{"title":"Exploring Generation Z Motivations to Use Metaverse for Travel Planning","authors":"Manisha Paliwal, Dimitrios Buhalis, Suchita Jha, Nishita Chatradhi","doi":"10.1002/jtr.70074","DOIUrl":"https://doi.org/10.1002/jtr.70074","url":null,"abstract":"<p>Technology-enabled travel planning has been adopted by businesses and consumers. Travel portals and aggregators increasingly offer technology tools, such as metaverse, AI applications, and chatbots to facilitate travel. The consumer motivations to use metaverse as a travel planning tool and its effect on purchase intention have been underexplored. To bridge this gap, this study explores how different dimensions of motivated consumer innovativeness (MCI) influence consumer attitudes toward metaverse and use intention. The study utilizes a sequential mixed-method approach consisting of two phases. Phase 1 collected qualitative data through interviews with 30 Generation Z (Gen Z) adults with metaverse virtual travel and travel planning experience. Based on Phase 1 findings, Phase 2 surveyed 354 participants and applied quantitative analysis. The study revealed that Gen Z tourists were motivated by functional and cognitive factors when engaging with the metaverse. The study explains the role of metaverse in travel planning and offers practical implications for travel and tourism stakeholders. The findings highlight the need for engagement strategies that blend technological innovation with immersive experiences to align with Gen Z's views on innovation and interaction in order to enhance the metaverse experience.</p>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jtr.70074","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144598424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influencing Factors of Tourists' Travel Anxiety and the Relationship With Travel Resilience","authors":"Tianqi Chen, Ce Guo, Chen Kuo Pai, Zhiqian Long","doi":"10.1002/jtr.70085","DOIUrl":"https://doi.org/10.1002/jtr.70085","url":null,"abstract":"<div>\u0000 \u0000 <p>This paper aims to investigate the influencing factors of tourists' travel anxiety and the relationship with travel resilience under real-time infectious diseases and elaborate on what lessons from infectious diseases are an opportunity to better develop a city or region's tourism industry. Based on protection motivation theory (PMT), this study systematically explains the relationships among travel risk, travel restriction, travel anxiety, and mental resilience. Given the enormous scale of travel mobility for tourism, this case study was conducted in the Greater Bay Area, which represents the most dynamic place in China. The results show that tourists' cognitive and affective risks related to the infectious diseases and travel anxiety are indirectly related to travel resilience, while personal non-pharmaceutical intervention completely mediates the relationship between travel anxiety and travel resilience. The lessons provide key insights to local government and tourism stakeholders regarding how to maintain sustainable tourism development under the crisis of infectious diseases.</p>\u0000 </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144598423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yunkyoung Jo, C. Michael Hall, Yeonwoo Joo, Myung Ja Kim
{"title":"Screen Tourism: Worlds Within the Screen, Moving the Economy","authors":"Yunkyoung Jo, C. Michael Hall, Yeonwoo Joo, Myung Ja Kim","doi":"10.1002/jtr.70077","DOIUrl":"https://doi.org/10.1002/jtr.70077","url":null,"abstract":"<div>\u0000 \u0000 <p>The number of tourists traveling to attractions and destinations they had seen on screen continues to increase. Screen tourism is a marketing tool that encourages tourism demand as well as promotes economic development, with governments and destination marketing organizations attracting tourists through conventional and digital media. However, few studies have explored the relative attractiveness of screen tourism in different markets. This research examines screen tourism through the lens of gravity theory, focusing on the distinction between developed and developing countries, which has not been previously studied. The results indicate that the larger the economy, the more positive the effect on tourism demand, while the more significant the distance, the more negative the effect on tourism demand. The results indicate that an increase in screen sector exports positively affects tourism demand. Theoretical implications for the use of gravity theory in tourism and policy implications for screen tourism are also discussed.</p>\u0000 </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144574148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Scale to Measure Destination Social Responsibility Perceived by Residents and Government","authors":"Yuan Lee, Bishnu Sharma, Aaron Tham","doi":"10.1002/jtr.70084","DOIUrl":"https://doi.org/10.1002/jtr.70084","url":null,"abstract":"<p>With a growing emphasis on responsible destination management and sustainable tourism, the tourism sector recognizes the need to measure destination social responsibility (DSR), which reflects the collective efforts of multiple stakeholders to fulfill social responsibilities at the entire destination level. Although academic interest in DSR studies has steadily increased, the multidimensional nature of DSR is often simplified into a single dimension, assessed utilizing CSR measures, or measured as DSR perceived by a single stakeholder group. A comprehensive DSR scale capturing both residents' and government perceptions, however, remains undeveloped. This study develops a 21-item DSR scale perceived by residents and government, identifying four key dimensions—governance, economic, environmental, and cooperative responsibilities. This scale enables destination managers to evaluate their overall DSR performance, including specific domains and related attributes, while also serving as a tool to identify gaps in DSR practices.</p>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jtr.70084","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144573806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Siamak Seyfi, Abolfazl Siyamiyan Gorji, Tan Vo-Thanh, Mustafeed Zaman
{"title":"Travel Virtual Assistant or Untrusted Advisor? Developing a Typology of Resistance to AI-Generated Travel Advice","authors":"Siamak Seyfi, Abolfazl Siyamiyan Gorji, Tan Vo-Thanh, Mustafeed Zaman","doi":"10.1002/jtr.70082","DOIUrl":"https://doi.org/10.1002/jtr.70082","url":null,"abstract":"<p>Many travelers remain hesitant to rely on generative AI for travel planning, despite its growing presence in tourism services. While most existing studies emphasize adoption, this study shifts attention to the relatively underexplored issue of resistance. Drawing on Innovation Resistance Theory (IRT) and qualitative data from a developing country, we identify five core barriers to AI-generated travel advice: usage, value, risk, image, and tradition. We propose a typology of traveler resistance comprising rejecters, postponers, and opinion leaders, each defined by distinct motivations, levels of engagement, and patterns of skepticism. Our findings show that resistance is not fixed but shaped by cultural norms, social context, and personal identity. In rethinking resistance as a situated practice rather than a static outcome, the study extends IRT within tourism research and offers practical guidance for designing AI-based travel services that are culturally attuned, trust-oriented, and responsive to the social meanings embedded in travel planning.</p>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jtr.70082","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144558007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluation of Rural Tourism Attractions Based on Cultural Value Perception: A Case Study of Shentangyu Village, Yanqi Town, Beijing","authors":"Liu Wei, Shu Rui, Ren Tianyi","doi":"10.1002/jtr.70081","DOIUrl":"https://doi.org/10.1002/jtr.70081","url":null,"abstract":"<div>\u0000 \u0000 <p>This study takes Shentangyu Village in Yanqi Town, Beijing as a case study, employing the Delphi method and questionnaire surveys to collect sample data on cultural value perceptions from authoritative subjects (experts) and non-authoritative subjects (tourists). Correlation analysis was used to examine the coupling relationship between tourists' characteristic information (social conditions, expectations, recreational usage) and rural cultural satisfaction. The results indicate that there are differences between experts and tourists in their perceptions of the cultural value of rural tourism attractions, particularly in folk crafts and arts. It was also found that educational level and travel purpose are significant factors influencing tourists' perceptions of cultural value. This study enhances the understanding of the current state of rural cultural tourism development and significantly improves the reliability of the impact of tourism attractions on rural cultural revitalization. The analysis results can be applied to tourism development planning for similar types of villages, thereby increasing the utilization rate of rural cultural resources.</p>\u0000 </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144537184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jin Wook Han, Ben Kok Goh, Namho Chung, Jinok Susanna Kim, Jiawei Wang
{"title":"Evaluation of Preservation Value for Saenamteo Martyrs' Shrine: Applying the Two-Stage Contingent Valuation Evaluation","authors":"Jin Wook Han, Ben Kok Goh, Namho Chung, Jinok Susanna Kim, Jiawei Wang","doi":"10.1002/jtr.70080","DOIUrl":"https://doi.org/10.1002/jtr.70080","url":null,"abstract":"<div>\u0000 \u0000 <p>The preservation of religious cultural heritage holds considerable significant owing to its historical and cultural value. Pilgrims are attracted to sites associated with Christ and martyrs, seeking to establish deeper spiritual connections. The Saenamteo Martyrs' Shrine, recognized as the first Vatican-designated international pilgrimage site in Asia, holds historical importance as a sacred location where numerous Catholic clergy were martyred during the late Joseon period. Despite the critical importance of martyrdom sites, research on willingness to pay (WTP) for their preservation remains relatively scarce. This study estimates the preservation value of the Saenamteo Martyrs' Shrine, revealing a truncated mean WTP of 98.68 USD per household annually. These findings underscore the importance of preservation efforts, as the Shrine holds substantial cultural and spiritual significance for contemporary Korean history and the Korean Catholic Church.</p>\u0000 </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144537183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Smile Big or Little? It Depends on the Tourism Activity Type","authors":"Lujun Su, Shanshan Yu, Yongdan Liu","doi":"10.1002/jtr.70079","DOIUrl":"https://doi.org/10.1002/jtr.70079","url":null,"abstract":"<div>\u0000 \u0000 <p>In four experiments (<i>N</i> = 729), this research found that the service provider's smile intensity and tourism activity type interacted to predict revisit intention, and this effect was explained by social judgments of the service provider. Specifically, for scenarios depicting relaxing activities, broad smiles were more likely than slight smiles to enhance perceptions of the service provider as warm, and in turn, to increase revisit intention. In contrast, for challenging activities, slight smiles were more likely than broad smiles to enhance perceptions of the service provider as competent, and in turn, to increase revisit intention. These novel findings contribute to the research literature on tourism service marketing and have practical implications for destination marketers to enhance tourists’ revisit intention.</p>\u0000 </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144524621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"‘Gospel’ or ‘Curse’: How Tourism Resource Endowment Affects Human Capital","authors":"Hui Zhang, Qiao Zhou, Liqi Tian, Yueyue Tan, Mengxiu Zeng, Chao Luo","doi":"10.1002/jtr.70073","DOIUrl":"https://doi.org/10.1002/jtr.70073","url":null,"abstract":"<div>\u0000 \u0000 <p>Tourism resources and human capital have an important impact on regional sustainable development. Based on the resource curse theory, this paper combines the characteristics of the industry to analyze in depth the role of tourism resources on the level of human capital and the mechanism of influence. The results show that tourism resource endowment significantly relates to regional human capital in an inverted U-shaped. The mediating effect analysis suggests that industrial structure mediates the relationship. The heterogeneity test indicates this relationship is evident only in the eastern regions. This research expands the application scope of the resource curse theory and the three-step test method. It helps understand how tourism resources affect human capital through industrial structure and offers suggestions for sustainable tourism development and regional economic growth in China.</p>\u0000 </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144519660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainable Development of Medical Tourism: The Case of Macao","authors":"Yan Feng, Ning Kang, Meiqi Zhang","doi":"10.1002/jtr.70078","DOIUrl":"https://doi.org/10.1002/jtr.70078","url":null,"abstract":"<div>\u0000 \u0000 <p>The medical tourism industry in Macao has witnessed significant growth in recent years. This study investigates the influence of pre-electronic word-of-mouth (pre-eWOM) and the medical tourism index (MTI) on the travel experience, medical service quality, perceived value, and post-electronic word-of-mouth (post-eWOM) intentions among 600 female medical tourists visiting Macao for HPV vaccine tourism. The results reveal that pre-eWOM and MTI interventions significantly improve the travel experience and medical service quality for medical tourists, and this subsequently positively affects perceived value and post-eWOM intentions. Macao's MTI score of 79.75, exceeding the average of benchmarked countries, demonstrates its attractiveness as a medical tourism destination. Our findings emphasize the significance of leveraging eWOM and enhancements in service quality to promote Macao's medical tourism industry. Insights from this study can assist policymakers and marketers in strengthening Macao's position in the global medical tourism market.</p>\u0000 </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144524620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}