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What Drives Demand for Playlists on Spotify? 是什么推动了 Spotify 播放列表的需求？
IF 5 2区 管理学
Marketing Science Pub Date : 2024-09-18 DOI: 10.1287/mksc.2022.0273
Max J. Pachali, Hannes Datta
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引用次数: 0
Parallel Experimentation and Competitive Interference on Online Advertising Platforms 在线广告平台上的平行实验和竞争干扰
IF 5 2区 管理学
Marketing Science Pub Date : 2024-09-12 DOI: 10.1287/mksc.2022.0194
Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang Lin
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引用次数: 0
A Theory-Based Explainable Deep Learning Architecture for Music Emotion 基于理论的音乐情感可解释深度学习架构
IF 5 2区 管理学
Marketing Science Pub Date : 2024-09-12 DOI: 10.1287/mksc.2022.0323
Hortense Fong, Vineet Kumar, K. Sudhir
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引用次数: 0
Multiobjective Personalization of Marketing Interventions 营销干预的多目标个性化
IF 5 2区 管理学
Marketing Science Pub Date : 2024-09-11 DOI: 10.1287/mksc.2023.0122
Omid Rafieian, Anuj Kapoor, Amitt Sharma
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引用次数: 0
Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign 放大消费者的声音：联邦贸易委员会举报欺诈网站的重新设计
IF 5 2区 管理学
Marketing Science Pub Date : 2024-09-05 DOI: 10.1287/mksc.2023.0643
Michel Grosz, Devesh Raval
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引用次数: 0
Estimating Parameters of Structural Models Using Neural Networks 利用神经网络估算结构模型参数
IF 5 2区 管理学
Marketing Science Pub Date : 2024-08-16 DOI: 10.1287/mksc.2022.0360
Yanhao (Max) Wei, Zhenling Jiang
{"title":"Estimating Parameters of Structural Models Using Neural Networks","authors":"Yanhao (Max) Wei, Zhenling Jiang","doi":"10.1287/mksc.2022.0360","DOIUrl":"https://doi.org/10.1287/mksc.2022.0360","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142194200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach 多面市场的推荐：多目标分层方法
IF 5 2区 管理学
Marketing Science Pub Date : 2024-08-14 DOI: 10.1287/mksc.2022.0238
Yuyan Wang, Long Tao, Xian Xing Zhang
{"title":"Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach","authors":"Yuyan Wang, Long Tao, Xian Xing Zhang","doi":"10.1287/mksc.2022.0238","DOIUrl":"https://doi.org/10.1287/mksc.2022.0238","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142194196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online Causal Inference for Advertising in Real-Time Bidding Auctions 实时竞价拍卖中的在线广告因果推理
IF 5 2区 管理学
Marketing Science Pub Date : 2024-08-14 DOI: 10.1287/mksc.2022.0406
Caio Waisman, Harikesh S. Nair, Carlos Carrion
{"title":"Online Causal Inference for Advertising in Real-Time Bidding Auctions","authors":"Caio Waisman, Harikesh S. Nair, Carlos Carrion","doi":"10.1287/mksc.2022.0406","DOIUrl":"https://doi.org/10.1287/mksc.2022.0406","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142194195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning 智能绿色引导：通过数字足迹和因果机器学习降低产品退货率
IF 4 2区 管理学
Marketing Science Pub Date : 2024-08-08 DOI: 10.1287/mksc.2022.0393
Moritz von Zahn, Kevin Bauer, Cristina A. Mihale-Wilson, Johanna Jagow, Max Speicher, Oliver Hinz
{"title":"Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning","authors":"Moritz von Zahn, Kevin Bauer, Cristina A. Mihale-Wilson, Johanna Jagow, Max Speicher, Oliver Hinz","doi":"10.1287/mksc.2022.0393","DOIUrl":"https://doi.org/10.1287/mksc.2022.0393","url":null,"abstract":"This paper empirically investigates the use of personalized green nudging based on causal machine learning to reduce consumer returns in e-commerce.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":4.0,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141927674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information 客户评价与价格的相互作用及其在传递质量信息中的双重作用
IF 5 2区 管理学
Marketing Science Pub Date : 2024-08-07 DOI: 10.1287/mksc.2022.0380
Yuxin Chen, Jinzhao Du, Ying Lei
{"title":"The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information","authors":"Yuxin Chen, Jinzhao Du, Ying Lei","doi":"10.1287/mksc.2022.0380","DOIUrl":"https://doi.org/10.1287/mksc.2022.0380","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141934914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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