中国部分微型企业的数字营销与经营业绩

Wang, Shaohua, Wang, Bei, Hu, Aiqing, Zhang, Xin
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引用次数: 0

摘要

确定数字营销对部分微型企业经营绩效的影响是本研究的主要挑战。Quaranta(2017)认为,描述性-相关性研究设计表征了变量以及变量之间存在的内在关系。它不加修改地测量两个或多个相关变量。因此,为了描述变量之间的关系并确定数字营销对所选微型企业绩效的影响,本研究将采用描述性相关方法。受访者认为他们在更多客户获取、盈利能力、销售和收入方面做得更好,而不是增加市场份额、提高产品需求、获取新市场或提高价格。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital Marketing and Business Performance of Selected Micro-Enterprises in China
Determining the Impact of Digital Marketing on Selected Micro-Enterprises on Business Performance is the study's main challenge. Descriptive-correlational research designs, according to Quaranta (2017), characterize the variables and the inherent relationships that exist between and among them. It measures two or more relevant variables without modification. Consequently, in order to characterize the relationship between variables and ascertain the impact of digital marketing on the performance of chosen microenterprises, the study will employ a descriptive correlational approach. Instead of increased market share, higher product demand, new market acquisition, or higher prices, respondents felt that they do better in more customer acquisition, profitability, sales, and revenue.
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