旅行虚拟助手还是不可信的顾问?开发对人工智能生成的旅行建议的抵制类型

IF 4.1 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Siamak Seyfi, Abolfazl Siyamiyan Gorji, Tan Vo-Thanh, Mustafeed Zaman
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引用次数: 0

摘要

尽管生成式人工智能在旅游服务领域的影响力越来越大,但许多旅行者仍然对依赖它进行旅行计划犹豫不决。虽然大多数现有的研究都强调采用,但这项研究将注意力转移到相对未被探索的抵抗问题上。根据创新阻力理论(IRT)和一个发展中国家的定性数据,我们确定了人工智能生成旅行建议的五大核心障碍:使用、价值、风险、形象和传统。我们提出了一种旅行者抗拒的类型,包括拒绝者、推迟者和意见领袖,每种类型都有不同的动机、参与程度和怀疑模式。我们的研究结果表明,阻力不是固定的,而是由文化规范、社会背景和个人身份塑造的。在重新思考阻力作为一种情境实践而不是静态结果的过程中,该研究将IRT扩展到旅游研究中,并为设计基于人工智能的旅游服务提供了实践指导,这些服务与文化相适应,以信任为导向,并响应旅游规划中嵌入的社会意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Travel Virtual Assistant or Untrusted Advisor? Developing a Typology of Resistance to AI-Generated Travel Advice

Travel Virtual Assistant or Untrusted Advisor? Developing a Typology of Resistance to AI-Generated Travel Advice

Many travelers remain hesitant to rely on generative AI for travel planning, despite its growing presence in tourism services. While most existing studies emphasize adoption, this study shifts attention to the relatively underexplored issue of resistance. Drawing on Innovation Resistance Theory (IRT) and qualitative data from a developing country, we identify five core barriers to AI-generated travel advice: usage, value, risk, image, and tradition. We propose a typology of traveler resistance comprising rejecters, postponers, and opinion leaders, each defined by distinct motivations, levels of engagement, and patterns of skepticism. Our findings show that resistance is not fixed but shaped by cultural norms, social context, and personal identity. In rethinking resistance as a situated practice rather than a static outcome, the study extends IRT within tourism research and offers practical guidance for designing AI-based travel services that are culturally attuned, trust-oriented, and responsive to the social meanings embedded in travel planning.

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来源期刊
International Journal of Tourism Research
International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
9.00
自引率
4.30%
发文量
60
期刊介绍: International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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