Everyday activism: an AI-assisted netnography of a digital consumer movement

IF 3.5 3区 管理学 Q2 BUSINESS
Robert V. Kozinets, Mina Seraj-Aksit
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引用次数: 0

Abstract

Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subre...
日常行动主义:数字消费者运动的人工智能辅助网络图
以往的研究往往只关注消费者的动向而非其产生的土壤。这项人工智能辅助的网络研究解释了来自华尔街投注(WSB)子网站的数据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.00
自引率
11.40%
发文量
79
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