虚拟偶像与青年身份:主流文化对中国虚拟偶像网络粉丝群体的影响

Liuyan Song, Ow Wei Chow, Mingyu Na, S.Gill Sarjit, Wei
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引用次数: 0

摘要

虚拟偶像起源于日本,主要由歌唱合成器、虚拟现实技术和ACG(动漫游戏)文化元素构成,是一种亚文化现象。近年来,虚拟偶像日益壮大的粉丝群体引起了中国主流媒体和政府的关注。中国国家媒体将虚拟偶像作为向中国年轻人推广主流文化的媒介,并通过在虚拟偶像的音乐作品、舞台表演和舆论宣传中注入主流文化来影响粉丝的青年身份认同。本研究将采用虚拟民族志的方法,探讨虚拟偶像及其音乐的主流化对网络粉丝群体的影响。研究认为,在主流文化的影响下,中国虚拟偶像亚文化逐渐成为主流,其粉丝群体也经历了从后亚文化群体认同到国家认同的转变。本研究从后亚文化理论和身份认同的角度,对中国虚拟偶像主流化这一音乐现象提出了新的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Virtual Idol and Youth Identity: The Impact of Mainstream Culture on the Virtual Idol Online Fanbase Community in China
Virtual idols originated in Japan and are mainly composed of singing synthesizers, virtual reality technology, and ACG (anime-comics-games) cultural elements, which is a subcultural phenomenon. In recent years, the growing fanbase of virtual idols has attracted the attention of mainstream media and government in China. The state media in China have used virtual idols as a medium to promote mainstream culture to Chinese young people, and influence fans' youth identity by injecting mainstream culture into virtual idols' musical works, stage performances, and public opinion propaganda. This research will use a virtual ethnographic approach to explore the impact of the mainstreaming of virtual idols and their music on online fanbase communities. The study concludes that under the influence of mainstream culture, virtual idol subculture in China has gradually become mainstream, and its fanbase has also experienced a transformation from post-subcultural group identity to national identity. This study provides new insights into the musical phenomenon of the mainstreaming of virtual idols in China from the perspective of post-subculture theory and identity.
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