开拓营销伦理之路:谢尔比-亨特的深远影响

IF 3.5 3区 管理学 Q2 BUSINESS
O. C. Ferrell, Linda Ferrell
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引用次数: 0

摘要

谢尔比-亨特对市场营销伦理理论和研究的贡献包括重大成就和贡献。我们回顾了他的以下研究领域:Hunt-Vitell 市场营销伦理理论(Hunt-Vitell Theory of Marke...
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Trailblazing the path for marketing ethics: the profound influence of Shelby Hunt
Shelby Hunt’s contributions to marketing ethics theory and research include major accomplishments and contributions. We reviewed the following areas of his research: the Hunt-Vitell Theory of Marke...
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来源期刊
CiteScore
8.00
自引率
11.40%
发文量
79
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