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Getting a Break in Bargaining: An Upside of Time Delays 在谈判中获得休息：时间延迟的好处
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-20 DOI: 10.1287/mksc.2021.0296
Preyas Desai, Pranav Jindal
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引用次数: 0
On the Profitability of Loyalty 关于忠诚的盈利能力
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-11 DOI: 10.1287/mksc.2022.0109
Ying Lei, Ji Shen, Ei Yang, Xin Zhai
{"title":"On the Profitability of Loyalty","authors":"Ying Lei, Ji Shen, Ei Yang, Xin Zhai","doi":"10.1287/mksc.2022.0109","DOIUrl":"https://doi.org/10.1287/mksc.2022.0109","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"44 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141509226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment 前沿：广告禁令对零售商销售额的影响：自然实验的启示
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-04 DOI: 10.1287/mksc.2023.0019
Sebastian Gabel, Dominik Molitor, Martin Spann
{"title":"Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment","authors":"Sebastian Gabel, Dominik Molitor, Martin Spann","doi":"10.1287/mksc.2023.0019","DOIUrl":"https://doi.org/10.1287/mksc.2023.0019","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"70 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141254501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Agency Market Power and Information Disclosure in Online Advertising 网络广告中的代理市场力量与信息披露
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-03 DOI: 10.1287/mksc.2023.0039
W. Jason Choi, Amin Sayedi
{"title":"Agency Market Power and Information Disclosure in Online Advertising","authors":"W. Jason Choi, Amin Sayedi","doi":"10.1287/mksc.2023.0039","DOIUrl":"https://doi.org/10.1287/mksc.2023.0039","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"35 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141254499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models 在基于选择的需求模型中对价格和促销进行有效的自适应探索
IF 5 2区 管理学
Marketing Science Pub Date : 2024-05-30 DOI: 10.1287/mksc.2023.0322
Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, Hema Yoganarasimhan
{"title":"Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models","authors":"Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, Hema Yoganarasimhan","doi":"10.1287/mksc.2023.0322","DOIUrl":"https://doi.org/10.1287/mksc.2023.0322","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"18 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141188908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Focus on Authors 关注作家
IF 5 2区 管理学
Marketing Science Pub Date : 2024-05-13 DOI: 10.1287/mksc.2024.focusonaus.v43.n3
{"title":"Focus on Authors","authors":"","doi":"10.1287/mksc.2024.focusonaus.v43.n3","DOIUrl":"https://doi.org/10.1287/mksc.2024.focusonaus.v43.n3","url":null,"abstract":"Marketing Science, Volume 43, Issue 3, Page 694-696, May-June 2024. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"120 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140939909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Frontiers: Digital Hermits 前沿：数字隐士
IF 5 2区 管理学
Marketing Science Pub Date : 2024-05-09 DOI: 10.1287/mksc.2023.0612
Jeanine Miklós-Thal, Avi Goldfarb, Avery Haviv, Catherine Tucker
{"title":"Frontiers: Digital Hermits","authors":"Jeanine Miklós-Thal, Avi Goldfarb, Avery Haviv, Catherine Tucker","doi":"10.1287/mksc.2023.0612","DOIUrl":"https://doi.org/10.1287/mksc.2023.0612","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"41 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140939906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Designing Loot Boxes: Implications for Profits and Welfare 设计战利品箱：对利润和福利的影响
IF 5 2区 管理学
Marketing Science Pub Date : 2024-05-07 DOI: 10.1287/mksc.2023.0007
Jin Miao, Sanjay Jain
{"title":"Designing Loot Boxes: Implications for Profits and Welfare","authors":"Jin Miao, Sanjay Jain","doi":"10.1287/mksc.2023.0007","DOIUrl":"https://doi.org/10.1287/mksc.2023.0007","url":null,"abstract":"<p>A loot box is a probabilistic allocation of virtual products, the exact outcome of which is known to consumers only after purchase. Consumers sometimes purchase these goods multiple times until their preferred products are obtained. As loot boxes have been gaining enormous popularity in recent years, they are often criticized as exploitative and socially wasteful. In this study, we develop a stylized model to study the optimal design of loot boxes and its impact on profits and social welfare. We find that firms may assign asymmetric probabilities to ex ante symmetric products. Firms could use loot boxes to offer products at low prices to users who would not buy these products under the traditional pricing strategy. Loot boxes enable firms to earn higher profits because of better price discrimination and market expansion. Contrary to the widespread criticism of loot boxes as socially harmful, our analysis reveals that the loot box strategy can improve social welfare. Some platforms promise that consumers can obtain their preferred products with no more than a certain number of purchases. Contrary to conventional wisdom, our analysis reveals that such a strategy can increase firm’s profits while reducing consumer welfare.</p><p><b>History:</b> Anthony Dukes served as the senior editor.</p><p><b>Supplemental Material:</b> The online appendix is available at https://doi.org/10.1287/mksc.2023.0007.</p>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"63 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140881680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Don’t Hurry, Be Happy! The Bright Side of Late Product Release 别急，开心点晚发布产品的好处
IF 5 2区 管理学
Marketing Science Pub Date : 2024-04-30 DOI: 10.1287/mksc.2023.0393
Mushegh Harutyunyan, Chakravarthi Narasimhan
{"title":"Don’t Hurry, Be Happy! The Bright Side of Late Product Release","authors":"Mushegh Harutyunyan, Chakravarthi Narasimhan","doi":"10.1287/mksc.2023.0393","DOIUrl":"https://doi.org/10.1287/mksc.2023.0393","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"7 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140841259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Multiattribute Search: Empirical Evidence and Information Design 多属性搜索：经验证据与信息设计
IF 5 2区 管理学
Marketing Science Pub Date : 2024-04-30 DOI: 10.1287/mksc.2022.0177
Pedro M. Gardete, Megan Hunter
{"title":"Multiattribute Search: Empirical Evidence and Information Design","authors":"Pedro M. Gardete, Megan Hunter","doi":"10.1287/mksc.2022.0177","DOIUrl":"https://doi.org/10.1287/mksc.2022.0177","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"106 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140841281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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