Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani
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When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations
To determine when and why a company’s apology for a moral transgression might backfire, this study considers a rarely researched cue: exposure of company misconduct by non-governmental organisation...
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