{"title":"资源优势理论、基于资源的理论和基于市场的资源优势：营销绩效对客户信息资产存量和信息分析能力的影响","authors":"Rajan Varadarajan","doi":"10.1080/0267257x.2024.2331181","DOIUrl":null,"url":null,"abstract":"Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"89 1","pages":""},"PeriodicalIF":3.5000,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities\",\"authors\":\"Rajan Varadarajan\",\"doi\":\"10.1080/0267257x.2024.2331181\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them...\",\"PeriodicalId\":51383,\"journal\":{\"name\":\"Journal of Marketing Management\",\"volume\":\"89 1\",\"pages\":\"\"},\"PeriodicalIF\":3.5000,\"publicationDate\":\"2024-03-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/0267257x.2024.2331181\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2024.2331181","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities
Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them...
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