267257x.2024.2394114
Benjamin Rosenthal, Massimo Airoldi
{"title":"Conceptualising online consumer counterpublics","authors":"Benjamin Rosenthal, Massimo Airoldi","doi":"10.1080/0267257x.2024.2394114","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2394114","url":null,"abstract":"There is growing concern about the proliferation of radical groups and violent content on social media platforms such as YouTube. These platforms present unique capacities to promote radicalised co...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142211272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
In pursuit of relevant and rigorous qualitative research in marketing academia 在营销学术界开展相关而严谨的定性研究
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-08-19 DOI: 10.1080/0267257x.2024.2393369
Purvi Shah
{"title":"In pursuit of relevant and rigorous qualitative research in marketing academia","authors":"Purvi Shah","doi":"10.1080/0267257x.2024.2393369","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2393369","url":null,"abstract":"This commentary addresses the crucial need for rigorous and relevant qualitative research in marketing academia and offers actionable recommendations for scholars to achieve excellence in both thes...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142211228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective 市场细分战略、目标市场和竞争对手：资源优势理论视角
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-08-14 DOI: 10.1080/0267257x.2024.2391367
Dennis B. Arnett
{"title":"Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective","authors":"Dennis B. Arnett","doi":"10.1080/0267257x.2024.2391367","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2391367","url":null,"abstract":"Given that marketing managers are taught the significance of predicting and responding to competitors’ actions, comparing their firms’ strategies to those of competitors, and developing sustainable...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142211271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande 电影与老年女性性行为的污名化：《祝你好运，里奥-格兰德》的消费者评论
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-08-06 DOI: 10.1080/0267257x.2024.2383237
Julie Whiteman, Finola Kerrigan
{"title":"Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande","authors":"Julie Whiteman, Finola Kerrigan","doi":"10.1080/0267257x.2024.2383237","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2383237","url":null,"abstract":"This paper presents an analysis of macro-level discourses of age, gender and sexuality in a meso-level consumer discussion from social media revealing how gender ideology and power materialise in t...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141934489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives 个性化全渠道客户旅程的范围和强度：专家和消费者观点的概念整合
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-08-05 DOI: 10.1080/0267257x.2024.2388088
Marco Weippert
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引用次数: 0
Inclusive marketing and disability: value creation strategies for organisations and society in the toy industry 包容性营销与残疾问题：为玩具业的组织和社会创造价值的战略
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-07-17 DOI: 10.1080/0267257x.2024.2380252
Barbara Masiello, Antonella Garofano, Francesco Izzo, Enrico Bonetti
{"title":"Inclusive marketing and disability: value creation strategies for organisations and society in the toy industry","authors":"Barbara Masiello, Antonella Garofano, Francesco Izzo, Enrico Bonetti","doi":"10.1080/0267257x.2024.2380252","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2380252","url":null,"abstract":"Issues of diversity and inclusion increasingly influence the purchasing process and brand loyalty of new generations of customers. Additionally, scholars and policymakers are calling for a more inc...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141738751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Co-creating sustainability: transformative power of the brand 共同创造可持续性：品牌的变革力量
IF 3.5 3区 管理学
Journal of Marketing Management Pub Date : 2024-07-17 DOI: 10.1080/0267257x.2024.2380261
Nitha Palakshappa, Sandy Bulmer, S. Dodds
{"title":"Co-creating sustainability: transformative power of the brand","authors":"Nitha Palakshappa, Sandy Bulmer, S. Dodds","doi":"10.1080/0267257x.2024.2380261","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2380261","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141829590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The distributed body 分布式机构
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-06-03 DOI: 10.1080/0267257x.2024.2346014
Alev Pinar Kuruoglu
{"title":"The distributed body","authors":"Alev Pinar Kuruoglu","doi":"10.1080/0267257x.2024.2346014","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2346014","url":null,"abstract":"In this commentary, I draw on Annemarie Mol’s work to ponder the implications of multiple ontologies of the body that are enacted in research as well as in domains such as athletics. I highlight th...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141551873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond the extended and distributed ‘self’: from subliminal extended selves to nonlocality and neurocapitalism 超越扩展和分布式 "自我"：从潜意识扩展自我到非位置性和神经资本主义
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-06-03 DOI: 10.1080/0267257x.2024.2346019
Mark Tadajewski
{"title":"Beyond the extended and distributed ‘self’: from subliminal extended selves to nonlocality and neurocapitalism","authors":"Mark Tadajewski","doi":"10.1080/0267257x.2024.2346019","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2346019","url":null,"abstract":"Russ’s (Belk, 1988) extension of William James’ reflections on the self has been a significant accelerant of interpretive and Consumer Culture Theoretic research. In this paper, I will outline a di...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141551876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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