Wachidatun Tara Gading, Rini Kuswati, Nur Achmad, Wuryaningsih Dwi Lestari
{"title":"绿色品牌定位和绿色品牌知识对绿色产品转换意向的关系中态度重要吗?","authors":"Wachidatun Tara Gading, Rini Kuswati, Nur Achmad, Wuryaningsih Dwi Lestari","doi":"10.32996/jbms.2024.6.1.11","DOIUrl":null,"url":null,"abstract":"The piling up of waste can lead to pollution of the soil, water, and air, prompting many companies to start implementing environmentally friendly lifestyles. This study aims to determine the Influence of Green Brand Position and Green Brand Knowledge on Green Product Switching Intention mediated by Attitude towards green products. The research method employed is quantitative, using a questionnaire as the data collection method, with a sample size of 170 individuals. Sampling technique using non probability sampling with purposive sampling method. The validation of the instruments using validity and reliability test. The use of Smart PLS 3.0 facilitated the analysis in this study, both instruments testing in the outer model and hypothesis testing in the inner model output. Findings indicate that a green brand position has a positive and significant impact on attitude. The green brand position also has a positive and significant impact on green product switching intention. Green brand knowledge has a positive and significant impact on attitude. Additionally, green brand knowledge has a positive and significant impact on green product switching intention. Attitude has a positive and significant impact on green product switching intention. The green brand position has a positive and significant impact on green product switching intention mediated by attitude. Lastly, green brand knowledge has a positive and significant impact on green product switching intention mediated by attitude.","PeriodicalId":505050,"journal":{"name":"Journal of Business and Management Studies","volume":"3 2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Does Attitude Matters in the Relationship of Green Brand Position and Green Brand Knowledge on Switching Intention of Green Product?\",\"authors\":\"Wachidatun Tara Gading, Rini Kuswati, Nur Achmad, Wuryaningsih Dwi Lestari\",\"doi\":\"10.32996/jbms.2024.6.1.11\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The piling up of waste can lead to pollution of the soil, water, and air, prompting many companies to start implementing environmentally friendly lifestyles. This study aims to determine the Influence of Green Brand Position and Green Brand Knowledge on Green Product Switching Intention mediated by Attitude towards green products. The research method employed is quantitative, using a questionnaire as the data collection method, with a sample size of 170 individuals. Sampling technique using non probability sampling with purposive sampling method. The validation of the instruments using validity and reliability test. The use of Smart PLS 3.0 facilitated the analysis in this study, both instruments testing in the outer model and hypothesis testing in the inner model output. Findings indicate that a green brand position has a positive and significant impact on attitude. The green brand position also has a positive and significant impact on green product switching intention. Green brand knowledge has a positive and significant impact on attitude. Additionally, green brand knowledge has a positive and significant impact on green product switching intention. Attitude has a positive and significant impact on green product switching intention. The green brand position has a positive and significant impact on green product switching intention mediated by attitude. Lastly, green brand knowledge has a positive and significant impact on green product switching intention mediated by attitude.\",\"PeriodicalId\":505050,\"journal\":{\"name\":\"Journal of Business and Management Studies\",\"volume\":\"3 2\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Business and Management Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32996/jbms.2024.6.1.11\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business and Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32996/jbms.2024.6.1.11","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Does Attitude Matters in the Relationship of Green Brand Position and Green Brand Knowledge on Switching Intention of Green Product?
The piling up of waste can lead to pollution of the soil, water, and air, prompting many companies to start implementing environmentally friendly lifestyles. This study aims to determine the Influence of Green Brand Position and Green Brand Knowledge on Green Product Switching Intention mediated by Attitude towards green products. The research method employed is quantitative, using a questionnaire as the data collection method, with a sample size of 170 individuals. Sampling technique using non probability sampling with purposive sampling method. The validation of the instruments using validity and reliability test. The use of Smart PLS 3.0 facilitated the analysis in this study, both instruments testing in the outer model and hypothesis testing in the inner model output. Findings indicate that a green brand position has a positive and significant impact on attitude. The green brand position also has a positive and significant impact on green product switching intention. Green brand knowledge has a positive and significant impact on attitude. Additionally, green brand knowledge has a positive and significant impact on green product switching intention. Attitude has a positive and significant impact on green product switching intention. The green brand position has a positive and significant impact on green product switching intention mediated by attitude. Lastly, green brand knowledge has a positive and significant impact on green product switching intention mediated by attitude.