{"title":"Smile Big or Little? It Depends on the Tourism Activity Type","authors":"Lujun Su, Shanshan Yu, Yongdan Liu","doi":"10.1002/jtr.70079","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>In four experiments (<i>N</i> = 729), this research found that the service provider's smile intensity and tourism activity type interacted to predict revisit intention, and this effect was explained by social judgments of the service provider. Specifically, for scenarios depicting relaxing activities, broad smiles were more likely than slight smiles to enhance perceptions of the service provider as warm, and in turn, to increase revisit intention. In contrast, for challenging activities, slight smiles were more likely than broad smiles to enhance perceptions of the service provider as competent, and in turn, to increase revisit intention. These novel findings contribute to the research literature on tourism service marketing and have practical implications for destination marketers to enhance tourists’ revisit intention.</p>\n </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":5.7000,"publicationDate":"2025-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jtr.70079","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
In four experiments (N = 729), this research found that the service provider's smile intensity and tourism activity type interacted to predict revisit intention, and this effect was explained by social judgments of the service provider. Specifically, for scenarios depicting relaxing activities, broad smiles were more likely than slight smiles to enhance perceptions of the service provider as warm, and in turn, to increase revisit intention. In contrast, for challenging activities, slight smiles were more likely than broad smiles to enhance perceptions of the service provider as competent, and in turn, to increase revisit intention. These novel findings contribute to the research literature on tourism service marketing and have practical implications for destination marketers to enhance tourists’ revisit intention.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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