阐释清真化妆品的客户价值和客户忠诚度:印度尼西亚女性的经验证据

Anggun Suryanti, Wiyadi, Rini Kuswati
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引用次数: 0

摘要

本研究旨在探讨各种变量之间的相互作用,并评估有关社会价值和功能价值的顾客价值成分之间的直接和间接联系程度,通过清真化妆品和面部护理产品消费者的顾客满意度这一中介影响顾客忠诚度。研究以每年至少使用这些产品少于五次的消费者为研究对象,通过目的性抽样选取了 104 名受访者。研究采用定量分析方法,力求验证理论建构。数据分析利用 SMARTPLS 软件的偏最小二乘法(PLS)进行。分析主要评估有效性和可靠性,同时采用结构方程模型来检验变量之间的关系。研究分析清楚地说明了研究变量之间的关系。直接测试结果表明,社会价值和功能价值对客户忠诚度和满意度的影响是实质性和可接受的。此外,间接测试表明,通过顾客满意度的中介作用,功能价值对顾客忠诚度的影响是可以接受的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Elucidating of Customer Value and Customer Loyalty for Halal Cosmetic: The Empirical Evidence of Indonesian Female
This research aims to explore the interplay among various variables and assess the degree of direct and indirect connections between customer value components concerning social and functional values, influencing customer loyalty through the mediation of customer satisfaction among consumers of halal cosmetics and facial care products. The study focused on a population of consumers who have used these products at least fewer than five times a year, with a sample size of 104 respondents selected via purposive sampling. Employing quantitative analysis methods, the research sought to validate theoretical constructs. Data analysis was performed utilizing Partial Least Square (PLS) facilitated by SMARTPLS Software. The analysis primarily assessed validity and reliability while employing structural equation modeling to examine relationships between variables. The study's analysis distinctly illustrates the relationships between the researched variables. Findings from direct testing reveal substantial and acceptable impacts of both social and functional values on customer loyalty and satisfaction. Additionally, the indirect testing demonstrates the acceptability of the effect of functional value on customer loyalty mediated by customer satisfaction.
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