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Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning 智能绿色引导：通过数字足迹和因果机器学习降低产品退货率
IF 4 2区 管理学
Marketing Science Pub Date : 2024-08-08 DOI: 10.1287/mksc.2022.0393
Moritz von Zahn, Kevin Bauer, Cristina A. Mihale-Wilson, Johanna Jagow, Max Speicher, Oliver Hinz
{"title":"Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning","authors":"Moritz von Zahn, Kevin Bauer, Cristina A. Mihale-Wilson, Johanna Jagow, Max Speicher, Oliver Hinz","doi":"10.1287/mksc.2022.0393","DOIUrl":"https://doi.org/10.1287/mksc.2022.0393","url":null,"abstract":"This paper empirically investigates the use of personalized green nudging based on causal machine learning to reduce consumer returns in e-commerce.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":4.0,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141927674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information 客户评价与价格的相互作用及其在传递质量信息中的双重作用
IF 5 2区 管理学
Marketing Science Pub Date : 2024-08-07 DOI: 10.1287/mksc.2022.0380
Yuxin Chen, Jinzhao Du, Ying Lei
{"title":"The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information","authors":"Yuxin Chen, Jinzhao Du, Ying Lei","doi":"10.1287/mksc.2022.0380","DOIUrl":"https://doi.org/10.1287/mksc.2022.0380","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141934914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora 个性化广告负载，优化订阅和广告收入：潘多拉实验构建的产品策略
IF 5 2区 管理学
Marketing Science Pub Date : 2024-08-06 DOI: 10.1287/mksc.2022.0357
Ali Goli, David H. Reiley, Hongkai Zhang
{"title":"Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora","authors":"Ali Goli, David H. Reiley, Hongkai Zhang","doi":"10.1287/mksc.2022.0357","DOIUrl":"https://doi.org/10.1287/mksc.2022.0357","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141934913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out 作为隐性推荐的定向广告：战略性误定位和个人数据选择退出
IF 5 2区 管理学
Marketing Science Pub Date : 2024-08-02 DOI: 10.1287/mksc.2023.0117
Z. Eddie Ning, Jiwoong Shin, Jungju Yu
{"title":"Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out","authors":"Z. Eddie Ning, Jiwoong Shin, Jungju Yu","doi":"10.1287/mksc.2023.0117","DOIUrl":"https://doi.org/10.1287/mksc.2023.0117","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141883365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Endogenous Costs, Market Competition, and Disclosure 内生成本、市场竞争和信息披露
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-29 DOI: 10.1287/mksc.2022.0346
Xi Li
{"title":"Endogenous Costs, Market Competition, and Disclosure","authors":"Xi Li","doi":"10.1287/mksc.2022.0346","DOIUrl":"https://doi.org/10.1287/mksc.2022.0346","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141866821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Focus on Authors 关注作家
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-25 DOI: 10.1287/mksc.2024.focusonaus.v43.n4
{"title":"Focus on Authors","authors":"","doi":"10.1287/mksc.2024.focusonaus.v43.n4","DOIUrl":"https://doi.org/10.1287/mksc.2024.focusonaus.v43.n4","url":null,"abstract":"Marketing Science, Volume 43, Issue 4, Page 921-923, July-August 2024. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141784684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Product Safety and Liability with Deceptive Advertising and Moral Hazard 产品安全和责任与欺骗性广告和道德风险
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-25 DOI: 10.1287/mksc.2023.0173
Xu Guan, Huan Cao, Krista J. Li, Yucheng Ding
{"title":"Product Safety and Liability with Deceptive Advertising and Moral Hazard","authors":"Xu Guan, Huan Cao, Krista J. Li, Yucheng Ding","doi":"10.1287/mksc.2023.0173","DOIUrl":"https://doi.org/10.1287/mksc.2023.0173","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141786178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games 数字内容消费行为动态建模：基于注意力的神经点过程方法在电子游戏中的应用
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-18 DOI: 10.1287/mksc.2020.0180
Junming Yin, Yue (Katherine) Feng, Yong Liu
{"title":"Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games","authors":"Junming Yin, Yue (Katherine) Feng, Yong Liu","doi":"10.1287/mksc.2020.0180","DOIUrl":"https://doi.org/10.1287/mksc.2020.0180","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141742540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue 匹配技术对影响者营销的不对称影响：对平台收入的影响
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-17 DOI: 10.1287/mksc.2023.0211
Jessie Liu, Yi Liu
{"title":"Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue","authors":"Jessie Liu, Yi Liu","doi":"10.1287/mksc.2023.0211","DOIUrl":"https://doi.org/10.1287/mksc.2023.0211","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141719991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax 消费对不受欢迎政策的反应：短期苏打水税的证据
IF 5 2区 管理学
Marketing Science Pub Date : 2024-07-05 DOI: 10.1287/mksc.2022.0230
Andrew T. Ching, Daniel Goetz
{"title":"Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax","authors":"Andrew T. Ching, Daniel Goetz","doi":"10.1287/mksc.2022.0230","DOIUrl":"https://doi.org/10.1287/mksc.2022.0230","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141569350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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