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Journal of Marketing Management最新文献

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Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future 营销能力与谢尔比-D-亨特：贡献、现状与未来
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-29 DOI: 10.1080/0267257x.2024.2311110
Neil A. Morgan, Hui Feng
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引用次数: 0
Embodied interaction: a turn to better understand disabling marketplaces and consumer vulnerability 嵌入式互动：转而更好地理解失能市场和消费者的脆弱性
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-25 DOI: 10.1080/0267257x.2024.2303108
Nicklas Salomonson, Per Echeverri
{"title":"Embodied interaction: a turn to better understand disabling marketplaces and consumer vulnerability","authors":"Nicklas Salomonson, Per Echeverri","doi":"10.1080/0267257x.2024.2303108","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2303108","url":null,"abstract":"The purpose of this study is to extend current understanding of disabling marketplaces by substantiating embodied interaction, between service providers and disabled consumers, as interlinked multi...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139584547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Everyday activism: an AI-assisted netnography of a digital consumer movement 日常行动主义：数字消费者运动的人工智能辅助网络图
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-24 DOI: 10.1080/0267257x.2024.2307387
Robert V. Kozinets, Mina Seraj-Aksit
{"title":"Everyday activism: an AI-assisted netnography of a digital consumer movement","authors":"Robert V. Kozinets, Mina Seraj-Aksit","doi":"10.1080/0267257x.2024.2307387","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2307387","url":null,"abstract":"Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subre...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139584552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos 社交媒体影响者代言：赞助影响者视频中产品属性描述的条件效应
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-19 DOI: 10.1080/0267257x.2024.2305748
Yiwen Chen, Li Chen, Yang Pan
{"title":"Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos","authors":"Yiwen Chen, Li Chen, Yang Pan","doi":"10.1080/0267257x.2024.2305748","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2305748","url":null,"abstract":"As social media influencer endorsement gains significance in marketing communication, an increasing number of influencers have started to incorporate product information into their sponsored conten...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139515238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Trailblazing the path for marketing ethics: the profound influence of Shelby Hunt 开拓营销伦理之路：谢尔比-亨特的深远影响
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-03 DOI: 10.1080/0267257x.2023.2295273
O. C. Ferrell, Linda Ferrell
{"title":"Trailblazing the path for marketing ethics: the profound influence of Shelby Hunt","authors":"O. C. Ferrell, Linda Ferrell","doi":"10.1080/0267257x.2023.2295273","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2295273","url":null,"abstract":"Shelby Hunt’s contributions to marketing ethics theory and research include major accomplishments and contributions. We reviewed the following areas of his research: the Hunt-Vitell Theory of Marke...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations 当道歉适得其反时：非政府组织曝光、公司虚伪和消费者政治取向的调节中介模型
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2024-01-03 DOI: 10.1080/0267257x.2023.2295270
Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani
{"title":"When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations","authors":"Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani","doi":"10.1080/0267257x.2023.2295270","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2295270","url":null,"abstract":"To determine when and why a company’s apology for a moral transgression might backfire, this study considers a rarely researched cue: exposure of company misconduct by non-governmental organisation...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing priorities, technology and the future 营销重点、技术和未来
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-12-14 DOI: 10.1080/0267257x.2023.2289273
Finola Kerrigan, Lisa O’Malley, Anne Marie Docherty
{"title":"Marketing priorities, technology and the future","authors":"Finola Kerrigan, Lisa O’Malley, Anne Marie Docherty","doi":"10.1080/0267257x.2023.2289273","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289273","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 39, No. 17-18, 2023)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138680915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches 在媒体化时代重温本雅明的光环--巨型教堂的数字光环
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-12-12 DOI: 10.1080/0267257x.2023.2289369
Mai Khanh Tran, Andrew Davies
{"title":"Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches","authors":"Mai Khanh Tran, Andrew Davies","doi":"10.1080/0267257x.2023.2289369","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289369","url":null,"abstract":"This study employs Walter Benjamin’s aura framework as a theoretical lens to look at religious consumption in virtual worlds, via a case study of the London megachurch Kingsway International Christ...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138572434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives 社会模式与残障消费者研究:贡献、批评与新视角的呼唤
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-12-05 DOI: 10.1080/0267257x.2023.2289379
Anthony Beudaert, Marlys Mason, Jean-Philippe Nau
{"title":"The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives","authors":"Anthony Beudaert, Marlys Mason, Jean-Philippe Nau","doi":"10.1080/0267257x.2023.2289379","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289379","url":null,"abstract":"Since the 1990s, the marketing literature has seen the emergence of research dedicated to consumers with disabilities (CWD). This work is mostly based on the social model of disability, which encou...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138518230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations 相信我，我很有名:我让有吸引力的名人成为慈善组织的可靠代言人
IF 4.4 3区 管理学
Journal of Marketing Management Pub Date : 2023-11-30 DOI: 10.1080/0267257x.2023.2289370
Thomas Leclercq, Etienne Denis, Steven Hoornaert
{"title":"Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations","authors":"Thomas Leclercq, Etienne Denis, Steven Hoornaert","doi":"10.1080/0267257x.2023.2289370","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289370","url":null,"abstract":"Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138518266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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