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The Effect of Short-Term Rentals on Residential Investment 短期租金对住宅投资的影响
2区 管理学
Marketing Science Pub Date : 2023-07-01 DOI: 10.1287/mksc.2022.1409
Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden, Davide Proserpio
{"title":"The Effect of Short-Term Rentals on Residential Investment","authors":"Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden, Davide Proserpio","doi":"10.1287/mksc.2022.1409","DOIUrl":"https://doi.org/10.1287/mksc.2022.1409","url":null,"abstract":"We provide new evidence that short-term rental platforms like Airbnb incentivize residential real estate investment.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136261108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Focus on Authors 关注作者
2区 管理学
Marketing Science Pub Date : 2023-07-01 DOI: 10.1287/mksc.2023focusonausv42n4
{"title":"Focus on Authors","authors":"","doi":"10.1287/mksc.2023focusonausv42n4","DOIUrl":"https://doi.org/10.1287/mksc.2023focusonausv42n4","url":null,"abstract":"","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135507378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions 估计营销成分的效果:从目标数字促销中进行双重机器学习
2区 管理学
Marketing Science Pub Date : 2023-07-01 DOI: 10.1287/mksc.2022.1401
Paul B. Ellickson, Wreetabrata Kar, James C. Reeder
{"title":"Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions","authors":"Paul B. Ellickson, Wreetabrata Kar, James C. Reeder","doi":"10.1287/mksc.2022.1401","DOIUrl":"https://doi.org/10.1287/mksc.2022.1401","url":null,"abstract":"We estimate the causal effects of different targeted email promotions on the opening and purchase decisions of the consumers who receive them.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136011720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Augmented Difference-in-Differences 增强法
2区 管理学
Marketing Science Pub Date : 2023-07-01 DOI: 10.1287/mksc.2022.1406
Kathleen T. Li, Christophe Van den Bulte
{"title":"Augmented Difference-in-Differences","authors":"Kathleen T. Li, Christophe Van den Bulte","doi":"10.1287/mksc.2022.1406","DOIUrl":"https://doi.org/10.1287/mksc.2022.1406","url":null,"abstract":"We propose a new, easy-to-implement augmented difference-in-differences (ADID) method to estimate causal effects from quasi-experimental data.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136261107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets 消费者忠诚度计划和零售价格:来自汽油市场的证据
2区 管理学
Marketing Science Pub Date : 2023-07-01 DOI: 10.1287/mksc.2022.1416
Federico Rossi, Pradeep K. Chintagunta
{"title":"Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets","authors":"Federico Rossi, Pradeep K. Chintagunta","doi":"10.1287/mksc.2022.1416","DOIUrl":"https://doi.org/10.1287/mksc.2022.1416","url":null,"abstract":"We study the pricing strategy of retailers that promote their sales with a loyalty program.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136261115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19 前沿:估计重大事件对消费模式的长期影响:来自COVID-19的证据
IF 5 2区 管理学
Marketing Science Pub Date : 2023-06-29 DOI: 10.1287/mksc.2023.1443
Shin Oblander, D. McCarthy
{"title":"Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19","authors":"Shin Oblander, D. McCarthy","doi":"10.1287/mksc.2023.1443","DOIUrl":"https://doi.org/10.1287/mksc.2023.1443","url":null,"abstract":"This study proposes a novel causal inference method and uses it estimate the long-term impact of the COVID-19 pandemic on purchasing behavior in 12 consumption categories.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"75 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75920082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Price Dispersion and Legacy Discounts in the National Television Advertising Market 全国电视广告市场的价格分散与遗留折扣
2区 管理学
Marketing Science Pub Date : 2023-06-06 DOI: 10.1287/mksc.2023.1442
Sylvia Hristakeva, Julie Holland Mortimer
{"title":"Price Dispersion and Legacy Discounts in the National Television Advertising Market","authors":"Sylvia Hristakeva, Julie Holland Mortimer","doi":"10.1287/mksc.2023.1442","DOIUrl":"https://doi.org/10.1287/mksc.2023.1442","url":null,"abstract":"We document dispersion in firms’ costs to advertise nationally, finding that advertisers with established relationships receive favorable prices for equivalent ad inventories.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135493689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach 自动化B2B销售人员定价决策:人机混合方法
2区 管理学
Marketing Science Pub Date : 2023-06-01 DOI: 10.1287/mksc.2023.1449
Yael Karlinsky-Shichor, Oded Netzer
{"title":"Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach","authors":"Yael Karlinsky-Shichor, Oded Netzer","doi":"10.1287/mksc.2023.1449","DOIUrl":"https://doi.org/10.1287/mksc.2023.1449","url":null,"abstract":"A human-machine hybrid automation approach is demonstrated to improve B2B sales performance through a pricing field experiment and econometric analyses.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135727023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Welfare Effects of Personalized Rankings 个性化排名的福利效应
IF 5 2区 管理学
Marketing Science Pub Date : 2023-05-15 DOI: 10.1287/mksc.2023.1441
R. Donnelly, Ayush Kanodia, I. Morozov
{"title":"Welfare Effects of Personalized Rankings","authors":"R. Donnelly, Ayush Kanodia, I. Morozov","doi":"10.1287/mksc.2023.1441","DOIUrl":"https://doi.org/10.1287/mksc.2023.1441","url":null,"abstract":"The effect of personalized ranking in online retail on consumer welfare.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"67 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90644469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Manufacturer–Retailer Relationships and the Distribution of New Products 制造商-零售商关系和新产品的分销
2区 管理学
Marketing Science Pub Date : 2023-05-15 DOI: 10.1287/mksc.2023.1445
Bowen Luo
{"title":"Manufacturer–Retailer Relationships and the Distribution of New Products","authors":"Bowen Luo","doi":"10.1287/mksc.2023.1445","DOIUrl":"https://doi.org/10.1287/mksc.2023.1445","url":null,"abstract":"This paper presents empirical evidence and develops a repeated-game model for manufacturer–retailer relationships and demonstrates that these relationships limit the impact of regulations.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134988205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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