International Journal of Sociologies and Anthropologies Science Reviews最新文献

{"title":"From Clicks to Satisfaction: A Study on How Customer-Based Brand Equity Shapes Customer Satisfaction in Online Food Delivery Realm for Generation Z in Lampang Province, Thailand","authors":"Pongsiri Kamkankaew, Pojnicha Thongyoy, Yontida Phonracharnon","doi":"10.60027/ijsasr.2024.3819","DOIUrl":"https://doi.org/10.60027/ijsasr.2024.3819","url":null,"abstract":"Background and Aim: The rise of online platforms, especially in the food service industry, has significantly impacted Generation Z, enhanced brand preference and loyalty and potentially affecting customer satisfaction. This research explores the impact of customer-based brand equity on customer satisfaction with online food delivery applications for Generation Z in Lampang Province, Thailand.\u0000Materials and Methods: This study focuses on a quantitative approach to investigate the relationship between customer satisfaction and brand awareness among Generation Z users of online food delivery applications in Lampang Province, Thailand. A sample size of 400 users was chosen. Data was collected using accidental and convenient sampling techniques, with an online questionnaire as the most suitable instrument. The questionnaire was designed with five key variables and tested for internal consistency using Cronbach's alpha coefficient. A multiple regression analysis was performed to understand the influence of the independent variables on the dependent variable, customer satisfaction.\u0000Results: The study uses enter method regression analysis to explore the relationships between four hypotheses on customer satisfaction in online food delivery applications for Generation Z in Lampang Province, Thailand. With these factors accounting for about 63.90% of the variance, the findings demonstrate a positive impact of brand awareness, association, loyalty, and perceived quality on customer satisfaction.\u0000Conclusion: The results show a positive impact of brand awareness, association, loyalty, and perceived quality on customer satisfaction. Implementing these suggestions can enhance customer satisfaction and competitiveness in the online food delivery market for Generation Z in Lampang Province, Thailand.","PeriodicalId":506252,"journal":{"name":"International Journal of Sociologies and Anthropologies Science Reviews","volume":"99 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140086811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Anthropological Perspectives on the Historical Development of Salar Folk Songs in Qinghai Province, China","authors":"Xiuhong Luo, Tawanchai Suanmonta","doi":"10.60027/ijsasr.2024.3965","DOIUrl":"https://doi.org/10.60027/ijsasr.2024.3965","url":null,"abstract":"Background and Aims: Salar folk songs, an integral part of the cultural heritage of Qinghai Province, China, are a testament to the remarkable diversity within Chinese culture. This research aims to investigate the historical development of Salar folk songs in Qinghai Province, China.\u0000Materials and Methods: Result: The research reveals that Salar folk songs have evolved, adapted, and continue to thrive, serving as a testament to the enduring mechanisms of cultural preservation. Recommendations include cultural preservation efforts, education, collaborative research, and international recognition, ensuring the continued vitality of Salar folk songs as a living legacy within the Chinese cultural mosaic.\u0000Results: The research reveals that Salar folk songs have evolved, adapted, and continue to thrive, serving as a testament to the enduring mechanisms of cultural preservation. Recommendations include cultural preservation efforts, education, collaborative research, and international recognition, ensuring the continued vitality of Salar folk songs as a living legacy within the Chinese cultural mosaic. Salar folk songs are vital for their cultural heritage, requiring preservation, documentation, and promotion. Collaborating with scholars, incorporating them into festivals, tourism initiatives, and educational curricula, and gaining international recognition can facilitate cross-cultural exchange and contribute to diverse Chinese culture.\u0000Conclusion: Safeguarding the rich tapestry of Salar folk songs demands concerted efforts in cultural preservation, documentation, and promotion. Embracing collaborative initiatives, integrating these melodies into various cultural platforms, and securing international recognition will not only ensure the vitality of this living legacy but also foster cross-cultural exchange, enriching the diverse tapestry of Chinese culture.","PeriodicalId":506252,"journal":{"name":"International Journal of Sociologies and Anthropologies Science Reviews","volume":"18 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140087689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Historical Process and Deep Influence of Sino-Thai Educational Intermingling—A Case Study on Yunnan Context","authors":"Peng Xu, Yinsheng Li","doi":"10.60027/ijsasr.2024.3985","DOIUrl":"https://doi.org/10.60027/ijsasr.2024.3985","url":null,"abstract":"Background and Aims: As China's radiation center faces South and Southeast Asia and the forefront of the \"the Belt and Road\" construction, Yunnan's unique geographical location and rich cultural heritage provide valuable opportunities for educational exchanges between the two countries. Therefore, to further analyze the profound impact of cultural exchange between the two countries on China. This article aims to explore the future direction and possibilities of education cooperation between China and Thailand, taking Yunnan as an example. From a more comprehensive and profound perspective, it provides feasible ways to further strengthen the relationship between the two countries and deepen cooperation.\u0000Methodology: By using the methods of historical records, policy analysis, and comparative study, this paper examines the evolution of educational exchanges between China and Thailand and its impact on the educational policies of the two countries. This paper first reviews the historical evolution of educational exchanges between China and Thailand, and analyzes the cooperation mechanism and contents of cooperation between the two countries in the field of education. Then, this paper compares the characteristics of the internationalization of higher education between China and Thailand, as well as the cooperation between the two countries in personnel training, teaching method improvement, and education quality assurance. Finally, this paper discusses the impact of Sino-Thai educational exchanges on the economic, cultural, and educational changes of the two countries, as well as the experiences and feelings of students in educational exchanges between the two countries.\u0000Results: the educational cooperation between China and Thailand has developed from the early language and cultural exchanges to a deeper level of educational cooperation, including degree education and professional training. This paper finds that the driving force of Sino-Thai educational cooperation mainly comes from the political, economic, and cultural interdependence of the two countries, as well as the interest and curiosity of the students of the two countries. This paper also finds that the effect of Sino-Thai educational cooperation is mainly reflected in the improvement of the knowledge, skills, and literacy of the students of the two countries, as well as the enhancement of cross-cultural awareness and cross-cultural communication ability of the students of the two countries.\u0000Conclusion: The educational exchanges between China and Thailand have not only enriched the learning experience of the students of the two countries but also promoted friendly cooperation and exchanges between the two countries in the field of education. This paper holds that the educational exchange between China and Thailand is not only an important way for cultural exchange between the two countries but also an important basis for the friendly relations between the two countries. This paper suggests","PeriodicalId":506252,"journal":{"name":"International Journal of Sociologies and Anthropologies Science Reviews","volume":" 511","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140092545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Development of Athletes Towards Excellence Model for Chinese Table Tennis Association","authors":"Zongjue Ma, Suvachai Rittisom","doi":"10.60027/ijsasr.2024.4015","DOIUrl":"https://doi.org/10.60027/ijsasr.2024.4015","url":null,"abstract":"Background and Aim: Founded in 1955, the Chinese Table Tennis Association (CTA) is a national mass sports organization with an independent legal personality, headquartered in Beijing. It is a national social organization representing China's table tennis activities and the only legal organization representing China in international table tennis activities and the International Table Tennis Federation (FITT), and is the permanent office of the Table Tennis and Badminton Management Centre of the General Administration of Sport of China. However, in the process of the development of the Chinese Table Tennis Association (CTA), several problems have arisen, four of which are more prominent: the first is the problem of talent shortage, the second is the lack of sponsorship, the third is the institutional problem, and the fourth is the problem of competitive pressure. The objective of this research is qualitative research and aims to present a model for developing excellent athletes of the Chinese Table Tennis Association\u0000Materials and Methods: How to conduct research to Structured interviews used Bridge and Roqnemore planning, organizing, implementing, and controlling. The sample of 19 persons was selected as follows: 1 former association executive; 5 people, 2 trainers, 7 people, 3 athletes, and 7 champions. The 1st round of interviews takes the data to estimate the scale 5 Level and takes it to the 2nd round there is no need to interview in the 2nd round. Third, it is considered that the data to focus on, summarizing the suitability and feasibility of bringing the data into a format by considering the data Statistical analysis of experts in the second or third round of inquiries; Median (Mdn), Interquartile Rang (IR), Mean (), and standard deviations (SD).\u0000Results: The results that the 4 strategies and 28 factors as follows: 1 Strategy 1: Process planning strategy 1.1 Planning for organizing sports excellence 1.2 Find other organizations to join 1.3 Adding new athletes 1.4 Planning for recruiting talented athletes 1.5 Finding quantitative results for the number of athletes 1.6 Finding quantitative products 1.7 Budget 2 Strategy 2 Strategy for bringing factors that 2.1 Organizing the organization into a system 2.2 Bringing policy to use 2.3 Organizing the system of excellent athletes 2.4 Organizing the sports training 2.5 Organizing quality trainers 2.6 Preparing training equipment 2.7 Developing excellent athletes into careers 3 Strategy 3: Strategy of implementation 3.1 Stages the excellence practice 3.2 Testing fitness before training 3.3 Testing sports skills Excellent 3.4 Basic, middle and advanced athlete training 3.5 Organizing training for competitions with a program 3.6 Examples of striking exercises 7 Examples of striking exercises 4 Strategy 4: Proactive operational strategy, 7 factors 4.1 Assessing fitness of athletes 4.2 Creating a brand for athletes 4.3 A evaluation of training 4.4 A systematic evaluation of competition schedules 4.5 App","PeriodicalId":506252,"journal":{"name":"International Journal of Sociologies and Anthropologies Science Reviews","volume":"18 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140083195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Empirical Determinants of Research and Development (R&D) Investment in Chinese Manufacturing Companies","authors":"Yang Li","doi":"10.60027/ijsasr.2024.3983","DOIUrl":"https://doi.org/10.60027/ijsasr.2024.3983","url":null,"abstract":"Background and Aim: As manufacturing enters the fourth industrial revolution, R&D investments help in converting new ideas into innovative products and services. Manufacturing firms rely on R&D projects to improve product quality, increase productivity, reduce waste, and enhance operational efficiency. This study examined the empirical determinants of Research and Development (R&D) investment in Chinese manufacturing companies.\u0000Materials and Methods: Data was obtained from the Oriana database, which keeps updated records regarding R&D investments across Southeast Asia. The database provides information about key R&D drivers and resources that companies are willing to invest as percentages of their revenues. A systematic analysis of data was used to identify the key determinants and their impact on R&D decisions and intensity. The FE model equations were used for calculating correlational relationships among variables.\u0000Results: The study found that key determinants associated with R&D decisions and intensity include firm size, market power, demand-pull, technology opportunity, and appropriability. Technology opportunity and demand-pull had the strongest influence on R&D decisions and intensity. Firm size also showed a significant influence on research intensity and development decisions. However, market power showed limited impact on both R&D decisions and intensity.\u0000Conclusion: Technology opportunity and demand-pull are the key determinants of Research and Development (R&D) investment in Chinese manufacturing companies.","PeriodicalId":506252,"journal":{"name":"International Journal of Sociologies and Anthropologies Science Reviews","volume":"121 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140088158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Apply an Inclined Track to Enhance the Performance of Fosbury Flop High Jump Athletes","authors":"Yu Ma, Wisute Tongdercharoen","doi":"10.60027/ijsasr.2024.3799","DOIUrl":"https://doi.org/10.60027/ijsasr.2024.3799","url":null,"abstract":"Background and Aim: The high jump was a dominant sport in China, with three athletes breaking the world record five times. However, in the following period, the high jump performance of Chinese athletes showed a declining trend, and the gap with the world’s best high jump athletes was obvious. Many studies have shown that speed ability is the main influence factor of the high jump, to change the current situation of the Chinese Fosbury flop high jump sport, this study designed an inclined track to improve the speed ability of athletes, to achieve the purpose of improving performance. This paper aims to apply the inclined track to improve Fosbury flop high jumpers’ speed ability.\u0000Materials and Methods: 10 experts were selected for this study and interviewed to determine the test metrics. An inclined track was designed and made, and 5 experts conducted IOC tests on the inclined track. In addition, 5 Fosbury flop high jumpers from Xi'an Physical Education University were selected for the study to experiment. t-test independent was performed on the technical index data using a computer software package.\u0000Results: The research results show that: (1) Inclined track had a high validity (IOC=.97) and safety for training. And (2) Comparison within 5 high jumpers found that all of the variables (Velocity of center of gravity, Step lengths for the last 2 steps, Step lengths for the last 1 step) were significant (*P<.05).\u0000Conclusion: The research suggests that the inclined track is a valid and safe training method. Additionally, the study found significant differences in key variables among high jumpers, emphasizing the importance of these factors in high jump performance.","PeriodicalId":506252,"journal":{"name":"International Journal of Sociologies and Anthropologies Science Reviews","volume":"36 26","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140082638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Problems and Difficulties of Medical Devices in Chongqing in Response to Public Health Incidents in 2022","authors":"Ziyue Sheng","doi":"10.60027/ijsasr.2024.3870","DOIUrl":"https://doi.org/10.60027/ijsasr.2024.3870","url":null,"abstract":"Background and Aim: In the face of emergencies such as large-scale infectious diseases, some medical device manufacturers either do not have enough practical research and development experience in related epidemic prevention medical devices or use cheaper raw materials to reduce product quality in the research and development stage to save costs and increase profits. purpose, and even use various channels and means to bypass market supervision and produce problematic medical devices from the very beginning. Or, to take advantage of the public's panic about unknown infectious diseases, some unscrupulous merchants falsely advertise products that do not meet medical requirements, confusing the masses without certain professional cognitive ability, blindly believing and following them, and causing sudden large-scale infectious diseases. It cannot effectively reduce and contain the spread of diseases or other public health events. Infectious diseases spread rapidly in various cities. This is the problem with the quality supervision of medical devices under public health emergencies. From this new crown pneumonia epidemic, it can be found that the existing system is still unable to meet the needs of emergencies such as public health. It is necessary to do a good job of system reserves for the accessibility of drugs and medical devices from the level of laws and regulations. This needs to be sorted out to achieve accessibility. The existing regulations and systems should be improved to meet the needs of medical device use in public health and other emergencies.\u0000Materials and Methods: Safety testing of medical devices used in 26 public health events using Chinese national standards\u0000Results: The histogram of sample scores in the operation link reveals a complex landscape with an increased sample size. This data accentuates the intricate scoring dynamics and intricate qualification rates within the operation link, showcasing variations even among identical products from the same manufacturer. The case of \"LFR20B\" and \"LFR30B\" infrared forehead thermometers exemplifies how subtle factors, such as the weighting of specific performance indicators, contribute to scoring distinctions. Despite the \"LFR20B\" model achieving a higher score, it falls short of the category's passing threshold, underscoring the intricate nature of sample evaluations. However, it is noteworthy that 58% of the samples successfully meet national standards and pass the inspection, indicating a substantial portion complying with regulatory requirements.\u0000Conclusion: Laws and regulations need to be improved, there are hidden dangers in regulation, the ability of regulatory teams needs to be improved, medical device enterprises have problems, medical devices should strictly follow national standards, and the public should actively participate in medical device regulation.","PeriodicalId":506252,"journal":{"name":"International Journal of Sociologies and Anthropologies Science Reviews","volume":"91 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140086834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Organizational Belonging Sense and Turnover Intention of Service of Outsourcing Employees in Zhongguancun in IT Industry in Beijing, China","authors":"Aifang Gong, Somkiet Kietjareon","doi":"10.60027/ijsasr.2024.3719","DOIUrl":"https://doi.org/10.60027/ijsasr.2024.3719","url":null,"abstract":"Background and Aim: The purposes of this study were 1) to study the degree of organizational belonging sense of service outsourcing employees in Zhongguancun private IT enterprises in Beijing, China 2) to study the degree of turnover intention among IT industry service outsourcing employees 3) to study the recommendations to improve employee sense of belonging, thereby reducing employee turnover and improving employee performance and satisfaction. The samples of this study were 178 outsourced employees of private IT companies in Zhongguancun, Beijing, China calculated by and selected through a simple random sampling technique. The instrument used in the study was 21 items and 10 items with five close-ended rating scale questionnaires with 0.90 reliability and open-ended. The statistics encompassed frequency, percentage, mean, and standard deviation.\u0000 Materials and Methods: The results of the personal data of the samples were found as follows: described by gender mostly male, with the number 90 at 50.06 %, described by age, mostly under 25-year-old, the number 47 at 27.41 %, described by educational level were master degree and above, at the number of 67 with 37.64 %, described by educational level were master degree and above, at the number of 67 with 37.64 %, described by married status, were unmarried, at the number of 93 with 52.25 %, described by the type of work, were non-packaged employees, at the number of 94 with 52.81 % and described by working years, were one to three (1-3) years, at the number of 46 with 25.84 %.\u0000Results: The results of the study were as follows; 1. The degree of organizational belonging sense of service outsourcing employees in Zhongguancun private IT enterprises in Beijing, China as a whole was rated at moderate. 2. The degree of turnover intention among IT industry service outsourcing employees as a whole was rated as moderated. 3. The degree of organizational belonging sense of service outsourcing employees in Zhongguancun private IT enterprises in Beijing, China as classified by item, all items were rated at moderated. 4. The first recommendation of the samples for improving the IT outsourcing employees' sense of belonging and preventing their propensity to leave was “The enterprise should create good culture by improving work cooperating among employees. The good corporation is the soul of the enterprise. It is the soil that breeds the sense of belonging to the organization and the employees will be proud to work in such an enterprise”\u0000Conclusion: The population of this study is 318 outsourced employees of private IT companies in Zhongguancun, Beijing, China.","PeriodicalId":506252,"journal":{"name":"International Journal of Sociologies and Anthropologies Science Reviews","volume":" 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140091048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Anthropological Analysis of He Peng's Works and Transmission in Bayin Zuochang National Music Art Education","authors":"Yan Guo, Khomkrich Karin","doi":"10.60027/ijsasr.2024.3994","DOIUrl":"https://doi.org/10.60027/ijsasr.2024.3994","url":null,"abstract":"Background and Aims: He Peng, is a prominent figure in the Bayin Zuochang National Music Art tradition as both an educator and performer. Drawing from anthropology and musicology, the study aims to explore an anthropological analysis of He Peng's works and transmission in Bayin Zuochang National Music Art Education.\u0000Materials and Methods: The study focuses on rural areas of Guizhou province, China, specifically in villages inhabited by the Buyi ethnic group, which is a hub of traditional Chinese ethnic cultures with a strong tradition of Bayin Zuochang. The research employs an interdisciplinary approach, combining insights from anthropology and musicology to analyze He Peng's educational practices. Data collection involves in-depth documentary analysis; the research tools used were structured interviews and observation forms with He Peng and six key informants.\u0000Results: He Peng employs a systematic approach to transmit Bayin Zuochang, emphasizing structured pedagogy and hands-on learning. His teaching methods align with established music education theories, emphasizing the importance of structured pedagogy. Moreover, He Peng's dedication to preserving Bayin Zuochang bridges the gap between rural communities and their cultural heritage, contributing to the safeguarding of intangible cultural heritage.\u0000Conclusion: Peng's teaching methods, consistent with music education theories, reinforce the efficacy of his approach to traditional music education. Furthermore, his dedication to cultural preservation aligns with global imperatives for safeguarding intangible cultural heritage, underscoring the significance of individuals in cultural sustainability.","PeriodicalId":506252,"journal":{"name":"International Journal of Sociologies and Anthropologies Science Reviews","volume":"111 40","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140091138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Contemporary Status of Pingxian Folk Songs and Their Educational Significance in Qinghai Province Through Anthropological Analysis","authors":"Jing Yang, Suthasinee Theerapan","doi":"10.60027/ijsasr.2024.4013","DOIUrl":"https://doi.org/10.60027/ijsasr.2024.4013","url":null,"abstract":"Background and Aims: This anthropological study delves into the contemporary status and educational significance of Pingxian folk songs in Qinghai Province, China. Pingxian folk songs are known for their delicate melodies. This research aims to analyze the contemporary status of Pingxian folk songs in Qinghai Province and their educational significance through anthropological analysis.\u0000Materials and Methods: The research is situated primarily in Qinghai Province, specifically focusing on Xining City, a central hub of Pingxian folk songs. Data collection involves in-depth interviews and systematic observation of performances, facilitated by structured interviews and observation forms. Four key informants, including local musicians, community elders, and music educators.\u0000Results: These songs have transitioned from local folk art to distinct local folk music, embracing diverse musical elements and the emergence of professional troupes. They continue to thrive through regular performances, preserving local dialects, and enchanting melodies, and serving as living repositories of history and culture. Furthermore, Pingxian folk songs play a pivotal role in fostering cultural identity, nurturing creativity, and enhancing social cohesion among learners, contributing to cultural heritage protection and the rejuvenation of Chinese traditions.\u0000Conclusion: Pingxian folk songs in Qinghai Province epitomize a dynamic cultural heritage that resonates with audiences today. Their enduring legacy, enriched by historical evolution and contemporary vitality, underscores their significance in education and cultural preservation. As valuable tools for instilling cultural identity and fostering creativity.","PeriodicalId":506252,"journal":{"name":"International Journal of Sociologies and Anthropologies Science Reviews","volume":"16 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140084962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}