Journal of Business and Management Studies最新文献

{"title":"Does Attitude Matters in the Relationship of Green Brand Position and Green Brand Knowledge on Switching Intention of Green Product?","authors":"Wachidatun Tara Gading, Rini Kuswati, Nur Achmad, Wuryaningsih Dwi Lestari","doi":"10.32996/jbms.2024.6.1.11","DOIUrl":"https://doi.org/10.32996/jbms.2024.6.1.11","url":null,"abstract":"The piling up of waste can lead to pollution of the soil, water, and air, prompting many companies to start implementing environmentally friendly lifestyles. This study aims to determine the Influence of Green Brand Position and Green Brand Knowledge on Green Product Switching Intention mediated by Attitude towards green products. The research method employed is quantitative, using a questionnaire as the data collection method, with a sample size of 170 individuals. Sampling technique using non probability sampling with purposive sampling method. The validation of the instruments using validity and reliability test. The use of Smart PLS 3.0 facilitated the analysis in this study, both instruments testing in the outer model and hypothesis testing in the inner model output. Findings indicate that a green brand position has a positive and significant impact on attitude. The green brand position also has a positive and significant impact on green product switching intention. Green brand knowledge has a positive and significant impact on attitude. Additionally, green brand knowledge has a positive and significant impact on green product switching intention. Attitude has a positive and significant impact on green product switching intention. The green brand position has a positive and significant impact on green product switching intention mediated by attitude. Lastly, green brand knowledge has a positive and significant impact on green product switching intention mediated by attitude.","PeriodicalId":505050,"journal":{"name":"Journal of Business and Management Studies","volume":"3 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139805635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Elucidating of Customer Value and Customer Loyalty for Halal Cosmetic: The Empirical Evidence of Indonesian Female","authors":"Anggun Suryanti, Wiyadi, Rini Kuswati","doi":"10.32996/jbms.2024.6.1.10","DOIUrl":"https://doi.org/10.32996/jbms.2024.6.1.10","url":null,"abstract":"This research aims to explore the interplay among various variables and assess the degree of direct and indirect connections between customer value components concerning social and functional values, influencing customer loyalty through the mediation of customer satisfaction among consumers of halal cosmetics and facial care products. The study focused on a population of consumers who have used these products at least fewer than five times a year, with a sample size of 104 respondents selected via purposive sampling. Employing quantitative analysis methods, the research sought to validate theoretical constructs. Data analysis was performed utilizing Partial Least Square (PLS) facilitated by SMARTPLS Software. The analysis primarily assessed validity and reliability while employing structural equation modeling to examine relationships between variables. The study's analysis distinctly illustrates the relationships between the researched variables. Findings from direct testing reveal substantial and acceptable impacts of both social and functional values on customer loyalty and satisfaction. Additionally, the indirect testing demonstrates the acceptability of the effect of functional value on customer loyalty mediated by customer satisfaction.","PeriodicalId":505050,"journal":{"name":"Journal of Business and Management Studies","volume":"12 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139804919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Stock Valuation of Telecommunication Provider in Saudi Arabia with the Case Study of Tawal Spin-Off of Saudi Telecom Company (STC)","authors":"Nizar Ihromi Hidayat, Taufik Faturohman","doi":"10.32996/jbms.2024.6.1.9","DOIUrl":"https://doi.org/10.32996/jbms.2024.6.1.9","url":null,"abstract":"This study investigates the stock valuation implications of the strategic spin-off plan involving Tawal, the biggest telecom tower infrastructure provider in Saudi Arabia, a 100% owned subsidiary of the Saudi Telecommunications Company (STC). Saudi Public Investment Fund (PIF) has sent a nonbinding offer to acquire 51% of Tawal's shares from the STC group, which is aligned with the Saudi Vision 2030 strategy. The findings of this research contribute nuanced insights into the relationship between spin-offs and stock valuation within the context of the telecommunications industry. By scrutinizing the anticipated impact of the Tawal spin-off on STC stock price, this study provides valuable information for investors and the STC group navigating the strategic decisions and their implications for the stock value. The research employs a comprehensive stock valuation framework with absolute-relative valuation, internal-external analysis, and risk assessment to gauge the potential effects on STC's respective stock values of the Tawal spin-off. Comparative analyses conducted within the telecommunications sector in Saudi Arabia offer valuable benchmarks for assessing the performance of STC Group. According to the intrinsic valuation approach and the Discounted Cash Flow model, STC stock price is undervalued compared to the stock price of 19th November 2023 by 38.3 SAR. Assuming the spin-off failed, obtaining the fair price at 41.5 SAR per share based on the DCF model and 54.2 SAR based on the relative valuation PE ratio. If the Spin-off is agreed upon and concluded, the fair price is valued at 42.6 SAR per share based on the DCF model. Sensitivity analysis and Monte Carlo simulation resulted in two results: the gross profit margin is a sensitive variable of the stock price movement, and the buy option is preferable. In line with that, STC has a solid holding organization, is financially healthy, and has sustained a competitive advantage. STC is expected to deploy the liquidity into investment and expansion in the region and globally, generating a higher return to satisfy the investor interest.","PeriodicalId":505050,"journal":{"name":"Journal of Business and Management Studies","volume":"49 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140492402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Marketing and Business Performance of Selected Micro-Enterprises in China","authors":"Wang, Shaohua, Wang, Bei, Hu, Aiqing, Zhang, Xin","doi":"10.32996/jbms.2024.6.1.8","DOIUrl":"https://doi.org/10.32996/jbms.2024.6.1.8","url":null,"abstract":"Determining the Impact of Digital Marketing on Selected Micro-Enterprises on Business Performance is the study's main challenge. Descriptive-correlational research designs, according to Quaranta (2017), characterize the variables and the inherent relationships that exist between and among them. It measures two or more relevant variables without modification. Consequently, in order to characterize the relationship between variables and ascertain the impact of digital marketing on the performance of chosen microenterprises, the study will employ a descriptive correlational approach. Instead of increased market share, higher product demand, new market acquisition, or higher prices, respondents felt that they do better in more customer acquisition, profitability, sales, and revenue.","PeriodicalId":505050,"journal":{"name":"Journal of Business and Management Studies","volume":"70 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140498781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}