The Use of Multimedia in Newspapers: A Study on the Websites of Emirati Newspapers

R. Abdallah, Reneh Abokhoza, R. Aissani
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Abstract

The competition faced by journalistic websites has imposed the necessity of taking advantage of the capabilities offered by the Internet so that it can provide more distinguished journalistic services, to attract the largest number of users, as the strength of a newspaper website is measured by the number of people browsing it on the one hand, and the period that the user spends on it, The research problem is to monitor the use of multimedia websites of Emirati newspapers (Al-Ittihad, Al-Bayan, Al-Khaleej).The study aimed to determine the extent to which Emirati newspapers use multimedia in their websites during the study period (January - March 2023), and the key elements they used to present and publish their news to the audience. This study used the descriptive analytical approach for 14 issues of each newspaper on their websites, and several results were obtained, the most important of which are: The newspapers sampled for the study relied mainly on pictures, using them in 1272 out of 1632 media, with a percentage of 77.9%. The use of audio clips ranked second, with 218 clips out of 1632 media and a percentage of 13.3%. Al-Khaleej newspaper ranked first with 212 clips out of the total clips used, with a large margin of 97.25%, as it distinguished itself by using audio clips in every news story and alongside every video as an additional feature. Al-Ittihad newspaper only used 6 audio blogs, with a percentage of 2.75% out of 218 clips, followed by videos in third place with 100 videos out of the total media used, with a percentage of 6.1%. Infographics came in fourth place in terms of using multimedia, with 42 infographics, accounting for 2.7% of the total multimedia used.
报纸中多媒体的使用:对阿联酋报纸网站的研究
新闻网站面临的竞争迫使其必须利用互联网提供的功能,以便提供更卓越的新闻服务,吸引最大量的用户,因为衡量报纸网站实力的标准一方面是浏览网站的人数,另一方面是用户在网站上花费的时间,研究的问题是监测阿联酋报纸(Al-Ittihad, Al-Bayan, Al-Khaleej)多媒体网站的使用情况。研究旨在确定在研究期间(2023 年 1 月至 3 月),阿联酋报纸在其网站中使用多媒体的程度,以及他们用于向受众展示和发布新闻的关键要素。本研究采用描述性分析方法,对每家报纸网站上的 14 期内容进行了分析,得出了几项结果,其中最重要的有: 1:被抽样调查的报纸主要依赖图片,在 1632 家媒体中有 1272 家使用图片,比例为 77.9%。音频片段的使用排名第二,在 1632 家媒体中使用了 218 个片段,所占比例为 13.3%。Al-Khaleej 报在所有使用的剪辑中以 212 个剪辑排名第一,占比高达 97.25%,因为该报在每篇新闻报道中都使用了音频剪辑,并在每段视频中使用了音频剪辑作为附加功能。Al-Ittihad 报仅使用了 6 个音频博客,在 218 个剪辑中占 2.75%,视频位居第三,在所有使用的媒体中使用了 100 个视频,占 6.1%。在多媒体使用方面,信息图排在第四位,共使用了 42 幅信息图,占多媒体使用总量的 2.7%。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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