Sustainable Development of Medical Tourism: The Case of Macao

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2025-07-01 DOI:10.1002/jtr.70078

Yan Feng, Ning Kang, Meiqi Zhang

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Abstract

The medical tourism industry in Macao has witnessed significant growth in recent years. This study investigates the influence of pre-electronic word-of-mouth (pre-eWOM) and the medical tourism index (MTI) on the travel experience, medical service quality, perceived value, and post-electronic word-of-mouth (post-eWOM) intentions among 600 female medical tourists visiting Macao for HPV vaccine tourism. The results reveal that pre-eWOM and MTI interventions significantly improve the travel experience and medical service quality for medical tourists, and this subsequently positively affects perceived value and post-eWOM intentions. Macao's MTI score of 79.75, exceeding the average of benchmarked countries, demonstrates its attractiveness as a medical tourism destination. Our findings emphasize the significance of leveraging eWOM and enhancements in service quality to promote Macao's medical tourism industry. Insights from this study can assist policymakers and marketers in strengthening Macao's position in the global medical tourism market.

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医疗旅游的可持续发展：以澳门为例

澳门的医疗旅游业近年来有显著的增长。本研究调查了600名女性HPV疫苗旅游医疗游客的旅游体验、医疗服务质量、感知价值和电子后口碑（后口碑）意向对电子前口碑（前口碑）和医疗旅游指数（MTI）的影响。结果显示，医疗旅游者的旅游体验和医疗服务质量在旅游前和旅游后得到显著改善，进而对医疗旅游者的感知价值和旅游后意愿产生正向影响。澳门的MTI得分为79.75，超过基准国家的平均水平，显示出其作为医疗旅游目的地的吸引力。我们的研究结果强调了利用医疗旅游和提高服务质量对促进澳门医疗旅游业的重要性。本研究的见解可协助政策制定者和营销商加强澳门在全球医疗旅游市场的地位。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.