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Journal of Marketing Management最新文献

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Trailblazing the path for marketing ethics: the profound influence of Shelby Hunt 开拓营销伦理之路：谢尔比-亨特的深远影响
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-03 DOI: 10.1080/0267257x.2023.2295273
O. C. Ferrell, Linda Ferrell
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引用次数: 0
When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations 当道歉适得其反时：非政府组织曝光、公司虚伪和消费者政治取向的调节中介模型
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-03 DOI: 10.1080/0267257x.2023.2295270
Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani
{"title":"When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations","authors":"Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani","doi":"10.1080/0267257x.2023.2295270","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2295270","url":null,"abstract":"To determine when and why a company’s apology for a moral transgression might backfire, this study considers a rarely researched cue: exposure of company misconduct by non-governmental organisation...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"63 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing priorities, technology and the future 营销重点、技术和未来
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-12-14 DOI: 10.1080/0267257x.2023.2289273
Finola Kerrigan, Lisa O’Malley, Anne Marie Docherty
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引用次数: 0
Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches 在媒体化时代重温本雅明的光环--巨型教堂的数字光环
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-12-12 DOI: 10.1080/0267257x.2023.2289369
Mai Khanh Tran, Andrew Davies
{"title":"Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches","authors":"Mai Khanh Tran, Andrew Davies","doi":"10.1080/0267257x.2023.2289369","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289369","url":null,"abstract":"This study employs Walter Benjamin’s aura framework as a theoretical lens to look at religious consumption in virtual worlds, via a case study of the London megachurch Kingsway International Christ...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"24 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138572434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives 社会模式与残障消费者研究:贡献、批评与新视角的呼唤
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-12-05 DOI: 10.1080/0267257x.2023.2289379
Anthony Beudaert, Marlys Mason, Jean-Philippe Nau
{"title":"The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives","authors":"Anthony Beudaert, Marlys Mason, Jean-Philippe Nau","doi":"10.1080/0267257x.2023.2289379","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289379","url":null,"abstract":"Since the 1990s, the marketing literature has seen the emergence of research dedicated to consumers with disabilities (CWD). This work is mostly based on the social model of disability, which encou...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"61 38","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138518230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations 相信我，我很有名:我让有吸引力的名人成为慈善组织的可靠代言人
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-11-30 DOI: 10.1080/0267257x.2023.2289370
Thomas Leclercq, Etienne Denis, Steven Hoornaert
{"title":"Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations","authors":"Thomas Leclercq, Etienne Denis, Steven Hoornaert","doi":"10.1080/0267257x.2023.2289370","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289370","url":null,"abstract":"Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"21 6","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138518266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reframing art online through collective meaning-making 通过集体意义创造重新构建在线艺术
3区 管理学
Journal of Marketing Management Pub Date : 2023-11-13 DOI: 10.1080/0267257x.2023.2274486
Linh Dan Nguyen, Chloe Preece, Dirk Vom Lehn
{"title":"Reframing art online through collective meaning-making","authors":"Linh Dan Nguyen, Chloe Preece, Dirk Vom Lehn","doi":"10.1080/0267257x.2023.2274486","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2274486","url":null,"abstract":"Building on the embodied consumption literature, we draw on Merleau-Ponty’s theory of art to consider how new modes of visibility arise in interactions between individuals online. Focusing on one particular virtual and collaborative museum programme, we use ethnomethodological analysis of interactions to analyse video recordings of virtual arts conversations. The analysis explores how participants render visible their orientation to each other and to the works of art discussed in the workshop. Thus, we can see how participants produce the sense and significance of works of art in, and through ‘intercorporeal interactions’ while participating in a virtual arts programme. Observations and findings from our research have significant implications for the strategic management of virtual consumer experiences.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"26 9","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136347529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the interplay between frontline employees’ humour styles in service encounters 探索一线员工在服务中幽默风格的相互作用
3区 管理学
Journal of Marketing Management Pub Date : 2023-11-08 DOI: 10.1080/0267257x.2023.2279154
Eduardo Oliveira
{"title":"Exploring the interplay between frontline employees’ humour styles in service encounters","authors":"Eduardo Oliveira","doi":"10.1080/0267257x.2023.2279154","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2279154","url":null,"abstract":"ABSTRACTOne question that needs to be asked in understanding the consequences of humour in service encounters is whether the prevalent bivariate approaches capture the full range of humour consequences. Therefore, this study examines the influence of frontline employees’ (FLEs) combined use of affiliative and self-defeating humour on customers’ perceptions of service quality in 268 service encounters. Bivariate results show that the positive effect of affiliative humour is much stronger than the negative effect of self-defeating humour. On the contrary, response surface analyses show that bad may be stronger than good. FLEs’ humour use is particularly advantageous with customers who appreciate humour, while for those who do not, there is an optimal margin effect when affiliative humour exceeds self-defeating humour.KEYWORDS: Affiliative humourself-defeating humourperceived service qualityresponse surface analysisfrontline employees' (FLEs) AcknowledgmentsThe author wishes to thank Sandra dos Santos Amaral for her contribution at the data collection stage.Disclosure statementNo potential conflicts of interest were reported by the author.Notes1. Chiew et al. (Citation2019) operationalised other-directed humour with three affiliative humour items, and self-directed humour with three self-defeating items and one self-enhancing item – all items were adapted from Martin et al. (Citation2003).2. X1 and X2 refer to the affiliative humour and self-defeating humour variables, respectively.3. Level 2 refers to the participant level (between-person) and Level 1 to the observation level (within-person).Additional informationFundingThis work was supported by the Fundação para a Ciência e a Tecnologia [UIDB/04105/2020].Notes on contributorsEduardo OliveiraEduardo Oliveira is the current director of the Economics and HRM Master Course Director at University of Porto. He teaches organisational behaviour and HRM courses at the Faculty of Economics and at Porto Business School. His research focuses on ageing workforces, decision making, and humor in organisational settings.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"32 46","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135390982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective 全渠道整合与价值一致性对顾客惠顾的影响:流动理论视角
3区 管理学
Journal of Marketing Management Pub Date : 2023-11-08 DOI: 10.1080/0267257x.2023.2279142
Lin Liu, Yang Li, Hefu Liu, Zhengzhi Guan
{"title":"Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective","authors":"Lin Liu, Yang Li, Hefu Liu, Zhengzhi Guan","doi":"10.1080/0267257x.2023.2279142","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2279142","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"2 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135392278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Disability and well-being: towards a Capability Approach for marketplace access 残疾与福祉:面向市场准入的能力方法
3区 管理学
Journal of Marketing Management Pub Date : 2023-11-06 DOI: 10.1080/0267257x.2023.2271020
Anoop Bhogal-Nair, Andrew M. Lindridge, Mark Tadajewski, Mona Moufahim, Daniela Alcoforado, Mohammed Cheded, Bernardo Figueiredo, Chihling Liu
{"title":"Disability and well-being: towards a Capability Approach for marketplace access","authors":"Anoop Bhogal-Nair, Andrew M. Lindridge, Mark Tadajewski, Mona Moufahim, Daniela Alcoforado, Mohammed Cheded, Bernardo Figueiredo, Chihling Liu","doi":"10.1080/0267257x.2023.2271020","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2271020","url":null,"abstract":"Using the Capability Approach (CA) as a means of identifying the barriers that individuals with disabilities face in achieving their goals, this conceptual paper aims to provoke discussion and identify how society excludes and marginalises individuals with disabilities. As framed through the lens of consumer vulnerability, reimagining how society, policy makers and the market can transform lived experiences, representation and symbolism of disability, this paper calls for a coherent and integrated set of actions. Central to these actions is a proposal for a transformative approach to marketplace access as a coordinated force to deliver positive change for people with disabilities. Through developing a new conceptual way of how the market should engage with disability, this paper presents proposals looking to ensure individuals with disabilities experience the conditions in which they can pursue their ultimate ends.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135635461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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