增强法

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2023-07-01 DOI:10.1287/mksc.2022.1406

Kathleen T. Li, Christophe Van den Bulte

引用次数: 0

摘要

我们提出了一种新的，易于实现的增广差中差(addid)方法来估计准实验数据的因果效应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Augmented Difference-in-Differences

We propose a new, easy-to-implement augmented difference-in-differences (ADID) method to estimate causal effects from quasi-experimental data.

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.