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Influencers: The Power of Comments 影响力：评论的力量
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-25 DOI: 10.1287/mksc.2022.0186
Cristina Nistor, Matthew Selove
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引用次数: 0
Getting a Break in Bargaining: An Upside of Time Delays 在谈判中获得休息：时间延迟的好处
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-20 DOI: 10.1287/mksc.2021.0296
Preyas Desai, Pranav Jindal
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引用次数: 0
Overdiagnosis and Undertesting for Infectious Diseases 传染病诊断过度和检测不足
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-13 DOI: 10.1287/mksc.2022.0038
Tinglong Dai, Shubhranshu Singh
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引用次数: 1
On the Profitability of Loyalty 关于忠诚的盈利能力
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-11 DOI: 10.1287/mksc.2022.0109
Ying Lei, Ji Shen, Ei Yang, Xin Zhai
{"title":"On the Profitability of Loyalty","authors":"Ying Lei, Ji Shen, Ei Yang, Xin Zhai","doi":"10.1287/mksc.2022.0109","DOIUrl":"https://doi.org/10.1287/mksc.2022.0109","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141509226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment 前沿：广告禁令对零售商销售额的影响：自然实验的启示
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-04 DOI: 10.1287/mksc.2023.0019
Sebastian Gabel, Dominik Molitor, Martin Spann
{"title":"Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment","authors":"Sebastian Gabel, Dominik Molitor, Martin Spann","doi":"10.1287/mksc.2023.0019","DOIUrl":"https://doi.org/10.1287/mksc.2023.0019","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141254501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Agency Market Power and Information Disclosure in Online Advertising 网络广告中的代理市场力量与信息披露
IF 5 2区 管理学
Marketing Science Pub Date : 2024-06-03 DOI: 10.1287/mksc.2023.0039
W. Jason Choi, Amin Sayedi
{"title":"Agency Market Power and Information Disclosure in Online Advertising","authors":"W. Jason Choi, Amin Sayedi","doi":"10.1287/mksc.2023.0039","DOIUrl":"https://doi.org/10.1287/mksc.2023.0039","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141254499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models 在基于选择的需求模型中对价格和促销进行有效的自适应探索
IF 5 2区 管理学
Marketing Science Pub Date : 2024-05-30 DOI: 10.1287/mksc.2023.0322
Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, Hema Yoganarasimhan
{"title":"Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models","authors":"Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, Hema Yoganarasimhan","doi":"10.1287/mksc.2023.0322","DOIUrl":"https://doi.org/10.1287/mksc.2023.0322","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141188908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Regional Poverty Alleviation Partnership and E-Commerce Trade 区域减贫伙伴关系与电子商务贸易
IF 5 2区 管理学
Marketing Science Pub Date : 2024-05-23 DOI: 10.1287/mksc.2023.0214
Zemin (Zachary) Zhong, Wenyu Zhou, Jiewei Li, Peng Li
{"title":"Regional Poverty Alleviation Partnership and E-Commerce Trade","authors":"Zemin (Zachary) Zhong, Wenyu Zhou, Jiewei Li, Peng Li","doi":"10.1287/mksc.2023.0214","DOIUrl":"https://doi.org/10.1287/mksc.2023.0214","url":null,"abstract":"This paper examines how the East-West Poverty Alleviation Partnership, which pairs rich cities in East China with economically disadvantaged cities in West China, affects e-commerce trade.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141107746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Uninformed Choices in Perishables 在不知情的情况下选择易腐食品
IF 5 2区 管理学
Marketing Science Pub Date : 2024-05-21 DOI: 10.1287/mksc.2021.0264
Karsten Hansen, Kanishka Misra, Robert Evan Sanders
{"title":"Uninformed Choices in Perishables","authors":"Karsten Hansen, Kanishka Misra, Robert Evan Sanders","doi":"10.1287/mksc.2021.0264","DOIUrl":"https://doi.org/10.1287/mksc.2021.0264","url":null,"abstract":"We study consumer choices of perishable items and their effects on retail waste using a data set that tracks expiration date–level consumer choices and on-shelf inventory.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141115716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dual Role and Product Featuring Strategy of Digital Platform 数字平台的双重角色和产品特色战略
IF 5 2区 管理学
Marketing Science Pub Date : 2024-05-17 DOI: 10.1287/mksc.2022.0338
Ruitong Wang, Ye Qiu
{"title":"Dual Role and Product Featuring Strategy of Digital Platform","authors":"Ruitong Wang, Ye Qiu","doi":"10.1287/mksc.2022.0338","DOIUrl":"https://doi.org/10.1287/mksc.2022.0338","url":null,"abstract":"This paper examines the ramification of the platform’s dual role on its featuring strategy, sellers’ pricing strategies, and consumer welfare.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140962625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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