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The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective 信使在广告内容中的作用：贝叶斯说服视角
IF 5 2区 管理学
Marketing Science Pub Date : 2024-01-16 DOI: 10.1287/mksc.2022.0405
Jiwoong Shin, Chi-Ying Wang
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引用次数: 0
Latent Stratification for Incrementality Experiments 增量实验的潜在分层
IF 5 2区 管理学
Marketing Science Pub Date : 2024-01-05 DOI: 10.1287/mksc.2022.0297
Ron Berman, Elea McDonnell Feit
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引用次数: 0
How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace 公司如何适应不断变化的世界？Prosper Marketplace 案例
IF 5 2区 管理学
Marketing Science Pub Date : 2023-12-27 DOI: 10.1287/mksc.2022.0198
Xinlong Li, Andrew T. Ching
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引用次数: 0
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors 前沿：打破玻璃天花板：通过女性导师增强女性企业家的能力
IF 5 2区 管理学
Marketing Science Pub Date : 2023-12-22 DOI: 10.1287/mksc.2023.0108
Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim
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引用次数: 0
Online Search and Optimal Product Rankings: An Empirical Framework 在线搜索和最优产品排名：实证框架
IF 5 2区 管理学
Marketing Science Pub Date : 2023-12-21 DOI: 10.1287/mksc.2022.0071
Giovanni Compiani, Gregory Lewis, Sida Peng, Peichun Wang
{"title":"Online Search and Optimal Product Rankings: An Empirical Framework","authors":"Giovanni Compiani, Gregory Lewis, Sida Peng, Peichun Wang","doi":"10.1287/mksc.2022.0071","DOIUrl":"https://doi.org/10.1287/mksc.2022.0071","url":null,"abstract":"This paper proposes a microfounded and tractable model of consumer search, which is then used to optimize product rankings for consumer surplus and platform revenue.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"73 8","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138952965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Frontiers: A Simple Forward Difference-in-Differences Method 前沿：简单的前向差分法
IF 5 2区 管理学
Marketing Science Pub Date : 2023-12-20 DOI: 10.1287/mksc.2022.0212
Kathleen T. Li
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引用次数: 0
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases 前沿：厌恶通货紧缩：产品规模缩小何时以及为何被视为比同等价格上涨更不公平
IF 5 2区 管理学
Marketing Science Pub Date : 2023-12-20 DOI: 10.1287/mksc.2023.0269
Ioannis Evangelidis
{"title":"Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases","authors":"Ioannis Evangelidis","doi":"10.1287/mksc.2023.0269","DOIUrl":"https://doi.org/10.1287/mksc.2023.0269","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"35 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138826453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste 动态定价和有机废物禁令：杂货零售商减少食物浪费的激励机制研究
IF 5 2区 管理学
Marketing Science Pub Date : 2023-12-14 DOI: 10.1287/mksc.2020.0214
Robert Evan Sanders
{"title":"Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste","authors":"Robert Evan Sanders","doi":"10.1287/mksc.2020.0214","DOIUrl":"https://doi.org/10.1287/mksc.2020.0214","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"4 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138629723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? 如果多代理价格是质量信号，商家能否从（类似亚马逊）平台的进入中获益？
IF 5 2区 管理学
Marketing Science Pub Date : 2023-12-08 DOI: 10.1287/mksc.2021.0227
Ye Qiu, Ram C. Rao
{"title":"Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?","authors":"Ye Qiu, Ram C. Rao","doi":"10.1287/mksc.2021.0227","DOIUrl":"https://doi.org/10.1287/mksc.2021.0227","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"10 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138561459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertising and Content Creation on Digital Content Platforms 数字内容平台上的广告和内容创作
IF 5 2区 管理学
Marketing Science Pub Date : 2023-12-06 DOI: 10.1287/mksc.2022.0387
Qitian Ren
{"title":"Advertising and Content Creation on Digital Content Platforms","authors":"Qitian Ren","doi":"10.1287/mksc.2022.0387","DOIUrl":"https://doi.org/10.1287/mksc.2022.0387","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"8 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138548494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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