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Leveraging the Power of Images in Managing Product Return Rates 利用形象的力量管理产品退货率
IF 5 2区 管理学
Marketing Science Pub Date : 2023-07-24 DOI: 10.1287/mksc.2023.1451
Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov
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引用次数: 0
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? 包装消费品的性别定价:一种“粉红税”?
IF 5 2区 管理学
Marketing Science Pub Date : 2023-07-18 DOI: 10.1287/mksc.2023.1452
Sarah Moshary, Anna E. Tuchman, Natasha Vajravelu
{"title":"Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?","authors":"Sarah Moshary, Anna E. Tuchman, Natasha Vajravelu","doi":"10.1287/mksc.2023.1452","DOIUrl":"https://doi.org/10.1287/mksc.2023.1452","url":null,"abstract":"This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82611667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Advertising as Information for Ranking E-Commerce Search Listings 广告作为电子商务搜索列表排名的信息
IF 5 2区 管理学
Marketing Science Pub Date : 2023-07-14 DOI: 10.1287/mksc.2021.0292
Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong
{"title":"Advertising as Information for Ranking E-Commerce Search Listings","authors":"Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong","doi":"10.1287/mksc.2021.0292","DOIUrl":"https://doi.org/10.1287/mksc.2021.0292","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138538146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023) 关于Zhou和Zou“竞争推荐”模型的勘误(2023)
IF 5 2区 管理学
Marketing Science Pub Date : 2023-07-13 DOI: 10.1287/mksc.2022.0410
Jinyi Liu, Tingliang Huang
{"title":"Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)","authors":"Jinyi Liu, Tingliang Huang","doi":"10.1287/mksc.2022.0410","DOIUrl":"https://doi.org/10.1287/mksc.2022.0410","url":null,"abstract":"In this paper, we analytically prove that the sufficient condition in Proposition 3 of Zhou and Zou (2023) never holds.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88661788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces” 关于“竞争推荐:在线市场中个性化产品推荐的战略影响”的答辩
IF 5 2区 管理学
Marketing Science Pub Date : 2023-07-13 DOI: 10.1287/mksc.2023.0215
Bo Zhou, Tianxin Zou
{"title":"Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”","authors":"Bo Zhou, Tianxin Zou","doi":"10.1287/mksc.2023.0215","DOIUrl":"https://doi.org/10.1287/mksc.2023.0215","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138538105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Cookie-Based Advertising Effectiveness Fails to Measure 基于cookie的广告效果无法衡量
IF 5 2区 管理学
Marketing Science Pub Date : 2023-07-11 DOI: 10.1287/mksc.2023.1453
Min Tian, Paul R. Hoban, Neeraj Arora
{"title":"What Cookie-Based Advertising Effectiveness Fails to Measure","authors":"Min Tian, Paul R. Hoban, Neeraj Arora","doi":"10.1287/mksc.2023.1453","DOIUrl":"https://doi.org/10.1287/mksc.2023.1453","url":null,"abstract":"Cookies do not make purchase decisions; individuals do. Cookie-level analyses are problematic—use first-party individual data instead.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83792909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Effect of Short-Term Rentals on Residential Investment 短期租金对住宅投资的影响
2区 管理学
Marketing Science Pub Date : 2023-07-01 DOI: 10.1287/mksc.2022.1409
Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden, Davide Proserpio
{"title":"The Effect of Short-Term Rentals on Residential Investment","authors":"Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden, Davide Proserpio","doi":"10.1287/mksc.2022.1409","DOIUrl":"https://doi.org/10.1287/mksc.2022.1409","url":null,"abstract":"We provide new evidence that short-term rental platforms like Airbnb incentivize residential real estate investment.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136261108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Focus on Authors 关注作者
2区 管理学
Marketing Science Pub Date : 2023-07-01 DOI: 10.1287/mksc.2023focusonausv42n4
{"title":"Focus on Authors","authors":"","doi":"10.1287/mksc.2023focusonausv42n4","DOIUrl":"https://doi.org/10.1287/mksc.2023focusonausv42n4","url":null,"abstract":"","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135507378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions 估计营销成分的效果:从目标数字促销中进行双重机器学习
2区 管理学
Marketing Science Pub Date : 2023-07-01 DOI: 10.1287/mksc.2022.1401
Paul B. Ellickson, Wreetabrata Kar, James C. Reeder
{"title":"Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions","authors":"Paul B. Ellickson, Wreetabrata Kar, James C. Reeder","doi":"10.1287/mksc.2022.1401","DOIUrl":"https://doi.org/10.1287/mksc.2022.1401","url":null,"abstract":"We estimate the causal effects of different targeted email promotions on the opening and purchase decisions of the consumers who receive them.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136011720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Augmented Difference-in-Differences 增强法
2区 管理学
Marketing Science Pub Date : 2023-07-01 DOI: 10.1287/mksc.2022.1406
Kathleen T. Li, Christophe Van den Bulte
{"title":"Augmented Difference-in-Differences","authors":"Kathleen T. Li, Christophe Van den Bulte","doi":"10.1287/mksc.2022.1406","DOIUrl":"https://doi.org/10.1287/mksc.2022.1406","url":null,"abstract":"We propose a new, easy-to-implement augmented difference-in-differences (ADID) method to estimate causal effects from quasi-experimental data.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136261107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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