{"title":"中国部分微型企业的数字营销与经营业绩","authors":"Wang, Shaohua, Wang, Bei, Hu, Aiqing, Zhang, Xin","doi":"10.32996/jbms.2024.6.1.8","DOIUrl":null,"url":null,"abstract":"Determining the Impact of Digital Marketing on Selected Micro-Enterprises on Business Performance is the study's main challenge. Descriptive-correlational research designs, according to Quaranta (2017), characterize the variables and the inherent relationships that exist between and among them. It measures two or more relevant variables without modification. Consequently, in order to characterize the relationship between variables and ascertain the impact of digital marketing on the performance of chosen microenterprises, the study will employ a descriptive correlational approach. Instead of increased market share, higher product demand, new market acquisition, or higher prices, respondents felt that they do better in more customer acquisition, profitability, sales, and revenue.","PeriodicalId":505050,"journal":{"name":"Journal of Business and Management Studies","volume":"70 4","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Digital Marketing and Business Performance of Selected Micro-Enterprises in China\",\"authors\":\"Wang, Shaohua, Wang, Bei, Hu, Aiqing, Zhang, Xin\",\"doi\":\"10.32996/jbms.2024.6.1.8\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Determining the Impact of Digital Marketing on Selected Micro-Enterprises on Business Performance is the study's main challenge. Descriptive-correlational research designs, according to Quaranta (2017), characterize the variables and the inherent relationships that exist between and among them. It measures two or more relevant variables without modification. Consequently, in order to characterize the relationship between variables and ascertain the impact of digital marketing on the performance of chosen microenterprises, the study will employ a descriptive correlational approach. Instead of increased market share, higher product demand, new market acquisition, or higher prices, respondents felt that they do better in more customer acquisition, profitability, sales, and revenue.\",\"PeriodicalId\":505050,\"journal\":{\"name\":\"Journal of Business and Management Studies\",\"volume\":\"70 4\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-01-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Business and Management Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32996/jbms.2024.6.1.8\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business and Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32996/jbms.2024.6.1.8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Digital Marketing and Business Performance of Selected Micro-Enterprises in China
Determining the Impact of Digital Marketing on Selected Micro-Enterprises on Business Performance is the study's main challenge. Descriptive-correlational research designs, according to Quaranta (2017), characterize the variables and the inherent relationships that exist between and among them. It measures two or more relevant variables without modification. Consequently, in order to characterize the relationship between variables and ascertain the impact of digital marketing on the performance of chosen microenterprises, the study will employ a descriptive correlational approach. Instead of increased market share, higher product demand, new market acquisition, or higher prices, respondents felt that they do better in more customer acquisition, profitability, sales, and revenue.