Studies in Media and Communication最新文献

{"title":"The Use of Multimedia in Newspapers: A Study on the Websites of Emirati Newspapers","authors":"R. Abdallah, Reneh Abokhoza, R. Aissani","doi":"10.11114/smc.v12i2.6645","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6645","url":null,"abstract":"The competition faced by journalistic websites has imposed the necessity of taking advantage of the capabilities offered by the Internet so that it can provide more distinguished journalistic services, to attract the largest number of users, as the strength of a newspaper website is measured by the number of people browsing it on the one hand, and the period that the user spends on it, The research problem is to monitor the use of multimedia websites of Emirati newspapers (Al-Ittihad, Al-Bayan, Al-Khaleej).The study aimed to determine the extent to which Emirati newspapers use multimedia in their websites during the study period (January - March 2023), and the key elements they used to present and publish their news to the audience. This study used the descriptive analytical approach for 14 issues of each newspaper on their websites, and several results were obtained, the most important of which are: The newspapers sampled for the study relied mainly on pictures, using them in 1272 out of 1632 media, with a percentage of 77.9%. The use of audio clips ranked second, with 218 clips out of 1632 media and a percentage of 13.3%. Al-Khaleej newspaper ranked first with 212 clips out of the total clips used, with a large margin of 97.25%, as it distinguished itself by using audio clips in every news story and alongside every video as an additional feature. Al-Ittihad newspaper only used 6 audio blogs, with a percentage of 2.75% out of 218 clips, followed by videos in third place with 100 videos out of the total media used, with a percentage of 6.1%. Infographics came in fourth place in terms of using multimedia, with 42 infographics, accounting for 2.7% of the total multimedia used.","PeriodicalId":509525,"journal":{"name":"Studies in Media and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140751601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Media Marketing at Islamic Higher Education: Reactions, Posts, and Brand Post Contents","authors":"Nadia Wasta Utami, Rizqi Anfani Fahmi, Narayana Mahendra Prastya","doi":"10.11114/smc.v12i2.6687","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6687","url":null,"abstract":"Social media have used by Higher Education Institution (HEI) for marketing communication and promotion purpose. Thus, some studies show that social media as a marketing tool in universities has not been widely practiced in predominantly Muslim countries. This paper aims to show Islamic universities in Muslim countries in various regions use social media as marketing tools, with focus on platforms utilization, engagement with users, and content analysis based on brand post categories. The data collected from the number of social media followers, reactions, and posts from top 12 Islamic universities in Muslim countries based on rank released by UniRank in 2021 and analyse with the software FanpageKarma. The time frame (2021) was chosen because the pandemic Covid-19 at that time has risen the social media usage by users. This papers also offers information about content analysis for social media posts on Instagram and Facebook, and describe it based on the experience brand posts, brand community, and brand resonance.","PeriodicalId":509525,"journal":{"name":"Studies in Media and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140379217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reviewer Acknowledgements for Studies in Media and Communication, Vol. 12, No. 1","authors":"Patricia Johnson","doi":"10.11114/smc.v12i1.6764","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6764","url":null,"abstract":"Studies in Media and Communication (SMC) would like to acknowledge the following reviewers for their assistance with peer review of manuscripts for this issue. Many authors, regardless of whether SMC publishes their work, appreciate the helpful feedback provided by the reviewers. Their comments and suggestions were of great help to the authors in improving the quality of their papers. Each of the reviewers listed below returned at least one review for this issue.Reviewers for Volume 12 Number 1Abel Suing, Universidad Técnica Particular de Loja, EcuadorAina Fernàndez Aragonès, Tecnocampus-UPF, SpainÁlvaro Jiménez Sánchez, University of Valladolid, SpainAmie Jones, University of Georgia, USAAndré Iribure Rodrigues, Universidade Federal do Rio Grande do Sul, BrazilAndreas Veglis, Aristotle University of Thessaloniki, GreeceAnita Šulentić, Edward Bernays University College, CroatiaAntonio García Gómez, University of Alcalá de Henares, SpainAref AbuGweder, Achva Acadmic, IsraelAyşe Aslı Sezgin, Çukurova University, TurkeyBarira Bakhtawar, Information Technology University of the Punjab, PakistanBernard Naledzani Rasila, University of Venda, South AfricaBranco Di Fátima, University of Beira Interior (UBI), PortugalCamelia Cmeciu, Danubius University of Galati, RomaniaCarlos Serrano, University of Seville, SpainDaniel Moise, Bucharest University, RomaniaDi Zhang, Universiti Putra Malaysia, ChinaDonka Petrova, Sofia University “St. Kliment Ohridski”, BulgariaDorela Kaçauni, “Fan S. Noli” University, AlbaniaElsa Simões, Fernando Pessoa University, PortugalElsir Ali Saad Mohamed, Umm Al Quwain University, UAEErika Tiburcio Moreno, Carlos III University, SpainEva Solomon, University of Dar es Salaam, TanzaniaFrans Sayogie, Universitas Islam Negeri Syarif Hidayatullah Jakarta, IndonesiaFred Fang, South China Normal University, ChinaGebru Kahsay Kiflu, Adigrat University, EthiopiaGiorgio Poletti, University of Ferrara, ItalyGopolang Ditlhokwa, University of Botswana, BotswanaGordana Lesinger, Josip Juraj Strossmayer University in Osijek, CroatiaGraciela PadillaCastillo, Complutense University of Madrid, SpainGuanqin He, Utrecht University, JordanHarisur Rahman, North South University, BangladeshHerman, Universitas HKBP Nommensen Pematangsiantar, IndonesiaHsu Thiri Zaw, National Management Degree College, MyanmarImed Ben Labidi, Doha Institute for Graduate Studies, USAJarlene Rodrigues Reis, Cefet/RJ, BrazilJavier Serrano Puche, University of Navarra, SpainJianbo Hou, Xi'an International Studies University, ChinaJosé SixtoGarcía, University of Santiago de Compostela, SpainJosipa Bubaš, Independent Researcher, CroatiaKarim Ben Yahia, University of Bahrain, BahrainKhaled AlKassimi, American University in the Emirates, UAEKrešimir Žažar, University of Zagreb, CroatiaLei Ye, Hefei Normal University, ChinaLidia Peralta García, University of Granada, SpainLucia Zbihlejová, University of Presov, SlovakiaMaria de los Angeles Ferrer Mavarez, Universidad Tecnológica Met","PeriodicalId":509525,"journal":{"name":"Studies in Media and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140431769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing Communication Through Intellectual Brand Experiences: The Impact of Pleasure and Arousal on Repurchase Intention","authors":"Neo Ligaraba","doi":"10.11114/smc.v12i1.6624","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6624","url":null,"abstract":"Intellectual brand experiences aim to stimulate thinking, problem-solving, and a deeper understanding of the brand. The goal for marketers is to create meaningful and thoughtful connections with consumers based on knowledge, information, and intellectual engagement. When a consumer feels intellectually connected to a brand, they are likely to remain loyal and advocate for the brand within their social circles. Drawing upon the pleasure-arousal-dominance (PAD) approach, this study aims to investigate the effect of intellectual brand experiences on pleasure, arousal, and repurchase intention. Data was collected from 196 Red Bull consumers, aged between 18 and 25 years, and the proposed hypotheses were tested using partial least squares structural equation modelling (PLS-SEM). This study found that intellectual experiences had direct significant impacts on pleasure, arousal, and repurchase intention. By following intellectual branding and communication as an essential positioning tool and implementing several thinking, curiosity and problem-solving strategies, marketers of energy drinks could drive repurchase intention. This research contributes to research in the field of intellectual brand experience and offers strategies for marketers to develop intellectual brand experiences.","PeriodicalId":509525,"journal":{"name":"Studies in Media and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140433176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Probing Tagore in 21st-century Bangladesh: Shifting Faces of Metaphysical Reality and the Role of New Media","authors":"Shaila Binte Sattar","doi":"10.11114/smc.v12i1.6574","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6574","url":null,"abstract":"This study explores the shifting faces of reality in 21st-century Bangladesh as propagated by the questionable role of new media. The research hypothesizes that the stakeholders of the new media are fragmented into disparate groups, and the faces and aspects of metaphysics have been substantially altered to fit the motives of those in power, reversing the original intent. The study critically analyses the role of faith in goodness in human life, compares the views of Tagore to contemporary power relations, and investigates how the new media acts as a catalyst in perpetuating these mechanisms. The findings suggest that further research is needed to comprehend the potential benefits and limits of new media in these subjects.","PeriodicalId":509525,"journal":{"name":"Studies in Media and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140433203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of Media and Information Literacy Definitions: A Qualitative Approach","authors":"A. Dadakhonov","doi":"10.11114/smc.v12i2.6659","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6659","url":null,"abstract":"Rapid advancements in media and information technology have led to an increasingly complex and interconnected information landscape. Navigating this digital age requires critical thinking skills and a comprehensive understanding of media and information literacy (MIL). However, the definitions of MIL vary across contexts, disciplines, and cultures. This qualitative study described and analysed diverse definitions of MIL through an in-depth analysis of existing literature to shed light on nuanced perspectives within the field as well as the peculiarities and similarities of the terms ‘media literacy’ and ‘information literacy.’ By delving into qualitative dimensions, the article contributes to a comprehensive understanding of the evolving landscape of media and information literacy. Study findings will contribute to the development of a unified and comprehensive understanding of MIL and facilitate the design of educational programs and policies to enhance media literacy skills among individuals across societies and age groups. This theoretical study was devoted to analysing theoretical and conceptual definitions of Media and Information Literacy to uncover the wide-ranging aspects of the umbrella term.","PeriodicalId":509525,"journal":{"name":"Studies in Media and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140434611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perceived Social Media Influencers’ Reputation of a Beauty Cosmetics Company: A Perspective of Customers","authors":"Tak Jie Chan, Surug Saleh Taher, Miew Luan Ng, Asmaul Husna Haris Fadzilah","doi":"10.11114/smc.v12i2.6663","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6663","url":null,"abstract":"In the digital age, social media influencers (SMI) have become a pivotal promotional strategy to persuade and influence consumers. However, many of the previous studies only focused on the characteristics and traits of the influencers, but lack of studies was examined on the reputation aspect of the influencer. Thus, this study aims to examine the consumers’ perception of SMI’s reputation of a beauty company, which comprised of Communication Skills, Influence, Authenticity, and Expert. The study applied a quantitative design through a survey method to solicit 190 usable responses via purposive sampling. The findings demonstrated that the four dimensions of SMI’s reputation are positively perceived by the respondents, where the Expert dimension was highly perceived by the consumers of the beauty company, followed by Influence, Communication Skills, and Authenticity. Thus, the beauty brand and marketing managers should examine the qualities and reputation of the SMIs before allowing them to endorse or promote the products, to ensure they have favorable images in the public eye. Conclusion, implications, and future research were discussed.","PeriodicalId":509525,"journal":{"name":"Studies in Media and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140434429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Virtual Idol and Youth Identity: The Impact of Mainstream Culture on the Virtual Idol Online Fanbase Community in China","authors":"Liuyan Song, Ow Wei Chow, Mingyu Na, S.Gill Sarjit, Wei","doi":"10.11114/smc.v12i2.6658","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6658","url":null,"abstract":"Virtual idols originated in Japan and are mainly composed of singing synthesizers, virtual reality technology, and ACG (anime-comics-games) cultural elements, which is a subcultural phenomenon. In recent years, the growing fanbase of virtual idols has attracted the attention of mainstream media and government in China. The state media in China have used virtual idols as a medium to promote mainstream culture to Chinese young people, and influence fans' youth identity by injecting mainstream culture into virtual idols' musical works, stage performances, and public opinion propaganda. This research will use a virtual ethnographic approach to explore the impact of the mainstreaming of virtual idols and their music on online fanbase communities. The study concludes that under the influence of mainstream culture, virtual idol subculture in China has gradually become mainstream, and its fanbase has also experienced a transformation from post-subcultural group identity to national identity. This study provides new insights into the musical phenomenon of the mainstreaming of virtual idols in China from the perspective of post-subculture theory and identity.","PeriodicalId":509525,"journal":{"name":"Studies in Media and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140434722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Using Social Media as a Platform of Communication Between School Administration and the Local Communities to Promote Inclusive Education for Children with Special Needs","authors":"Maryam Ahmed Abualrish, M. Khasawneh","doi":"10.11114/smc.v12i2.6560","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6560","url":null,"abstract":"This study aimed to explore the level of using social media as a platform of communication between school administration and the local communities in Saudi Arabia schools from the parents' perspectives. The descriptive method was used as a methodology to achieve the study objectives. The study involved 265 parents of students from different academic stages and different cities in Saudi Arabia to take part in an online questionnaire of ten items, which was sent to the participants online. The results showed that the best practices of school administration in electronic communication included creating WhatsApp groups with parents for informal communication and employing Twitter and Instagram accounts as a media interface for the school. These results reveal that male parents think more slightly that school administration uses social media to communicate with the local community. The findings also indicated that the age of the parents did not affect their views because the school uses similar platforms and parents are familiar with using the social media websites regardless of their age.","PeriodicalId":509525,"journal":{"name":"Studies in Media and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139959002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fake News and Cinema: film analysis in Europe and the United States","authors":"Carlos Serrano Martìn, Isaac Lòpez Redondo, Luisa Aramburu Moncada","doi":"10.11114/smc.v12i1.6741","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6741","url":null,"abstract":"How does cinema reflect the reality of fake news? This paper answers this question. To the existing studies on cinema and journalism we want to add, under a qualitative analysis, the following point of view: those information professionals who defend professional malpractice because it is what the public demands. We understand qualitative methodology as the action of giving the film pieces analysed the category of primary source. We understand primary sources as those in which the data come directly from the population or a sample of the population (Torres, Paz and Salazar, 2014, p. 3). In this case, we are not talking about people, but about films.The viral is present in news consumers who, despite having more capacity to communicate than ever, are victims and, at the same time, part of the problem in the rapid spread of fake news. On the one hand, the audience is a victim because their right to be informed with a quality news product is being violated. Secondly, it is also part of the problem. It is not possible for malicious information to have a strong influence on society if there is no audience to consume it. That is, without a prior critical analysis of the product they are consuming. The films analysed have shown us that the population must assume certain responsibilities in order to avoid the disastrous consequences of fake news.","PeriodicalId":509525,"journal":{"name":"Studies in Media and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139959524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}