Technological Forecasting and Social Change最新文献

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Did the main functional area planning promote green development in China? 主体功能区规划是否促进了中国的绿色发展?
IF 13.3 1区 管理学
Technological Forecasting and Social Change Pub Date : 2025-08-04 DOI: 10.1016/j.techfore.2025.124313
Zihao Ma , Pingdan Zhang
{"title":"Did the main functional area planning promote green development in China?","authors":"Zihao Ma ,&nbsp;Pingdan Zhang","doi":"10.1016/j.techfore.2025.124313","DOIUrl":"10.1016/j.techfore.2025.124313","url":null,"abstract":"<div><div>Issued in 2011, MFAP was China's first national plan to exploit its territorial space and support its transition to sustainable development, yet whether MFAP has actually translated into green development remains uncertain. To address that, we collected data for 270 cities in China and investigated MFAP's impact on their green technological progress and air pollutant emissions, by using a difference-in-difference (DID) analysis. Our results showed that MFAP was able to enhance regional green technological progress in <em>Optimized development zones</em> (ODZ), but not so in <em>Key development zones</em> (KDZ). Besides, investment in science and technology in addition to a changed land use pattern are two mechanisms by which MFAP could promote green technological progress. However, our results also revealed that, unlike for SO<sub>2</sub>, MFAP did little to reduce the emissions of other common air pollutants, namely PM2.5 and O<sub>3</sub>, especially in KDZ. Our findings suggest China's government should pay more attention to green economic development in KDZ and other potential problems there (e.g., life quality and welfare of rural residents and migrant workers) when pursuing its ambitious green transformation. In particular, policymakers should prioritize economic incentives in KDZ (e.g., more funding to spur innovation and tax relief for green industries) and integrate MFAP with stricter pollution controls to pursue holistic green development. The theoretical contributions of this study lie in first drawing an analogy with green policy instruments to show that spatial planning can also contribute to green technological progress and pollution control, and then in further analyzing the underlying mechanisms in terms of scale, composition, and technique effects. Its practical contributions lie in demonstrating the limitations of MFAP for mitigating air pollution in China, thus underscoring the need for crafting region-specific policies.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"220 ","pages":"Article 124313"},"PeriodicalIF":13.3,"publicationDate":"2025-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144772375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Financing sustainable farming: The role of trust in the adoption of fintech by farmers 可持续农业融资:信任在农民采用金融科技中的作用
IF 13.3 1区 管理学
Technological Forecasting and Social Change Pub Date : 2025-08-01 DOI: 10.1016/j.techfore.2025.124302
Maximilian Antonius Köster , William Hurst , Caspar Krampe
{"title":"Financing sustainable farming: The role of trust in the adoption of fintech by farmers","authors":"Maximilian Antonius Köster ,&nbsp;William Hurst ,&nbsp;Caspar Krampe","doi":"10.1016/j.techfore.2025.124302","DOIUrl":"10.1016/j.techfore.2025.124302","url":null,"abstract":"<div><div>The (digital) transition to sustainable agricultural production practices requires substantial capital that is accessible to farmers implementing system changes. FinTech solutions leveraging AI-driven big data analytics can enhance capital access through data-driven loan criteria, offering an alternative to standardised, traditional banking approaches. Yet, despite these advantages, adoption remains low due to limited trust in these technologies. Based on the initial trust model, this study investigates five antecedents of farmers' initial trust in agricultural FinTech: strategic partnerships, structural assurances in data processing and storage, farmers' propensity to trust, and perceived relative benefits. Quantitative data from 101 German farm managers, collected at agricultural trade fairs, were analysed using partial least squares structural equation modelling (PLS-SEM). Results reveal that structural assurances and perceived added value significantly increase trust, while individual trust propensity varies. The findings inform targeted marketing strategies and help to develop specific application features to ensure the successful implementation of FinTech solutions in agriculture. The results further highlight the importance of providing clear information about data processes and benefits to build trust and support FinTech adoption among farmers, ultimately contributing to more resilient and sustainable agricultural systems.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"220 ","pages":"Article 124302"},"PeriodicalIF":13.3,"publicationDate":"2025-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144750835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring user acceptance of physical intelligent assistants: A study on AI-powered eyewear 探索用户对物理智能助手的接受程度:人工智能眼镜的研究
IF 13.3 1区 管理学
Technological Forecasting and Social Change Pub Date : 2025-07-30 DOI: 10.1016/j.techfore.2025.124300
Ben Niu, Gustave Florentin Nkoulou Mvondo
{"title":"Exploring user acceptance of physical intelligent assistants: A study on AI-powered eyewear","authors":"Ben Niu,&nbsp;Gustave Florentin Nkoulou Mvondo","doi":"10.1016/j.techfore.2025.124300","DOIUrl":"10.1016/j.techfore.2025.124300","url":null,"abstract":"<div><div>As AI becomes increasingly integrated into everyday life, driven by the ongoing AI hardware revolution, physical intelligent assistants (PIAs), such as AI-powered eyewear, are emerging as transformative technologies that enable natural language interaction and autonomous task execution. While prior research has largely focused on digital assistants and traditional smart glasses, limited scholarly attention has been given to the factors influencing user adoption of AI-powered eyewear. This study extends the technology acceptance model (TAM) with perceived intelligence factors (conversational intelligence, task intelligence, and perceived naturalness), interface design aesthetics, and privacy concerns. Data were collected from 629 US users and analyzed using PLS-SEM and fsQCA. The results show that perceived intelligence factors and perceived ease of use positively affect perceived usefulness and user acceptance, while interface design aesthetics, although not affecting perceived usefulness, directly enhances acceptance. In contrast, privacy concerns negatively impact acceptance. The fsQCA analysis further reveals both function-driven and style-conscious configurations associated with high acceptance, emphasizing that adoption depends on thoughtfully tailored feature bundles rather than a one-size-fits-all design. Across all pathways, privacy concerns consistently emerge as a fundamental barrier. This study advances the literature and provides actionable insights for designers and marketers seeking to foster adoption of AI-powered eyewear.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"220 ","pages":"Article 124300"},"PeriodicalIF":13.3,"publicationDate":"2025-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144725046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Assessment of circular economy strategies for climate change mitigation”: A forecast on India's path to a net zero future “对减缓气候变化的循环经济战略的评估”:对印度走向零净未来道路的预测
IF 13.3 1区 管理学
Technological Forecasting and Social Change Pub Date : 2025-07-29 DOI: 10.1016/j.techfore.2025.124294
Thakur Singh kharayat, Himanshu Gupta
{"title":"“Assessment of circular economy strategies for climate change mitigation”: A forecast on India's path to a net zero future","authors":"Thakur Singh kharayat,&nbsp;Himanshu Gupta","doi":"10.1016/j.techfore.2025.124294","DOIUrl":"10.1016/j.techfore.2025.124294","url":null,"abstract":"<div><div>The escalating global challenge of climate change necessitates the adoption of sustainable strategies, particularly those aligned with circular economy (CE) principles. This study examines the role of CE strategies in mitigating climate change, with a specific focus on India—a major contributor to greenhouse gas emissions. Grounded in the principles of sustainable development and the carbon reduction targets outlined in the Paris Agreement, this research investigates how CE strategies can support India's climate change mitigation efforts. Additionally, it explores the influence of global corporate strategies in shaping India's approach to sustainability. A comprehensive literature review and expert consultations were conducted to identify and prioritize relevant CE strategies using the Best Worst Method (BWM). The Interpretive Structural Modeling (ISM) technique was then applied to analyze the interdependencies among these strategies. The findings of this study inform that a shift away from technical outputs toward biological ones through the use of biologically-based materials and processes (SOC3), altering production methods to produce less trash (SOC2), conserving resources (RIR4), and changes made to replace non-renewable resources with renewable ones (RIR3) have stood out as important ways to deal with climate challenges and help get to net-zero emissions. The study offers significant managerial, practical, and social implications, particularly for policymakers, industry leaders, and stakeholders seeking to integrate CE strategies into organizational and governmental frameworks. Given India's ambitious net-zero target by 2070, the prioritization and systematic implementation of CE strategies are imperative for fostering long-term sustainability and economic resilience.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"220 ","pages":"Article 124294"},"PeriodicalIF":13.3,"publicationDate":"2025-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144722425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Corrigendum to “work intensification in hybrid workplace: The potential downstream effects on perceived exploitation and negative work outcomes” [technological forecasting and social change, volume 218, 2025, 124221, ISSN 0040–1625] “混合工作场所的工作强化:对感知剥削和负面工作结果的潜在下游影响”的勘误表[技术预测与社会变革,第218卷,2025年,124221,ISSN 0040-1625]
IF 13.3 1区 管理学
Technological Forecasting and Social Change Pub Date : 2025-07-28 DOI: 10.1016/j.techfore.2025.124298
Abdallah Alsaad , A. Mohammed Abubakar , Salihu Dasuki
{"title":"Corrigendum to “work intensification in hybrid workplace: The potential downstream effects on perceived exploitation and negative work outcomes” [technological forecasting and social change, volume 218, 2025, 124221, ISSN 0040–1625]","authors":"Abdallah Alsaad ,&nbsp;A. Mohammed Abubakar ,&nbsp;Salihu Dasuki","doi":"10.1016/j.techfore.2025.124298","DOIUrl":"10.1016/j.techfore.2025.124298","url":null,"abstract":"","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"219 ","pages":"Article 124298"},"PeriodicalIF":13.3,"publicationDate":"2025-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144748863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic scenarios for the digitalisation of chronic disease care management: A 10-year foresight case study in Lisbon's primary healthcare setting 慢性病护理管理数字化的战略方案:里斯本初级卫生保健环境的10年前瞻性案例研究
IF 12.9 1区 管理学
Technological Forecasting and Social Change Pub Date : 2025-07-28 DOI: 10.1016/j.techfore.2025.124290
Mariana Peyroteo , Luís Velez Lapão
{"title":"Strategic scenarios for the digitalisation of chronic disease care management: A 10-year foresight case study in Lisbon's primary healthcare setting","authors":"Mariana Peyroteo ,&nbsp;Luís Velez Lapão","doi":"10.1016/j.techfore.2025.124290","DOIUrl":"10.1016/j.techfore.2025.124290","url":null,"abstract":"<div><h3>Background</h3><div>Managing chronic diseases in Primary Healthcare (PHC) settings presents persistent challenges, particularly in accessibility, communication, and care coordination. While the implementation of digital technologies remains inconsistent, these tools hold significant potential to improve healthcare efficiency and patient engagement.</div></div><div><h3>Objectives</h3><div>This study explores how digital tools can support chronic care in PHC settings in southern Lisbon. It examines enabling factors, integration barriers, and the role of policy in shaping digital transformation.</div></div><div><h3>Methods</h3><div>Using a foresight case study approach, the study analyses the long-term impact of digital health implementation by 2032. Participatory workshops and scenario planning were employed to identify strategic uncertainties and plausible future scenarios.</div></div><div><h3>Results</h3><div>Three scenarios—Digital PHC, NHS Transition, and Climate Exigency—show the effects of technology, governance shifts, and environmental change. Key enablers are interoperability, AI decision-making, and workforce training. Barriers include infrastructure gaps and low digital health literacy. Findings suggest that digitalisation improves care continuity, resource efficiency, and patient engagement.</div></div><div><h3>Conclusions</h3><div>The findings highlight the transformative potential of digital health in PHC-based chronic care, given supportive policies, infrastructure investment, and ongoing workforce training. Future research should explore implementation strategies and governance models to support scalable, equitable, and sustainable digital health adoption in PHC.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"220 ","pages":"Article 124290"},"PeriodicalIF":12.9,"publicationDate":"2025-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144713601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The endorsement effectiveness of virtual influencers in nonprofit fundraising: The role of appearance and voice pitch 非营利组织筹款中虚拟网红的认可效果:外表和声音的作用
IF 12.9 1区 管理学
Technological Forecasting and Social Change Pub Date : 2025-07-25 DOI: 10.1016/j.techfore.2025.124299
Jiehang Song , Chundong Zheng , Xiarong Lv , Xavier Font
{"title":"The endorsement effectiveness of virtual influencers in nonprofit fundraising: The role of appearance and voice pitch","authors":"Jiehang Song ,&nbsp;Chundong Zheng ,&nbsp;Xiarong Lv ,&nbsp;Xavier Font","doi":"10.1016/j.techfore.2025.124299","DOIUrl":"10.1016/j.techfore.2025.124299","url":null,"abstract":"<div><div>Virtual influencer (VI) endorsement of brands and products is growing but remains underexplored in the context of online fundraising. While existing research predominantly focuses on how a VI's appearance influences consumer decisions, this study addresses a notable gap by examining the joint effects of appearance and voice pitch on people's donation willingness—and how those effects differ with different levels of project urgency. Drawing on the Stereotype Content Model and Construal Level Theory, this research conducted three experiments for a period of three months in 2023 based on Chinese participants (Total <em>N</em> = 1000). The results demonstrate that for urgent charity projects, human-like (vs. anime-like) VIs with low-pitched (vs. high-pitched) voices lead to higher donations, because they elicit a greater sense of responsibility. Conversely, for non-urgent projects, human-like (vs. anime-like) VIs with high-pitched (vs. low-pitched) voices are more persuasive, due to their heightened perceived efficacy. By unveiling the fit between appearance and voice pitch of VIs and the fit between different VIs and charity projects, this research contributes to the existing literature and practice on endorsement in nonprofit fundraising.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"219 ","pages":"Article 124299"},"PeriodicalIF":12.9,"publicationDate":"2025-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144703539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Integrating the REA model and multisig architecture for blockchain-based supply chain traceability: An organisational-technical approach 集成基于区块链的供应链可追溯性的REA模型和多签名架构:一种组织技术方法
IF 12.9 1区 管理学
Technological Forecasting and Social Change Pub Date : 2025-07-24 DOI: 10.1016/j.techfore.2025.124297
Shoufeng Cao , Thomas Miller , Marcus Foth , Warwick Powell
{"title":"Integrating the REA model and multisig architecture for blockchain-based supply chain traceability: An organisational-technical approach","authors":"Shoufeng Cao ,&nbsp;Thomas Miller ,&nbsp;Marcus Foth ,&nbsp;Warwick Powell","doi":"10.1016/j.techfore.2025.124297","DOIUrl":"10.1016/j.techfore.2025.124297","url":null,"abstract":"<div><div>Blockchain-enabled supply chain traceability has transitioned from a new concept into a business practice and a customer expectation across industries. This paper explores an organisational-technical approach that integrates the structured business logic of the Resource-Event-Agent (REA) model with the security and accountability of multisig blockchain architecture to enhance blockchain-enabled supply chain traceability. This approach combines (i) an identity-based multisig mechanism, and (ii) unique REA-based traceable units to coordinate supply chain actors to propose, verify and register accountable data onto blockchain networks, while adhering to structured business practices for harmonised data traceability. The novelty of this approach lies in bridging blockchain's technical capabilities with business logic to mitigate garbage in and garbage out problems in achieving reliable and structured traceability in blockchain-enabled supply chains. The organisational-technical approach was developed and implemented to demonstrate its viability through an empirical pilot study in a food supply chain scenario. This paper offers theoretical advancements by integrating the REA ontological model with a multisig architecture to establish a robust framework for structured, secure, and accountable supply chain traceability, while providing practical insights through a scalable solution for industry adoption. By aligning technical innovations with organisational practices, this work makes a significant contribution to the digital transformation of supply chain ecosystems, fostering greater transparency, security, and trust to maximise social and economic impacts.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"219 ","pages":"Article 124297"},"PeriodicalIF":12.9,"publicationDate":"2025-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144694644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Toward clean cooking: Predicting consumers' intentions to purchase improved cookstoves in Sub-Saharan countries 走向清洁烹饪:预测撒哈拉以南国家消费者购买改良炉灶的意愿
IF 12.9 1区 管理学
Technological Forecasting and Social Change Pub Date : 2025-07-23 DOI: 10.1016/j.techfore.2025.124288
Vania Vigolo , Alessandro Galimberti , Nicola Cobelli , Bruno Nazim Baroni
{"title":"Toward clean cooking: Predicting consumers' intentions to purchase improved cookstoves in Sub-Saharan countries","authors":"Vania Vigolo ,&nbsp;Alessandro Galimberti ,&nbsp;Nicola Cobelli ,&nbsp;Bruno Nazim Baroni","doi":"10.1016/j.techfore.2025.124288","DOIUrl":"10.1016/j.techfore.2025.124288","url":null,"abstract":"<div><div>Improved cookstoves (ICSs) often represent consumers' first step toward transitioning to clean cooking technologies, especially in countries with limited access to clean cookstoves and fuels. Research on the drivers of ICS adoption in African countries is still scarce and often relies on secondary data due to difficulties in collecting primary data from consumers. Conversely, this study examines the drivers of consumers' intentions to purchase ICSs by collecting primary data from Burundi and the Democratic Republic of the Congo (DRC), two of the world's poorest nations, according to World Bank statistics. Specifically, it integrates the theory of planned behavior and the technology acceptance model, using partial least squares structural equation modeling and multigroup analysis to predict purchase intentions and explore country-specific differences. Our findings show that perceived behavioral control increases purchase intention in both countries. However, significant differences emerge in the effects of attitude and subjective norms on purchase intentions. Specifically, attitude increases purchase intentions only among DRC consumers, while social norms drive purchase intentions only among Burundi consumers. This study highlights the importance of strengthening consumers' confidence in using cleaner cooking solutions to enhance their purchase intentions and thus align with the Sustainable Development Goals of Agenda 2030. In addition, the different roles of attitude and subjective norms in the two countries show that the drivers of consumer behavior regarding ICSs are not uniform. This result emphasizes the need for context-specific interventions and primary research that amplifies the voices of often-overlooked consumers at the base of the pyramid.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"219 ","pages":"Article 124288"},"PeriodicalIF":12.9,"publicationDate":"2025-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144685750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How does AI-powered virtual influencer's anthropomorphism impact trust and brand love? The moderating role of opinion leadership 人工智能虚拟网红的拟人化如何影响信任和品牌喜爱?舆论领导的调节作用
IF 12.9 1区 管理学
Technological Forecasting and Social Change Pub Date : 2025-07-23 DOI: 10.1016/j.techfore.2025.124198
Anisur Rehman , Sushant Kumar , Muhammad Asif Salam , Naveen Virmani
{"title":"How does AI-powered virtual influencer's anthropomorphism impact trust and brand love? The moderating role of opinion leadership","authors":"Anisur Rehman ,&nbsp;Sushant Kumar ,&nbsp;Muhammad Asif Salam ,&nbsp;Naveen Virmani","doi":"10.1016/j.techfore.2025.124198","DOIUrl":"10.1016/j.techfore.2025.124198","url":null,"abstract":"<div><div>Virtual influencers (VIs) are a new class of influencers that are recently becoming popular on social media. Brands are also using these VIs for several activities. Yet, limited studies have investigated how these VIs drive trust and brand love among followers. Accordingly, this study aims to understand how anthropomorphism and attitude homophily of VIs drive trust towards VI and brand love. This study utilises a conceptual model developed from the theoretical foundation of Computers are Social Actors (CASA) theory with the intermediate variables of emotional attachment and hedonic experience. Data is collected from 321 respondents from Saudi Arabia through a questionnaire approach. The findings show that anthropomorphism drives emotional attachment and hedonic experience, which subsequently determines trust in VI and brand love. The moderating effects of opinion leadership are also confirmed. Social media managers are suggested to use more human-like characteristics in VIs to make them more appealing and relevant to users.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"219 ","pages":"Article 124198"},"PeriodicalIF":12.9,"publicationDate":"2025-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144685748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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